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Bon Bons

Maybe

Returns run at only 0.0% of orders. But prices span $1.45–$16.55, mostly outside the sweet spot, so Bon Bons is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£58K/yr118K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
39%top-5 click share · 19 brands · 56 sellers

Flapen Score

Bon Bons against its category

The dotted line is the Grocery average. Past it, Bon Bons is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bon Bons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bon Bons 118K times last year and spent an estimated £58K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
5.7%
Market size, estimated
£58Ka year
Peak month
December2.0× the quietest month
Top search term
bon bons47K searches a year

02 · Price

A sale here is worth £8.65.

Listings sell for £8.65 on average, from £1.45 to £16.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.65 that is £865 to £2K a year per listing.

Average price
£8.65under the $15 to $100 sweet spot
Price range
£1.45–£16.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£865–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #48 within Confectionery. It carries 210 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
92%
Out of stock, average day
7.5%
Average rank
#48in Confectionery
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
210per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Bon Bons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

56

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

39%

Top 20: 86%

Open market

26%

  • Berrymans47%
  • Sweets and Candy www.sweetsandcandy.co.uk6%
  • Morrisons6%
  • The Gourmet Sweet Company5%
  • BFYSYO5%
  • WJ Shaws5%

Demand

Bon Bons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Bon Bons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bon bons47K/yr
  • bon bons sweets28K/yr
  • bonbons16K/yr
  • bonbons sweets15K/yr
  • bon bon7K/yr
  • bonbon4K/yr

Reviews and returns

What reviews say buyers love and hate about Bon Bons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%+1.38

The lemon taste is not the best

These are nothing like I've ever tasted before

They tasted horrible

Hard Feel11%−0.16

the toffee inside is rock hard

hard as rock

also the toffee is rock hard

Value For Money10%+0.46

Not worth the price

A little bit pricey

very disappointed with them being so expensive as well

Powdered/Crumbled8%−0.05

Simply scrumptous - with the dusted powder on the toffee

no powder

just very powdery

Quality-Overall7%+0.57

Not as good as I remember

Not the best

awful awful awful

Love

Taste-Overall30%+1.38

Lovely tasting toffee

The taste of the toffee is good once you are able to soften it

Good taste

Sweetness16%+1.32

not over sugared on the outside

Very sweet

We love these sweets have brought before

Value For Money14%+0.46

Worth every penny

Great Value

Good value

Quality-Overall11%+0.57

Good quality

great product

Fantastic item

Flavor5%−0.04

Good flavour

They are well worth the money, lots of different flavors, highly recommend, would definitely buy again

Flavour

FAQ

Common Bon Bons questions

Answered from the same tracked data.