bon bons
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($1.45–$16.55) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great210.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Market size
Bad£58K£58K/yr · 118K searches
Price range
Bad£1.45–£16.55cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bon bons is a £58K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bon bons market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £52K–£69K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 53%
- Out of stock
- 7.5%
- Avg brand age
- 47 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
56
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
39%
Top 20: 86%
Open market
26%
- Berrymans47%
- Sweets and Candy www.sweetsandcandy.co.uk6%
- Morrisons6%
- The Gourmet Sweet Company5%
- BFYSYO5%
- WJ Shaws5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top bon bons search terms
- bon bons47K/yr
- bon bons sweets28K/yr
- bonbons16K/yr
- bonbons sweets15K/yr
- bon bon7K/yr
- bonbon4K/yr
Top bon bons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Original Dusted Toffee Centered Strawberry BonBons Retro Sweets Gift Jar By Berrymans Sweet Shop (Bon Bons) - Classic Sweets Traditional Taste.
Berrymans£11.154.4★583 rev
Original Blue Raspberry BonBons Retro Sweets Gift Jar By Berrymans Sweet Shop (Bon Bons) - Classic Sweets Traditional Taste.
Berrymans£11.564.3★560 rev
Original Dusted Toffee Centered BonBons Retro Sweets Gift Jar By Berrymans Sweet Shop (Bon Bons) - Classic Sweets Traditional Taste.
Berrymans£11.214.3★717 rev
Sweets and Candy Assorted Bon Bons 1Kg - Mixed Flavour Chewy Bon Bons - Retro Sweets - The Perfect Retro Candy Gift for any Occasion - Pick and Mix Share Size Bags
Sweets and Candy www.sweetsandcandy.co.uk£8.214.8★20 rev
Morrisons Family Favourites Strawberry Bon Bons 200g
Morrisons£1.454.5★330 rev
Newest
by launch date
Bon Bons Sweets Gift Box 10 x 100g Bon Bon Bags | Strawberry Blue Raspberry & 6 More Flavours | Retro Bonbons Sweet Hamper | Nostalgic Gift Selection
Strawberry Ledge£15.493 rev
GROBITS - Original Dusted Strawberry Bonbon Retro Sweets Gift Jar - 605g
GROBITS£10.530 rev
Bubblegum BonBons Bon Bons - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£8.418 rev
Dusted Toffee BonBons Bon Bons - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£8.4751 rev
Dusted Toffee Strawberry Bon Bons BonBons - 1KG 1 Kilo Bulk Bag - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£12.2926 rev
Trending
90-day click momentumGROBITS - Original Dusted Strawberry Bonbon Retro Sweets Gift Jar - 605g
GROBITS£10.530.0★
Magnum Bonbon Gold Caramel Billionaire bite-size snack with chocolate made from Rainforest Alliance Certified cocoa Ice Cream Frozen Snack for anytime indulgence 12x 17 ml(204 ml)
Magnum£3.564.6★
Bon Bons Sweets Gift Box 10 x 100g Bon Bon Bags | Strawberry Blue Raspberry & 6 More Flavours | Retro Bonbons Sweet Hamper | Nostalgic Gift Selection
Strawberry Ledge£15.494.2★
Strawberry Bon Bons 1kg Share Bag by The Gourmet Sweet Company
The Gourmet Sweet Company£8.453.5★
Blue Raspberry Bon Bons 1kg Share Bag by The Gourmet Sweet Company
The Gourmet Sweet Company£8.504.4★
What buyers say about bon bons
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely tasting toffee”
“not over sugared on the outside”
“Worth every penny”
“Good quality”
“Good flavour”
“A sweet chewy delight”
“Gift for my son”
“was soft centred”
“Simply scrumptious - with the delightful sharp, tangy lemon dusted powder and the hard, chewy toffee, it reminded me of the bon bons I used to enjoy when I was a young lad”
“Fresh”
What buyers complain about
“The lemon taste is not the best”
“the toffee inside is rock hard”
“Not worth the price”
“Simply scrumptous - with the dusted powder on the toffee”
“Not as good as I remember”
“Lacked flavour”
“almost sour”
“No blue tounge thought”
“Absolutely tiny”
“Bland”
Common questions
- Is bon bons profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 36 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the bon bons niche?
- 19 brands and 56 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in bon bons?
- Top complaints mined from reviews: Taste-Overall, Hard Feel, Value For Money. The return rate is 0.0%.
- When does demand for bon bons peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the bon bons niche?
- Listings span £1.45–£16.55; the average listing price is £8.65 (sweet spot $15–$100). The average incumbent carries 210 reviews — the moat a new listing must climb.