How competitive is the Brewdog Gift Set niche on Amazon United Kingdom?

10 brands and 48 sellers compete in Brewdog Gift Set on Amazon United Kingdom. The top 5 Brewdog Gift Set products take 48% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Brewdog Gift Set?

Brewdog Gift Set buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Gifting Purpose, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Brewdog Gift Set niche?

Brewdog Gift Set sells for £16.04 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £2.16–£43.36. The average incumbent carries 86 reviews — the moat a new listing must climb.

Brewdog Gift Set

Brewdog Gift Set shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Brewdog Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brewdog Gift Set is a £175K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Brewdog Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +9.4% over the last 90 days and 5.4% of searches end in a purchase.

£175K

revenue / yr

Units sold / yr15K

Search volume / yr+9.4%201K

Conversion rate5.4%

Avg price£16.04

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 48

Top-5 product click share48%

Open market13%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Top Brewdog Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BrewDog Mixed Pack 8x330ml cans

Price: £11.72
Rating: 4.6/5
Reviews: 127
Age: 4y ago

Serious Pig + BrewDog Craft Beer and Snacks Selection Box with Glassware Gift Set (10 Pack)

Price: £28.37
Rating: 4.0/5
Reviews: 34
Age: 1y ago

Camden Town Brewery Pale Ale 12x330ml can

Price: £9.36
Rating: 4.5/5
Reviews: 151
Age: 4y ago

BrewDog Punk IPA 4x330ml

Price: £5.95
Rating: 4.7/5
Reviews: 245
Age: 7y ago

Bawbags BrewDog Cotton Boxer Shorts XXXL - Mens Boxers - Breathable 95% Cotton Stretch Fabric - Rude Funny Underwear for Men - Comfortable Stylish Novelty Mens Underpants Funky Printed Gift Idea Item

Price: £12.50
Rating: 4.4/5
Reviews: 27
Age: 9y ago

Newest

by launch date

Brewdog Punk IPA 10 x 330ml

Price: £14.13
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Brewdog Hazy Jane New England IPA 10 x 330ml

Price: £13.46
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Greene King Great British Beers Mixed Case 6 x 500ml Bottles

Price: £8.75
Rating: 4.1/5
Reviews: 9
Age: 11mo ago

Brewdog Cold Beer 15 x 440ml

Price: £13.99
Rating: 3.6/5
Reviews: 4
Age: 1y ago

Brewdog Wingman 10 X 330ml

Price: £13.43
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

BrewDog57%
SERIOUS PIG10%
Beer Hunter8%
Camden7%
Bawbags5%
Sparkling Direct5%
Open — no brand owns it (4 brands, 8%)

Brewdog Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume201KCVR5.4%Products25Brands10Top 5 Brands87%OOS Rate7.4%Rating4.4★Reviews86Avg BSR#440

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Top Brewdog Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

brewdog123K/yr +1.3%3.1% conv.
brewdog gift set32K/yr +23.2%2.8% conv.
brew dog14K/yr +32.2%2.4% conv.
punk ipa9K/yr +47.3%4.0% conv.
brewdog beer10K/yr +17.3%1.8% conv.
brewdog punk ipa3K/yr +69.6%2.5% conv.
brew dog gifts for men7K/yr +19.3%2.3% conv.
brewdog 12 beers of christmas4K/yr -79.2%0.0% conv.

What reviews say buyers love and hate about Brewdog Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Gifting Purpose30%

“Great product for a gift”

Quality-Overall23%

“Great product”

Value For Money13%

“I think its a good price range”

Alcohol Flavor13%

“This is the best alcohol free beer on the market”

Bitter5%

“Great Ale as always - smooth yet slightly bitter”

What buyers complain about

86% of reviews

Taste-Overall22%

“not very tasty either”

Value For Money22%

“Not good value at all”

Gifting Purpose17%

“Something different to give as a gift”

Quality-Overall9%

“I expected much better quality control”

Size-Overall6%

“as it was so small”

Common Brewdog Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brewdog Gift Set 57/100 on Amazon United Kingdom — Worth a look. The niche generates £175K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +9.4% over the last 90 days.