How competitive is the Bowmore Whisky niche on Amazon United Kingdom?

2 brands and 15 sellers compete in Bowmore Whisky on Amazon United Kingdom. The top 5 Bowmore Whisky products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Bowmore Whisky?

Bowmore Whisky buyers on Amazon United Kingdom complain most about Stale/Rotten/Spoiled, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Bowmore Whisky niche?

Bowmore Whisky sells for £39.77 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £21.00–£59.06. The average incumbent carries 4,253 reviews — the moat a new listing must climb.

Bowmore Whisky

a concentrated shelf (top 5 take 100% of clicks) — Bowmore Whisky doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Bowmore Whisky profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bowmore Whisky is a £173K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Bowmore Whisky: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.7% over the last 90 days and 9.1% of searches end in a purchase.

£173K

revenue / yr

Units sold / yr3K

Search volume / yr-4.7%48K

Conversion rate9.1%

Avg price£39.77

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 15

Top-5 product click share100%

Open market0%

Avg brand age107 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 4 products

Top Bowmore Whisky products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bowmore 12 Year Old Single Malt Scotch Whisky 70cl

Price: £25.85
Rating: 4.7/5
Reviews: 7,406
Age: 15y ago

Bowmore 9 Year Old Single Malt Scotch Whisky 70cl

Price: £21.00
Rating: 4.7/5
Reviews: 7,406
Age: 9mo ago

Bowmore 15 Year Old Single Malt Scotch Whisky 70cl

Price: £53.16
Rating: 4.7/5
Reviews: 2,172
Age: 16y ago

Unique 40th Birthday Gift Idea For Him Men - Award Winning Scotch Whisky Gift Set With Personalised Pewter Label With Birthday Years 1986-2026 - Supplied In A Stunning Presentation Box [EPW06]

Price: £59.06
Rating: 4.8/5
Reviews: 28
Age: 4y ago

Newest

by launch date

Bowmore 9 Year Old Single Malt Scotch Whisky 70cl

Price: £21.00
Rating: 4.7/5
Reviews: 7,406
Age: 9mo ago

Unique 40th Birthday Gift Idea For Him Men - Award Winning Scotch Whisky Gift Set With Personalised Pewter Label With Birthday Years 1986-2026 - Supplied In A Stunning Presentation Box [EPW06]

Price: £59.06
Rating: 4.8/5
Reviews: 28
Age: 4y ago

Bowmore 12 Year Old Single Malt Scotch Whisky 70cl

Price: £25.85
Rating: 4.7/5
Reviews: 7,406
Age: 15y ago

Bowmore 15 Year Old Single Malt Scotch Whisky 70cl

Price: £53.16
Rating: 4.7/5
Reviews: 2,172
Age: 16y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Bowmore94%
English Pewter Company Sheffield, England6%

Bowmore Whisky demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR9.1%Products4Brands2Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews4,253Avg BSR#329

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Bowmore Whisky search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bowmore whisky18K/yr +0.7%5.2% conv.
bowmore11K/yr +7.8%4.9% conv.
bowmore 12 year old whisky10K/yr -22.8%7.4% conv.
40 year old whisky6K/yr -1.4%0.5% conv.
bowmore 122K/yr -14.7%5.3% conv.

What reviews say buyers love and hate about Bowmore Whisky

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Alcohol Flavor33%

“Great bottle of whisky”

Value For Money23%

“great value at around £30 imho”

Quality-Overall13%

“A quality malt at a great price. around£30”

Taste-Overall10%

“Totally delicious”

Gifting Purpose10%

“Bought as a gift for whisky lover who was very impressed with this”

What buyers complain about

75% of reviews

Stale/Rotten/Spoiled50%

“Bland compared with what it was years ago”

Taste-Overall25%

“no taste no way its a 40 plus bottle”

Common Bowmore Whisky questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bowmore Whisky 39/100 on Amazon United Kingdom — Skip it. The niche generates £173K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -4.7% over the last 90 days.