Bread Flour
FailDemand is soft, at -35.6% this quarter, so Bread Flour is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £465K/yr326K searches / yr
- 90-day growth
- -35.6%search demand this quarter
- Competition
- 81%top-5 click share · 9 brands · 24 sellers
Flapen Score
Bread Flour against its category
The dotted line is the Grocery average. Past it, Bread Flour is stronger. Inside it, weaker.
Market
The Bread Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bread Flour 326K times last year and spent an estimated £465K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.
01 · Demand
15.4% of searches ended in a purchase last week.
Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £465K a year.
- Searches, last 12 months
- 326K
- Growth, 90 days vs prior 90
- -35.6%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £465Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- bread flour178K searches a year
02 · Price
A sale here is worth £9.24.
Listings sell for £9.24 on average, from £1.22 to £22.97. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £9.24 that is £23K to £28K a year per listing.
- Average price
- £9.24under the $15 to $100 sweet spot
- Price range
- £1.22–£22.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £23K–£28K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #151 within Baking Supplies. It carries 821 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 70%
- Out of stock, average day
- 6.4%
- Average rank
- #151in Baking Supplies
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 821per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Bread Flour products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Strong White Flour 1.5kg Perfect for bread
- Price
- £1.22
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 2y ago

W & H Marriage & Son 100% Canadian Very Strong White Flour 1.5kg (Pack of 5)
- Price
- £12.68
- Rating
- 4.8/5
- Reviews
- 644
- Age
- 10y ago

Morrisons Strong White Flour 1.5kg
- Price
- £1.33
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 10y ago

Allinsons Strong White Bread Flour 1kg
- Price
- £1.71
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 3y ago

W & H Marriage & Son Finest Strong (White) Breadmaking Flour 1.5kg (Pack of 5)
- Price
- £12.13
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 11y ago
Trending
90-day click momentum
Marriages Millers Very Strong 100% Canadian White Bread Flour 1.5kg (Pack of 3) | High-Protein Bread Flour | Perfect for Bread Rolls & Pizza Dough
- Price
- £8.47
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 10mo ago

by Amazon Strong White Flour 1.5kg Perfect for bread
- Price
- £1.22
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 2y ago

Allinson Strong White Bread Flour 3kg
- Price
- £3.97
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 10y ago

Morrisons Strong White Flour 1.5kg
- Price
- £1.33
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 10y ago

Heygates Strong White Bread Flour - 1X16Kg
- Price
- £22.97
- Rating
- 4.8/5
- Reviews
- 4,842
- Age
- 6y ago
Newest
by launch date
Marriages Millers Very Strong 100% Canadian White Bread Flour 1.5kg (Pack of 3) | High-Protein Bread Flour | Perfect for Bread Rolls & Pizza Dough
- Price
- £8.47
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 10mo ago

by Amazon Strong White Flour 1.5kg Perfect for bread
- Price
- £1.22
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 2y ago

Allinsons Strong White Bread Flour 1kg
- Price
- £1.71
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 3y ago

Marriages Finest Strong White Bread Flour 1.5kg (Pack of 3)
- Price
- £8.69
- Rating
- 4.6/5
- Reviews
- 296
- Age
- 4y ago

Wessex Mill Strong White Bread Flour - 16kg | High Protein Bread Flour
- Price
- £19.22
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
24
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
10%
- by Amazon46%
- Marriage's17%
- Morrisons10%
- Allinson's8%
- Heygates5%
- Allinson4%
- Open — no brand owns it (3 brands, 10%)
Demand
Bread Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Search terms
Top Bread Flour search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bread flour178K/yr
- strong white bread flour56K/yr
- strong bread flour21K/yr
- strong flour10K/yr
- white bread flour9K/yr
- high protein flour6K/yr
- sourdough flour7K/yr
- strong white flour9K/yr
- bread flour for bread machine12K/yr
- strong bread flour white5K/yr
Reviews and returns
What reviews say buyers love and hate about Bread Flour
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
If you are buying this flour expecting it to have no additives, think again
Full of additives
I asked the AI Rufas if it contains additives, and it said no, just wheatflour
be nothing healthy to eat soon
they added gluten to make up for the poor quality
This flour seems high in gluten
awful quality flour
Not consistently good
Bad quality
This flour is awful if you want to make bread or use it for those kinds of things sadly I will not be purchasing again
It needs more time to mix and rise
I wound up chucking it in the bin since I don't feel safe cooking or eating it
They need to update their information as its quite deceiving although its a decent flour with higher protein value than most wheat flours
Description not as listed
This product was listed as Organic. Turns out it is not
Love
great for baking
very easy to bake with
Great for bread baking
Excellent quality
Good product, get a glass jar
Good quality flour
Perfect sourdough loaves
Great for sourdough
Makes fantastic sourdough bread
Good value for money
value for money
Good value
High protein flour
High protein content
its got a great protein %
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bread Flour questions
Answered from the same tracked data.









