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Borders Biscuits Mini Packs 48

Fail

Shoppers spend only $19K a year here, so Borders Biscuits Mini Packs 48 is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£19K/yr17K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
64%top-5 click share · 10 brands · 35 sellers

Flapen Score

Borders Biscuits Mini Packs 48 against its category

The dotted line is the Grocery average. Past it, Borders Biscuits Mini Packs 48 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Borders Biscuits Mini Packs 48 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Borders Biscuits Mini Packs 48 17K times last year and spent an estimated £19K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
7.8%
Market size, estimated
£19Ka year
Peak month
December7.5× the quietest month
Top search term
border biscuits gift set6K searches a year

02 · Price

A sale here is worth £14.60.

Listings sell for £14.60 on average, from £7.44 to £26.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.60 that is £0 to £1K a year per listing.

Average price
£14.60under the $15 to $100 sweet spot
Price range
£7.44–£26.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #46 within Bakery. It carries 618 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
69%
Out of stock, average day
4.2%
Average rank
#46in Bakery
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
618per listing
Listings tracked
16

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Borders Biscuits Mini Packs 48 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

35

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

8%

  • Border55%
  • Generic14%
  • Windmill Gifts11%
  • Stormbrew5%
  • Nibula4%
  • E.U. Xtores3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Borders Biscuits Mini Packs 48 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Borders Biscuits Mini Packs 48 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • border biscuits gift set6K/yr
  • border biscuits 48 packs4K/yr
  • borders biscuits mini packs 482K/yr
  • border biscuits individually wrapped1K/yr
  • borders biscuits gift set2K/yr
  • border biscuits 48849/yr

Reviews and returns

What reviews say buyers love and hate about Borders Biscuits Mini Packs 48

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money36%−0.19

not worth it

Expensive

Very expensive

Size-Overall12%−0.07

I was a little disappointed as I thought they came in a smaller box

The box is tiny

unfortunately they ate now smaller and thinner

Quality-Overall10%−0.05

however I was very disappointed with the quality this time as the majority of the biscuits were broken

so not worth the money, small and cheap looking

Poor Quality

Durability4%+0.07

ending up broken

Didn't Last Long

Chunk/Clump/Collection4%−0.04

the rest were smashed to inedible chunks

Love

Baking27%+1.82

Great gift for biscuit lovers

Excellent cookies good for childrens pack lunch an afternoon I love them

Quality biscuits

Taste-Overall23%+0.86

Absolutely delicious

Yummy Biscuits

Great tasting selection

Quality-Overall13%−0.05

Best quality

Great for gifting good quality and a good variety Great value for money and looked good

They really are good quality I would definitely recommend these hampers

Value For Money9%−0.19

Good Value

Worth every penny

Good value for money

Gifting Purpose9%+0.94

A gift at Xmas

Great gift

nice gift box

FAQ

Common Borders Biscuits Mini Packs 48 questions

Answered from the same tracked data.