How competitive is the Bournville Dark Chocolate niche on Amazon United Kingdom?

6 brands and 35 sellers compete in Bournville Dark Chocolate on Amazon United Kingdom. The top 5 Bournville Dark Chocolate products take 80% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Bournville Dark Chocolate?

Bournville Dark Chocolate buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Bournville Dark Chocolate niche?

Bournville Dark Chocolate sells for £4.65 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.40–£10.68. The average incumbent carries 442 reviews — the moat a new listing must climb.

Bournville Dark Chocolate

prices mostly outside the sweet spot ($1.40–$10.68) — Bournville Dark Chocolate doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Bournville Dark Chocolate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bournville Dark Chocolate is a £51K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Bournville Dark Chocolate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.3% over the last 90 days and 6.9% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr30K

Search volume / yr-12.3%157K

Conversion rate6.9%

Avg price£4.65

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 35

Top-5 product click share80%

Open market2%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Top Bournville Dark Chocolate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cadbury Dairy Milk Bournville Dark Chocolate Classic 180g

Price: £2.19
Rating: 4.5/5
Reviews: 163
Age: 13y ago

Cadbury Bournville Old Jamaica Dark Chocolate Bar Rich Dark Chocolate With Rum & Raisin 100 g (Pack of 1)

Price: £1.48
Rating: 4.5/5
Reviews: 2,036
Age: 6y ago

Montezumas Giant Dark Chocolate Buttons Gluten Free and Naturally Vegan 120g Bag

Price: £3.30
Rating: 4.2/5
Reviews: 95
Age: 1y ago

Cadbury Bournville Dark Chocolate Bar Rich & Smooth Dark Chocolate Ideal for Easter Baking 100 g (Pack of 1)

Price: £1.53
Rating: 4.7/5
Reviews: 1,995
Age: 7y ago

Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)

Price: £1.40
Rating: 4.7/5
Reviews: 367
Age: 1y ago

Newest

by launch date

Dark Chocolate Bundle With Bournville Dark 100g (3 Pack)

Price: £9.98
Rating: 4.4/5
Reviews: 8
Age: 4mo ago

3x 100g Chocolate Bar With Bournville Classic Dark Chocolate Bundled by GetInStyle Shop

Price: £8.46
Rating: 4.1/5
Reviews: 6
Age: 6mo ago

Chocolate Bundle With Bournville Giant Buttons Dark Chocolate (2 Pack) By Oerich Gift

Price: £10.68
Rating: 4.0/5
Reviews: 24
Age: 1y ago

Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)

Price: £1.40
Rating: 4.7/5
Reviews: 367
Age: 1y ago

Montezumas Giant Dark Chocolate Buttons Gluten Free and Naturally Vegan 120g Bag

Price: £3.30
Rating: 4.2/5
Reviews: 95
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Cadbury68%
Montezuma20%
Oerich5%
GETINSTYLE SHOP3%
Generic2%
vapewaves2%

Bournville Dark Chocolate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume157KCVR6.9%Products11Brands6Top 5 Brands98%OOS Rate4.8%Rating4.3★Reviews442Avg BSR#337

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Top Bournville Dark Chocolate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bournville dark chocolate80K/yr -7.7%8.8% conv.
dark chocolate buttons22K/yr -7.5%4.7% conv.
bournville20K/yr -12.9%8.5% conv.
bournville chocolate14K/yr -26.2%5.4% conv.
montezuma chocolate buttons10K/yr -32.3%10.5% conv.
vegan chocolate buttons4K/yr -24.6%2.3% conv.
montezuma dark chocolate buttons4K/yr -19.2%8.4% conv.
montezuma buttons3K/yr -13.6%9.0% conv.

What reviews say buyers love and hate about Bournville Dark Chocolate

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall53%

“Lovely chocolate tasting”

Value For Money10%

“Great price”

Sweetness9%

“Chocolatey, melty buttons of joy”

Quality-Overall8%

“Great quality as expected from Cadbury”

Advertised Vs Actual Product2%

“As it should be”

What buyers complain about

75% of reviews

Taste-Overall31%

“Horrible taste”

Value For Money13%

“A waste of money”

Flavor8%

“distinctly lacked any real flavour”

Quality-Overall6%

“chocolate not good quality”

Size-Overall3%

“Smaller than expected”

Common Bournville Dark Chocolate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bournville Dark Chocolate 37/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -12.3% over the last 90 days.