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49

bombay mix

Skip it

Prices mostly outside the sweet spot ($1.22–$14.99) — this niche doesn't clear our bar today.

Market size 13Growth 22Conversion 85Competition 37Returns 100Price range 0Avg price 19Brand share 56Review moat 93Quality gap 85

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great131.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.79

avg listing price — sweet spot $15–$100

Market size

Bad£54K

£54K/yr · 84K searches

Price range

Bad£1.22–£14.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, bombay mix is a £54K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bombay mix market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
£68K–£85K
units × avg price
Conversion rate
9.5%
Avg BSR
#123
Page quality
0%
Prime
79%
Sponsored
58%
Out of stock
0.4%
Avg brand age
55 months
Avg seller age
176 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

28

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

23%

  • RAJAH TASTE OF HOME32%
  • Cofresh15%
  • Kingdom Supplies9%
  • Phattaka8%
  • Generic8%
  • Minton & Donello6%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -5.3% search growth over the last 90 days.
3K2KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0×

Top bombay mix products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£5K20%£11K30%£16K40%£22K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about bombay mix

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“Most importantly these are a very tasty snack”

Blend/Ratio10%

“Nice mix”

Spiciness10%

“I love spicy food”

Crispiness9%

“lots of peanuts, nice crunch”

Value For Money9%

“Great value”

Nutritional Content7%

“I count them out into 100kcal portion sizes as it's easy to eat too much”

Flavor6%

“has lots of flavour”

Moist/Dry3%

“ok good filler for wet food happy”

Quality-Overall2%

“Excellent quality”

Color1%

“Very colourful”

What buyers complain about

Taste-Overall30%

“Completly bland”

Blend/Ratio9%

“Definitely not a proper Indian Bombay mix”

Spiciness8%

“Far too spicy HOT for me”

Quality-Overall8%

“Certainly not the best”

Value For Money6%

“poor items for the price rip-off”

Thickness3%

“Does not contain the thick noodle pieces”

Allergies3%

“stating all the allergens it may contain”

Size-Overall3%

“The bag was bigger than expected too”

Stale/Rotten/Spoiled3%

“its not very fresh :”

Smell3%

“have a raw eggy smell taste”

Common questions

Is bombay mix profitable to sell on Amazon United Kingdom?
The niche generates £54K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (49/100).
How competitive is the bombay mix niche?
13 brands and 28 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in bombay mix?
Top complaints mined from reviews: Taste-Overall, Blend/Ratio, Spiciness. The return rate is 0.0%.
When does demand for bombay mix peak?
Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the bombay mix niche?
Listings span £1.22–£14.99; the average listing price is £6.79 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.