How competitive is the Box of Crisps niche on Amazon United Kingdom?

11 brands and 96 sellers compete in Box of Crisps on Amazon United Kingdom. The top 5 Box of Crisps products take 52% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Box of Crisps?

Box of Crisps buyers on Amazon United Kingdom complain most about Crispiness, Stale/Rotten/Spoiled, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Box of Crisps niche?

Box of Crisps sells for £2.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.04–£15.08. The average incumbent carries 2,067 reviews — the moat a new listing must climb.

Box of Crisps

Box of Crisps shows low returns (0.0%), but prices mostly outside the sweet spot ($1.04–$15.08) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Box of Crisps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Box of Crisps is a £3.0M/yr Amazon United Kingdom market (6.7M searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 55/100.

Box of Crisps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.2% over the last 90 days and 16.4% of searches end in a purchase.

£3.0M

revenue / yr

Units sold / yr1.0M

Search volume / yr+4.2%6.7M

Conversion rate16.4%

Avg price£2.73

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers11 · 96

Top-5 product click share52%

Open market11%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 26 products

Top Box of Crisps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Walkers Classic Variety Multipack Crisps Box 20x25 g

Price: £3.23
Rating: 4.6/5
Reviews: 7,730
Age: 3y ago

Walkers Meaty Variety Multipack Crisps Box 20x25g Red

Price: £3.27
Rating: 4.7/5
Reviews: 4,855
Age: 3y ago

Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g

Price: £2.64
Rating: 4.7/5
Reviews: 3,543
Age: 10y ago

Walkers Quavers Cheese Multipack Snacks Crisps 12x16g

Price: £2.76
Rating: 4.7/5
Reviews: 3,622
Age: 18y ago

McCoys Flame Grilled Steak Flavour Ridge Cut Potato Crisps 6 x 25g 701288

Price: £1.65
Rating: 4.6/5
Reviews: 2,160
Age: 7y ago

Newest

by launch date

Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks

Price: £15.08
Rating: 4.8/5
Reviews: 83
Age: 1y ago

Walkers Favourites Mix Multipack Snacks Crisps 18 Pack

Price: £4.17
Rating: 4.5/5
Reviews: 131
Age: 1y ago

Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g

Price: £1.11
Rating: 4.7/5
Reviews: 581
Age: 2y ago

Cheetos Puffs Sweet and Spicy Flamin Hot Multipack Crisps 6x13g

Price: £1.04
Rating: 4.6/5
Reviews: 640
Age: 2y ago

Walkers Classic Variety Multipack Crisps Box 20x25 g

Price: £3.23
Rating: 4.6/5
Reviews: 7,730
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

Walkers71%
McCoys7%
JACOB'S4%
Pom Bear4%
Smiths3%
Kandy Collection3%
Open — no brand owns it (5 brands, 9%)

Box of Crisps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6.7MCVR16.4%Products26Brands11Top 5 Brands89%OOS Rate0.2%Rating4.7★Reviews2,067Avg BSR#134

No pronounced peak months · busiest ÷ quietest = 2.0×

Top Box of Crisps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

crisps4.0M/yr -1.3%8.5% conv.
crisps multipack990K/yr +10.1%14.0% conv.
walkers crisps470K/yr +18.8%7.7% conv.
crisp293K/yr +0.3%8.6% conv.
walkers221K/yr +17.1%5.5% conv.
walkers crisps box186K/yr +58.2%6.3% conv.
multipack crisps179K/yr +0.9%11.3% conv.
crisps box57K/yr +36.8%3.5% conv.
box of crisps59K/yr +6.8%3.0% conv.
multi pack crisps43K/yr +1.6%9.1% conv.

What reviews say buyers love and hate about Box of Crisps

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Value For Money27%

“Good value for money”

Crispiness26%

“Lovely crunchy the best”

Taste-Overall20%

“Great taste”

Quality-Overall7%

“great quality came in good condition”

Flavor6%

“Great flavour”

What buyers complain about

75% of reviews

Crispiness16%

“Poor quality crisps were open”

Stale/Rotten/Spoiled12%

“Taste stale”

Value For Money11%

“wasted money”

Taste-Overall11%

“Not a nice taste”

Salt Content5%

“too salty ready salted”

Common Box of Crisps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Box of Crisps 55/100 on Amazon United Kingdom — Worth a look. The niche generates £3.0M/yr across 26 tracked products. Search demand moved +4.2% over the last 90 days.