Brioche
FailPrices span $1.42–$3.93, mostly outside the sweet spot, so Brioche is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £110K/yr174K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 54%top-5 click share · 9 brands · 37 sellers
Flapen Score
Brioche against its category
The dotted line is the Grocery average. Past it, Brioche is stronger. Inside it, weaker.
Market
The Brioche market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brioche 174K times last year and spent an estimated £110K. The top 5 brands take 92% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.
01 · Demand
29.4% of searches ended in a purchase last week.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 29.4%
- Market size, estimated
- £110Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- brioche114K searches a year
02 · Price
A sale here is worth £2.14.
Listings sell for £2.14 on average, from £1.42 to £3.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £2.14 that is £5K to £6K a year per listing.
- Average price
- £2.14under the $15 to $100 sweet spot
- Price range
- £1.42–£3.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Bakery. It carries 783 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Bakery
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 783per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Brioche products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Chocolate Chip Brioche Rolls 8 Pack
- Price
- £1.77
- Rating
- 4.6/5
- Reviews
- 2,090
- Age
- 7y ago

Carrs Cakes St Pierre Brioche Loaf 500g
- Price
- £3.73
- Rating
- 4.6/5
- Reviews
- 473
- Age
- 10y ago

Butter Brioche Rolls 8 pack
- Price
- £1.79
- Rating
- 4.5/5
- Reviews
- 1,159
- Age
- 10y ago

by Amazon 8 Butter Brioche Rolls 256g
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 624
- Age
- 5y ago

Morrisons The Best 4 Sliced Brioche Buns
- Price
- £1.51
- Rating
- 4.5/5
- Reviews
- 2,726
- Age
- 9y ago
Trending
90-day click momentum
The Daily Bakery 4 Sliced Brioche Rolls
- Price
- £1.44
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago

St Pierre Seeded Brioche Burger Bun 250 g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 8y ago

La Boulangère 8 Brioche Rolls Chocolate Chips 280g
- Price
- £1.58
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 1y ago

St Pierre Brioche Swirls 6 Pack
- Price
- £2.53
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 10y ago

ST PIERRE BRIOCHE BURGER BUNS 4PK
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 3y ago
Newest
by launch date
Warburtons 4 Sliced Brioche Burger Buns
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 1y ago

La Boulangère 8 Brioche Rolls Chocolate Chips 280g
- Price
- £1.58
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 1y ago

The Daily Bakery 4 Sliced Brioche Rolls
- Price
- £1.44
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago

La Boulangère Sliced Brioche 500g
- Price
- £1.96
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 2y ago

ST PIERRE BRIOCHE BURGER BUNS 4PK
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
37
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
5%
- St Pierre33%
- Morrisons22%
- Accpo17%
- by Amazon16%
- Brioche Pasquier4%
- LA BOULANGERE2%
- Open — no brand owns it (3 brands, 5%)
Demand
Brioche search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Brioche search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brioche114K/yr
- st pierre14K/yr
- brioche rolls17K/yr
- brioche loaf13K/yr
- brioche bread9K/yr
- chocolate brioche4K/yr
- pierre4K/yr
Reviews and returns
What reviews say buyers love and hate about Brioche
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dryish
super bland and dry
unlike cheapo pancakes don't taste like sawdust to me
Not as good as buttermilk pancakes
They're not as sweet as the aforementioned
A little bit sugary taste
albeit not AS good as the more expensive St. Pierre ones
Not as good as my favourite which are st pierre
can be a little bit more big
Love
Tastes as it should
Freh, soft taste good
Taste is incredible
Excellent value for money
Definitely worth the price
this pack is great value for money
Good quality product
they are the same quality
Quality, good value too, happy customer
have a very gentle sweet taste
slightly sweet
very, very, sweet,
Soft, good
Lovely and soft b
They are soft
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brioche questions
Answered from the same tracked data.









