Brioche Buns
FailThe top 5 brands take 100% of clicks, so Brioche Buns is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £41K/yr61K searches / yr
- 90-day growth
- +39.3%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 29 sellers
Flapen Score
Brioche Buns against its category
The dotted line is the Grocery average. Past it, Brioche Buns is stronger. Inside it, weaker.
Market
The Brioche Buns market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brioche Buns 61K times last year and spent an estimated £41K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 40 out of 100, a Fail.
01 · Demand
33.2% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 33.2% of those searches ended in a purchase. Searches in the last 90 days moved +39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +39.3%
- Conversion, latest week
- 33.2%
- Market size, estimated
- £41Ka year
- Peak month
- May8.0× the quietest month
- Top search term
- brioche buns59K searches a year
02 · Price
A sale here is worth £2.00.
Listings sell for £2.00 on average, from £1.32 to £2.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £2.00 that is £6K to £8K a year per listing.
- Average price
- £2.00under the $15 to $100 sweet spot
- Price range
- £1.32–£2.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Bakery. It carries 915 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #2in Bakery
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 915per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Brioche Buns products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons The Best 4 Sliced Brioche Buns
- Price
- £1.51
- Rating
- 4.5/5
- Reviews
- 2,726
- Age
- 9y ago

St. Pierre Brioche Burger Buns Pack of 6
- Price
- £2.72
- Rating
- 4.6/5
- Reviews
- 1,454
- Age
- 10y ago

ST PIERRE BRIOCHE BURGER BUNS 4PK
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 3y ago

St Pierre Seeded Brioche Burger Bun 250 g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 8y ago

Hovis Premium Burger Buns Pack of 4
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 5y ago
Trending
90-day click momentum
4 Brioche Hot Dog Rolls 4 x 45.00 g
- Price
- £1.98
- Rating
- 4.4/5
- Reviews
- 760
- Age
- 5y ago

St Pierre Seeded Brioche Burger Bun 250 g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 8y ago

Hovis Premium Burger Buns Pack of 4
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 5y ago

ST PIERRE BRIOCHE BURGER BUNS 4PK
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 3y ago

Morrisons The Best 4 Sliced Brioche Buns
- Price
- £1.51
- Rating
- 4.5/5
- Reviews
- 2,726
- Age
- 9y ago
Newest
by launch date
Morrisons The Best Seeded Brioche Burger Buns 4pk
- Price
- £1.52
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 11mo ago

ST PIERRE BRIOCHE BURGER BUNS 4PK
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 3y ago

4 Brioche Hot Dog Rolls 4 x 45.00 g
- Price
- £1.98
- Rating
- 4.4/5
- Reviews
- 760
- Age
- 5y ago

Hovis Premium Burger Buns Pack of 4
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 951
- Age
- 5y ago

St Pierre Seeded Brioche Burger Bun 250 g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Morrisons54%
- St Pierre42%
- Hovis4%
- Open — no brand owns it (0%)
Demand
Brioche Buns search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.0×
Reviews and returns
What reviews say buyers love and hate about Brioche Buns
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dryish
albeit not AS good as the more expensive St. Pierre ones
Not as good as my favourite which are st pierre
not very well
They're not as sweet as the aforementioned
A little bit sugary taste
can be a little bit more big
slicing is uneven
Love
tastes good nice texture
Taste is incredible
Delicious
have a very gentle sweet taste
Awfully sweet, was a substitute so not a choice
Lovely buns light & tasty
Good money for value
Good value will buy again
this pack is great value for money
Freshness
Lovely fresh brioche buns
Fresh buns
The texture is nice
tastes good nice texture
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brioche Buns questions
Answered from the same tracked data.









