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Bounty

Fail

The top 5 brands take 100% of clicks, so Bounty is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£197K/yr212K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
72%top-5 click share · 5 brands · 82 sellers

Flapen Score

Bounty against its category

The dotted line is the Grocery average. Past it, Bounty is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bounty market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bounty 212K times last year and spent an estimated £197K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
10.8%
Market size, estimated
£197Ka year
Peak month
December2.9× the quietest month
Top search term
bounty88K searches a year

02 · Price

A sale here is worth £8.62.

Listings sell for £8.62 on average, from £1.59 to £18.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.62 that is £9K to £11K a year per listing.

Average price
£8.62under the $15 to $100 sweet spot
Price range
£1.59–£18.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #215 within Chocolate Candy. It carries 805 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
73%
Out of stock, average day
12.6%
Average rank
#215in Chocolate Candy
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
805per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bounty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£20K£39K£59K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

82

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Bounty89%
  • ESSENTIAL PRODUCTS5%
  • Krishna Stores Limited3%
  • Jaspem2%
  • ONE BEST DEAL1%

Demand

Bounty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Bounty search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bounty88K/yr
  • bounty bars39K/yr
  • bounty chocolate bars69K/yr
  • bounty chocolate12K/yr
  • bounties4K/yr

Reviews and returns

What reviews say buyers love and hate about Bounty

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall41%−0.18

it tastes off

Horrible taste

bland apart from a slight coconut taste

Nutritional Content9%−0.13

Its a protein bar takes some eating

Not healthy

Sweetness6%−0.06

The original bounty chocolate is way better these ones don't taste nice at all very sweet

Ease Of Chewing/Swallowing6%−0.10

Infact I couldn't eat them

Very chewy and bland

Too chewy, not healthy

Durability6%+0.28

So nice with a cuppa didnt last me to long would definitely buy again

Love

Taste-Overall47%−0.18

Very yummy item

find them tasty as a breakfast option

Absolutely delicious

Value For Money19%+2.60

Great value

Good value

Worth every penny

Crispiness8%+0.62

crispy biscuit round it

They are delicious,crunchy,and tasty

Bounty crisp rolls are amazing

Nutritional Content4%−0.13

Great protein snack

These are better than the protein bars in my honest opinion

If you want a protein hit from a bar that kinda tastes like a Bounty this is ok

Gifting Purpose3%+0.37

Great quality and ideal for sharing or gifting

Made a wonderful Xmas present

FAQ

Common Bounty questions

Answered from the same tracked data.