Bran Flakes

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months

218K

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

15.8%

Market size, estimated

£141Ka year

Top search term

morrisons cereal67K searches a year

Listings sell for £4.10 on average, from £1.28 to £20.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £4.10 that is £10K to £12K a year per listing.

Average price

£4.10under the $15 to $100 sweet spot

Price range

£1.28–£20.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

£10K–£12K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 367 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

90%

Out of stock, average day

7.7%

Average rank

#0in Breakfast Cereal

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

367per listing

Listings tracked

10

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months