bovril drink cups
Skip itSoft demand (-52.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Review moat
Good710.75avg incumbent reviews — the moat a new listing must climb
Market size
Good£305K£305K/yr · 213K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.40avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-52.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.76–£13.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bovril drink cups is a £305K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bovril drink cups market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £252K–£336K
- units × avg price
- Conversion rate
- 17.0%
- Avg BSR
- #1,707
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Bovril86%
- AQUA THOUGHTS6%
- APG Fine Foods4%
- WOW Bundles4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -52.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.9×
Top bovril drink cups search terms
- bovril125K/yr
- bovril drink53K/yr
- bovril powder19K/yr
- bovril cups11K/yr
- bovril granules2K/yr
- bovril drink cups3K/yr
Top bovril drink cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bovril Beef & Yeast Extract Paste high in protein for a powerful meaty kick 250 g
Bovril£4.364.7★1,315 rev
Bovril Beef Flavoured Drink - 450gm
Bovril£13.924.6★3,596 rev
27x Bovril Soup In cup (3 packs x 9cups) - Cup a Soup Beef Flavoured instant in-cup Drink 9 Pack (27 drinks) on the go hot drink ideal for office trips Stocking fillers
AQUA THOUGHTS£10.304.3★34 rev
Bovril Cups Beefy Drinks 6 Cup Sleeve x 6 Packs
Bovril£12.804.5★128 rev
Bovril Bundle of 3 x Bovril Beef Flavoured instant in-cup Drink 9 Pack (27 in-cup drinks)
APG Fine Foods£11.374.3★235 rev
Newest
by launch date27x Bovril Soup In cup (3 packs x 9cups) - Cup a Soup Beef Flavoured instant in-cup Drink 9 Pack (27 drinks) on the go hot drink ideal for office trips Stocking fillers
AQUA THOUGHTS£10.3034 rev
Bovril Beef Stock Cubes for a rich beef stock or warming drink perfect for traditional recipes 12x 10 g
Bovril£1.7624 rev
Bundle of 4 | Bovvril Beef Flavoured Instant In-Cup Drink (6 Pack per Box 24 Drinks) Rich & Savoury Beef Broth for Quick Enjoyment
WOW Bundles£10.1233 rev
Bovril Cups Beefy Drinks 6 Cup Sleeve x 6 Packs
Bovril£12.80128 rev
Bovril Bundle of 3 x Bovril Beef Flavoured instant in-cup Drink 9 Pack (27 in-cup drinks)
APG Fine Foods£11.37235 rev
Trending
90-day click momentumBundle of 4 | Bovvril Beef Flavoured Instant In-Cup Drink (6 Pack per Box 24 Drinks) Rich & Savoury Beef Broth for Quick Enjoyment
WOW Bundles£10.124.8★
Bovril Beef & Yeast Extract Paste high in protein for a powerful meaty kick 125 g
Bovril£2.534.5★
27x Bovril Soup In cup (3 packs x 9cups) - Cup a Soup Beef Flavoured instant in-cup Drink 9 Pack (27 drinks) on the go hot drink ideal for office trips Stocking fillers
AQUA THOUGHTS£10.304.3★
Bovril Beef & Yeast Extract Paste high in protein for a powerful meaty kick 250 g
Bovril£4.364.7★
Bovril Beef Stock Cubes for a rich beef stock or warming drink perfect for traditional recipes 12x 10 g
Bovril£1.764.9★
What buyers say about bovril drink cups
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Excellent value”
“Excellent product”
“Really nice drink”
“the flavour is good”
“If u like bovril buy this my son said its the best its easy to use”
“good as no carb options”
“Dissolves quicker than bovril from the Jar”
“But good in casseroles stews or soup”
“Just like it should”
What buyers complain about
“Awful taste”
“it's a little too salty whereas Bovril is sweeter and less salty”
“Not As Advertised”
“Fairly expensive”
“However this is a design flaw”
“Not the same ingredients as bovril in a jar which is 59 percent beef broth”
“Not proper bovril just flavoured”
“The cups are only small”
“just cheap plastic cups that bulge if water is too hot”
“Waste of money”
Common questions
- Is bovril drink cups profitable to sell on Amazon United Kingdom?
- The niche generates £305K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -52.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the bovril drink cups niche?
- 4 brands and 53 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bovril drink cups?
- Top complaints mined from reviews: Taste-Overall, Salt Content, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for bovril drink cups peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the bovril drink cups niche?
- Listings span £1.76–£13.92; the average listing price is £8.40 (sweet spot $15–$100). The average incumbent carries 711 reviews — the moat a new listing must climb.