How competitive is the Brie niche on Amazon United Kingdom?

13 brands and 42 sellers compete in Brie on Amazon United Kingdom. The top 5 Brie products take 63% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Brie?

Brie buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Storage Temperature, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Brie niche?

Brie sells for £9.18 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.49–£31.35. The average incumbent carries 444 reviews — the moat a new listing must climb.

Brie

Brie shows searches that convert (24.3% search→purchase), but soft demand (-14.1% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Brie profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brie is a £440K/yr Amazon United Kingdom market (197K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Brie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.1% over the last 90 days and 24.3% of searches end in a purchase.

£440K

revenue / yr

Units sold / yr40K

Search volume / yr-14.1%197K

Conversion rate24.3%

Avg price£9.18

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 42

Top-5 product click share63%

Open market20%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 20 products

Top Brie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Boursin Garlic and Herb Cheese 150g

Price: £3.00
Rating: 4.8/5
Reviews: 2,005
Age: 12y ago

Morrisons Blue Stilton 220g

Price: £3.19
Rating: 4.5/5
Reviews: 20
Age: 5mo ago

BEL Boursin Velvety Cream Cheese 125 g

Price: £2.51
Rating: 4.6/5
Reviews: 287
Age: 7y ago

Boursin Garlic and Herb Mini Portions 96g

Price: £2.49
Rating: 4.7/5
Reviews: 95
Age: 12y ago

Bradburys Isle of Man Cheese Selection Pack 320g

Price: £4.24
Rating: 5.0/5
Reviews: 7
Age: 7mo ago

Newest

by launch date

Luxury Artisan Cheese Hamper Gift Set | 6 Gourmet Items Including Smoked Garlic & Herb and Vintage Cheddar Sourdough Crackers & 2 Chutneys | Perfect Foodie Gift for Men & Women

Price: £24.20
Rating: 4.6/5
Reviews: 17
Age: 3mo ago

Morrisons Blue Stilton 220g

Price: £3.19
Rating: 4.5/5
Reviews: 20
Age: 5mo ago

Morrisons The Best Stilton 210g

Price: £3.87
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Bradburys Isle of Man Cheese Selection Pack 320g

Price: £4.24
Rating: 5.0/5
Reviews: 7
Age: 7mo ago

Silly Cow Full Moon Selection Wheel - Classic Variety Cheese 800g

Price: £17.93
Rating: 4.5/5
Reviews: 60
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

16%

Boursin47%
Morrisons20%
The Cheese Wedge Co.5%
BRADBURYS4%
Topline4%
Booths4%
Open — no brand owns it (7 brands, 16%)

Brie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume197KCVR24.3%Products20Brands13Top 5 Brands80%OOS Rate24.6%Rating4.7★Reviews444Avg BSR#8

Peak months: Nov, Dec · busiest ÷ quietest = 9.9×

Top Brie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cheese selection88K/yr -5.9%5.4% conv.
boursin30K/yr -16.1%28.6% conv.
stilton19K/yr +18.6%26.3% conv.
cheeses19K/yr +1.5%1.8% conv.
stilton cheese23K/yr -60.0%6.5% conv.
garlic cheese6K/yr -16.2%7.8% conv.
boursin cheese5K/yr -28.9%7.4% conv.
christmas cheese9K/yr -86.6%0.0% conv.

What reviews say buyers love and hate about Brie

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Taste-Overall39%

“Great present and taste really nice”

Gifting Purpose25%

“enjoyed as a gift”

Quality-Overall10%

“The cheeses feel proper quality”

Value For Money8%

“Good value for money”

Flavor7%

“Great flavours”

What buyers complain about

79% of reviews

Taste-Overall22%

“This tasted disgusting”

Value For Money19%

“Could have bought them a lot cheaper at supermarket”

Storage Temperature11%

“Went moldy in fridge while still sealed”

Salt Content6%

“too salty to even cook with”

Size-Overall6%

“Diced up tiny”

Common Brie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brie 51/100 on Amazon United Kingdom — Worth a look. The niche generates £440K/yr across 20 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -14.1% over the last 90 days.