borders biscuits mini packs 100
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.70avg listing price — sweet spot $15–$100
Review moat
Good654avg incumbent reviews — the moat a new listing must climb
Market size
Good£720K£720K/yr · 583K searches
Price range
Good£4.46–£27.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, borders biscuits mini packs 100 is a £720K/yr Amazon United Kingdom market (583K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
borders biscuits mini packs 100 market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- £735K–£882K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
50
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
2%
- Border68%
- Generic17%
- E.U. Xtores5%
- Stormbrew3%
- Snackify3%
- Nibula2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top borders biscuits mini packs 100 search terms
- border biscuits344K/yr
- borders biscuits61K/yr
- border81K/yr
- borders biscuits mini packs 10033K/yr
- border biscuits 100 packs17K/yr
- borders14K/yr
- boarders biscuits box16K/yr
- biscuits border4K/yr
- border biscuit4K/yr
- boarders biscuits4K/yr
Top borders biscuits mini packs 100 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Border Biscuits 100 Packs Multipacks Box 5 Flavour Variety 2 per pack Individually Wrapped Cookies Gift Set Hotels B&Bs Conference Office Meeting Room School Lunch Box Uni College Cafe
Border£26.544.7★1,542 rev
Border Multipack Biscuits - Individually Wrapped - Treat Customers Guests or Yourself to the Ideal Biscuits Gift Set - 48 Twin Packs
Border£15.584.7★6,819 rev
Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly
Generic£16.834.6★134 rev
Border Biscuits Variety Bundle Hamper Set of 15 x 2 pack Biscuits (3 Packs of 5 Different Varieties Individually Wrapped) (15 Packs Total)
Border£8.294.5★109 rev
Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing
Border£9.164.6★109 rev
Newest
by launch date
Border Biscuit Classic Sharing Pack 400g with 6 Selection Flavours Biscuits Gift Chocolates Biscuits Available for Hamper on Mothers & Fathers Day Christmas and Easter
Snackify£7.4411 rev
Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing
Border£9.16109 rev
15 x Borders Biscuits Mini Mixed Flavour Variety Packs - (30 Biscuits in Total) Contains 5 Flavours Cookies Assortment
E.U. Xtores£7.6115 rev
Borders Biscuits 48 x Mini Mixed Flavour Contains 4 Flavours Cookies Assortment
Generic£15.9051 rev
Border Biscuits Variety Bundle Hamper Set of 15 x 2 pack Biscuits (3 Packs of 5 Different Varieties Individually Wrapped) (15 Packs Total)
Border£8.29109 rev
Trending
90-day click momentum
Border Biscuits 100 Packs Mini Multipacks Biscuits Box 3 Flavour Variety Luxury Biscuits 2 per pack Individually Wrapped Biscuits Bulk Biscuits and Cookies Biscuits Gift Set
Border£27.334.5★
Border Biscuit Classic Sharing Pack 400g with 6 Selection Flavours Biscuits Gift Chocolates Biscuits Available for Hamper on Mothers & Fathers Day Christmas and Easter
Snackify£7.443.9★
Borders Biscuit Hamper | Nibula Treats | Luxury Gift Box with 30 biscuits from Border Biscuits | Family Favourites for Gifting Sharing & Tea Time
Nibula£15.044.1★
15 x Borders Biscuits Mini Mixed Flavour Variety Packs - (30 Biscuits in Total) Contains 5 Flavours Cookies Assortment
E.U. Xtores£7.614.7★
Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly
Generic£16.834.6★
What buyers say about borders biscuits mini packs 100
What buyers praise and complain about, mined from review topics.What buyers love
“Great gift for biscuit lovers”
“Absolutely delicious”
“Good quality biscuits”
“Worth every penny”
“Great variety and great flavours”
“really fresh”
“These made a very welcome end of term gift for my childrens schools”
“Fresh and crunchy,”
“Convenient”
“As advertised and arrived on time”
What buyers complain about
“Expensive”
“however I was very disappointed with the quality this time as the majority of the biscuits were broken”
“at least 75% where broken so make you need to make sure they are wrapped better in future its kinda put me off them for a while some where just crumbs”
“ending up broken”
“I was a little disappointed as I thought they came in a smaller box”
“the rest were smashed to inedible chunks”
“Just wish there was more caramel crunch”
“well packed however the description was a little misleading”
“Nice biscuits however missing sugar”
“fat in them”
Common questions
- Is borders biscuits mini packs 100 profitable to sell on Amazon United Kingdom?
- The niche generates £720K/yr across 15 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the borders biscuits mini packs 100 niche?
- 7 brands and 50 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in borders biscuits mini packs 100?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Powdered/Crumbled. The return rate is 0.0%.
- When does demand for borders biscuits mini packs 100 peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the borders biscuits mini packs 100 niche?
- Listings span £4.46–£27.88; the average listing price is £14.70 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.