Borders Biscuits Mini Packs 48
FailShoppers spend only $19K a year here, so Borders Biscuits Mini Packs 48 is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £19K/yr17K searches / yr
- 90-day growth
- +2.0%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 35 sellers
Flapen Score
Borders Biscuits Mini Packs 48 against its category
The dotted line is the Grocery average. Past it, Borders Biscuits Mini Packs 48 is stronger. Inside it, weaker.
Market
The Borders Biscuits Mini Packs 48 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Borders Biscuits Mini Packs 48 17K times last year and spent an estimated £19K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
7.8% of searches ended in a purchase last week.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- +2.0%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £19Ka year
- Peak month
- December7.5× the quietest month
- Top search term
- border biscuits gift set6K searches a year
02 · Price
A sale here is worth £14.60.
Listings sell for £14.60 on average, from £7.44 to £26.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.60 that is £0 to £1K a year per listing.
- Average price
- £14.60under the $15 to $100 sweet spot
- Price range
- £7.44–£26.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #46 within Bakery. It carries 618 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 69%
- Out of stock, average day
- 4.2%
- Average rank
- #46in Bakery
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 618per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Borders Biscuits Mini Packs 48 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Border Multipack Biscuits - Individually Wrapped - Treat Customers Guests or Yourself to the Ideal Biscuits Gift Set - 48 Twin Packs
- Price
- £15.58
- Rating
- 4.7/5
- Reviews
- 6,819
- Age
- 13y ago

Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago

Border Biscuits 100 Packs Multipacks Box 5 Flavour Variety 2 per pack Individually Wrapped Cookies Gift Set Hotels B&Bs Conference Office Meeting Room School Lunch Box Uni College Cafe
- Price
- £26.54
- Rating
- 4.7/5
- Reviews
- 1,542
- Age
- 13y ago

Border Biscuits Variety Bundle Hamper Set of 15 x 2 pack Biscuits (3 Packs of 5 Different Varieties Individually Wrapped) (15 Packs Total)
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 11mo ago

Border Biscuits Gift Set Bundle With x12 Individually Wrapped Biscuit Twin Packs (24 Biscuits) Biscuit Hamper Gift Box Assorted Variety for Birthday Thank You or Tea Lovers
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 4mo ago
Trending
90-day click momentum
Border Biscuits Gift Set Bundle With x12 Individually Wrapped Biscuit Twin Packs (24 Biscuits) Biscuit Hamper Gift Box Assorted Variety for Birthday Thank You or Tea Lovers
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 4mo ago

Biscuits Gift Set Containing 20 Individually Wrapped Biscuit Twin Packs (40 Biscuits) Biscuit Hamper Gift Box Assorted Variety for Birthday Thank You or Tea Lovers
- Price
- £17.29
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 3mo ago

Border Biscuit Classic Sharing Pack 400g with 6 Selection Flavours Biscuits Gift Chocolates Biscuits Available for Hamper on Mothers & Fathers Day Christmas and Easter
- Price
- £7.44
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 5mo ago

Borders Biscuit Hamper | Nibula Treats | Luxury Gift Box with 30 biscuits from Border Biscuits | Family Favourites for Gifting Sharing & Tea Time
- Price
- £15.04
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago

Border Biscuits Variety Bundle Hamper Set of 15 x 2 pack Biscuits (3 Packs of 5 Different Varieties Individually Wrapped) (15 Packs Total)
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 11mo ago
Newest
by launch date
Biscuits Gift Set Containing 20 Individually Wrapped Biscuit Twin Packs (40 Biscuits) Biscuit Hamper Gift Box Assorted Variety for Birthday Thank You or Tea Lovers
- Price
- £17.29
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 3mo ago

Border Biscuits Gift Set Bundle With x12 Individually Wrapped Biscuit Twin Packs (24 Biscuits) Biscuit Hamper Gift Box Assorted Variety for Birthday Thank You or Tea Lovers
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 4mo ago

Border Biscuit Classic Sharing Pack 400g with 6 Selection Flavours Biscuits Gift Chocolates Biscuits Available for Hamper on Mothers & Fathers Day Christmas and Easter
- Price
- £7.44
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 5mo ago

Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 9mo ago

Borders Biscuits 48 x Mini Mixed Flavour Contains 4 Flavours Cookies Assortment
- Price
- £15.90
- Rating
- 4.8/5
- Reviews
- 51
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
35
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
8%
- Border55%
- Generic14%
- Windmill Gifts11%
- Stormbrew5%
- Nibula4%
- E.U. Xtores3%
- Open — no brand owns it (4 brands, 8%)
Demand
Borders Biscuits Mini Packs 48 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Search terms
Top Borders Biscuits Mini Packs 48 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- border biscuits gift set6K/yr
- border biscuits 48 packs4K/yr
- borders biscuits mini packs 482K/yr
- border biscuits individually wrapped1K/yr
- borders biscuits gift set2K/yr
- border biscuits 48849/yr
Reviews and returns
What reviews say buyers love and hate about Borders Biscuits Mini Packs 48
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not worth it
Expensive
Very expensive
I was a little disappointed as I thought they came in a smaller box
The box is tiny
unfortunately they ate now smaller and thinner
however I was very disappointed with the quality this time as the majority of the biscuits were broken
so not worth the money, small and cheap looking
Poor Quality
ending up broken
Didn't Last Long
the rest were smashed to inedible chunks
Love
Great gift for biscuit lovers
Excellent cookies good for childrens pack lunch an afternoon I love them
Quality biscuits
Absolutely delicious
Yummy Biscuits
Great tasting selection
Best quality
Great for gifting good quality and a good variety Great value for money and looked good
They really are good quality I would definitely recommend these hampers
Good Value
Worth every penny
Good value for money
A gift at Xmas
Great gift
nice gift box
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Borders Biscuits Mini Packs 48 questions
Answered from the same tracked data.









