bone broth powder
Worth a lookShows low returns (0.2%), but soft demand (-30.7% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£22.24avg listing price — sweet spot $15–$100
Review moat
Great337.25avg incumbent reviews — the moat a new listing must climb
Price range
Great£10.19–£29.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Bad£72K£72K/yr · 65K searches
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bone broth powder is a £72K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Mar. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bone broth powder market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £67K–£89K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.1%
- Avg brand age
- 44 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
15
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
15%
- ALPHA0127%
- Freja24%
- Hunter & Gather13%
- Honest + Good7%
- Euphoria Bliss6%
- Peak Supps6%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.Peak months: Jan, Mar · busiest ÷ quietest = 2.1×
Top bone broth powder search terms
- bone broth powder41K/yr
- bone broth protein powder10K/yr
- bone broth powder for humans7K/yr
- beef bone broth powder3K/yr
- bone broth protein3K/yr
Top bone broth powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bone Broth Beef Protein Powder - 400g - Unflavoured - 100% Grass-Fed & Pasture Raised Beef (20 Day Supply) by Alpha01
ALPHA01£15.684.5★636 rev
Freja Bone Broth Powder | 100% Natural Collagen & Protein Powder | Pure Beef Grass-Fed | Amino Acids & Minerals | Nutrition for Healthy Gut Skin Hair & Nails | 300g (15 Servings)
Freja£23.874.0★326 rev
Hunter & Gather Bone Broth Powder - 15g Protein - 13g Collagen - 74 kCal - Grass Fed European Beef - Savoury Drink/Stock Alternative - Supports Healthy Gut Skin Hair & Nails - 400g - 20 Servings
Hunter & Gather£25.684.2★208 rev
Grass fed Beef Bone Broth Powder 500g - OmniBrothTM BBB+ High in protein collagen I II III
Peak Supps£20.014.1★36 rev
Bone Broth Beef Protein Powder 200g - Unflavoured - 100% Grass-Fed & Pasture Raised Beef by Alpha01
ALPHA01£10.194.5★636 rev
Newest
by launch date
Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
Hunter & Gather£28.684 rev
Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
SEMVETA SPIRIT AND BODY£29.9320 rev
Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
Goyana£29.7912 rev
Hunter & Gather Bone Broth Powder - 15g Protein - 13g Collagen - 74 kCal - Grass Fed European Beef - Savoury Drink/Stock Alternative - Supports Healthy Gut Skin Hair & Nails - 400g - 20 Servings
Hunter & Gather£25.68208 rev
Freja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)
Freja£21.38340 rev
Trending
90-day click momentumBeef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
Goyana£29.794.4★
Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
SEMVETA SPIRIT AND BODY£29.934.2★
Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
Hunter & Gather£28.685.0★
Rich Beefy Bone Broth Powder 17g Protein per Serving 14g Collagen Bone Broth Nutrition that Doesnt Cost The Earth Instant Super Tasty Savoury Drink & Stock 100% Natural 15 Servings 300g
Mister Marinade£18.334.4★
Bone Broth Beef Protein Powder 200g - Unflavoured - 100% Grass-Fed & Pasture Raised Beef by Alpha01
ALPHA01£10.194.5★
What buyers say about bone broth powder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“Great quality, and a wonderful product with all clean ingredients”
“It's true that this protein powder mixes well”
“rich flavour depth”
“Sensible price”
“Dissolves easily”
“easy to do”
“Healthy”
“the ingredients are clean”
“blends easily”
What buyers complain about
“Horrible taste”
“Price too high”
“found the smell a bit strong. unlike others I have tried”
“So the chicken flavour is negligible”
“This product is falsely advertised as containing NO salt, sugar, yeast extract, seed oils”
“That 10g portion does not really give a lot of protein 6.5g”
“Great product however doesnt mix very well”
“Has gone down hill - clumpy when mixed”
“This is really crap powder”
“The main issue - it just doesnt dissolve”
Top return reasons
Common questions
- Is bone broth powder profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the bone broth powder niche?
- 12 brands and 15 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in bone broth powder?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.2%.
- When does demand for bone broth powder peak?
- Demand peaks in Jan–Mar; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bone broth powder niche?
- Listings span £10.19–£29.93; the average listing price is £22.24 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.