Bread Mix
MaybeReturns run at only 0.0% of orders. But demand is soft, at -39.2% this quarter, so Bread Mix is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £266K/yr205K searches / yr
- 90-day growth
- -39.2%search demand this quarter
- Competition
- 41%top-5 click share · 14 brands · 26 sellers
Flapen Score
Bread Mix against its category
The dotted line is the Grocery average. Past it, Bread Mix is stronger. Inside it, weaker.
Market
The Bread Mix market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bread Mix 205K times last year and spent an estimated £266K. The top 5 brands take 85% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.
- Searches, last 12 months
- 205K
- Growth, 90 days vs prior 90
- -39.2%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £266Ka year
- Peak month
- April3.2× the quietest month
- Top search term
- bread mix146K searches a year
02 · Price
A sale here is worth £12.17.
Listings sell for £12.17 on average, from £1.22 to £30.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.17 that is £1K to £3K a year per listing.
- Average price
- £12.17under the $15 to $100 sweet spot
- Price range
- £1.22–£30.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #237 within Baking Supplies. It carries 364 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 49%
- Out of stock, average day
- 16.5%
- Average rank
- #237in Baking Supplies
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 364per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Bread Mix products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wrights selection Bread Mix pack 5X500g Premium White | Cheddar Cheese & Sundried Tomato | cheddar and onion | Wholemeal | Ciabatta (NP)
- Price
- £18.40
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 2y ago

Wrights Baking Premium White Bread Mix 500g
- Price
- £1.50
- Rating
- 4.6/5
- Reviews
- 515
- Age
- 12y ago

Bread Mix Bundle with Wrights Premium White Bread Mix 500g 3 Pack + Brightdale Kitchen Booklet
- Price
- £10.08
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 11mo ago

Wrights Baking Mixed Grain Bread Mix 500g
- Price
- £1.44
- Rating
- 4.7/5
- Reviews
- 566
- Age
- 15y ago

Wrights Baking Cheddar Cheese & Sundried Tomato Bread Mix 500g
- Price
- £1.54
- Rating
- 4.5/5
- Reviews
- 459
- Age
- 6y ago
Trending
90-day click momentum
Bread Mix Bundle for Wrights Mixed Grain Mix 500g 3 Pack + Brightdale Kitchen Booklet
- Price
- £10.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Bread Mix Bundle for Wrights Baking Cheddar Cheese & Sundried Tomato Bread Mix 500g 3 Pack + Brightdale Kitchen Booklet
- Price
- £10.04
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Wrights Baking Mixed Grain Bread Mix 3X500g - High Fibre Bread Mix with 8 Seeds & Grains Simply Add Water for Easy Home Baking by Hand or Bread Machine
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 9mo ago

Sourdough Bread Mix 500g Makes 1 Large Loaf Vegetarian
- Price
- £6.08
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

YES YOU CAN Banana Bread Mix Gluten Free Dairy Free Egg Free Vegan 6 x 400 g Soft Moist Homemade Style Banana Bread with Natural Banana Flakes Cinnamon
- Price
- £23.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch date
Bread Mix Bundle for Wrights Baking Cheddar Cheese & Sundried Tomato Bread Mix 500g 3 Pack + Brightdale Kitchen Booklet
- Price
- £10.04
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Bread Mix Bundle for Wrights Mixed Grain Mix 500g 3 Pack + Brightdale Kitchen Booklet
- Price
- £10.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Sourdough Bread Mix 500g Makes 1 Large Loaf Vegetarian
- Price
- £6.08
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

Wrights Baking Mixed Grain Bread Mix 6X500g - High Fibre Bread Mix with 8 Seeds & Grains Simply Add Water for Easy Home Baking by Hand or Bread Machine (NP)
- Price
- £18.94
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 9mo ago

Wrights Baking Mixed Grain Bread Mix 3X500g - High Fibre Bread Mix with 8 Seeds & Grains Simply Add Water for Easy Home Baking by Hand or Bread Machine
- Price
- £9.98
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
26
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
41%
Top 20: 81%
Open market
12%
- Generic40%
- Wright's19%
- Brightdale16%
- wrights baking8%
- Carr's3%
- Creative Nature2%
- Open — no brand owns it (8 brands, 12%)
Demand
Bread Mix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.2×
Search terms
Top Bread Mix search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bread mix146K/yr
- wrights bread mix16K/yr
- bread mixes for bread machines uk22K/yr
- sourdough bread mix9K/yr
- bread mixes for bread machines5K/yr
- bread mix just add water5K/yr
- bread flour & mixes3K/yr
Reviews and returns
What reviews say buyers love and hate about Bread Mix
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
fairly expensive and the packs are small
Very expensive for what you get
Perhaps a bit expensive though
It's full of bleaching agents and other additives and no flour this cheap is worth using
The ingredients on the Amazon page has no folic acid
The result was a dry-ish
A bit soggy
Very soggy
Vile smell
the smell wouldn't dissipate
there is a strong chemical like smell
awful quality flour
it's not the best on the market
Bad quality
Love
great for baking
Easy to bake
Great for bread baking
They all seem to taste the same with a slight variation one is plain
Has no weird taste
Great taste
Excellent quality
A very good quality mix
Good quality mix
Great product reasonable price
Good value
Great Value
Tasty good value sourdough
Sourdough flour
Makes the best sourdough bread ever
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bread Mix questions
Answered from the same tracked data.









