Bowmore Whisky
FailThe top 5 products take 100% of clicks, so Bowmore Whisky is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £173K/yr48K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 15 sellers
Flapen Score
Bowmore Whisky against its category
The dotted line is the Grocery average. Past it, Bowmore Whisky is stronger. Inside it, weaker.
Market
The Bowmore Whisky market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bowmore Whisky 48K times last year and spent an estimated £173K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £173Ka year
- Peak month
- November2.9× the quietest month
- Top search term
- bowmore whisky18K searches a year
02 · Price
A sale here is worth £39.77.
Listings sell for £39.77 on average, from £21.00 to £59.06. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At £39.77 that is £20K to £30K a year per listing.
- Average price
- £39.77inside the $15 to $100 sweet spot
- Price range
- £21.00–£59.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £20K–£30K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #329 within Beer, Wine & Spirits. It carries 4,253 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #329in Beer, Wine & Spirits
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,253per listing
- Listings tracked
- 4
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 107 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 107 months
Products
Top Bowmore Whisky products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bowmore 12 Year Old Single Malt Scotch Whisky 70cl
- Price
- £25.85
- Rating
- 4.7/5
- Reviews
- 7,406
- Age
- 15y ago

Bowmore 9 Year Old Single Malt Scotch Whisky 70cl
- Price
- £21.00
- Rating
- 4.7/5
- Reviews
- 7,406
- Age
- 9mo ago

Bowmore 15 Year Old Single Malt Scotch Whisky 70cl
- Price
- £53.16
- Rating
- 4.7/5
- Reviews
- 2,172
- Age
- 16y ago
![Unique 40th Birthday Gift Idea For Him Men - Award Winning Scotch Whisky Gift Set With Personalised Pewter Label With Birthday Years 1986-2026 - Supplied In A Stunning Presentation Box [EPW06]](https://m.media-amazon.com/images/I/51W4WPDpuvL.jpg)
Unique 40th Birthday Gift Idea For Him Men - Award Winning Scotch Whisky Gift Set With Personalised Pewter Label With Birthday Years 1986-2026 - Supplied In A Stunning Presentation Box [EPW06]
- Price
- £59.06
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 4y ago
Trending
estimated 90-day click momentum
Bowmore 9 Year Old Single Malt Scotch Whisky 70cl
- Price
- £21.00
- Rating
- 4.7/5
- Reviews
- 7,406
- Age
- 9mo ago
![Unique 40th Birthday Gift Idea For Him Men - Award Winning Scotch Whisky Gift Set With Personalised Pewter Label With Birthday Years 1986-2026 - Supplied In A Stunning Presentation Box [EPW06]](https://m.media-amazon.com/images/I/51W4WPDpuvL.jpg)
Unique 40th Birthday Gift Idea For Him Men - Award Winning Scotch Whisky Gift Set With Personalised Pewter Label With Birthday Years 1986-2026 - Supplied In A Stunning Presentation Box [EPW06]
- Price
- £59.06
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 4y ago

Bowmore 12 Year Old Single Malt Scotch Whisky 70cl
- Price
- £25.85
- Rating
- 4.7/5
- Reviews
- 7,406
- Age
- 15y ago

Bowmore 15 Year Old Single Malt Scotch Whisky 70cl
- Price
- £53.16
- Rating
- 4.7/5
- Reviews
- 2,172
- Age
- 16y ago
Newest
by launch date
Bowmore 9 Year Old Single Malt Scotch Whisky 70cl
- Price
- £21.00
- Rating
- 4.7/5
- Reviews
- 7,406
- Age
- 9mo ago
![Unique 40th Birthday Gift Idea For Him Men - Award Winning Scotch Whisky Gift Set With Personalised Pewter Label With Birthday Years 1986-2026 - Supplied In A Stunning Presentation Box [EPW06]](https://m.media-amazon.com/images/I/51W4WPDpuvL.jpg)
Unique 40th Birthday Gift Idea For Him Men - Award Winning Scotch Whisky Gift Set With Personalised Pewter Label With Birthday Years 1986-2026 - Supplied In A Stunning Presentation Box [EPW06]
- Price
- £59.06
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 4y ago

Bowmore 12 Year Old Single Malt Scotch Whisky 70cl
- Price
- £25.85
- Rating
- 4.7/5
- Reviews
- 7,406
- Age
- 15y ago

Bowmore 15 Year Old Single Malt Scotch Whisky 70cl
- Price
- £53.16
- Rating
- 4.7/5
- Reviews
- 2,172
- Age
- 16y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Bowmore94%
- English Pewter Company Sheffield, England6%
Demand
Bowmore Whisky search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Bowmore Whisky search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bowmore whisky18K/yr
- bowmore11K/yr
- bowmore 12 year old whisky10K/yr
- 40 year old whisky6K/yr
- bowmore 122K/yr
Reviews and returns
What reviews say buyers love and hate about Bowmore Whisky
We read the reviews and the return reasons for every product selling here.
“Bland compared with what it was years ago”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bowmore Whisky questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









