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Bowmore Whisky

Fail

The top 5 products take 100% of clicks, so Bowmore Whisky is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£173K/yr48K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 15 sellers

Flapen Score

Bowmore Whisky against its category

The dotted line is the Grocery average. Past it, Bowmore Whisky is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bowmore Whisky market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bowmore Whisky 48K times last year and spent an estimated £173K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
9.1%
Market size, estimated
£173Ka year
Peak month
November2.9× the quietest month
Top search term
bowmore whisky18K searches a year

02 · Price

A sale here is worth £39.77.

Listings sell for £39.77 on average, from £21.00 to £59.06. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At £39.77 that is £20K to £30K a year per listing.

Average price
£39.77inside the $15 to $100 sweet spot
Price range
£21.00–£59.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
£20K–£30K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #329 within Beer, Wine & Spirits. It carries 4,253 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#329in Beer, Wine & Spirits
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,253per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 107 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
107 months

Products

Top Bowmore Whisky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£35K£69K£104K£138K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Bowmore94%
  • English Pewter Company Sheffield, England6%

Demand

Bowmore Whisky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Bowmore Whisky search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bowmore whisky18K/yr
  • bowmore11K/yr
  • bowmore 12 year old whisky10K/yr
  • 40 year old whisky6K/yr
  • bowmore 122K/yr

Reviews and returns

What reviews say buyers love and hate about Bowmore Whisky

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled50%−0.11

Bland compared with what it was years ago

Taste-Overall25%−0.03

no taste no way its a 40 plus bottle

Love

Alcohol Flavor33%+2.26

Great bottle of whisky

Great Whisky

Good single malt

Value For Money23%+1.40

great value at around £30 imho

at such a great price

very impressed with cost

Quality-Overall13%+0.72

A quality malt at a great price. around£30

Quality tipple

Taste-Overall10%−0.03

Totally delicious

Gifting Purpose10%+0.52

Bought as a gift for whisky lover who was very impressed with this

FAQ

Common Bowmore Whisky questions

Answered from the same tracked data.