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Bread Flour 16kg

Fail

Demand is soft, at -39.8% this quarter, so Bread Flour 16kg is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£38K/yr26K searches / yr
90-day growth
-39.8%search demand this quarter
Competition
54%top-5 click share · 7 brands · 36 sellers

Flapen Score

Bread Flour 16kg against its category

The dotted line is the Grocery average. Past it, Bread Flour 16kg is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bread Flour 16kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bread Flour 16kg 26K times last year and spent an estimated £38K. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-39.8%
Conversion, latest week
9.3%
Market size, estimated
£38Ka year
Top search term
bread flour 16kg9K searches a year

02 · Price

A sale here is worth £15.71.

Listings sell for £15.71 on average, from £0.75 to £24.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.71 that is £0 to £2K a year per listing.

Average price
£15.71inside the $15 to $100 sweet spot
Price range
£0.75–£24.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #110 within Baking Supplies. It carries 454 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
33%
Out of stock, average day
9.5%
Average rank
#110in Baking Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
454per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Bread Flour 16kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

36

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

1%

  • Wessex Mill52%
  • Carr's18%
  • Heygates13%
  • KOKA9%
  • by Amazon5%
  • Generic2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Bread Flour 16kg search demand

Weekly searches over the year. Pick a range.

600400May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Bread Flour 16kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bread flour 16kg9K/yr
  • wessex mill bread flour6K/yr
  • strong white bread flour 16kg4K/yr
  • wessex mill4K/yr
  • bulk flour3K/yr

Reviews and returns

What reviews say buyers love and hate about Bread Flour 16kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ingredients-Overall19%−0.03

Ingredients list not accurate

Ingredient list when purchasing doesn't mention folic acid yet when the bag arrived contains folic acid

Misleading ingredients

Quality-Overall10%−0.01

awful quality flour

Not consistently good

Bad quality

Taste-Overall9%−0.02

taste disgusting

Funny taste

they tasted funny that at first I thought that was taste of soap

Cooking Instructions7%−0.02

This flour is awful if you want to make bread or use it for those kinds of things sadly I will not be purchasing again

It needs more time to mix and rise

I wound up chucking it in the bin since I don't feel safe cooking or eating it

Smell5%−0.01

there is a strong chemical like smell

the smell wouldn't dissipate

It smells like nothing

Love

Baking32%+2.94

Great for baking

Great for bread baking

Excellent for flatbreads, pancakes, and general baking

Quality-Overall18%−0.01

Good quality flour

This is as good as the more expensive brands

Excellent quality

Value For Money15%+0.86

not too expensive

Excellent value

Good value

Sour7%+0.47

Great for sourdough

Great flour for sourdough

Good for sourdough bread

Taste-Overall5%−0.02

Has no weird taste

Tastes great

Delicious tasting cakes from this flour

FAQ

Common Bread Flour 16kg questions

Answered from the same tracked data.