Bread
MaybeBuyers convert on 23.7% of searches. But prices span $0.85–$2.42, mostly outside the sweet spot, so Bread is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £1.3M/yr3.6M searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 43%top-5 click share · 11 brands · 39 sellers
Flapen Score
Bread against its category
The dotted line is the Grocery average. Past it, Bread is stronger. Inside it, weaker.
Market
The Bread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bread 3.6M times last year and spent an estimated £1.3M. The top 5 brands take 91% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 23.7% of those searches ended in a purchase.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 23.7%
- Market size, estimated
- £1.3Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- bread2.8M searches a year
02 · Price
A sale here is worth £1.53.
Listings sell for £1.53 on average, from £0.85 to £2.42. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At £1.53 that is £23K to £31K a year per listing.
- Average price
- £1.53under the $15 to $100 sweet spot
- Price range
- £0.85–£2.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £23K–£31K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Bakery. It carries 1,607 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Bakery
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,607per listing
- Listings tracked
- 34
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Bread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Medium White Loaf 800g
- Price
- £0.85
- Rating
- 4.5/5
- Reviews
- 1,600
- Age
- 7y ago

Warburtons Toastie White Bread 800g
- Price
- £1.46
- Rating
- 4.6/5
- Reviews
- 2,684
- Age
- 13y ago

Warburtons Farmhouse Soft White Bread 800g
- Price
- £1.54
- Rating
- 4.6/5
- Reviews
- 1,832
- Age
- 16y ago

Hovis Medium Soft White Bread 800g
- Price
- £1.52
- Rating
- 4.6/5
- Reviews
- 4,080
- Age
- 16y ago

Kingsmill 50/50 Medium 800g
- Price
- £1.25
- Rating
- 4.6/5
- Reviews
- 541
- Age
- 10y ago
Trending
estimated 90-day click momentum
Hovis Soft White Thick Bread 800 g
- Price
- £1.45
- Rating
- 4.6/5
- Reviews
- 1,248
- Age
- 10y ago

Kingsmill 50/50 Medium 800g
- Price
- £1.25
- Rating
- 4.6/5
- Reviews
- 541
- Age
- 10y ago

Warburtons Wholemeal Medium Sliced 800g
- Price
- £1.42
- Rating
- 4.6/5
- Reviews
- 993
- Age
- 10y ago

Iceland Thick Sliced Soft White 800g
- Price
- £0.97
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago

Warburtons Medium White Toastie
- Price
- £1.46
- Rating
- 4.6/5
- Reviews
- 1,474
- Age
- 10y ago
Newest
by launch date
Hovis Sourdough Seeded 450g
- Price
- £1.82
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 9mo ago

Iceland Thick Sliced Soft White 800g
- Price
- £0.97
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago

Morrisons Market Street Sliced White Bloomer 400g
- Price
- £1.18
- Rating
- 4.4/5
- Reviews
- 200
- Age
- 1y ago

Hovis Best of Both Medium 800g
- Price
- £1.12
- Rating
- 4.5/5
- Reviews
- 5,212
- Age
- 3y ago

Jasons White Ciabattin Sourdough 580g
- Price
- £2.25
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
39
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 87%
Open market
5%
- Warburtons39%
- Hovis22%
- Morrisons19%
- Accpo7%
- Kingsmill6%
- Jason's4%
- Open — no brand owns it (5 brands, 5%)
Demand
Bread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Bread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bread2.8M/yr
- toast100K/yr
- brea142K/yr
- warburtons bread127K/yr
- white bread109K/yr
- warburtons53K/yr
- sliced bread37K/yr
- hovis bread39K/yr
- morrisons bread27K/yr
- hovis33K/yr
Reviews and returns
What reviews say buyers love and hate about Bread
We read the reviews and the return reasons for every product selling here.
“Dry and tasteless”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









