Is bourbon biscuits profitable to sell on Amazon United Kingdom?

The niche generates £108K/yr across 6 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Skip it (39/100).

How competitive is the bourbon biscuits niche?

6 brands and 14 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in bourbon biscuits?

Top complaints mined from reviews: Value For Money. The return rate is 0.0%.

When does demand for bourbon biscuits peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the bourbon biscuits niche?

Listings span £0.74–£16.86; the average listing price is £8.26 (sweet spot $15–$100). The average incumbent carries 1,468 reviews — the moat a new listing must climb.

bourbon biscuits

Skip it

A concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,467.67

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Market size

Okay£108K

£108K/yr · 82K searches

Avg price

Bad£8.26

avg listing price — sweet spot $15–$100

Price range

Bad£0.74–£16.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad96%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, bourbon biscuits is a £108K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

bourbon biscuits market data

Units sold / yr: 15K–20K; avg 2,500–3,000/product
Revenue / yr: £124K–£165K; units × avg price
Conversion rate: 16.0%
Avg BSR: #87
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

McVitie's64%
The Silver Crane co.17%
Oerich6%
Morrisons5%
Generic5%
AUSCUFFLINKS4%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — +4.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top bourbon biscuits search terms

bourbon biscuits63K/yr +4.8%11.9% conv.
bourbon biscuit gifts6K/yr +46.8%2.7% conv.
bourbon biscuit4K/yr -5.4%5.9% conv.
bourbon biscuit tin8K/yr -19.9%7.8% conv.

All search terms

Top bourbon biscuits products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

McVities Tasties Bourbon Creams Biscuits 300 g (Pack of 1)

McVitie's£1.144.6★2,227 rev

Giant Bourbon Biscuits Gift Tin - Luxury Chocolate Selection 400g

The Silver Crane co.£10.824.5★671 rev

M&S Extra Cream Bourbon Cream Chocolate Biscuits Hamper Bundle (4 Pack) All Occasion By Oerich Gift

Oerich£9.084.3★10 rev

Morrisons Bourbon Creams 300g

Morrisons£0.744.5★4,654 rev

Tasties Biscuit Bundle with Tasties Chocolate Biscuit Bourbon Creams 300g (6 Pack)

Generic£16.864.1★17 rev

Newest

by launch date

M&S Extra Cream Bourbon Cream Chocolate Biscuits Hamper Bundle (4 Pack) All Occasion By Oerich Gift

Oerich£9.0810 rev

1y ago

Tasties Biscuit Bundle with Tasties Chocolate Biscuit Bourbon Creams 300g (6 Pack)

Generic£16.8617 rev

2y ago

Giant Bourbon Biscuits Gift Tin - Luxury Chocolate Selection 400g

The Silver Crane co.£10.82671 rev

5y ago

Cookie Lover Biscuits Cookie Monster Socks for Him | Cronuts Gift Sock | Present for Work Colleague | Bday Gift for Guys (Cookies)

AUSCUFFLINKS£10.891,227 rev

9y ago

Morrisons Bourbon Creams 300g

Morrisons£0.744,654 rev

10y ago

What buyers say about bourbon biscuits

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money36%

“God tier biscuits and top value”

Gifting Purpose26%

“Great for a gift”

Taste-Overall23%

“The biscuits were delicious”

Baking9%

“Nice biscuits”

Alcohol Flavor3%

“Great gift for a bourbon lover”

Vegan/Organic3%

“Bought this for my sister who is vegan and loves bourbons, she loved it”

What buyers complain about

Value For Money100%

“Dissapointing 2 small packs of biscuits probably £1.00 worth”

Common questions

Is bourbon biscuits profitable to sell on Amazon United Kingdom?: The niche generates £108K/yr across 6 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Skip it (39/100).
How competitive is the bourbon biscuits niche?: 6 brands and 14 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in bourbon biscuits?: Top complaints mined from reviews: Value For Money. The return rate is 0.0%.
When does demand for bourbon biscuits peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the bourbon biscuits niche?: Listings span £0.74–£16.86; the average listing price is £8.26 (sweet spot $15–$100). The average incumbent carries 1,468 reviews — the moat a new listing must climb.