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Bovril Drink Cups

Fail

Demand is soft, at -52.0% this quarter, so Bovril Drink Cups is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£305K/yr213K searches / yr
90-day growth
-52.0%search demand this quarter
Competition
89%top-5 click share · 4 brands · 53 sellers

Flapen Score

Bovril Drink Cups against its category

The dotted line is the Grocery average. Past it, Bovril Drink Cups is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bovril Drink Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bovril Drink Cups 213K times last year and spent an estimated £305K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £305K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-52.0%
Conversion, latest week
17.0%
Market size, estimated
£305Ka year
Peak month
January3.9× the quietest month
Top search term
bovril125K searches a year

02 · Price

A sale here is worth £8.40.

Listings sell for £8.40 on average, from £1.76 to £13.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £8.40 that is £21K to £25K a year per listing.

Average price
£8.40under the $15 to $100 sweet spot
Price range
£1.76–£13.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£21K–£25K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,707 within Cooking Ingredients. It carries 711 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,707in Cooking Ingredients
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
711per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Bovril Drink Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£30K£61K£91K£122K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Bovril86%
  • AQUA THOUGHTS6%
  • APG Fine Foods4%
  • WOW Bundles4%
  • Open — no brand owns it (0%)

Demand

Bovril Drink Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Bovril Drink Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bovril125K/yr
  • bovril drink53K/yr
  • bovril powder19K/yr
  • bovril cups11K/yr
  • bovril granules2K/yr
  • bovril drink cups3K/yr

Reviews and returns

What reviews say buyers love and hate about Bovril Drink Cups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.15

Awful taste

The taste was foul

its taste differs very much from the jarred version despite some comments say they taste the same

Salt Content20%−0.02

it's a little too salty whereas Bovril is sweeter and less salty

Its fairly salty

unfortuately the reason is salt it is 38% salt

Advertised Vs Actual Product9%−0.05

Not As Advertised

Not as shown in picture

Value For Money9%+1.84

Fairly expensive

poor product & over priced

Design-Overall3%−0.02

However this is a design flaw

Love

Taste-Overall42%−0.15

Great taste

It tastes gorgeous

Easy to prepare and very tasty

Value For Money17%+1.84

Excellent value

Money well spent

Value for money

Quality-Overall9%+1.27

Excellent product

Nice and strong compared to some other brands

Quality

Alcohol Flavor8%+0.59

Really nice drink

Great hot drink

Absolutely love this ordered it many of times can't only drink one mug of it need another afterwards it's so lovely

Flavor5%0.00

the flavour is good

Good for adding beefy flavour to soups and stews

Just as I expected same good flavour

FAQ

Common Bovril Drink Cups questions

Answered from the same tracked data.