bran flakes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Review moat
Great366.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£141K£141K/yr · 218K searches
Price range
Okay£1.28–£20.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£4.10avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bran flakes is a £141K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bran flakes market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £123K–£164K
- units × avg price
- Conversion rate
- 15.8%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 40%
- Out of stock
- 7.7%
- Avg brand age
- 70 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Kellogg's67%
- Morrisons28%
- All-Bran5%
Demand
Weekly Amazon search volume, last 29 weeks — -8.7% search growth over the last 90 days.Top bran flakes search terms
- morrisons cereal67K/yr
- bran flakes60K/yr
- all bran28K/yr
- all bran cereal13K/yr
- cereal morrisons30K/yr
- bran flakes no sugar6K/yr
- all bran cereal original7K/yr
- kelloggs all bran original4K/yr
- all bran original3K/yr
Top bran flakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Morrisons Choco Crackles 500g
Morrisons£1.8317 rev
Kelloggs All-Bran Original 750g
Kellogg's£3.5919 rev
Kelloggs All Bran Portion Packs 30g - Box of 40
Kellogg's£20.2818 rev
Kelloggs All-Bran Fibre Plus Breakfast Cereal 500g
Kellogg's£2.7338 rev
Kelloggs Sultana Bran Cereal 500g
Kellogg's£2.40274 rev
Trending
90-day click momentum
What buyers say about bran flakes
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste, good addition to a fibre poor diet. and it really helps”
“Good Healthy Breakfast for all”
“Good product, good date”
“Good value”
“Perfect, as described”
“It's a lot crunchier in milk than I remember from the last time I had it. about 40 years ago”
“Like the new recipe”
“Great taste, good addition to a fibre poor diet. and it really helps”
“tasty kelloggs allbran are sweet to or you can put in other ceariels its up to you delish”
“Tasty and handy small box”
What buyers complain about
“The now grey sticks are jaw breakingly hard, utterly tasteless,. where is the malty flavour of Original All-Bran”
“Tasted very milky rather than chocolately”
“the raisins are very hard to eat”
“torn at the buttom”
“Did not fancy the new recipe”
“The major impact is that it is now so crunchy that it hurts to eat”
“In my opinion they are not value for money”
“the small amount I ate resulted in a raging stomach ache by the evening”
Common questions
- Is bran flakes profitable to sell on Amazon United Kingdom?
- The niche generates £141K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the bran flakes niche?
- 3 brands and 44 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bran flakes?
- Top complaints mined from reviews: Flavor, Taste-Overall, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- What does it cost to enter the bran flakes niche?
- Listings span £1.28–£20.28; the average listing price is £4.10 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.