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Brioche Buns

Fail

The top 5 brands take 100% of clicks, so Brioche Buns is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£41K/yr61K searches / yr
90-day growth
+39.3%search demand this quarter
Competition
93%top-5 click share · 3 brands · 29 sellers

Flapen Score

Brioche Buns against its category

The dotted line is the Grocery average. Past it, Brioche Buns is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brioche Buns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brioche Buns 61K times last year and spent an estimated £41K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 33.2% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 33.2% of those searches ended in a purchase. Searches in the last 90 days moved +39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+39.3%
Conversion, latest week
33.2%
Market size, estimated
£41Ka year
Peak month
May8.0× the quietest month
Top search term
brioche buns59K searches a year

02 · Price

A sale here is worth £2.00.

Listings sell for £2.00 on average, from £1.32 to £2.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £2.00 that is £6K to £8K a year per listing.

Average price
£2.00under the $15 to $100 sweet spot
Price range
£1.32–£2.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Bakery. It carries 915 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2in Bakery
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
915per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Brioche Buns products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

29

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • Morrisons54%
  • St Pierre42%
  • Hovis4%
  • Open — no brand owns it (0%)

Demand

Brioche Buns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.0×

Reviews and returns

What reviews say buyers love and hate about Brioche Buns

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“Dryish”
A buyer, on “Moist/Dry”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Brioche Buns questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data