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Breadcrumbs

Fail

Prices span $1.16–$8.84, mostly outside the sweet spot, so Breadcrumbs is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£70K/yr78K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
62%top-5 click share · 8 brands · 29 sellers

Flapen Score

Breadcrumbs against its category

The dotted line is the Grocery average. Past it, Breadcrumbs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breadcrumbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breadcrumbs 78K times last year and spent an estimated £70K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

25.6% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
25.6%
Market size, estimated
£70Ka year
Top search term
breadcrumbs46K searches a year

02 · Price

A sale here is worth £3.49.

Listings sell for £3.49 on average, from £1.16 to £8.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £3.49 that is £4K to £5K a year per listing.

Average price
£3.49under the $15 to $100 sweet spot
Price range
£1.16–£8.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Bakery. It carries 996 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Bakery
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
996per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Breadcrumbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

29

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

3%

  • Paxo37%
  • Morrisons22%
  • Yutaka15%
  • Emma Basic9%
  • by Amazon8%
  • Prymat6%
  • Open — no brand owns it (2 brands, 3%)

Demand

Breadcrumbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Breadcrumbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breadcrumbs46K/yr
  • bread crumbs27K/yr
  • breadcrumbs for cooking6K/yr

Reviews and returns

What reviews say buyers love and hate about Breadcrumbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.07

The bag is huge

Wrong size supplied

the bag was rather small so decided to up my game

Color14%+0.23

Use like other breadcrumbs, these are white, no colour added

Nutritional Content14%−0.07

Not gluten free as stated contains wheat flour which celiacs cannot have

Chunk/Clump/Collection14%+0.23

Breadcrumbs

Value For Money4%+1.66

costly

Love

Quality-Overall29%−0.04

Decent stuff

A great improvement

Excellent product

Value For Money19%+1.66

great price

absolutely worth it

Excellent value for money

Taste-Overall13%+0.69

Great buy great taste using for chicken parmesan

Love the taste

Very tasty stuff in

Crispiness12%+0.81

They cooked up beautifully and crispy

The breadcrumbs are crispy

They give a great light crunch

Ease Of Use5%−0.02

Easy to use

convenient

Many many uses

FAQ

Common Breadcrumbs questions

Answered from the same tracked data.