Skip to content

Brazil Nuts

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -14.7% this quarter, so Brazil Nuts is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£600K/yr333K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
68%top-5 click share · 11 brands · 15 sellers

Flapen Score

Brazil Nuts against its category

The dotted line is the Grocery average. Past it, Brazil Nuts is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brazil Nuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brazil Nuts 333K times last year and spent an estimated £600K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £600K a year.

Searches, last 12 months
333K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
12.1%
Market size, estimated
£600Ka year
Peak month
December2.2× the quietest month
Top search term
brazil nuts258K searches a year

02 · Price

A sale here is worth £14.85.

Listings sell for £14.85 on average, from £2.73 to £29.03. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £14.85 that is £7K to £11K a year per listing.

Average price
£14.85under the $15 to $100 sweet spot
Price range
£2.73–£29.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #277 within Dried Fruits, Nuts & Vegetables. It carries 319 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
87%
Out of stock, average day
11.1%
Average rank
#277in Dried Fruits, Nuts & Vegetables
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
319per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Brazil Nuts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£60K£120K£180K£240K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

15

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

11%

  • Minton & Donello30%
  • Tropgo23%
  • FeelGood-Sale15%
  • Morrisons10%
  • PURIMA8%
  • Buy Whole Foods Online3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Brazil Nuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Brazil Nuts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brazil nuts258K/yr
  • brazil nuts 1kg41K/yr
  • brazilian nuts17K/yr
  • brasil nuts5K/yr
  • brazil nuts 500g4K/yr
  • brazil nut4K/yr
  • brasil nuts 1kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Brazil Nuts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled16%−0.13

Not best kind tasted a bit old

Not very fresh

Expensive and stale

Value For Money14%−0.05

A bit overpriced for the amount

Too expensive

Not impressed for the price

Taste-Overall13%+1.37

the several that I've had will tasted a bit off

not creamy enough for my taste

Nasty taste

Advertised Vs Actual Product6%−0.03

was told no, false advertising, poor show Amazon for allowing this

Not as advertised

Not as shown, half nuts

Size-Overall6%−0.03

It's a HUGE 1KG bag

Small size

They're all more or less the same size

Love

Taste-Overall23%+1.37

Absolutely delicious

natural taste

Tastes delicious & fresh

Quality-Overall23%+1.49

Good quality and tasting products my second order

the quality is really consistent

Excellent quality

Freshness15%+0.55

Fresh nuts

They taste fresh

Fresh and Crunchy

Value For Money11%−0.05

Excellent Value

Decent price

Good value for price

Crispiness4%+0.45

have a great crunch

Lovely very fresh crunchy

They have a very satisfying crunch

FAQ

Common Brazil Nuts questions

Answered from the same tracked data.