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Brandy

Maybe

Returns run at only 0.4% of orders. But the products selling today already average 4.7★, so Brandy is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£3.4M/yr1.7M searches / yr
90-day growth
-13.0%search demand this quarter
Competition
63%top-5 click share · 12 brands · 61 sellers

Flapen Score

Brandy against its category

The dotted line is the Grocery average. Past it, Brandy is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brandy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brandy 1.7M times last year and spent an estimated £3.4M. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
8.0%
Market size, estimated
£3.4Ma year
Peak month
December4.2× the quietest month
Top search term
brandy633K searches a year

02 · Price

A sale here is worth £24.82.

Listings sell for £24.82 on average, from £13.04 to £48.29. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £24.82 that is £74K to £99K a year per listing.

Average price
£24.82inside the $15 to $100 sweet spot
Price range
£13.04–£48.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£74K–£99K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Beer, Wine & Spirits. It carries 1,529 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#91in Beer, Wine & Spirits
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,529per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Brandy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£170K£340K£511K£681K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

61

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

12%

  • Courvoisier29%
  • Hennessy22%
  • Three Barrels15%
  • Martell13%
  • Remy Martin7%
  • LUVUOKYE3%
  • Open — no brand owns it (6 brands, 12%)

Demand

Brandy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Brandy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brandy633K/yr
  • cognac250K/yr
  • hennessy199K/yr
  • brandy deal of the day228K/yr
  • brandy 1 litre72K/yr
  • cognac deal of the day60K/yr
  • courvoisier62K/yr
  • courvoisier brandy42K/yr
  • martell29K/yr
  • martell cognac31K/yr

Reviews and returns

What reviews say buyers love and hate about Brandy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money35%+1.13

Cheaper elsewhere,

Expensive for size

so is, in fact, rather expensive

Taste-Overall20%−0.11

This brandy tastes harsh

Tastes harsh

No great taste either

Flavor10%+0.50

Tasts similar to cognac not as smooth

Quality-Overall10%−0.01

Not the best

Advertised Vs Actual Product5%0.00

Misleading

Love

Value For Money27%+1.13

reasonable price

Great value for money

Good value

Alcohol Flavor23%+2.71

Fine and easy to drink neat

its nice to drink

Lovely smooth drink very nice

Taste-Overall16%−0.11

Lovely smooth taste

Taste good smoothie

Superb taste

Quality-Overall15%−0.01

Very good quality

Quality brandy with smooth fruity taste

Lovely and smooth top quality

Gifting Purpose7%+0.28

Gift

Great Gift

ideal for special occasions or gifting

FAQ

Common Brandy questions

Answered from the same tracked data.