Bourbon

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.2M a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

+5.6%

Conversion, latest week

7.5%

Market size, estimated

£5.2Ma year

Peak month

December5.9× the quietest month

Top search term

jack daniels1.0M searches a year

Listings sell for £21.88 on average, from £13.49 to £52.61. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £21.88 that is £131K to £175K a year per listing.

Average price

£21.88inside the $15 to $100 sweet spot

Price range

£13.49–£52.61

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

£131K–£175K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Beer, Wine & Spirits. It carries 4,570 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#66in Beer, Wine & Spirits

Average rating

4.77 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,570per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months