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Brewdog Gift Set

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 87% of clicks, so Brewdog Gift Set is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£175K/yr201K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
48%top-5 click share · 10 brands · 48 sellers

Flapen Score

Brewdog Gift Set against its category

The dotted line is the Grocery average. Past it, Brewdog Gift Set is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brewdog Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brewdog Gift Set 201K times last year and spent an estimated £175K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
5.4%
Market size, estimated
£175Ka year
Peak month
December6.0× the quietest month
Top search term
brewdog123K searches a year

02 · Price

A sale here is worth £16.04.

Listings sell for £16.04 on average, from £2.16 to £43.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £16.04 that is £8K to £12K a year per listing.

Average price
£16.04inside the $15 to $100 sweet spot
Price range
£2.16–£43.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #440 within Beer, Wine & Spirits. It carries 86 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
76%
Out of stock, average day
7.4%
Average rank
#440in Beer, Wine & Spirits
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
86per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Brewdog Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£35K£52K£70K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 rising

Sellers

48

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

8%

  • BrewDog57%
  • SERIOUS PIG10%
  • Beer Hunter8%
  • Camden7%
  • Bawbags5%
  • Sparkling Direct5%
  • Open — no brand owns it (4 brands, 8%)

Demand

Brewdog Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Brewdog Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brewdog123K/yr
  • brewdog gift set32K/yr
  • brew dog14K/yr
  • punk ipa9K/yr
  • brewdog beer10K/yr
  • brewdog punk ipa3K/yr
  • brew dog gifts for men7K/yr
  • brewdog 12 beers of christmas4K/yr

Reviews and returns

What reviews say buyers love and hate about Brewdog Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%−0.22

not very tasty either

The taste is of sparkling water with a touch of beer flavouring

Value For Money22%−0.07

Not good value at all

Overpriced and Incomplete Order

tis a little pricey

Gifting Purpose17%+2.82

Something different to give as a gift

It was a birthday gift too so was quite disappointed

Quality-Overall9%+0.37

I expected much better quality control

still not objectively good

Size-Overall6%−0.10

as it was so small

Glass very small

The glass was alot smaller than I expected it to be

Love

Gifting Purpose30%+2.82

Great product for a gift

Perfect gift

My boyfriend was very pleased with his gift

Quality-Overall23%+0.37

Great product

quality of the snacks is superb

Good selection, quality snacks, pricey, presentation could have been nicer

Value For Money13%−0.07

I think its a good price range

excellent value for money

Great price

Alcohol Flavor13%+1.06

This is the best alcohol free beer on the market

Great beers

Good Quality product and is a great gift for someone that enjoys craft beer and snacks

Bitter5%+0.41

Great Ale as always - smooth yet slightly bitter

it doesn't have that overwhelming pine needles bitterness that some American IPAs have

FAQ

Common Brewdog Gift Set questions

Answered from the same tracked data.