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Bon Bons

Bon Bons shows low returns (0.0%), but prices mostly outside the sweet spot ($1.45–$16.55) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 14Growth 20Conversion 64Competition 76Returns 100Price range 10Avg price 24Brand share 60Review moat 89Quality gap 80
This niche Category average

Is Bon Bons profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bon Bons is a £58K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Bon Bons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.8% over the last 90 days and 5.7% of searches end in a purchase.

£58K

revenue / yr

Units sold / yr8K
Search volume / yr-9.8%118K
Conversion rate5.7%
Avg price£8.65

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers19 · 56
Top-5 product click share39%
Open market31%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement53%
New entrants (1y)6· 1 succeeded
Avg rating4.2★
Avg reviews210

Top Bon Bons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

56

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

39%

Top 20: 86%

Open market

26%

  • Berrymans47%
  • Sweets and Candy www.sweetsandcandy.co.uk6%
  • Morrisons6%
  • The Gourmet Sweet Company5%
  • BFYSYO5%
  • WJ Shaws5%

Bon Bons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume118KCVR5.7%Products36Brands19Top 5 Brands69%OOS Rate7.5%Rating4.2★Reviews210Avg BSR#48
5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Top Bon Bons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bon bons47K/yr
  • bon bons sweets28K/yr
  • bonbons16K/yr
  • bonbons sweets15K/yr
  • bon bon7K/yr
  • bonbon4K/yr

What reviews say buyers love and hate about Bon Bons

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Taste-Overall30%

Lovely tasting toffee

Sweetness16%

not over sugared on the outside

Value For Money14%

Worth every penny

Quality-Overall11%

Good quality

Flavor5%

Good flavour

What buyers complain about

74% of reviews
Taste-Overall14%

The lemon taste is not the best

Hard Feel11%

the toffee inside is rock hard

Value For Money10%

Not worth the price

Powdered/Crumbled8%

Simply scrumptous - with the dusted powder on the toffee

Quality-Overall7%

Not as good as I remember

Common Bon Bons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bon Bons 53/100 on Amazon United Kingdom — Worth a look. The niche generates £58K/yr across 36 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -9.8% over the last 90 days.
Search demand for Bon Bons on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.0× the quietest.