Brillo Pads
brand-locked demand (top 5 brands take 100% of clicks) — Brillo Pads doesn't clear our bar today.
Flapen Score
Is Brillo Pads profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Brillo Pads is a £191K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Brillo Pads: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.9% over the last 90 days and 26.5% of searches end in a purchase.
£191K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 7 products
Top Brillo Pads products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnson Brillo Pads X 10
- Price
- £4.06
- Rating
- 4.7/5
- Reviews
- 1,191
- Age
- 19y ago
Spontex 10 Soap-Filled Scourer Pads | Tough on Grease & Grim
- Price
- £1.29
- Rating
- 4.5/5
- Reviews
- 4,676
- Age
- 6y ago
Brillo Multi-Use Soap Pads 10 Pack
- Price
- £1.72
- Rating
- 4.6/5
- Reviews
- 730
- Age
- 10y ago
Brillo Multi-Use Soap Pads 12 Pack (2 x 6) Heavy-Duty Steel Wool Scrub Pads with Built-In Soap for Kitchen & Home Cleaning Cuts Grease & Grime (Recyclable Packaging)
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 9mo ago
3X Brillo Multi-use Soap Pads (3 X 10 Pads)- Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
- Price
- £12.63
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 4y ago
Trending
90-day click momentumBrillo Multi-Use Soap Pads 12 Pack (2 x 6) Heavy-Duty Steel Wool Scrub Pads with Built-In Soap for Kitchen & Home Cleaning Cuts Grease & Grime (Recyclable Packaging)
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 9mo ago
3X Brillo Multi-use Soap Pads (3 X 10 Pads)- Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
- Price
- £12.63
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 4y ago
Topest Brillo Multi-use Soap Pads (10 Pads) - Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
- Price
- £8.70
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 4y ago
Brillo Multi-Use Soap Pads 10 Pack
- Price
- £1.72
- Rating
- 4.6/5
- Reviews
- 730
- Age
- 10y ago
Spontex 10 Soap-Filled Scourer Pads | Tough on Grease & Grim
- Price
- £1.29
- Rating
- 4.5/5
- Reviews
- 4,676
- Age
- 6y ago
Newest
by launch dateBrillo Multi-Use Soap Pads 12 Pack (2 x 6) Heavy-Duty Steel Wool Scrub Pads with Built-In Soap for Kitchen & Home Cleaning Cuts Grease & Grime (Recyclable Packaging)
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 9mo ago
Topest Soap Filled Scoures 10 Pads | Steel Wool Scourer Pads | Remove Tough Stains Grease and Grime with Ease | Great for Kitchen Pans Pots Cookers Etc.
- Price
- £4.93
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 11mo ago
3X Brillo Multi-use Soap Pads (3 X 10 Pads)- Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
- Price
- £12.63
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 4y ago
Topest Brillo Multi-use Soap Pads (10 Pads) - Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
- Price
- £8.70
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 4y ago
Spontex 10 Soap-Filled Scourer Pads | Tough on Grease & Grim
- Price
- £1.29
- Rating
- 4.5/5
- Reviews
- 4,676
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brillo47%
- Spontex29%
- Topest15%
- DMAS9%
Brillo Pads demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Brillo Pads search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brillo pads74K/yr
- brillo pads with soap25K/yr
- brillo8K/yr
- brillo pads with soap heavy duty7K/yr
- brillo pad4K/yr
- soap pads3K/yr
- brilo pad3K/yr
What reviews say buyers love and hate about Brillo Pads
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Perfect for cleaning pans, etc”
“Good make”
“Good value”
“Work as they should”
“Easy to use”
What buyers complain about
65% of reviews“The next day saw rust patches after 2 days i had to put it in the bin as it was full of rust”
“she says not as easily as another make”
“They do not last”
“They are so soft that they no longer do what they are supposed to”
“it took four scourers to get it clean as they are quite small”
Brillo Pads return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Brillo Pads questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
