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Bombay Mix

Fail

Prices span $1.22–$14.99, mostly outside the sweet spot, so Bombay Mix is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£54K/yr84K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
63%top-5 click share · 13 brands · 28 sellers

Flapen Score

Bombay Mix against its category

The dotted line is the Grocery average. Past it, Bombay Mix is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bombay Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bombay Mix 84K times last year and spent an estimated £54K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
9.5%
Market size, estimated
£54Ka year
Peak month
December2.0× the quietest month
Top search term
bombay mix81K searches a year

02 · Price

A sale here is worth £6.79.

Listings sell for £6.79 on average, from £1.22 to £14.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.79 that is £3K to £5K a year per listing.

Average price
£6.79under the $15 to $100 sweet spot
Price range
£1.22–£14.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #123 within Dried Fruits, Nuts & Vegetables. It carries 132 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
79%
Out of stock, average day
0.4%
Average rank
#123in Dried Fruits, Nuts & Vegetables
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
132per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bombay Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

28

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

23%

  • RAJAH TASTE OF HOME32%
  • Cofresh15%
  • Kingdom Supplies9%
  • Phattaka8%
  • Generic8%
  • Minton & Donello6%

Demand

Bombay Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Bombay Mix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%+0.74

Completly bland

Taste horrible

Very mild and soapy taste

Blend/Ratio9%+0.93

Definitely not a proper Indian Bombay mix

none of the mixes had raisins in them

Defiantly not Bombay mix

Spiciness8%+0.45

Far too spicy HOT for me

as soon as I had a pinch my tummy was bloated so I have to give away the unopened pj's as I can no longer take the spices

Itssss veryyyy hot lol and spicy

Quality-Overall8%−0.13

Certainly not the best

not the best variety I've had

Not the best

Value For Money6%+0.18

poor items for the price rip-off

not worth the money at all

Love

Taste-Overall35%+0.74

Most importantly these are a very tasty snack

Absolutely delicious

Really nice snack

Blend/Ratio10%+0.93

Nice mix

Just right mix of spices

Best mix ever

Spiciness10%+0.45

I love spicy food

Nicey and spicy

Nice and spicy bursting with taste

Crispiness9%+1.29

lots of peanuts, nice crunch

Crunchy

Tasty crunchy snacks

Value For Money9%+0.18

Great value

Good price

Great price

FAQ

Common Bombay Mix questions

Answered from the same tracked data.