Breadcrumbs
FailPrices span $1.16–$8.84, mostly outside the sweet spot, so Breadcrumbs is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £70K/yr78K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 62%top-5 click share · 8 brands · 29 sellers
Flapen Score
Breadcrumbs against its category
The dotted line is the Grocery average. Past it, Breadcrumbs is stronger. Inside it, weaker.
Market
The Breadcrumbs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Breadcrumbs 78K times last year and spent an estimated £70K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
25.6% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 25.6%
- Market size, estimated
- £70Ka year
- Top search term
- breadcrumbs46K searches a year
02 · Price
A sale here is worth £3.49.
Listings sell for £3.49 on average, from £1.16 to £8.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £3.49 that is £4K to £5K a year per listing.
- Average price
- £3.49under the $15 to $100 sweet spot
- Price range
- £1.16–£8.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Bakery. It carries 996 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Bakery
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 996per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Breadcrumbs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Paxo Golden Breadcrumbs 227 g Drum (Pack of 1)
- Price
- £1.61
- Rating
- 4.7/5
- Reviews
- 557
- Age
- 13y ago

Morrisons Natural Breadcrumbs 175g
- Price
- £1.33
- Rating
- 4.7/5
- Reviews
- 269
- Age
- 7y ago

Yutaka Panko Bread Crumbs 180g | Vegan-Friendly Japanese-Style Panko | Light Flaky & Extra-Crispy Coating for Katsu Tempura Croquettes & Toppings
- Price
- £2.37
- Rating
- 4.8/5
- Reviews
- 323
- Age
- 12y ago

Paxo Quick and Easy Natural Breadcrumbs 227 g Drum (Pack of 1)
- Price
- £1.64
- Rating
- 4.7/5
- Reviews
- 557
- Age
- 14y ago

by Amazon Golden Breadcrumbs 175g
- Price
- £1.16
- Rating
- 4.5/5
- Reviews
- 367
- Age
- 2y ago
Trending
90-day click momentum
Morrisons Natural Breadcrumbs 175g
- Price
- £1.33
- Rating
- 4.7/5
- Reviews
- 269
- Age
- 7y ago

Yutaka Panko Bread Crumbs 6mm 1kg | Extra-Crispy Japanese-Style Breadcrumbs | Light Flaky Texture for Deep Frying & Baking | Ideal for Katsu Tempura Croquettes & Vegan Recipes
- Price
- £6.94
- Rating
- 4.7/5
- Reviews
- 2,382
- Age
- 10y ago

Chef William Golden Breadcrumbs - 3kg
- Price
- £8.84
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago

Panko Breadcrumbs 1kg by Hatton Hill - Japanese Style Extra Crispy
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 2y ago

Yutaka Panko Bread Crumbs 180g | Vegan-Friendly Japanese-Style Panko | Light Flaky & Extra-Crispy Coating for Katsu Tempura Croquettes & Toppings
- Price
- £2.37
- Rating
- 4.8/5
- Reviews
- 323
- Age
- 12y ago
Newest
by launch date
Chef William Golden Breadcrumbs - 3kg
- Price
- £8.84
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago

Panko Breadcrumbs 1kg by Hatton Hill - Japanese Style Extra Crispy
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 2y ago

by Amazon Golden Breadcrumbs 175g
- Price
- £1.16
- Rating
- 4.5/5
- Reviews
- 367
- Age
- 2y ago

Emma Basic Panko Breadcrumbs 10 mm super premium 200g Bag |Long needle - Shape| Less Oily | Extra Crispy | Japanese Style|
- Price
- £3.34
- Rating
- 4.7/5
- Reviews
- 4,177
- Age
- 3y ago

Emma Basic Panko Breadcrumbs 8MM 1kg Bag | Oven baked | Less Oily | Extra Crispy | Japanese Style
- Price
- £6.98
- Rating
- 4.7/5
- Reviews
- 4,177
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
29
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
3%
- Paxo37%
- Morrisons22%
- Yutaka15%
- Emma Basic9%
- by Amazon8%
- Prymat6%
- Open — no brand owns it (2 brands, 3%)
Demand
Breadcrumbs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked
Search terms
Top Breadcrumbs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- breadcrumbs46K/yr
- bread crumbs27K/yr
- breadcrumbs for cooking6K/yr
Reviews and returns
What reviews say buyers love and hate about Breadcrumbs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The bag is huge
Wrong size supplied
the bag was rather small so decided to up my game
Use like other breadcrumbs, these are white, no colour added
Not gluten free as stated contains wheat flour which celiacs cannot have
Breadcrumbs
costly
Love
Decent stuff
A great improvement
Excellent product
great price
absolutely worth it
Excellent value for money
Great buy great taste using for chicken parmesan
Love the taste
Very tasty stuff in
They cooked up beautifully and crispy
The breadcrumbs are crispy
They give a great light crunch
Easy to use
convenient
Many many uses
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breadcrumbs questions
Answered from the same tracked data.









