Breakfast Bars Food
FailThe top 5 brands take 100% of clicks, so Breakfast Bars Food is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £160K/yr336K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 57%top-5 click share · 5 brands · 76 sellers
Flapen Score
Breakfast Bars Food against its category
The dotted line is the Grocery average. Past it, Breakfast Bars Food is stronger. Inside it, weaker.
Market
The Breakfast Bars Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Breakfast Bars Food 336K times last year and spent an estimated £160K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
13.5% of searches ended in a purchase last week.
Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.
- Searches, last 12 months
- 336K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 13.5%
- Market size, estimated
- £160Ka year
- Peak month
- April2.3× the quietest month
- Top search term
- jaffa cakes210K searches a year
02 · Price
A sale here is worth £3.53.
Listings sell for £3.53 on average, from £1.07 to £14.47. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £3.53 that is £9K to £11K a year per listing.
- Average price
- £3.53under the $15 to $100 sweet spot
- Price range
- £1.07–£14.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #69 within Bakery. It carries 941 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 92%
- Out of stock, average day
- 2.2%
- Average rank
- #69in Bakery
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 941per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Breakfast Bars Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
McVities Jaffa Cakes Original Chocolate Biscuits Triple Pack 3 x 10 Cakes 330g
- Price
- £2.81
- Rating
- 4.7/5
- Reviews
- 818
- Age
- 2y ago

McVities Jaffa Cakes Original Chocolate Biscuits Twin Pack 2 x 10 Cakes 220g
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 1,553
- Age
- 2y ago

McVities Jaffa Cakes Mega Value 80 Cakes Box (4 Packs of 20 Cakes)
- Price
- £6.58
- Rating
- 4.6/5
- Reviews
- 1,553
- Age
- 2y ago

McVities Jamaica Ginger Sticky Pudding Cake 232g
- Price
- £1.23
- Rating
- 4.4/5
- Reviews
- 1,189
- Age
- 6y ago

Belvita Soft Bakes Chocolate Chip Snack Bars 250 g (Pack of 1)
- Price
- £1.98
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 1y ago
Trending
90-day click momentum
McVities Digestives Jaffa Cakes Flavour Chocolate Biscuits 250 g
- Price
- £1.82
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 2mo ago

McVities Jaffa Cakes Original Chocolate Biscuits Mango Flavour 10 Cakes 110g
- Price
- £1.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

McVities Twin Pack Jaffa Cakes
- Price
- £6.06
- Rating
- 4.7/5
- Reviews
- 2,529
- Age
- 8y ago

McVities Jamaica Ginger Cake Pineapple & Coconut Flavour 232 g
- Price
- £1.30
- Rating
- 3.4/5
- Reviews
- 93
- Age
- 11mo ago

Belvita Choco Hazelnut Flavour Soft Bakes 250g
- Price
- £1.99
- Rating
- 4.6/5
- Reviews
- 193
- Age
- 1y ago
Newest
by launch date
McVities Digestives Jaffa Cakes Flavour Chocolate Biscuits 250 g
- Price
- £1.82
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 2mo ago

McVities Jaffa Cakes Original Chocolate Biscuits Mango Flavour 10 Cakes 110g
- Price
- £1.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Jaffa Cake Misfits 1kg Box | Chocolate Broken Biscuits | Mis-Shaped Chocolate & Orange Treats | Bulk Snack Value Pack | Crumbs Expected | Big Value pack on All Occassions (1 Box)
- Price
- £11.27
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 8mo ago

McVities Jamaica Ginger Cake Pineapple & Coconut Flavour 232 g
- Price
- £1.30
- Rating
- 3.4/5
- Reviews
- 93
- Age
- 11mo ago

Belvita Soft Bakes Chocolate Chip Snack Bars 250 g (Pack of 1)
- Price
- £1.98
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
0%
- McVitie's77%
- Belvita19%
- Morrisons3%
- Zamfoods1%
- St Michel1%
Demand
Breakfast Bars Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.3×
Search terms
Top Breakfast Bars Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jaffa cakes210K/yr
- belvita soft bake33K/yr
- ginger cake16K/yr
- st michel10K/yr
- jaffa cake17K/yr
- cakes and biscuits14K/yr
- biscuits and cake8K/yr
- jaffa9K/yr
- jamaican ginger cake6K/yr
- soft bakes5K/yr
Reviews and returns
What reviews say buyers love and hate about Breakfast Bars Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Had a very artificial taste and wasn't pleasant
Taste not good
No real taste to it
Large
So small
tiny cake
Too expensive
overpriced
Slightly more expensive than
both arrived squashed
STALE
Rubbish
These were unpleasantly dry and hard
dry without a cuppa to wash them down
a tad dry
Love
Delicious as always
Good taste
doesn't taste overly artificial
As expected nice soft cakes that taste great
Beautiful soft baked bars
Soft bakes
Great value
Excellent value
Good price
quality arrived on time
Excellent product
good biscuit quality
Great flavour
flavour is uniquely precious
The berry flavour comes through nicely
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breakfast Bars Food questions
Answered from the same tracked data.









