Is bowmore whisky profitable to sell on Amazon United Kingdom?

The niche generates £173K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (39/100).

How competitive is the bowmore whisky niche?

2 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bowmore whisky?

Top complaints mined from reviews: Stale/Rotten/Spoiled, Taste-Overall. The return rate is 0.4%.

When does demand for bowmore whisky peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the bowmore whisky niche?

Listings span £21.00–£59.06; the average listing price is £39.77 (sweet spot $15–$100). The average incumbent carries 4,253 reviews — the moat a new listing must climb.

bowmore whisky

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible£39.77

avg listing price — sweet spot $15–$100

Price range

Incredible£21.00–£59.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay£173K

£173K/yr · 48K searches

Review moat

Bad4,253

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, bowmore whisky is a £173K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

bowmore whisky market data

Units sold / yr: 3K–3K; avg 500–750/product
Revenue / yr: £99K–£119K; units × avg price
Conversion rate: 9.1%
Avg BSR: #329
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 107 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Bowmore94%
English Pewter Company Sheffield, England6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top bowmore whisky search terms

bowmore whisky18K/yr +0.7%5.2% conv.
bowmore11K/yr +7.8%4.9% conv.
bowmore 12 year old whisky10K/yr -22.8%7.4% conv.
40 year old whisky6K/yr -1.4%0.5% conv.
bowmore 122K/yr -14.7%5.3% conv.

All search terms

Top bowmore whisky products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bowmore 12 Year Old Single Malt Scotch Whisky 70cl

Bowmore£25.854.7★7,406 rev

Bowmore 9 Year Old Single Malt Scotch Whisky 70cl

Bowmore£21.004.7★7,406 rev

Bowmore 15 Year Old Single Malt Scotch Whisky 70cl

Bowmore£53.164.7★2,172 rev

Unique 40th Birthday Gift Idea For Him Men - Award Winning Scotch Whisky Gift Set With Personalised Pewter Label With Birthday Years 1986-2026 - Supplied In A Stunning Presentation Box [EPW06]

English Pewter Company Sheffield, England£59.064.8★28 rev

Newest

by launch date

Bowmore 9 Year Old Single Malt Scotch Whisky 70cl

Bowmore£21.007,406 rev

9mo ago

Unique 40th Birthday Gift Idea For Him Men - Award Winning Scotch Whisky Gift Set With Personalised Pewter Label With Birthday Years 1986-2026 - Supplied In A Stunning Presentation Box [EPW06]

English Pewter Company Sheffield, England£59.0628 rev

4y ago

Bowmore 12 Year Old Single Malt Scotch Whisky 70cl

Bowmore£25.857,406 rev

15y ago

Bowmore 15 Year Old Single Malt Scotch Whisky 70cl

Bowmore£53.162,172 rev

16y ago

What buyers say about bowmore whisky

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor33%

“Great bottle of whisky”

Value For Money23%

“great value at around £30 imho”

Quality-Overall13%

“A quality malt at a great price. around£30”

Taste-Overall10%

“Totally delicious”

Gifting Purpose10%

“Bought as a gift for whisky lover who was very impressed with this”

Smell5%

“great perfume what taste”

What buyers complain about

Stale/Rotten/Spoiled50%

“Bland compared with what it was years ago”

Taste-Overall25%

“no taste no way its a 40 plus bottle”

Common questions

Is bowmore whisky profitable to sell on Amazon United Kingdom?: The niche generates £173K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (39/100).
How competitive is the bowmore whisky niche?: 2 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bowmore whisky?: Top complaints mined from reviews: Stale/Rotten/Spoiled, Taste-Overall. The return rate is 0.4%.
When does demand for bowmore whisky peak?: Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the bowmore whisky niche?: Listings span £21.00–£59.06; the average listing price is £39.77 (sweet spot $15–$100). The average incumbent carries 4,253 reviews — the moat a new listing must climb.