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Brioche

Fail

Prices span $1.42–$3.93, mostly outside the sweet spot, so Brioche is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£110K/yr174K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
54%top-5 click share · 9 brands · 37 sellers

Flapen Score

Brioche against its category

The dotted line is the Grocery average. Past it, Brioche is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brioche market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brioche 174K times last year and spent an estimated £110K. The top 5 brands take 92% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

29.4% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
29.4%
Market size, estimated
£110Ka year
Peak month
January1.7× the quietest month
Top search term
brioche114K searches a year

02 · Price

A sale here is worth £2.14.

Listings sell for £2.14 on average, from £1.42 to £3.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £2.14 that is £5K to £6K a year per listing.

Average price
£2.14under the $15 to $100 sweet spot
Price range
£1.42–£3.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Bakery. It carries 783 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Bakery
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
783per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

37

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

5%

  • St Pierre33%
  • Morrisons22%
  • Accpo17%
  • by Amazon16%
  • Brioche Pasquier4%
  • LA BOULANGERE2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Brioche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Brioche search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brioche114K/yr
  • st pierre14K/yr
  • brioche rolls17K/yr
  • brioche loaf13K/yr
  • brioche bread9K/yr
  • chocolate brioche4K/yr
  • pierre4K/yr

Reviews and returns

What reviews say buyers love and hate about Brioche

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry22%−0.21

Dryish

super bland and dry

Taste-Overall17%+0.96

unlike cheapo pancakes don't taste like sawdust to me

Not as good as buttermilk pancakes

Sweetness8%−0.13

They're not as sweet as the aforementioned

A little bit sugary taste

Quality-Overall6%+0.48

albeit not AS good as the more expensive St. Pierre ones

Not as good as my favourite which are st pierre

Size-Overall6%−0.03

can be a little bit more big

Love

Taste-Overall31%+0.96

Tastes as it should

Freh, soft taste good

Taste is incredible

Value For Money14%+0.79

Excellent value for money

Definitely worth the price

this pack is great value for money

Quality-Overall9%+0.48

Good quality product

they are the same quality

Quality, good value too, happy customer

Sweetness9%−0.13

have a very gentle sweet taste

slightly sweet

very, very, sweet,

Soft Feel7%

Soft, good

Lovely and soft b

They are soft

FAQ

Common Brioche questions

Answered from the same tracked data.