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Bread Mix

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -39.2% this quarter, so Bread Mix is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£266K/yr205K searches / yr
90-day growth
-39.2%search demand this quarter
Competition
41%top-5 click share · 14 brands · 26 sellers

Flapen Score

Bread Mix against its category

The dotted line is the Grocery average. Past it, Bread Mix is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bread Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bread Mix 205K times last year and spent an estimated £266K. The top 5 brands take 85% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-39.2%
Conversion, latest week
10.7%
Market size, estimated
£266Ka year
Peak month
April3.2× the quietest month
Top search term
bread mix146K searches a year

02 · Price

A sale here is worth £12.17.

Listings sell for £12.17 on average, from £1.22 to £30.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.17 that is £1K to £3K a year per listing.

Average price
£12.17under the $15 to $100 sweet spot
Price range
£1.22–£30.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #237 within Baking Supplies. It carries 364 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
49%
Out of stock, average day
16.5%
Average rank
#237in Baking Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Bread Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

26

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

12%

  • Generic40%
  • Wright's19%
  • Brightdale16%
  • wrights baking8%
  • Carr's3%
  • Creative Nature2%
  • Open — no brand owns it (8 brands, 12%)

Demand

Bread Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.2×

Search terms

Top Bread Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bread mix146K/yr
  • wrights bread mix16K/yr
  • bread mixes for bread machines uk22K/yr
  • sourdough bread mix9K/yr
  • bread mixes for bread machines5K/yr
  • bread mix just add water5K/yr
  • bread flour & mixes3K/yr

Reviews and returns

What reviews say buyers love and hate about Bread Mix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%+0.10

fairly expensive and the packs are small

Very expensive for what you get

Perhaps a bit expensive though

Ingredients-Overall7%−0.03

It's full of bleaching agents and other additives and no flour this cheap is worth using

The ingredients on the Amazon page has no folic acid

Moist/Dry6%−0.04

The result was a dry-ish

A bit soggy

Very soggy

Smell6%−0.03

Vile smell

the smell wouldn't dissipate

there is a strong chemical like smell

Quality-Overall6%−0.02

awful quality flour

it's not the best on the market

Bad quality

Love

Baking31%+3.48

great for baking

Easy to bake

Great for bread baking

Taste-Overall14%−0.03

They all seem to taste the same with a slight variation one is plain

Has no weird taste

Great taste

Quality-Overall13%−0.02

Excellent quality

A very good quality mix

Good quality mix

Value For Money8%+0.10

Great product reasonable price

Good value

Great Value

Sour5%+0.29

Tasty good value sourdough

Sourdough flour

Makes the best sourdough bread ever

FAQ

Common Bread Mix questions

Answered from the same tracked data.