Brie
MaybeBuyers convert on 24.3% of searches. But demand is soft, at -14.1% this quarter, so Brie is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £440K/yr197K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 63%top-5 click share · 13 brands · 42 sellers
Flapen Score
Brie against its category
The dotted line is the Grocery average. Past it, Brie is stronger. Inside it, weaker.
Market
The Brie market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brie 197K times last year and spent an estimated £440K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
24.3% of searches ended in a purchase last week.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £440K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 24.3%
- Market size, estimated
- £440Ka year
- Peak month
- December9.9× the quietest month
- Top search term
- cheese selection88K searches a year
02 · Price
A sale here is worth £9.18.
Listings sell for £9.18 on average, from £2.49 to £31.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £9.18 that is £7K to £9K a year per listing.
- Average price
- £9.18under the $15 to $100 sweet spot
- Price range
- £2.49–£31.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #8 within Fresh & Chilled. It carries 444 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 70%
- Out of stock, average day
- 24.6%
- Average rank
- #8in Fresh & Chilled
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 444per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Brie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Boursin Garlic and Herb Cheese 150g
- Price
- £3.00
- Rating
- 4.8/5
- Reviews
- 2,005
- Age
- 12y ago

Morrisons Blue Stilton 220g
- Price
- £3.19
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 5mo ago

BEL Boursin Velvety Cream Cheese 125 g
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 7y ago

Boursin Garlic and Herb Mini Portions 96g
- Price
- £2.49
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 12y ago

Bradburys Isle of Man Cheese Selection Pack 320g
- Price
- £4.24
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago
Trending
90-day click momentum
Luxury Artisan Cheese Hamper Gift Set | 6 Gourmet Items Including Smoked Garlic & Herb and Vintage Cheddar Sourdough Crackers & 2 Chutneys | Perfect Foodie Gift for Men & Women
- Price
- £24.20
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 3mo ago

Morrisons Double Pepperoni And Cheese Selection 120g
- Price
- £3.17
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 1y ago

Booths Premium Blue Stilton Cheese 200g
- Price
- £2.73
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 9y ago

Morrisons The Best Stilton 210g
- Price
- £3.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Morrisons Blue Stilton 220g
- Price
- £3.19
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 5mo ago
Newest
by launch date
Luxury Artisan Cheese Hamper Gift Set | 6 Gourmet Items Including Smoked Garlic & Herb and Vintage Cheddar Sourdough Crackers & 2 Chutneys | Perfect Foodie Gift for Men & Women
- Price
- £24.20
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 3mo ago

Morrisons Blue Stilton 220g
- Price
- £3.19
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 5mo ago

Morrisons The Best Stilton 210g
- Price
- £3.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Bradburys Isle of Man Cheese Selection Pack 320g
- Price
- £4.24
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago

Silly Cow Full Moon Selection Wheel - Classic Variety Cheese 800g
- Price
- £17.93
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
42
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
16%
- Boursin47%
- Morrisons20%
- The Cheese Wedge Co.5%
- BRADBURYS4%
- Topline4%
- Booths4%
- Open — no brand owns it (7 brands, 16%)
Demand
Brie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.9×
Search terms
Top Brie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cheese selection88K/yr
- boursin30K/yr
- stilton19K/yr
- cheeses19K/yr
- stilton cheese23K/yr
- garlic cheese6K/yr
- boursin cheese5K/yr
- christmas cheese9K/yr
Reviews and returns
What reviews say buyers love and hate about Brie
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This tasted disgusting
The taste is not nice with the main taste being wax
Could have bought them a lot cheaper at supermarket
Overpriced
Not worth it
Went moldy in fridge while still sealed
too salty to even cook with
Salty, salty, salty
Too salty to eat with crackers
Diced up tiny
Love
Great present and taste really nice
Just tastes like it
Really tasty
enjoyed as a gift
Amazing gift
Wonderful gift idea
The cheeses feel proper quality
Excellent Product
Good variety
Good value for money
Excellent value
Good value
Great flavours
a rich flavour
Some really unique flavours
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brie questions
Answered from the same tracked data.









