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Brandy

Maybe

An estimated 0.4% of orders come back. But the products selling today already average 4.7★, so Brandy is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£3.4M/yr1.7M searches / yr
90-day growth
-13.0%search demand this quarter
Competition
63%top-5 click share · 12 brands · 61 sellers

Flapen Score

Brandy against its category

The dotted line is the Grocery average. Past it, Brandy is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brandy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brandy 1.7M times last year and spent an estimated £3.4M. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.4M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
8.0%
Market size, estimated
£3.4Ma year
Peak month
December4.2× the quietest month
Top search term
brandy633K searches a year

02 · Price

A sale here is worth £24.82.

Listings sell for £24.82 on average, from £13.04 to £48.29. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £24.82 that is £74K to £99K a year per listing.

Average price
£24.82inside the $15 to $100 sweet spot
Price range
£13.04–£48.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£74K–£99K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Beer, Wine & Spirits. It carries 1,529 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#91in Beer, Wine & Spirits
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,529per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Brandy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£170K£340K£511K£681K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

61

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 99%

Open market

12%

  • Courvoisier29%
  • Hennessy22%
  • Three Barrels15%
  • Martell13%
  • Remy Martin7%
  • LUVUOKYE3%
  • Open — no brand owns it (6 brands, 12%)

Demand

Brandy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Brandy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brandy633K/yr
  • cognac250K/yr
  • hennessy199K/yr
  • brandy deal of the day228K/yr
  • brandy 1 litre72K/yr
  • cognac deal of the day60K/yr
  • courvoisier62K/yr
  • courvoisier brandy42K/yr
  • martell29K/yr
  • martell cognac31K/yr

Reviews and returns

What reviews say buyers love and hate about Brandy

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
35%of negative reviews mention “Value For Money”
0.4%of orders come back
“Cheaper elsewhere,”
A buyer, on “Value For Money”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Brandy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data