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Bread

Maybe

Buyers convert on 23.7% of searches. But prices span $0.85–$2.42, mostly outside the sweet spot, so Bread is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£1.3M/yr3.6M searches / yr
90-day growth
+0.1%search demand this quarter
Competition
43%top-5 click share · 11 brands · 39 sellers

Flapen Score

Bread against its category

The dotted line is the Grocery average. Past it, Bread is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bread 3.6M times last year and spent an estimated £1.3M. The top 5 brands take 91% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

23.7% of searches ended in a purchase last week.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
23.7%
Market size, estimated
£1.3Ma year
Peak month
January1.4× the quietest month
Top search term
bread2.8M searches a year

02 · Price

A sale here is worth £1.53.

Listings sell for £1.53 on average, from £0.85 to £2.42. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At £1.53 that is £23K to £31K a year per listing.

Average price
£1.53under the $15 to $100 sweet spot
Price range
£0.85–£2.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
15,000–20,000
Revenue per listing a year
£23K–£31K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Bakery. It carries 1,607 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Bakery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,607per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£78K£118K£157K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

39

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

5%

  • Warburtons39%
  • Hovis22%
  • Morrisons19%
  • Accpo7%
  • Kingsmill6%
  • Jason's4%
  • Open — no brand owns it (5 brands, 5%)

Demand

Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bread2.8M/yr
  • toast100K/yr
  • brea142K/yr
  • warburtons bread127K/yr
  • white bread109K/yr
  • warburtons53K/yr
  • sliced bread37K/yr
  • hovis bread39K/yr
  • morrisons bread27K/yr
  • hovis33K/yr

Reviews and returns

What reviews say buyers love and hate about Bread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%−0.03

Dry and tasteless

Had a very odd taste

Awful taste

Moist/Dry15%−0.09

Dry and tasteless

Very dry

Mouldy after a day

Thickness8%−0.01

Thick slices

not as thick as I expected

it's just thick bread

Stale/Rotten/Spoiled7%−0.05

Was stale

doesnt stay fresh long

Not very fresh

Size-Overall7%−0.04

Tiny

Slices are tiny

I only gave three stars as the slices are way to small

Love

Baking24%+1.75

Nice as toast too

it is soft bread

Nice bread soft

Taste-Overall20%−0.03

Great taste

Much more satisfying taste

This bees is delicious

Freshness15%+1.34

Delivered so fresh, recommended

Fresh and delicious

so it stays fresh for longer

Quality-Overall8%+0.48

Good quality bread

Excellent quality

Good product

Value For Money5%+0.26

Good price

Value for money

Good value for money

FAQ

Common Bread questions

Answered from the same tracked data.