Skip to content

Breakfast Bars Food

Fail

The top 5 brands take 100% of clicks, so Breakfast Bars Food is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£160K/yr336K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
57%top-5 click share · 5 brands · 76 sellers

Flapen Score

Breakfast Bars Food against its category

The dotted line is the Grocery average. Past it, Breakfast Bars Food is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breakfast Bars Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breakfast Bars Food 336K times last year and spent an estimated £160K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
13.5%
Market size, estimated
£160Ka year
Peak month
April2.3× the quietest month
Top search term
jaffa cakes210K searches a year

02 · Price

A sale here is worth £3.53.

Listings sell for £3.53 on average, from £1.07 to £14.47. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £3.53 that is £9K to £11K a year per listing.

Average price
£3.53under the $15 to $100 sweet spot
Price range
£1.07–£14.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£9K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #69 within Bakery. It carries 941 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
92%
Out of stock, average day
2.2%
Average rank
#69in Bakery
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
941per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Breakfast Bars Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

0%

  • McVitie's77%
  • Belvita19%
  • Morrisons3%
  • Zamfoods1%
  • St Michel1%

Demand

Breakfast Bars Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.3×

Search terms

Top Breakfast Bars Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jaffa cakes210K/yr
  • belvita soft bake33K/yr
  • ginger cake16K/yr
  • st michel10K/yr
  • jaffa cake17K/yr
  • cakes and biscuits14K/yr
  • biscuits and cake8K/yr
  • jaffa9K/yr
  • jamaican ginger cake6K/yr
  • soft bakes5K/yr

Reviews and returns

What reviews say buyers love and hate about Breakfast Bars Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+1.36

Had a very artificial taste and wasn't pleasant

Taste not good

No real taste to it

Size-Overall12%−0.07

Large

So small

tiny cake

Value For Money10%+0.74

Too expensive

overpriced

Slightly more expensive than

Stale/Rotten/Spoiled8%−0.08

both arrived squashed

STALE

Rubbish

Moist/Dry7%−0.05

These were unpleasantly dry and hard

dry without a cuppa to wash them down

a tad dry

Love

Taste-Overall39%+1.36

Delicious as always

Good taste

doesn't taste overly artificial

Baking16%+0.83

As expected nice soft cakes that taste great

Beautiful soft baked bars

Soft bakes

Value For Money13%+0.74

Great value

Excellent value

Good price

Quality-Overall7%+0.65

quality arrived on time

Excellent product

good biscuit quality

Flavor4%

Great flavour

flavour is uniquely precious

The berry flavour comes through nicely

FAQ

Common Breakfast Bars Food questions

Answered from the same tracked data.