How competitive is the Bran Flakes niche on Amazon United Kingdom?

3 brands and 44 sellers compete in Bran Flakes on Amazon United Kingdom. The top 5 Bran Flakes products take 79% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Bran Flakes niche?

Bran Flakes sells for £4.10 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.28–£20.28. The average incumbent carries 367 reviews — the moat a new listing must climb.

Bran Flakes

brand-locked demand (top 5 brands take 100% of clicks) — Bran Flakes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Bran Flakes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bran Flakes is a £141K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Bran Flakes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.7% over the last 90 days and 15.8% of searches end in a purchase.

£141K

revenue / yr

Units sold / yr40K

Search volume / yr-8.7%218K

Conversion rate15.8%

Avg price£4.10

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 44

Top-5 product click share79%

Open market0%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Top Bran Flakes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kelloggs All Bran Bran Flakes 750g

Price: £2.46
Rating: 4.6/5
Reviews: 562
Age: 16y ago

Morrisons Choco Crackles 500g

Price: £1.83
Rating: 4.1/5
Reviews: 17
Age: 4mo ago

Kelloggs All-Bran Original 750g

Price: £3.59
Rating: 4.8/5
Reviews: 19
Age: 8mo ago

Morrisons Bran Flakes 625g

Price: £1.28
Rating: 4.6/5
Reviews: 1,082
Age: 8y ago

Morrisons Frosted Flakes Cereal 500g

Price: £1.58
Rating: 4.4/5
Reviews: 1,172
Age: 9y ago

Newest

by launch date

Morrisons Choco Crackles 500g

Price: £1.83
Rating: 4.1/5
Reviews: 17
Age: 4mo ago

Kelloggs All-Bran Original 750g

Price: £3.59
Rating: 4.8/5
Reviews: 19
Age: 8mo ago

Kelloggs All Bran Portion Packs 30g - Box of 40

Price: £20.28
Rating: 3.9/5
Reviews: 18
Age: 12mo ago

Kelloggs All-Bran Fibre Plus Breakfast Cereal 500g

Price: £2.73
Rating: 4.4/5
Reviews: 38
Age: 1y ago

Kelloggs Sultana Bran Cereal 500g

Price: £2.40
Rating: 4.5/5
Reviews: 274
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Kellogg's67%
Morrisons28%
All-Bran5%

Bran Flakes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume218KCVR15.8%Products10Brands3Top 5 Brands100%OOS Rate7.7%Rating4.5★Reviews367Avg BSR#0

Top Bran Flakes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

morrisons cereal67K/yr -14.4%6.6% conv.
bran flakes60K/yr +9.7%17.5% conv.
all bran28K/yr -10.1%9.8% conv.
all bran cereal13K/yr -26.7%4.1% conv.
cereal morrisons30K/yr -14.5%8.4% conv.
bran flakes no sugar6K/yr -10.1%4.6% conv.
all bran cereal original7K/yr -47.3%3.3% conv.
kelloggs all bran original4K/yr -38.8%2.3% conv.
all bran original3K/yr -51.1%0.7% conv.

What reviews say buyers love and hate about Bran Flakes

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Taste-Overall20%

“Great taste, good addition to a fibre poor diet. and it really helps”

Health Benefits-Overall19%

“Good Healthy Breakfast for all”

Quality-Overall17%

“Good product, good date”

Value For Money16%

“Good value”

Advertised Vs Actual Product10%

“Perfect, as described”

What buyers complain about

100% of reviews

Flavor28%

“The now grey sticks are jaw breakingly hard, utterly tasteless,. where is the malty flavour of Original All-Bran”

Taste-Overall23%

“Tasted very milky rather than chocolately”

Ease Of Chewing/Swallowing15%

“the raisins are very hard to eat”

Durability10%

“torn at the buttom”

Cooking Instructions10%

“Did not fancy the new recipe”

Common Bran Flakes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bran Flakes 41/100 on Amazon United Kingdom — Skip it. The niche generates £141K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -8.7% over the last 90 days.

Bran Flakes buyers on Amazon United Kingdom complain most about Flavor, Taste-Overall, Ease Of Chewing/Swallowing, the themes mined from the niche's reviews. Its return rate is 0.0%.