Brillo Pads
FailThe top 5 brands take 100% of clicks, so Brillo Pads is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £191K/yr125K searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 45 sellers
Flapen Score
Brillo Pads against its category
The dotted line is the Grocery average. Past it, Brillo Pads is stronger. Inside it, weaker.
Market
The Brillo Pads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brillo Pads 125K times last year and spent an estimated £191K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
26.5% of searches ended in a purchase last week.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 26.5%
- Market size, estimated
- £191Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- brillo pads74K searches a year
02 · Price
A sale here is worth £5.77.
Listings sell for £5.77 on average, from £1.29 to £12.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £5.77 that is £17K to £23K a year per listing.
- Average price
- £5.77under the $15 to $100 sweet spot
- Price range
- £1.29–£12.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £17K–£23K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #953 within Cleaning Tools. It carries 974 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 17.7%
- Average rank
- #953in Cleaning Tools
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 974per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Brillo Pads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnson Brillo Pads X 10
- Price
- £4.06
- Rating
- 4.7/5
- Reviews
- 1,191
- Age
- 19y ago

Spontex 10 Soap-Filled Scourer Pads | Tough on Grease & Grim
- Price
- £1.29
- Rating
- 4.5/5
- Reviews
- 4,676
- Age
- 6y ago

Brillo Multi-Use Soap Pads 10 Pack
- Price
- £1.72
- Rating
- 4.6/5
- Reviews
- 730
- Age
- 10y ago

Brillo Multi-Use Soap Pads 12 Pack (2 x 6) Heavy-Duty Steel Wool Scrub Pads with Built-In Soap for Kitchen & Home Cleaning Cuts Grease & Grime (Recyclable Packaging)
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 9mo ago

3X Brillo Multi-use Soap Pads (3 X 10 Pads)- Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
- Price
- £12.63
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 4y ago
Trending
90-day click momentum
Brillo Multi-Use Soap Pads 12 Pack (2 x 6) Heavy-Duty Steel Wool Scrub Pads with Built-In Soap for Kitchen & Home Cleaning Cuts Grease & Grime (Recyclable Packaging)
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 9mo ago

3X Brillo Multi-use Soap Pads (3 X 10 Pads)- Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
- Price
- £12.63
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 4y ago

Topest Brillo Multi-use Soap Pads (10 Pads) - Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
- Price
- £8.70
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 4y ago

Brillo Multi-Use Soap Pads 10 Pack
- Price
- £1.72
- Rating
- 4.6/5
- Reviews
- 730
- Age
- 10y ago

Spontex 10 Soap-Filled Scourer Pads | Tough on Grease & Grim
- Price
- £1.29
- Rating
- 4.5/5
- Reviews
- 4,676
- Age
- 6y ago
Newest
by launch date
Brillo Multi-Use Soap Pads 12 Pack (2 x 6) Heavy-Duty Steel Wool Scrub Pads with Built-In Soap for Kitchen & Home Cleaning Cuts Grease & Grime (Recyclable Packaging)
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 9mo ago

Topest Soap Filled Scoures 10 Pads | Steel Wool Scourer Pads | Remove Tough Stains Grease and Grime with Ease | Great for Kitchen Pans Pots Cookers Etc.
- Price
- £4.93
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 11mo ago

3X Brillo Multi-use Soap Pads (3 X 10 Pads)- Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
- Price
- £12.63
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 4y ago

Topest Brillo Multi-use Soap Pads (10 Pads) - Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
- Price
- £8.70
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 4y ago

Spontex 10 Soap-Filled Scourer Pads | Tough on Grease & Grim
- Price
- £1.29
- Rating
- 4.5/5
- Reviews
- 4,676
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brillo47%
- Spontex29%
- Topest15%
- DMAS9%
Demand
Brillo Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Brillo Pads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brillo pads74K/yr
- brillo pads with soap25K/yr
- brillo8K/yr
- brillo pads with soap heavy duty7K/yr
- brillo pad4K/yr
- soap pads3K/yr
- brilo pad3K/yr
Reviews and returns
What reviews say buyers love and hate about Brillo Pads
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The next day saw rust patches after 2 days i had to put it in the bin as it was full of rust
it gets rusty so quickly
went rusty after 2 days
she says not as easily as another make
Some more difficult than others
They do not last
they just fell apart trying
They are so soft that they no longer do what they are supposed to
it took four scourers to get it clean as they are quite small
Love
Perfect for cleaning pans, etc
Clean well
Excellent cleaning product
Good make
Excellent product
very good when used in the right setting
Good value
Good value for money
Overall theyre great value for money in a 12 pack
Work as they should
As described
Just does what it says
Easy to use
Make jobs easier
I love Brillo pads so easy to use
Return
0.1% Return rate 0% Fixable by listing
Smell is horrible
it took four scourers to get it clean as they are quite small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brillo Pads questions
Answered from the same tracked data.









