Bovril Drink Cups
FailDemand is soft, at -52.0% this quarter, so Bovril Drink Cups is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £305K/yr213K searches / yr
- 90-day growth
- -52.0%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 53 sellers
Flapen Score
Bovril Drink Cups against its category
The dotted line is the Grocery average. Past it, Bovril Drink Cups is stronger. Inside it, weaker.
Market
The Bovril Drink Cups market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bovril Drink Cups 213K times last year and spent an estimated £305K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
17.0% of searches ended in a purchase last week.
Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £305K a year.
- Searches, last 12 months
- 213K
- Growth, 90 days vs prior 90
- -52.0%
- Conversion, latest week
- 17.0%
- Market size, estimated
- £305Ka year
- Peak month
- January3.9× the quietest month
- Top search term
- bovril125K searches a year
02 · Price
A sale here is worth £8.40.
Listings sell for £8.40 on average, from £1.76 to £13.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £8.40 that is £21K to £25K a year per listing.
- Average price
- £8.40under the $15 to $100 sweet spot
- Price range
- £1.76–£13.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £21K–£25K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,707 within Cooking Ingredients. It carries 711 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,707in Cooking Ingredients
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 711per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Bovril Drink Cups products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bovril Beef & Yeast Extract Paste high in protein for a powerful meaty kick 250 g
- Price
- £4.36
- Rating
- 4.7/5
- Reviews
- 1,315
- Age
- 14y ago

Bovril Beef Flavoured Drink - 450gm
- Price
- £13.92
- Rating
- 4.6/5
- Reviews
- 3,596
- Age
- 13y ago

27x Bovril Soup In cup (3 packs x 9cups) - Cup a Soup Beef Flavoured instant in-cup Drink 9 Pack (27 drinks) on the go hot drink ideal for office trips Stocking fillers
- Price
- £10.30
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 7mo ago

Bovril Cups Beefy Drinks 6 Cup Sleeve x 6 Packs
- Price
- £12.80
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 2y ago

Bovril Bundle of 3 x Bovril Beef Flavoured instant in-cup Drink 9 Pack (27 in-cup drinks)
- Price
- £11.37
- Rating
- 4.3/5
- Reviews
- 235
- Age
- 2y ago
Trending
90-day click momentum
Bundle of 4 | Bovvril Beef Flavoured Instant In-Cup Drink (6 Pack per Box 24 Drinks) Rich & Savoury Beef Broth for Quick Enjoyment
- Price
- £10.12
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago

Bovril Beef & Yeast Extract Paste high in protein for a powerful meaty kick 125 g
- Price
- £2.53
- Rating
- 4.5/5
- Reviews
- 321
- Age
- 15y ago

27x Bovril Soup In cup (3 packs x 9cups) - Cup a Soup Beef Flavoured instant in-cup Drink 9 Pack (27 drinks) on the go hot drink ideal for office trips Stocking fillers
- Price
- £10.30
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 7mo ago

Bovril Beef & Yeast Extract Paste high in protein for a powerful meaty kick 250 g
- Price
- £4.36
- Rating
- 4.7/5
- Reviews
- 1,315
- Age
- 14y ago

Bovril Beef Stock Cubes for a rich beef stock or warming drink perfect for traditional recipes 12x 10 g
- Price
- £1.76
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch date
27x Bovril Soup In cup (3 packs x 9cups) - Cup a Soup Beef Flavoured instant in-cup Drink 9 Pack (27 drinks) on the go hot drink ideal for office trips Stocking fillers
- Price
- £10.30
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 7mo ago

Bovril Beef Stock Cubes for a rich beef stock or warming drink perfect for traditional recipes 12x 10 g
- Price
- £1.76
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 1y ago

Bundle of 4 | Bovvril Beef Flavoured Instant In-Cup Drink (6 Pack per Box 24 Drinks) Rich & Savoury Beef Broth for Quick Enjoyment
- Price
- £10.12
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago

Bovril Cups Beefy Drinks 6 Cup Sleeve x 6 Packs
- Price
- £12.80
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 2y ago

Bovril Bundle of 3 x Bovril Beef Flavoured instant in-cup Drink 9 Pack (27 in-cup drinks)
- Price
- £11.37
- Rating
- 4.3/5
- Reviews
- 235
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Bovril86%
- AQUA THOUGHTS6%
- APG Fine Foods4%
- WOW Bundles4%
- Open — no brand owns it (0%)
Demand
Bovril Drink Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Bovril Drink Cups search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bovril125K/yr
- bovril drink53K/yr
- bovril powder19K/yr
- bovril cups11K/yr
- bovril granules2K/yr
- bovril drink cups3K/yr
Reviews and returns
What reviews say buyers love and hate about Bovril Drink Cups
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful taste
The taste was foul
its taste differs very much from the jarred version despite some comments say they taste the same
it's a little too salty whereas Bovril is sweeter and less salty
Its fairly salty
unfortuately the reason is salt it is 38% salt
Not As Advertised
Not as shown in picture
Fairly expensive
poor product & over priced
However this is a design flaw
Love
Great taste
It tastes gorgeous
Easy to prepare and very tasty
Excellent value
Money well spent
Value for money
Excellent product
Nice and strong compared to some other brands
Quality
Really nice drink
Great hot drink
Absolutely love this ordered it many of times can't only drink one mug of it need another afterwards it's so lovely
the flavour is good
Good for adding beefy flavour to soups and stews
Just as I expected same good flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bovril Drink Cups questions
Answered from the same tracked data.









