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Bournville Dark Chocolate

Fail

Prices span $1.40–$10.68, mostly outside the sweet spot, so Bournville Dark Chocolate is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£51K/yr157K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
80%top-5 click share · 6 brands · 35 sellers

Flapen Score

Bournville Dark Chocolate against its category

The dotted line is the Grocery average. Past it, Bournville Dark Chocolate is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bournville Dark Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bournville Dark Chocolate 157K times last year and spent an estimated £51K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
6.9%
Market size, estimated
£51Ka year
Peak month
December4.5× the quietest month
Top search term
bournville dark chocolate80K searches a year

02 · Price

A sale here is worth £4.65.

Listings sell for £4.65 on average, from £1.40 to £10.68. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.65 that is £7K to £9K a year per listing.

Average price
£4.65under the $15 to $100 sweet spot
Price range
£1.40–£10.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #337 within Chocolate Candy. It carries 442 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
91%
Out of stock, average day
4.8%
Average rank
#337in Chocolate Candy
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
442per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Bournville Dark Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

35

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Cadbury68%
  • Montezuma20%
  • Oerich5%
  • GETINSTYLE SHOP3%
  • Generic2%
  • vapewaves2%

Demand

Bournville Dark Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Bournville Dark Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bournville dark chocolate80K/yr
  • dark chocolate buttons22K/yr
  • bournville20K/yr
  • bournville chocolate14K/yr
  • montezuma chocolate buttons10K/yr
  • vegan chocolate buttons4K/yr
  • montezuma dark chocolate buttons4K/yr
  • montezuma buttons3K/yr

Reviews and returns

What reviews say buyers love and hate about Bournville Dark Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%+1.46

Horrible taste

it tasted different

Very strange taste

Value For Money13%+0.20

A waste of money

so not worth it

Crazy pricing

Flavor8%−0.09

distinctly lacked any real flavour

These are not organic like the original ones and therefore are expensive and do not have the flavour profile of the original ones and no longer compete with green and blacks, sadly

No run flavour

Quality-Overall6%

chocolate not good quality

unfortunately not for the better

However, somewhere along the line the quality has sadly dropped along with the quantity

Size-Overall3%

Smaller than expected

Small packs for £12 very poor

Love

Taste-Overall53%+1.46

Lovely chocolate tasting

So yummy

Superb chocolate, delicious

Value For Money10%+0.20

Great price

Great value for money

Worth the money

Sweetness9%+1.63

Chocolatey, melty buttons of joy

Very very nice good quality chocolate not too sweet melted in the mouth not sickly they might be cheap

Dark chocolate is good for you

Quality-Overall8%

Great quality as expected from Cadbury

Excellent quality

Nice product

Advertised Vs Actual Product2%+0.42

As it should be

Just right

FAQ

Common Bournville Dark Chocolate questions

Answered from the same tracked data.