brillo pads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good974.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£191K£191K/yr · 125K searches
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.77avg listing price — sweet spot $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.29–£12.63cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, brillo pads is a £191K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
brillo pads market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- £173K–£231K
- units × avg price
- Conversion rate
- 26.5%
- Avg BSR
- #953
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 17.7%
- Avg brand age
- 45 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brillo47%
- Spontex29%
- Topest15%
- DMAS9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top brillo pads search terms
- brillo pads74K/yr
- brillo pads with soap25K/yr
- brillo8K/yr
- brillo pads with soap heavy duty7K/yr
- brillo pad4K/yr
- soap pads3K/yr
- brilo pad3K/yr
Top brillo pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnson Brillo Pads X 10
Brillo£4.064.7★1,191 rev
Spontex 10 Soap-Filled Scourer Pads | Tough on Grease & Grim
Spontex£1.294.5★4,676 rev
Brillo Multi-Use Soap Pads 10 Pack
Brillo£1.724.6★730 rev
Brillo Multi-Use Soap Pads 12 Pack (2 x 6) Heavy-Duty Steel Wool Scrub Pads with Built-In Soap for Kitchen & Home Cleaning Cuts Grease & Grime (Recyclable Packaging)
DMAS£7.054.7★28 rev
3X Brillo Multi-use Soap Pads (3 X 10 Pads)- Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
Topest£12.634.4★70 rev
Newest
by launch dateBrillo Multi-Use Soap Pads 12 Pack (2 x 6) Heavy-Duty Steel Wool Scrub Pads with Built-In Soap for Kitchen & Home Cleaning Cuts Grease & Grime (Recyclable Packaging)
DMAS£7.0528 rev
Topest Soap Filled Scoures 10 Pads | Steel Wool Scourer Pads | Remove Tough Stains Grease and Grime with Ease | Great for Kitchen Pans Pots Cookers Etc.
Topest£4.9326 rev
3X Brillo Multi-use Soap Pads (3 X 10 Pads)- Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
Topest£12.6370 rev
Topest Brillo Multi-use Soap Pads (10 Pads) - Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
Topest£8.7098 rev
Spontex 10 Soap-Filled Scourer Pads | Tough on Grease & Grim
Spontex£1.294,676 rev
Trending
90-day click momentumBrillo Multi-Use Soap Pads 12 Pack (2 x 6) Heavy-Duty Steel Wool Scrub Pads with Built-In Soap for Kitchen & Home Cleaning Cuts Grease & Grime (Recyclable Packaging)
DMAS£7.054.7★
3X Brillo Multi-use Soap Pads (3 X 10 Pads)- Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
Topest£12.634.4★
Topest Brillo Multi-use Soap Pads (10 Pads) - Household Cleaner - Effective for Cleaning Pots Pans Cookers - with Ultra Absorbent Microfibre Cleaning Cloth
Topest£8.704.2★
Brillo Multi-Use Soap Pads 10 Pack
Brillo£1.724.6★
Spontex 10 Soap-Filled Scourer Pads | Tough on Grease & Grim
Spontex£1.294.5★
What buyers say about brillo pads
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for cleaning pans, etc”
“Good make”
“Good value”
“Work as they should”
“Easy to use”
“last well, and dont fall apart quickly like some cheaper alternatives”
“Works well”
“worked just as well brought my oven up a treat great for getting rid of grease burnt on items etc”
“Godd number in the box, as expected”
“they are flexible enough to wrap around the thin wires to clean all around”
What buyers complain about
“The next day saw rust patches after 2 days i had to put it in the bin as it was full of rust”
“she says not as easily as another make”
“They do not last”
“They are so soft that they no longer do what they are supposed to”
“it took four scourers to get it clean as they are quite small”
“not particularly heavy duty”
“They are rough”
“Smell is horrible”
Top return reasons
Common questions
- Is brillo pads profitable to sell on Amazon United Kingdom?
- The niche generates £191K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the brillo pads niche?
- 4 brands and 45 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in brillo pads?
- Top complaints mined from reviews: Rusts/Corrodes, Ease Of Use, Durability. The return rate is 0.1%.
- When does demand for brillo pads peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the brillo pads niche?
- Listings span £1.29–£12.63; the average listing price is £5.77 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.