Breakfast Drink
FailPrices span $1.44–$14.46, mostly outside the sweet spot, so Breakfast Drink is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £37K/yr67K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 72 sellers
Flapen Score
Breakfast Drink against its category
The dotted line is the Grocery average. Past it, Breakfast Drink is stronger. Inside it, weaker.
Market
The Breakfast Drink market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Breakfast Drink 67K times last year and spent an estimated £37K. The top 5 brands take 96% of clicks. Demand peaks in Sep. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £37Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- breakfast drink12K searches a year
02 · Price
A sale here is worth £8.33.
Listings sell for £8.33 on average, from £1.44 to £14.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.33 that is £833 to £2K a year per listing.
- Average price
- £8.33under the $15 to $100 sweet spot
- Price range
- £1.44–£14.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £833–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #229 within Energy Drinks. It carries 556 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #229in Energy Drinks
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 556per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Breakfast Drink products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
UP & GO Breakfast Drink - Chocolate High Protein Calcium & Fibre (300ml x 8 Bottles)
- Price
- £7.96
- Rating
- 4.1/5
- Reviews
- 312
- Age
- 7y ago

FUEL10K Banana High Protein Milk Drink 15g Protein 330 ml (8-Pack)
- Price
- £11.05
- Rating
- 4.5/5
- Reviews
- 431
- Age
- 9y ago

FUEL10K Strawberry High Protein Milk Drink 15g Protein (8-Pack)
- Price
- £11.43
- Rating
- 4.3/5
- Reviews
- 540
- Age
- 13y ago

UP & GO Breakfast Drink - Banana & Honey High Protein Calcium & Fibre (300Ml x 8 Bottles)
- Price
- £9.25
- Rating
- 4.2/5
- Reviews
- 422
- Age
- 7y ago

FUEL10K Vanilla High Protein Milk Drink 15g Protein 330 ml (8-Pack)
- Price
- £9.48
- Rating
- 4.5/5
- Reviews
- 634
- Age
- 12y ago
Trending
estimated 90-day click momentum
FUEL10K Cookies & Cream High Protein Shake 330 ml (8-Pack)
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago

FUEL10K Fudge Brownie High Protein Shake 330 ml (8-Pack)
- Price
- £8.71
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 1y ago

SlimFast Ready To Drink Shake Tasty Balanced Shake with Vitamins and Minerals No Sugar Vanilla Flavour 6 x 325 ml Multipack
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 1,984
- Age
- 10y ago

FUEL10K Chocolate High Protein Milk Breakfast Drink 330 ml (Pack of 1)
- Price
- £1.44
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 10y ago

FUEL10K Strawberry High Protein Milk Drink 15g Protein (8-Pack)
- Price
- £11.43
- Rating
- 4.3/5
- Reviews
- 540
- Age
- 13y ago
Newest
by launch date
For Goodness Shakes Vanilla Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
- Price
- £8.54
- Rating
- 4.6/5
- Reviews
- 188
- Age
- 1y ago

FUEL10K Cookies & Cream High Protein Shake 330 ml
- Price
- £1.54
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 1y ago

FUEL10K Cookies & Cream High Protein Shake 330 ml (8-Pack)
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago

FUEL10K Fudge Brownie High Protein Shake 330 ml (8-Pack)
- Price
- £8.71
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 1y ago

Protein Works | Diet Breakfast 360 - Gold Vanilla Crème 9 Servings 500g
- Price
- £11.97
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
72
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 98%
Open market
2%
- FUEL10K58%
- Up&Go29%
- Protein Works6%
- SlimFast2%
- Grenade2%
- YFood2%
- Open — no brand owns it (2 brands, 2%)
Demand
Breakfast Drink search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.1×
Search terms
Top Breakfast Drink search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- breakfast drink12K/yr
- breakfast shake10K/yr
- fuel breakfast drink9K/yr
- up and go breakfast drink6K/yr
- breakfast drinks5K/yr
- fuel protein drink5K/yr
- breakfast protein shake4K/yr
- weetabix drink5K/yr
- breakfast drinks ready to drink4K/yr
- weetabix on the go3K/yr
Reviews and returns
What reviews say buyers love and hate about Breakfast Drink
We read the reviews and the return reasons for every product selling here.
“Unpleasant after taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breakfast Drink questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









