Bounty
FailThe top 5 brands take 100% of clicks, so Bounty is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £197K/yr212K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 72%top-5 click share · 5 brands · 82 sellers
Flapen Score
Bounty against its category
The dotted line is the Grocery average. Past it, Bounty is stronger. Inside it, weaker.
Market
The Bounty market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bounty 212K times last year and spent an estimated £197K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £197Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- bounty88K searches a year
02 · Price
A sale here is worth £8.62.
Listings sell for £8.62 on average, from £1.59 to £18.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.62 that is £9K to £11K a year per listing.
- Average price
- £8.62under the $15 to $100 sweet spot
- Price range
- £1.59–£18.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #215 within Chocolate Candy. It carries 805 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 73%
- Out of stock, average day
- 12.6%
- Average rank
- #215in Chocolate Candy
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 805per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Bounty products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bounty Duo Chocolate Bars Coconut & Milk Chocolate Bulk Box 24 x 57g Ideal for Gift Snacks or Hamper
- Price
- £9.99
- Rating
- 4.7/5
- Reviews
- 2,991
- Age
- 13y ago

Bounty Coconut Milk Chocolate Duo Bars 4 x 57g
- Price
- £2.06
- Rating
- 4.7/5
- Reviews
- 2,151
- Age
- 9y ago

Bounty Coconut Milk Chocolate Bars Multipack 7 x 57g Tropical Chocolate Snack Ideal for Sharing Lunchbox Treats Office Snacks and Chocolate Gift Box or Hampers
- Price
- £2.54
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Bounty Crispy Rolls Milk Chocolate Coconut Biscuit Snack Bar Multipack 5 x 23.4g
- Price
- £1.61
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 1y ago

Bounty Protein Bar Milk Chocolate & Coconut 12 × 52g 18g Protein HighProtein Snack for Gym Work & OntheGo
- Price
- £17.21
- Rating
- 4.0/5
- Reviews
- 644
- Age
- 5y ago
Trending
90-day click momentum
Bounty Coconut Milk Chocolate Bars Multipack 7 x 57g Tropical Chocolate Snack Ideal for Sharing Lunchbox Treats Office Snacks and Chocolate Gift Box or Hampers
- Price
- £2.54
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Bounty Coconut & Milk Chocolate Box Bulk Chocolate Bars Duo 24 x 57g | Bounty Lovers with Desiccated Coconut | Chirstmas Pack | Ideal for Office and Gifts | Sold by Essential Products
- Price
- £17.74
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 2y ago

8 x 57g Bounty Coconut & Milk Chocolate Bars Twin Coconut-Filled Chocolate Bars Classic Tropical Treat for Sharing & Snacking
- Price
- £8.50
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 5mo ago

Bounty Milk Chocolate Bar CASE 24x57g_AB
- Price
- £18.16
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 9y ago

Bounty Protein Bar Milk Chocolate & Coconut 12 × 52g 18g Protein HighProtein Snack for Gym Work & OntheGo
- Price
- £17.21
- Rating
- 4.0/5
- Reviews
- 644
- Age
- 5y ago
Newest
by launch date
Bounty Coconut Milk Chocolate Bars Multipack 7 x 57g Tropical Chocolate Snack Ideal for Sharing Lunchbox Treats Office Snacks and Chocolate Gift Box or Hampers
- Price
- £2.54
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

8 x 57g Bounty Coconut & Milk Chocolate Bars Twin Coconut-Filled Chocolate Bars Classic Tropical Treat for Sharing & Snacking
- Price
- £8.50
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 5mo ago

BML Bounty Crispy Wafer Rolls Multipack 10 x 22.5g Chocolate Coated Coconut Filled Wafer Biscuits Individually Wrapped Sweet Snack Lunch Box Treat Sharing Pack Gift Tea Time & Everyday Snacking
- Price
- £9.15
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 8mo ago

Bounty Crispy Rolls Milk Chocolate Coconut Biscuit Snack Bar Multipack 5 x 23.4g
- Price
- £1.61
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 1y ago

Bounty Crispy Rolls Chocolate Bars Multipack 24x23.4g | Milk Chocolate Coconut & Crispy Biscuit Snack | Perfect Bulk Chocolate for Sharing Movie Nights & Office Treats | Sweet Coconut Chocolate Gift
- Price
- £6.27
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
82
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Bounty89%
- ESSENTIAL PRODUCTS5%
- Krishna Stores Limited3%
- Jaspem2%
- ONE BEST DEAL1%
Demand
Bounty search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Bounty search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bounty88K/yr
- bounty bars39K/yr
- bounty chocolate bars69K/yr
- bounty chocolate12K/yr
- bounties4K/yr
Reviews and returns
What reviews say buyers love and hate about Bounty
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it tastes off
Horrible taste
bland apart from a slight coconut taste
Its a protein bar takes some eating
Not healthy
The original bounty chocolate is way better these ones don't taste nice at all very sweet
Infact I couldn't eat them
Very chewy and bland
Too chewy, not healthy
So nice with a cuppa didnt last me to long would definitely buy again
Love
Very yummy item
find them tasty as a breakfast option
Absolutely delicious
Great value
Good value
Worth every penny
crispy biscuit round it
They are delicious,crunchy,and tasty
Bounty crisp rolls are amazing
Great protein snack
These are better than the protein bars in my honest opinion
If you want a protein hit from a bar that kinda tastes like a Bounty this is ok
Great quality and ideal for sharing or gifting
Made a wonderful Xmas present
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bounty questions
Answered from the same tracked data.









