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Breastfeeding Tea

Fail

The top 5 brands take 100% of clicks, so Breastfeeding Tea is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£56K/yr51K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
84%top-5 click share · 5 brands · 19 sellers

Flapen Score

Breastfeeding Tea against its category

The dotted line is the Grocery average. Past it, Breastfeeding Tea is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breastfeeding Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breastfeeding Tea 51K times last year and spent an estimated £56K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
13.7%
Market size, estimated
£56Ka year
Top search term
hottea mama14K searches a year

02 · Price

A sale here is worth £8.07.

Listings sell for £8.07 on average, from £5.12 to £14.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.07 that is £4K to £6K a year per listing.

Average price
£8.07under the $15 to $100 sweet spot
Price range
£5.12–£14.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #277 within Hot Chocolate & Malted Drinks. It carries 760 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
12.2%
Average rank
#277in Hot Chocolate & Malted Drinks
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
760per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Breastfeeding Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • HOTTEA MAMA89%
  • Apotheke4%
  • Myrtle & Maude2%
  • Traditional Medicinals2%
  • Generic2%

Demand

Breastfeeding Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Breastfeeding Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hottea mama14K/yr
  • hot tea mama12K/yr
  • breastfeeding tea10K/yr
  • hot mama tea4K/yr
  • lactation tea6K/yr
  • breastmilk tea2K/yr
  • mothers milk2K/yr

Reviews and returns

What reviews say buyers love and hate about Breastfeeding Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.20

Didn't work for me

maybe not effective

No results

Taste-Overall16%+2.64

Personally I dont like the taste as its a little bitter to me

taste is awful

tastes like crap

Value For Money13%−0.13

its a joke for the price

so expensive

So total waste of money and dangerous

Flavor9%−0.10

even when i tried putting the sad bags in a teapot, there wasn't enough for even half a flavourful cup, let alone 2

Its okay tea not the best tasting definitely not worth over £8

Disaappointing result and underwhelming flavour

Advertised Vs Actual Product7%+0.42

Misleading

the advertising is off

Love

Taste-Overall54%+2.64

Lovely treat

Good taste

Love this product helped my milk supply soo much taste great

Advertised Vs Actual Product8%+0.42

exactly as described

so seems to do what it promises to

Works as suggested

Flavor6%−0.10

The flavour is actually really enjoyable—rich

Taste is alright because of the mint flavour

I am a fan of peppermint tea so I like these

Ease Of Use5%+1.06

So easy to drink

Easy push and yea my first time rating a product on Amazon it was worth it

A great help

Value For Money5%−0.13

Would recommend, good value also

Its worth it

It's worth buying

FAQ

Common Breastfeeding Tea questions

Answered from the same tracked data.