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Breakfast Drink

Fail

Prices span $1.44–$14.46, mostly outside the sweet spot, so Breakfast Drink is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£37K/yr67K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
64%top-5 click share · 8 brands · 72 sellers

Flapen Score

Breakfast Drink against its category

The dotted line is the Grocery average. Past it, Breakfast Drink is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breakfast Drink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breakfast Drink 67K times last year and spent an estimated £37K. The top 5 brands take 96% of clicks. Demand peaks in Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
6.6%
Market size, estimated
£37Ka year
Peak month
September2.1× the quietest month
Top search term
breakfast drink12K searches a year

02 · Price

A sale here is worth £8.33.

Listings sell for £8.33 on average, from £1.44 to £14.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.33 that is £833 to £2K a year per listing.

Average price
£8.33under the $15 to $100 sweet spot
Price range
£1.44–£14.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£833–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #229 within Energy Drinks. It carries 556 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#229in Energy Drinks
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
556per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Breakfast Drink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

72

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

2%

  • FUEL10K58%
  • Up&Go29%
  • Protein Works6%
  • SlimFast2%
  • Grenade2%
  • YFood2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Breakfast Drink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.1×

Search terms

Top Breakfast Drink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breakfast drink12K/yr
  • breakfast shake10K/yr
  • fuel breakfast drink9K/yr
  • up and go breakfast drink6K/yr
  • breakfast drinks5K/yr
  • fuel protein drink5K/yr
  • breakfast protein shake4K/yr
  • weetabix drink5K/yr
  • breakfast drinks ready to drink4K/yr
  • weetabix on the go3K/yr

Reviews and returns

What reviews say buyers love and hate about Breakfast Drink

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.05

Unpleasant after taste

Taste is horrible

Not for me taste not great

Value For Money10%+0.44

Waste of money

a little expensive

A bit pricey

Nutritional Content6%+0.96

so not sure they are that healthy

I felt I wasn't getting enough nutrition

for me, the carbs are too high

Flavor6%+1.22

Berry needs more flavor

dont like these vanilla ones

Not much flavour

Texture/Consistency-Overall5%−0.04

the texture feels a bit grainy

alas I have gone off it due to the weird texture issue

considering it says grainy texture im not holding out much hope

Love

Taste-Overall39%−0.05

Delicious taste

Lovely tasting shakes

Excellent the taste is strong

Flavor13%+1.22

Really nice flavor

great choice of flavours

Really enjoy the vanilla flavour

Nutritional Content11%+0.96

Easy high protein breakfast on the go

Really good protein shakes

Amazing for protein

Value For Money8%+0.44

Great value

Great value

Good price

Quality-Overall7%+0.87

Excellent product

Really high quality product that is presented superbly in stylish container that does not leak

No complaints

Return

0.1% Return rate 0% Fixable by listing

Flavor67%▁▁▁█▁▁

Berry needs more flavor

dont like these vanilla ones

Not much flavour

Leak-Proof33%▁▁▁▁▁█

FAQ

Common Breakfast Drink questions

Answered from the same tracked data.