box of crisps
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($1.04–$15.08) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible£3.0M£3.0M/yr · 6.7M searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,067.19avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£2.73avg listing price — sweet spot $15–$100
Price range
Bad£1.04–£15.08cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, box of crisps is a £3.0M/yr Amazon United Kingdom market (6.7M searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
box of crisps market data
- Units sold / yr
- 1.0M–1.0M
- avg 30,000–40,000/product
- Revenue / yr
- £2.7M–£2.7M
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 4%
- Out of stock
- 0.2%
- Avg brand age
- 52 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
96
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
9%
- Walkers71%
- McCoys7%
- JACOB'S4%
- Pom Bear4%
- Smiths3%
- Kandy Collection3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top box of crisps search terms
- crisps4.0M/yr
- crisps multipack990K/yr
- walkers crisps470K/yr
- crisp293K/yr
- walkers221K/yr
- walkers crisps box186K/yr
- multipack crisps179K/yr
- crisps box57K/yr
- box of crisps59K/yr
- multi pack crisps43K/yr
Top box of crisps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Walkers Classic Variety Multipack Crisps Box 20x25 g
Walkers£3.234.6★7,730 rev
Walkers Meaty Variety Multipack Crisps Box 20x25g Red
Walkers£3.274.7★4,855 rev
Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g
Walkers£2.644.7★3,543 rev
Walkers Quavers Cheese Multipack Snacks Crisps 12x16g
Walkers£2.764.7★3,622 rev
McCoys Flame Grilled Steak Flavour Ridge Cut Potato Crisps 6 x 25g 701288
McCoys£1.654.6★2,160 rev
Newest
by launch date
Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks
Kandy Collection£15.0883 rev
Walkers Favourites Mix Multipack Snacks Crisps 18 Pack
Walkers£4.17131 rev
Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g
Smiths£1.11581 rev
Cheetos Puffs Sweet and Spicy Flamin Hot Multipack Crisps 6x13g
Cheetos£1.04640 rev
Walkers Classic Variety Multipack Crisps Box 20x25 g
Walkers£3.237,730 rev
Trending
90-day click momentumKandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks
Kandy Collection£15.084.8★
Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g
Walkers£2.644.7★
Walkers Ready Salted Multipack Crisps 6 x 25 g
Walkers£2.094.7★
Walkers Favourites Mix Multipack Snacks Crisps 18 Pack
Walkers£4.174.5★
Walkers Squares Flavour Potato Snacks 12 x 22g
Walkers£2.724.6★
What buyers say about box of crisps
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Lovely crunchy the best”
“Great taste”
“great quality came in good condition”
“Great flavour”
“They arrived fresh”
“a perfect taste of salt”
“Exactly what I wanted”
“Easy and convenient”
“Perfect Portioning: The 25g bags are exactly what you need to keep a snack under 135 calories without accidentally eating a family size bag in one sitting”
What buyers complain about
“Poor quality crisps were open”
“Taste stale”
“wasted money”
“Not a nice taste”
“too salty ready salted”
“a little small”
“Sorry both packs were poor quality examples”
“Flavour is unreal though”
“Stale and hard”
“some dried out not impressed do not reccomend”
Common questions
- Is box of crisps profitable to sell on Amazon United Kingdom?
- The niche generates £3.0M/yr across 26 tracked products. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the box of crisps niche?
- 11 brands and 96 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in box of crisps?
- Top complaints mined from reviews: Crispiness, Stale/Rotten/Spoiled, Value For Money. The return rate is 0.0%.
- When does demand for box of crisps peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the box of crisps niche?
- Listings span £1.04–£15.08; the average listing price is £2.73 (sweet spot $15–$100). The average incumbent carries 2,067 reviews — the moat a new listing must climb.