Bournville Dark Chocolate
FailPrices span $1.40–$10.68, mostly outside the sweet spot, so Bournville Dark Chocolate is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £51K/yr157K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 35 sellers
Flapen Score
Bournville Dark Chocolate against its category
The dotted line is the Grocery average. Past it, Bournville Dark Chocolate is stronger. Inside it, weaker.
Market
The Bournville Dark Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bournville Dark Chocolate 157K times last year and spent an estimated £51K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
6.9% of searches ended in a purchase last week.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £51Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- bournville dark chocolate80K searches a year
02 · Price
A sale here is worth £4.65.
Listings sell for £4.65 on average, from £1.40 to £10.68. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.65 that is £7K to £9K a year per listing.
- Average price
- £4.65under the $15 to $100 sweet spot
- Price range
- £1.40–£10.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #337 within Chocolate Candy. It carries 442 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 91%
- Out of stock, average day
- 4.8%
- Average rank
- #337in Chocolate Candy
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 442per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Bournville Dark Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cadbury Dairy Milk Bournville Dark Chocolate Classic 180g
- Price
- £2.19
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 13y ago

Cadbury Bournville Old Jamaica Dark Chocolate Bar Rich Dark Chocolate With Rum & Raisin 100 g (Pack of 1)
- Price
- £1.48
- Rating
- 4.5/5
- Reviews
- 2,036
- Age
- 6y ago

Montezumas Giant Dark Chocolate Buttons Gluten Free and Naturally Vegan 120g Bag
- Price
- £3.30
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 1y ago

Cadbury Bournville Dark Chocolate Bar Rich & Smooth Dark Chocolate Ideal for Easter Baking 100 g (Pack of 1)
- Price
- £1.53
- Rating
- 4.7/5
- Reviews
- 1,995
- Age
- 7y ago

Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)
- Price
- £1.40
- Rating
- 4.7/5
- Reviews
- 367
- Age
- 1y ago
Trending
90-day click momentum
3x 100g Chocolate Bar With Bournville Classic Dark Chocolate Bundled by GetInStyle Shop
- Price
- £8.46
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 6mo ago

Dark Chocolate Bundle With Bournville Dark 100g (3 Pack)
- Price
- £9.98
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 4mo ago

Cadbury Dairy Milk Bournville Dark Chocolate Classic 180g
- Price
- £2.19
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 13y ago

Chocolate Bundle With Bournville Giant Buttons Dark Chocolate (2 Pack) By Oerich Gift
- Price
- £10.68
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 1y ago

Cadbury Bournville Old Jamaica Dark Chocolate Bar Rich Dark Chocolate With Rum & Raisin 100 g (Pack of 1)
- Price
- £1.48
- Rating
- 4.5/5
- Reviews
- 2,036
- Age
- 6y ago
Newest
by launch date
Dark Chocolate Bundle With Bournville Dark 100g (3 Pack)
- Price
- £9.98
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 4mo ago

3x 100g Chocolate Bar With Bournville Classic Dark Chocolate Bundled by GetInStyle Shop
- Price
- £8.46
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 6mo ago

Chocolate Bundle With Bournville Giant Buttons Dark Chocolate (2 Pack) By Oerich Gift
- Price
- £10.68
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 1y ago

Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)
- Price
- £1.40
- Rating
- 4.7/5
- Reviews
- 367
- Age
- 1y ago

Montezumas Giant Dark Chocolate Buttons Gluten Free and Naturally Vegan 120g Bag
- Price
- £3.30
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
35
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Cadbury68%
- Montezuma20%
- Oerich5%
- GETINSTYLE SHOP3%
- Generic2%
- vapewaves2%
Demand
Bournville Dark Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Bournville Dark Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bournville dark chocolate80K/yr
- dark chocolate buttons22K/yr
- bournville20K/yr
- bournville chocolate14K/yr
- montezuma chocolate buttons10K/yr
- vegan chocolate buttons4K/yr
- montezuma dark chocolate buttons4K/yr
- montezuma buttons3K/yr
Reviews and returns
What reviews say buyers love and hate about Bournville Dark Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible taste
it tasted different
Very strange taste
A waste of money
so not worth it
Crazy pricing
distinctly lacked any real flavour
These are not organic like the original ones and therefore are expensive and do not have the flavour profile of the original ones and no longer compete with green and blacks, sadly
No run flavour
chocolate not good quality
unfortunately not for the better
However, somewhere along the line the quality has sadly dropped along with the quantity
Smaller than expected
Small packs for £12 very poor
Love
Lovely chocolate tasting
So yummy
Superb chocolate, delicious
Great price
Great value for money
Worth the money
Chocolatey, melty buttons of joy
Very very nice good quality chocolate not too sweet melted in the mouth not sickly they might be cheap
Dark chocolate is good for you
Great quality as expected from Cadbury
Excellent quality
Nice product
As it should be
Just right
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bournville Dark Chocolate questions
Answered from the same tracked data.









