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Bone Broth Powder

Bone Broth Powder shows low returns (0.2%), but soft demand (-30.7% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 18Growth 10Conversion 58Competition 46Returns 99Price range 76Avg price 93Brand share 45Review moat 83Quality gap 68
This niche Category average

Is Bone Broth Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bone Broth Powder is a £72K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Mar. Verdict: Worth a look — 51/100.

Bone Broth Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -30.7% over the last 90 days and 5.0% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr4K
Search volume / yr-30.7%65K
Conversion rate5.0%
Avg price£22.24

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers12 · 15
Top-5 product click share58%
Open market22%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)3· 2 succeeded
Avg rating4.3★
Avg reviews337

Top Bone Broth Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£14K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

15

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

15%

  • ALPHA0127%
  • Freja24%
  • Hunter & Gather13%
  • Honest + Good7%
  • Euphoria Bliss6%
  • Peak Supps6%
  • Open — no brand owns it (6 brands, 15%)

Bone Broth Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR5.0%Products20Brands12Top 5 Brands78%OOS Rate1.1%Rating4.3★Reviews337Avg BSR#30
3K2KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar · busiest ÷ quietest = 2.1×

Top Bone Broth Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bone broth powder41K/yr
  • bone broth protein powder10K/yr
  • bone broth powder for humans7K/yr
  • beef bone broth powder3K/yr
  • bone broth protein3K/yr

What reviews say buyers love and hate about Bone Broth Powder

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Taste-Overall33%

Excellent taste

Quality-Overall14%

Great quality, and a wonderful product with all clean ingredients

Nutritional Content10%

It's true that this protein powder mixes well

Flavor7%

rich flavour depth

Value For Money4%

Sensible price

What buyers complain about

63% of reviews
Taste-Overall31%

Horrible taste

Value For Money9%

Price too high

Smell7%

found the smell a bit strong. unlike others I have tried

Flavor6%

So the chicken flavour is negligible

Salt Content4%

This product is falsely advertised as containing NO salt, sugar, yeast extract, seed oils

Bone Broth Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall
36%
2Flavor
11%
3Quality-Overall
9%
4Leak-Proof
7%
5Ingredients-Overall
5%

Common Bone Broth Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bone Broth Powder 51/100 on Amazon United Kingdom — Worth a look. The niche generates £72K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -30.7% over the last 90 days.
Search demand for Bone Broth Powder on Amazon United Kingdom peaks in Jan–Mar, where the busiest month runs 2.1× the quietest.