How competitive is the Breakfast Bars Food niche on Amazon United Kingdom?

5 brands and 76 sellers compete in Breakfast Bars Food on Amazon United Kingdom. The top 5 Breakfast Bars Food products take 57% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Breakfast Bars Food?

Breakfast Bars Food buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Breakfast Bars Food niche?

Breakfast Bars Food sells for £3.53 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.07–£14.47. The average incumbent carries 941 reviews — the moat a new listing must climb.

Breakfast Bars Food

brand-locked demand (top 5 brands take 100% of clicks) — Breakfast Bars Food doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Breakfast Bars Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Breakfast Bars Food is a £160K/yr Amazon United Kingdom market (336K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Breakfast Bars Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.0% over the last 90 days and 13.5% of searches end in a purchase.

£160K

revenue / yr

Units sold / yr80K

Search volume / yr+5.0%336K

Conversion rate13.5%

Avg price£3.53

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 76

Top-5 product click share57%

Open market0%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Top Breakfast Bars Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

McVities Jaffa Cakes Original Chocolate Biscuits Triple Pack 3 x 10 Cakes 330g

Price: £2.81
Rating: 4.7/5
Reviews: 818
Age: 2y ago

McVities Jaffa Cakes Original Chocolate Biscuits Twin Pack 2 x 10 Cakes 220g

Price: £1.56
Rating: 4.6/5
Reviews: 1,553
Age: 2y ago

McVities Jaffa Cakes Mega Value 80 Cakes Box (4 Packs of 20 Cakes)

Price: £6.58
Rating: 4.6/5
Reviews: 1,553
Age: 2y ago

McVities Jamaica Ginger Sticky Pudding Cake 232g

Price: £1.23
Rating: 4.4/5
Reviews: 1,189
Age: 6y ago

Belvita Soft Bakes Chocolate Chip Snack Bars 250 g (Pack of 1)

Price: £1.98
Rating: 4.6/5
Reviews: 327
Age: 1y ago

Newest

by launch date

McVities Digestives Jaffa Cakes Flavour Chocolate Biscuits 250 g

Price: £1.82
Rating: 3.9/5
Reviews: 5
Age: 2mo ago

McVities Jaffa Cakes Original Chocolate Biscuits Mango Flavour 10 Cakes 110g

Price: £1.44
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Jaffa Cake Misfits 1kg Box | Chocolate Broken Biscuits | Mis-Shaped Chocolate & Orange Treats | Bulk Snack Value Pack | Crumbs Expected | Big Value pack on All Occassions (1 Box)

Price: £11.27
Rating: 4.1/5
Reviews: 139
Age: 8mo ago

McVities Jamaica Ginger Cake Pineapple & Coconut Flavour 232 g

Price: £1.30
Rating: 3.4/5
Reviews: 93
Age: 11mo ago

Belvita Soft Bakes Chocolate Chip Snack Bars 250 g (Pack of 1)

Price: £1.98
Rating: 4.6/5
Reviews: 327
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

McVitie's77%
Belvita19%
Morrisons3%
Zamfoods1%
St Michel1%

Breakfast Bars Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume336KCVR13.5%Products26Brands5Top 5 Brands100%OOS Rate2.2%Rating4.5★Reviews941Avg BSR#69

No pronounced peak months · busiest ÷ quietest = 2.3×

Top Breakfast Bars Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jaffa cakes210K/yr +9.3%15.2% conv.
belvita soft bake33K/yr -13.2%18.4% conv.
ginger cake16K/yr -8.9%13.1% conv.
st michel10K/yr +48.7%1.7% conv.
jaffa cake17K/yr -4.6%7.8% conv.
cakes and biscuits14K/yr +9.2%2.0% conv.
biscuits and cake8K/yr +8.5%1.7% conv.
jaffa9K/yr +14.3%12.9% conv.
jamaican ginger cake6K/yr +14.4%20.3% conv.
soft bakes5K/yr -0.9%17.2% conv.

What reviews say buyers love and hate about Breakfast Bars Food

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall39%

“Delicious as always”

Baking16%

“As expected nice soft cakes that taste great”

Value For Money13%

“Great value”

Quality-Overall7%

“quality arrived on time”

Flavor4%

“Great flavour”

What buyers complain about

69% of reviews

Taste-Overall17%

“Had a very artificial taste and wasn't pleasant”

Size-Overall12%

“Large”

Value For Money10%

“Too expensive”

Stale/Rotten/Spoiled8%

“both arrived squashed”

Moist/Dry7%

“These were unpleasantly dry and hard”

Common Breakfast Bars Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Breakfast Bars Food 44/100 on Amazon United Kingdom — Skip it. The niche generates £160K/yr across 26 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved +5.0% over the last 90 days.