brewdog gift set
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible85.56avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.04avg listing price — sweet spot $15–$100
Price range
Good£2.16–£43.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Market size
Okay£175K£175K/yr · 201K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United Kingdom niche tracking, brewdog gift set is a £175K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
brewdog gift set market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £201K–£241K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #440
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 28%
- Out of stock
- 7.4%
- Avg brand age
- 58 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
48
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
8%
- BrewDog57%
- SERIOUS PIG10%
- Beer Hunter8%
- Camden7%
- Bawbags5%
- Sparkling Direct5%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
Top brewdog gift set search terms
- brewdog123K/yr
- brewdog gift set32K/yr
- brew dog14K/yr
- punk ipa9K/yr
- brewdog beer10K/yr
- brewdog punk ipa3K/yr
- brew dog gifts for men7K/yr
- brewdog 12 beers of christmas4K/yr
Top brewdog gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BrewDog Mixed Pack 8x330ml cans
BrewDog£11.724.6★127 rev
Serious Pig + BrewDog Craft Beer and Snacks Selection Box with Glassware Gift Set (10 Pack)
SERIOUS PIG£28.374.0★34 rev
Camden Town Brewery Pale Ale 12x330ml can
Camden£9.364.5★151 rev
BrewDog Punk IPA 4x330ml
BrewDog£5.954.7★245 rev
Bawbags BrewDog Cotton Boxer Shorts XXXL - Mens Boxers - Breathable 95% Cotton Stretch Fabric - Rude Funny Underwear for Men - Comfortable Stylish Novelty Mens Underpants Funky Printed Gift Idea Item
Bawbags£12.504.4★27 rev
Newest
by launch date
Brewdog Punk IPA 10 x 330ml
BrewDog£14.130 rev
Brewdog Hazy Jane New England IPA 10 x 330ml
BrewDog£13.460 rev
Greene King Great British Beers Mixed Case 6 x 500ml Bottles
Greene King£8.759 rev
Brewdog Cold Beer 15 x 440ml
BrewDog£13.994 rev
Brewdog Wingman 10 X 330ml
BrewDog£13.431 rev
Trending
90-day click momentumBrewdog Punk IPA 10 x 330ml
BrewDog£14.130.0★
Brewdog Hazy Jane New England IPA 10 x 330ml
BrewDog£13.460.0★
Bawbags BrewDog Cotton Boxer Shorts XXXL - Mens Boxers - Breathable 95% Cotton Stretch Fabric - Rude Funny Underwear for Men - Comfortable Stylish Novelty Mens Underpants Funky Printed Gift Idea Item
Bawbags£12.504.4★
Crackling & Craft Beer Gift Set - Randomly Selected 4 Snaffling Pig Pork Cracklings 2 x 440ml Ipa Lager Beers & Beer Tankard. Great Birthday Gifts for Men Fathers Day (1 Hamper)
Topline£21.234.5★
BrewDog Best Dad Mixed Craft Beer Gift Set with Branded Glass & Pub Snacks Wingman Hazy Jane Orange Crush Lost Lager & Punk IPA (5 x 330ml Cans)
Beer Hunter£22.524.6★
What buyers say about brewdog gift set
What buyers praise and complain about, mined from review topics.What buyers love
“Great product for a gift”
“Great product”
“I think its a good price range”
“This is the best alcohol free beer on the market”
“Great Ale as always - smooth yet slightly bitter”
“Tasty”
“its a great way of trying different flavours”
“the glass was a nice size”
“its a nice salty treat”
“Camdens branding is always clean and modern, and the unpasteurized label is a nice touch—it suggests a fresher taste compared to your standard supermarket lagers”
What buyers complain about
“not very tasty either”
“Not good value at all”
“Something different to give as a gift”
“I expected much better quality control”
“as it was so small”
“Whilst they don't have the nasty aftertaste that some low alcohol beers have”
“they just aren't very flavourful”
“Just a bit too artificial”
Common questions
- Is brewdog gift set profitable to sell on Amazon United Kingdom?
- The niche generates £175K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the brewdog gift set niche?
- 10 brands and 48 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in brewdog gift set?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Gifting Purpose. The return rate is 0.2%.
- When does demand for brewdog gift set peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.
- What does it cost to enter the brewdog gift set niche?
- Listings span £2.16–£43.36; the average listing price is £16.04 (sweet spot $15–$100). The average incumbent carries 86 reviews — the moat a new listing must climb.