How competitive is the Bourbon Biscuits niche on Amazon United Kingdom?

6 brands and 14 sellers compete in Bourbon Biscuits on Amazon United Kingdom. The top 5 Bourbon Biscuits products take 96% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Bourbon Biscuits?

Bourbon Biscuits buyers on Amazon United Kingdom complain most about Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Bourbon Biscuits niche?

Bourbon Biscuits sells for £8.26 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.74–£16.86. The average incumbent carries 1,468 reviews — the moat a new listing must climb.

Bourbon Biscuits

a concentrated shelf (top 5 take 96% of clicks) — Bourbon Biscuits doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Bourbon Biscuits profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bourbon Biscuits is a £108K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Bourbon Biscuits: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.7% over the last 90 days and 16.0% of searches end in a purchase.

£108K

revenue / yr

Units sold / yr20K

Search volume / yr+4.7%82K

Conversion rate16.0%

Avg price£8.26

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers6 · 14

Top-5 product click share96%

Open market4%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 6 products

Top Bourbon Biscuits products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

McVities Tasties Bourbon Creams Biscuits 300 g (Pack of 1)

Price: £1.14
Rating: 4.6/5
Reviews: 2,227
Age: 10y ago

Giant Bourbon Biscuits Gift Tin - Luxury Chocolate Selection 400g

Price: £10.82
Rating: 4.5/5
Reviews: 671
Age: 5y ago

M&S Extra Cream Bourbon Cream Chocolate Biscuits Hamper Bundle (4 Pack) All Occasion By Oerich Gift

Price: £9.08
Rating: 4.3/5
Reviews: 10
Age: 1y ago

Morrisons Bourbon Creams 300g

Price: £0.74
Rating: 4.5/5
Reviews: 4,654
Age: 10y ago

Tasties Biscuit Bundle with Tasties Chocolate Biscuit Bourbon Creams 300g (6 Pack)

Price: £16.86
Rating: 4.1/5
Reviews: 17
Age: 2y ago

Newest

by launch date

M&S Extra Cream Bourbon Cream Chocolate Biscuits Hamper Bundle (4 Pack) All Occasion By Oerich Gift

Price: £9.08
Rating: 4.3/5
Reviews: 10
Age: 1y ago

Tasties Biscuit Bundle with Tasties Chocolate Biscuit Bourbon Creams 300g (6 Pack)

Price: £16.86
Rating: 4.1/5
Reviews: 17
Age: 2y ago

Giant Bourbon Biscuits Gift Tin - Luxury Chocolate Selection 400g

Price: £10.82
Rating: 4.5/5
Reviews: 671
Age: 5y ago

Cookie Lover Biscuits Cookie Monster Socks for Him | Cronuts Gift Sock | Present for Work Colleague | Bday Gift for Guys (Cookies)

Price: £10.89
Rating: 4.6/5
Reviews: 1,227
Age: 9y ago

Morrisons Bourbon Creams 300g

Price: £0.74
Rating: 4.5/5
Reviews: 4,654
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

McVitie's64%
The Silver Crane co.17%
Oerich6%
Morrisons5%
Generic5%
AUSCUFFLINKS4%

Bourbon Biscuits demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR16.0%Products6Brands6Top 5 Brands96%OOS Rate0.0%Rating4.4★Reviews1,468Avg BSR#87

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Top Bourbon Biscuits search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bourbon biscuits63K/yr +4.8%11.9% conv.
bourbon biscuit gifts6K/yr +46.8%2.7% conv.
bourbon biscuit4K/yr -5.4%5.9% conv.
bourbon biscuit tin8K/yr -19.9%7.8% conv.

What reviews say buyers love and hate about Bourbon Biscuits

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money36%

“God tier biscuits and top value”

Gifting Purpose26%

“Great for a gift”

Taste-Overall23%

“The biscuits were delicious”

Baking9%

“Nice biscuits”

Alcohol Flavor3%

“Great gift for a bourbon lover”

What buyers complain about

100% of reviews

Value For Money100%

“Dissapointing 2 small packs of biscuits probably £1.00 worth”

Common Bourbon Biscuits questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bourbon Biscuits 39/100 on Amazon United Kingdom — Skip it. The niche generates £108K/yr across 6 tracked products. Search demand moved +4.7% over the last 90 days.