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Brioche Buns

Fail

The top 5 brands take 100% of clicks, so Brioche Buns is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£41K/yr61K searches / yr
90-day growth
+39.3%search demand this quarter
Competition
93%top-5 click share · 3 brands · 29 sellers

Flapen Score

Brioche Buns against its category

The dotted line is the Grocery average. Past it, Brioche Buns is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brioche Buns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brioche Buns 61K times last year and spent an estimated £41K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 40 out of 100, a Fail.

01 · Demand

33.2% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 33.2% of those searches ended in a purchase. Searches in the last 90 days moved +39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+39.3%
Conversion, latest week
33.2%
Market size, estimated
£41Ka year
Peak month
May8.0× the quietest month
Top search term
brioche buns59K searches a year

02 · Price

A sale here is worth £2.00.

Listings sell for £2.00 on average, from £1.32 to £2.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £2.00 that is £6K to £8K a year per listing.

Average price
£2.00under the $15 to $100 sweet spot
Price range
£1.32–£2.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Bakery. It carries 915 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2in Bakery
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
915per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Morrisons54%
  • St Pierre42%
  • Hovis4%
  • Open — no brand owns it (0%)

Demand

Brioche Buns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.0×

Reviews and returns

What reviews say buyers love and hate about Brioche Buns

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry17%−0.14

Dryish

Quality-Overall15%−0.05

albeit not AS good as the more expensive St. Pierre ones

Not as good as my favourite which are st pierre

not very well

Sweetness13%−0.15

They're not as sweet as the aforementioned

A little bit sugary taste

Size-Overall8%−0.02

can be a little bit more big

Chunk/Clump/Collection6%−0.04

slicing is uneven

Love

Taste-Overall42%+2.23

tastes good nice texture

Taste is incredible

Delicious

Sweetness13%−0.15

have a very gentle sweet taste

Awfully sweet, was a substitute so not a choice

Lovely buns light & tasty

Value For Money10%+0.38

Good money for value

Good value will buy again

this pack is great value for money

Freshness9%+0.98

Freshness

Lovely fresh brioche buns

Fresh buns

Texture/Consistency-Overall5%+0.57

The texture is nice

tastes good nice texture

FAQ

Common Brioche Buns questions

Answered from the same tracked data.