bournville dark chocolate
Skip itPrices mostly outside the sweet spot ($1.40–$10.68) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great441.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£51K£51K/yr · 157K searches
Avg price
Bad£4.65avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.40–£10.68cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bournville dark chocolate is a £51K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bournville dark chocolate market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £116K–£140K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #337
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 18%
- Out of stock
- 4.8%
- Avg brand age
- 51 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
35
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Cadbury68%
- Montezuma20%
- Oerich5%
- GETINSTYLE SHOP3%
- Generic2%
- vapewaves2%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -12.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Top bournville dark chocolate search terms
- bournville dark chocolate80K/yr
- dark chocolate buttons22K/yr
- bournville20K/yr
- bournville chocolate14K/yr
- montezuma chocolate buttons10K/yr
- vegan chocolate buttons4K/yr
- montezuma dark chocolate buttons4K/yr
- montezuma buttons3K/yr
Top bournville dark chocolate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cadbury Dairy Milk Bournville Dark Chocolate Classic 180g
Cadbury£2.194.5★163 rev
Cadbury Bournville Old Jamaica Dark Chocolate Bar Rich Dark Chocolate With Rum & Raisin 100 g (Pack of 1)
Cadbury£1.484.5★2,036 rev
Montezumas Giant Dark Chocolate Buttons Gluten Free and Naturally Vegan 120g Bag
Montezuma£3.304.2★95 rev
Cadbury Bournville Dark Chocolate Bar Rich & Smooth Dark Chocolate Ideal for Easter Baking 100 g (Pack of 1)
Cadbury£1.534.7★1,995 rev
Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)
Cadbury£1.404.7★367 rev
Newest
by launch date
Dark Chocolate Bundle With Bournville Dark 100g (3 Pack)
Generic£9.988 rev
3x 100g Chocolate Bar With Bournville Classic Dark Chocolate Bundled by GetInStyle Shop
GETINSTYLE SHOP£8.466 rev
Chocolate Bundle With Bournville Giant Buttons Dark Chocolate (2 Pack) By Oerich Gift
Oerich£10.6824 rev
Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)
Cadbury£1.40367 rev
Montezumas Giant Dark Chocolate Buttons Gluten Free and Naturally Vegan 120g Bag
Montezuma£3.3095 rev
Trending
90-day click momentum3x 100g Chocolate Bar With Bournville Classic Dark Chocolate Bundled by GetInStyle Shop
GETINSTYLE SHOP£8.464.1★
Dark Chocolate Bundle With Bournville Dark 100g (3 Pack)
Generic£9.984.4★
Cadbury Dairy Milk Bournville Dark Chocolate Classic 180g
Cadbury£2.194.5★
Chocolate Bundle With Bournville Giant Buttons Dark Chocolate (2 Pack) By Oerich Gift
Oerich£10.684.0★
Cadbury Bournville Old Jamaica Dark Chocolate Bar Rich Dark Chocolate With Rum & Raisin 100 g (Pack of 1)
Cadbury£1.484.5★
What buyers say about bournville dark chocolate
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely chocolate tasting”
“Great price”
“Chocolatey, melty buttons of joy”
“Great quality as expected from Cadbury”
“As it should be”
“Texture is really good”
“An excellent combination of flavours”
“Choc”
“Perfect little gift and arrived quickly”
“Easy way to get your chocolate fill”
What buyers complain about
“Horrible taste”
“A waste of money”
“distinctly lacked any real flavour”
“chocolate not good quality”
“Smaller than expected”
“I still love Bournville chocolate although compared to years ago not as good as ingredients have changed”
“Heavy”
“this felt it had been knocking around in the boot of someone's car since the 1970s”
“obviously has melted at some point”
“Please be careful if you have allergies or are vegan”
Common questions
- Is bournville dark chocolate profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the bournville dark chocolate niche?
- 6 brands and 35 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in bournville dark chocolate?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for bournville dark chocolate peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the bournville dark chocolate niche?
- Listings span £1.40–£10.68; the average listing price is £4.65 (sweet spot $15–$100). The average incumbent carries 442 reviews — the moat a new listing must climb.