Brandy
MaybeReturns run at only 0.4% of orders. But the products selling today already average 4.7★, so Brandy is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £3.4M/yr1.7M searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 61 sellers
Flapen Score
Brandy against its category
The dotted line is the Grocery average. Past it, Brandy is stronger. Inside it, weaker.
Market
The Brandy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brandy 1.7M times last year and spent an estimated £3.4M. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £3.4Ma year
- Peak month
- December4.2× the quietest month
- Top search term
- brandy633K searches a year
02 · Price
A sale here is worth £24.82.
Listings sell for £24.82 on average, from £13.04 to £48.29. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £24.82 that is £74K to £99K a year per listing.
- Average price
- £24.82inside the $15 to $100 sweet spot
- Price range
- £13.04–£48.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £74K–£99K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Beer, Wine & Spirits. It carries 1,529 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #91in Beer, Wine & Spirits
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,529per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Brandy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Courvoisier VS 70CL French Cognac Brandy - Aged Up to 8 Years Elegant Aperitif with Notes of Pear Apple Grapefruit and Oak
- Price
- £21.92
- Rating
- 4.8/5
- Reviews
- 3,196
- Age
- 16y ago

Hennessy Very Special Cognac 70cl
- Price
- £26.93
- Rating
- 4.8/5
- Reviews
- 2,386
- Age
- 15y ago

Three Barrels Rare Old French Brandy VSOP 70cl
- Price
- £13.70
- Rating
- 4.7/5
- Reviews
- 3,551
- Age
- 10y ago

Courvoisier VSOP 70CL Premium French Cognac - Aged Up to 12 Years | Ideal Served Neat as an Aperitif or in Classic Cocktails Like The Courvoisier Espresso Martini or Sidecar | Perfect for Gifting
- Price
- £24.85
- Rating
- 4.8/5
- Reviews
- 4,372
- Age
- 15y ago

Martell VS Fine Cognac 70cl
- Price
- £21.25
- Rating
- 4.8/5
- Reviews
- 2,091
- Age
- 12y ago
Trending
90-day click momentum
Three Barrels Brandy 1 Litre
- Price
- £24.30
- Rating
- 4.8/5
- Reviews
- 235
- Age
- 9y ago

Hennessy Very Special Cognac 70cl
- Price
- £26.93
- Rating
- 4.8/5
- Reviews
- 2,386
- Age
- 15y ago

Morrisons 3 Year Old French Brandy 70cl
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 7y ago

Three Barrels Rare Old French Brandy VSOP 70cl
- Price
- £13.70
- Rating
- 4.7/5
- Reviews
- 3,551
- Age
- 10y ago

Courvoisier VS 70CL French Cognac Brandy - Aged Up to 8 Years Elegant Aperitif with Notes of Pear Apple Grapefruit and Oak
- Price
- £21.92
- Rating
- 4.8/5
- Reviews
- 3,196
- Age
- 16y ago
Newest
by launch date
Rémy Martin Tercet Cognac Fine Champagne 70cl
- Price
- £48.29
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 4y ago

Morrisons 3 Year Old French Brandy 70cl
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 7y ago

Bardinet French Brandy V.S.O.P. 100cl
- Price
- £22.81
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 7y ago

St-Rémy XO French Brandy Gift 70 cl
- Price
- £16.72
- Rating
- 4.7/5
- Reviews
- 2,192
- Age
- 7y ago

Three Barrels Brandy 1 Litre
- Price
- £24.30
- Rating
- 4.8/5
- Reviews
- 235
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
61
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
12%
- Courvoisier29%
- Hennessy22%
- Three Barrels15%
- Martell13%
- Remy Martin7%
- LUVUOKYE3%
- Open — no brand owns it (6 brands, 12%)
Demand
Brandy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Brandy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brandy633K/yr
- cognac250K/yr
- hennessy199K/yr
- brandy deal of the day228K/yr
- brandy 1 litre72K/yr
- cognac deal of the day60K/yr
- courvoisier62K/yr
- courvoisier brandy42K/yr
- martell29K/yr
- martell cognac31K/yr
Reviews and returns
What reviews say buyers love and hate about Brandy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheaper elsewhere,
Expensive for size
so is, in fact, rather expensive
This brandy tastes harsh
Tastes harsh
No great taste either
Tasts similar to cognac not as smooth
Not the best
Misleading
Love
reasonable price
Great value for money
Good value
Fine and easy to drink neat
its nice to drink
Lovely smooth drink very nice
Lovely smooth taste
Taste good smoothie
Superb taste
Very good quality
Quality brandy with smooth fruity taste
Lovely and smooth top quality
Gift
Great Gift
ideal for special occasions or gifting
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brandy questions
Answered from the same tracked data.









