Bread Flour 16kg
FailDemand is soft, at -39.8% this quarter, so Bread Flour 16kg is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £38K/yr26K searches / yr
- 90-day growth
- -39.8%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 36 sellers
Flapen Score
Bread Flour 16kg against its category
The dotted line is the Grocery average. Past it, Bread Flour 16kg is stronger. Inside it, weaker.
Market
The Bread Flour 16kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bread Flour 16kg 26K times last year and spent an estimated £38K. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -39.8%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £38Ka year
- Top search term
- bread flour 16kg9K searches a year
02 · Price
A sale here is worth £15.71.
Listings sell for £15.71 on average, from £0.75 to £24.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.71 that is £0 to £2K a year per listing.
- Average price
- £15.71inside the $15 to $100 sweet spot
- Price range
- £0.75–£24.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #110 within Baking Supplies. It carries 454 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 33%
- Out of stock, average day
- 9.5%
- Average rank
- #110in Baking Supplies
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 454per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Bread Flour 16kg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wessex Mill Strong White Bread Flour - 16kg | High Protein Bread Flour
- Price
- £19.22
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 4y ago

Heygates Strong White Bread Flour - 1X16Kg
- Price
- £22.97
- Rating
- 4.8/5
- Reviews
- 4,842
- Age
- 6y ago

Carrs Bakers Flour (Topspin) 16kg High Protein Strong White Bread Flour for Professional & Home Baking
- Price
- £18.72
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago

Wessex Mill 1.5kg Strong White Bread Flour x 4 Packs
- Price
- £13.68
- Rating
- 4.3/5
- Reviews
- 92
- Age
- 5y ago

KOKA Marriages Manitoba Flour 16000 g
- Price
- £24.37
- Rating
- 4.8/5
- Reviews
- 630
- Age
- 15y ago
Trending
90-day click momentum
by Amazon Strong White Flour 1.5kg Perfect for bread
- Price
- £1.22
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 2y ago

Heygates Canadian & Springs Strong White Flour 16kg
- Price
- £24.97
- Rating
- 4.8/5
- Reviews
- 347
- Age
- 6y ago

KOKA Marriages Manitoba Flour 16000 g
- Price
- £24.37
- Rating
- 4.8/5
- Reviews
- 630
- Age
- 15y ago

Wessex Mill Strong White Bread Flour - Premium Quality Flour for Bread Making 5 x 1.5 kg
- Price
- £14.62
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 5y ago

Heygates Strong White Bread Flour - 1X16Kg
- Price
- £22.97
- Rating
- 4.8/5
- Reviews
- 4,842
- Age
- 6y ago
Newest
by launch date
Marriages Millers Manitoba Very Strong White Bread Flour 16kg | High-Protein Canadian Wheat Flour | Ideal for Bread Pizza & Artisan Baking
- Price
- £24.63
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 10mo ago

Carrs Bakers Flour (Topspin) 16kg High Protein Strong White Bread Flour for Professional & Home Baking
- Price
- £18.72
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago

Carrs Centurion - Canadian Very Strong White Flour 16kg | Made from 100% Canadian Wheat
- Price
- £21.99
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 1y ago

Carrs Strong Bakers Flour 16kg - Very High Protein Bread Flour | Premium Quality for Professional & Home Baking
- Price
- £19.79
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 2y ago

by Amazon Strong White Flour 1.5kg Perfect for bread
- Price
- £1.22
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
36
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
1%
- Wessex Mill52%
- Carr's18%
- Heygates13%
- KOKA9%
- by Amazon5%
- Generic2%
- Open — no brand owns it (1 brand, 1%)
Demand
Bread Flour 16kg search demand
Weekly searches over the year. Pick a range.
Search terms
Top Bread Flour 16kg search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bread flour 16kg9K/yr
- wessex mill bread flour6K/yr
- strong white bread flour 16kg4K/yr
- wessex mill4K/yr
- bulk flour3K/yr
Reviews and returns
What reviews say buyers love and hate about Bread Flour 16kg
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ingredients list not accurate
Ingredient list when purchasing doesn't mention folic acid yet when the bag arrived contains folic acid
Misleading ingredients
awful quality flour
Not consistently good
Bad quality
taste disgusting
Funny taste
they tasted funny that at first I thought that was taste of soap
This flour is awful if you want to make bread or use it for those kinds of things sadly I will not be purchasing again
It needs more time to mix and rise
I wound up chucking it in the bin since I don't feel safe cooking or eating it
there is a strong chemical like smell
the smell wouldn't dissipate
It smells like nothing
Love
Great for baking
Great for bread baking
Excellent for flatbreads, pancakes, and general baking
Good quality flour
This is as good as the more expensive brands
Excellent quality
not too expensive
Excellent value
Good value
Great for sourdough
Great flour for sourdough
Good for sourdough bread
Has no weird taste
Tastes great
Delicious tasting cakes from this flour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bread Flour 16kg questions
Answered from the same tracked data.









