brandy
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible£3.4M£3.4M/yr · 1.7M searches
Avg price
Incredible£24.82avg listing price — sweet spot $15–$100
Price range
Great£13.04–£48.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,528.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, brandy is a £3.4M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
brandy market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- £2.5M–£3.1M
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 86 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
61
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
12%
- Courvoisier29%
- Hennessy22%
- Three Barrels15%
- Martell13%
- Remy Martin7%
- LUVUOKYE3%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top brandy search terms
- brandy633K/yr
- cognac250K/yr
- hennessy199K/yr
- brandy deal of the day228K/yr
- brandy 1 litre72K/yr
- cognac deal of the day60K/yr
- courvoisier62K/yr
- courvoisier brandy42K/yr
- martell29K/yr
- martell cognac31K/yr
Top brandy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Courvoisier VS 70CL French Cognac Brandy - Aged Up to 8 Years Elegant Aperitif with Notes of Pear Apple Grapefruit and Oak
Courvoisier£21.924.8★3,196 rev
Hennessy Very Special Cognac 70cl
Hennessy£26.934.8★2,386 rev
Three Barrels Rare Old French Brandy VSOP 70cl
Three Barrels£13.704.7★3,551 rev
Courvoisier VSOP 70CL Premium French Cognac - Aged Up to 12 Years | Ideal Served Neat as an Aperitif or in Classic Cocktails Like The Courvoisier Espresso Martini or Sidecar | Perfect for Gifting
Courvoisier£24.854.8★4,372 rev
Martell VS Fine Cognac 70cl
Martell£21.254.8★2,091 rev
Newest
by launch date
Rémy Martin Tercet Cognac Fine Champagne 70cl
Remy Martin£48.2932 rev
Morrisons 3 Year Old French Brandy 70cl
Morrisons£14.81174 rev
Bardinet French Brandy V.S.O.P. 100cl
Bardinet£22.8138 rev
St-Rémy XO French Brandy Gift 70 cl
St-Rémy£16.722,192 rev
Three Barrels Brandy 1 Litre
LUVUOKYE£24.30235 rev
Trending
90-day click momentumThree Barrels Brandy 1 Litre
LUVUOKYE£24.304.8★
Hennessy Very Special Cognac 70cl
Hennessy£26.934.8★
Morrisons 3 Year Old French Brandy 70cl
Morrisons£14.814.5★
Three Barrels Rare Old French Brandy VSOP 70cl
Three Barrels£13.704.7★
Courvoisier VS 70CL French Cognac Brandy - Aged Up to 8 Years Elegant Aperitif with Notes of Pear Apple Grapefruit and Oak
Courvoisier£21.924.8★
What buyers say about brandy
What buyers praise and complain about, mined from review topics.What buyers love
“reasonable price”
“Fine and easy to drink neat”
“Lovely smooth taste”
“Very good quality”
“Gift”
“As advertised”
“Great flavour”
“The aroma is gorgeous”
“Great size bottle too”
“Sweet”
What buyers complain about
“Cheaper elsewhere,”
“This brandy tastes harsh”
“Tasts similar to cognac not as smooth”
“Not the best”
“Misleading”
“however does not come in a GIFT BOX”
“it's never the alcohol”
Common questions
- Is brandy profitable to sell on Amazon United Kingdom?
- The niche generates £3.4M/yr across 21 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the brandy niche?
- 12 brands and 61 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in brandy?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.4%.
- When does demand for brandy peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the brandy niche?
- Listings span £13.04–£48.29; the average listing price is £24.82 (sweet spot $15–$100). The average incumbent carries 1,529 reviews — the moat a new listing must climb.