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Bread Flour

Fail

Demand is soft, at -35.6% this quarter, so Bread Flour is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£465K/yr326K searches / yr
90-day growth
-35.6%search demand this quarter
Competition
81%top-5 click share · 9 brands · 24 sellers

Flapen Score

Bread Flour against its category

The dotted line is the Grocery average. Past it, Bread Flour is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bread Flour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bread Flour 326K times last year and spent an estimated £465K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £465K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-35.6%
Conversion, latest week
15.4%
Market size, estimated
£465Ka year
Peak month
January1.9× the quietest month
Top search term
bread flour178K searches a year

02 · Price

A sale here is worth £9.24.

Listings sell for £9.24 on average, from £1.22 to £22.97. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £9.24 that is £23K to £28K a year per listing.

Average price
£9.24under the $15 to $100 sweet spot
Price range
£1.22–£22.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£23K–£28K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #151 within Baking Supplies. It carries 821 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
70%
Out of stock, average day
6.4%
Average rank
#151in Baking Supplies
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
821per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Bread Flour products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£70K£139K£209K£279K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

24

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

10%

  • by Amazon46%
  • Marriage's17%
  • Morrisons10%
  • Allinson's8%
  • Heygates5%
  • Allinson4%
  • Open — no brand owns it (3 brands, 10%)

Demand

Bread Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Bread Flour search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bread flour178K/yr
  • strong white bread flour56K/yr
  • strong bread flour21K/yr
  • strong flour10K/yr
  • white bread flour9K/yr
  • high protein flour6K/yr
  • sourdough flour7K/yr
  • strong white flour9K/yr
  • bread flour for bread machine12K/yr
  • strong bread flour white5K/yr

Reviews and returns

What reviews say buyers love and hate about Bread Flour

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Baking”
21%of negative reviews mention “Ingredients-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“If you are buying this flour expecting it to have no additives, think again”
A buyer, on “Ingredients-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bread Flour questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data