Bone Broth Powder
MaybeReturns run at only 0.2% of orders. But demand is soft, at -30.7% this quarter, so Bone Broth Powder is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £72K/yr65K searches / yr
- 90-day growth
- -30.7%search demand this quarter
- Competition
- 58%top-5 click share · 12 brands · 15 sellers
Flapen Score
Bone Broth Powder against its category
The dotted line is the Grocery average. Past it, Bone Broth Powder is stronger. Inside it, weaker.
Market
The Bone Broth Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bone Broth Powder 65K times last year and spent an estimated £72K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Mar. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -30.7%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £72Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- bone broth powder41K searches a year
02 · Price
A sale here is worth £22.24.
Listings sell for £22.24 on average, from £10.19 to £29.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £22.24 that is £2K to £6K a year per listing.
- Average price
- £22.24inside the $15 to $100 sweet spot
- Price range
- £10.19–£29.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #30 within Tinned & Jarred Food. It carries 337 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #30in Tinned & Jarred Food
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 337per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Bone Broth Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bone Broth Beef Protein Powder - 400g - Unflavoured - 100% Grass-Fed & Pasture Raised Beef (20 Day Supply) by Alpha01
- Price
- £15.68
- Rating
- 4.5/5
- Reviews
- 636
- Age
- 7y ago

Freja Bone Broth Powder | 100% Natural Collagen & Protein Powder | Pure Beef Grass-Fed | Amino Acids & Minerals | Nutrition for Healthy Gut Skin Hair & Nails | 300g (15 Servings)
- Price
- £23.87
- Rating
- 4.0/5
- Reviews
- 326
- Age
- 2y ago

Hunter & Gather Bone Broth Powder - 15g Protein - 13g Collagen - 74 kCal - Grass Fed European Beef - Savoury Drink/Stock Alternative - Supports Healthy Gut Skin Hair & Nails - 400g - 20 Servings
- Price
- £25.68
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 1y ago

Grass fed Beef Bone Broth Powder 500g - OmniBrothTM BBB+ High in protein collagen I II III
- Price
- £20.01
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 2y ago

Bone Broth Beef Protein Powder 200g - Unflavoured - 100% Grass-Fed & Pasture Raised Beef by Alpha01
- Price
- £10.19
- Rating
- 4.5/5
- Reviews
- 636
- Age
- 7y ago
Trending
90-day click momentum
Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.79
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 3mo ago

Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.93
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3mo ago

Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Rich Beefy Bone Broth Powder 17g Protein per Serving 14g Collagen Bone Broth Nutrition that Doesnt Cost The Earth Instant Super Tasty Savoury Drink & Stock 100% Natural 15 Servings 300g
- Price
- £18.33
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 2y ago

Bone Broth Beef Protein Powder 200g - Unflavoured - 100% Grass-Fed & Pasture Raised Beef by Alpha01
- Price
- £10.19
- Rating
- 4.5/5
- Reviews
- 636
- Age
- 7y ago
Newest
by launch date
Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.93
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3mo ago

Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.79
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 3mo ago

Hunter & Gather Bone Broth Powder - 15g Protein - 13g Collagen - 74 kCal - Grass Fed European Beef - Savoury Drink/Stock Alternative - Supports Healthy Gut Skin Hair & Nails - 400g - 20 Servings
- Price
- £25.68
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 1y ago

Freja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)
- Price
- £21.38
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
15
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
15%
- ALPHA0127%
- Freja24%
- Hunter & Gather13%
- Honest + Good7%
- Euphoria Bliss6%
- Peak Supps6%
- Open — no brand owns it (6 brands, 15%)
Demand
Bone Broth Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar · busiest ÷ quietest = 2.1×
Search terms
Top Bone Broth Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bone broth powder41K/yr
- bone broth protein powder10K/yr
- bone broth powder for humans7K/yr
- beef bone broth powder3K/yr
- bone broth protein3K/yr
Reviews and returns
What reviews say buyers love and hate about Bone Broth Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible taste
Meant to be tasteless
Tastes very soapy
Price too high
Its expensive,
Massive Price Increase
found the smell a bit strong. unlike others I have tried
Off putting smell
Unfortunately it smells awful
So the chicken flavour is negligible
It really is completely flavourless — I was sceptical at first
Im not impressed with the flavour
This product is falsely advertised as containing NO salt, sugar, yeast extract, seed oils
Too much salt
This is way too salty
Love
Excellent taste
Great natural tasting convenient
also does not taste terrible at all
Great quality, and a wonderful product with all clean ingredients
Delightful product
Excellent Product
It's true that this protein powder mixes well
Also good to know youre putting something healthy into the body
Great protein
rich flavour depth
Great deep flavour with only a little needed
Fantastic flavour
Sensible price
Great value for money
good value for money
Return
0.2% Return rate 5% Fixable by listing
Horrible taste
Meant to be tasteless
Tastes very soapy
So the chicken flavour is negligible
It really is completely flavourless — I was sceptical at first
Im not impressed with the flavour
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bone Broth Powder questions
Answered from the same tracked data.









