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Bone Broth Powder

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -30.7% this quarter, so Bone Broth Powder is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£72K/yr65K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
58%top-5 click share · 12 brands · 15 sellers

Flapen Score

Bone Broth Powder against its category

The dotted line is the Grocery average. Past it, Bone Broth Powder is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bone Broth Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bone Broth Powder 65K times last year and spent an estimated £72K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
5.0%
Market size, estimated
£72Ka year
Peak month
January2.1× the quietest month
Top search term
bone broth powder41K searches a year

02 · Price

A sale here is worth £22.24.

Listings sell for £22.24 on average, from £10.19 to £29.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £22.24 that is £2K to £6K a year per listing.

Average price
£22.24inside the $15 to $100 sweet spot
Price range
£10.19–£29.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #30 within Tinned & Jarred Food. It carries 337 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#30in Tinned & Jarred Food
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
337per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bone Broth Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

15

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

15%

  • ALPHA0127%
  • Freja24%
  • Hunter & Gather13%
  • Honest + Good7%
  • Euphoria Bliss6%
  • Peak Supps6%
  • Open — no brand owns it (6 brands, 15%)

Demand

Bone Broth Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar · busiest ÷ quietest = 2.1×

Search terms

Top Bone Broth Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bone broth powder41K/yr
  • bone broth protein powder10K/yr
  • bone broth powder for humans7K/yr
  • beef bone broth powder3K/yr
  • bone broth protein3K/yr

Reviews and returns

What reviews say buyers love and hate about Bone Broth Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.12

Horrible taste

Meant to be tasteless

Tastes very soapy

Value For Money9%−0.02

Price too high

Its expensive,

Massive Price Increase

Smell7%−0.11

found the smell a bit strong. unlike others I have tried

Off putting smell

Unfortunately it smells awful

Flavor6%+0.23

So the chicken flavour is negligible

It really is completely flavourless — I was sceptical at first

Im not impressed with the flavour

Salt Content4%−0.07

This product is falsely advertised as containing NO salt, sugar, yeast extract, seed oils

Too much salt

This is way too salty

Love

Taste-Overall33%−0.12

Excellent taste

Great natural tasting convenient

also does not taste terrible at all

Quality-Overall14%+1.59

Great quality, and a wonderful product with all clean ingredients

Delightful product

Excellent Product

Nutritional Content10%+1.27

It's true that this protein powder mixes well

Also good to know youre putting something healthy into the body

Great protein

Flavor7%+0.23

rich flavour depth

Great deep flavour with only a little needed

Fantastic flavour

Value For Money4%−0.02

Sensible price

Great value for money

good value for money

Return

0.2% Return rate 5% Fixable by listing

Taste-Overall36%▅██▇▅▆

Horrible taste

Meant to be tasteless

Tastes very soapy

Flavor11%▁▂█▁█▃

So the chicken flavour is negligible

It really is completely flavourless — I was sceptical at first

Im not impressed with the flavour

Quality-Overall9%█▁▁▃▂▄
Leak-Proof7%█▇▁█▅▁
Ingredients-Overall5%▁█▆▁▁▁

FAQ

Common Bone Broth Powder questions

Answered from the same tracked data.