Skip to content

Bolognese Sauce

Fail

The top 5 brands take 100% of clicks, so Bolognese Sauce is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£167K/yr238K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
59%top-5 click share · 5 brands · 51 sellers

Flapen Score

Bolognese Sauce against its category

The dotted line is the Grocery average. Past it, Bolognese Sauce is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bolognese Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bolognese Sauce 238K times last year and spent an estimated £167K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

24.3% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
24.3%
Market size, estimated
£167Ka year
Peak month
November3.5× the quietest month
Top search term
bolognese sauce100K searches a year

02 · Price

A sale here is worth £2.88.

Listings sell for £2.88 on average, from £0.91 to £9.43. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £2.88 that is £9K to £12K a year per listing.

Average price
£2.88under the $15 to $100 sweet spot
Price range
£0.91–£9.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Condiments & Sauces. It carries 279 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#130in Condiments & Sauces
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Bolognese Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

0%

  • Dolmio65%
  • Morrisons25%
  • Filippo Berio5%
  • Loyd Grossman3%
  • HEINZ2%

Demand

Bolognese Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 3.5×

Search terms

Top Bolognese Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bolognese sauce100K/yr
  • dolmio67K/yr
  • bolognese23K/yr
  • dolmio sauce22K/yr
  • spaghetti sauce7K/yr
  • dolmio pasta sauce4K/yr
  • bolognaise sauce6K/yr
  • bolognaise3K/yr
  • dolmio bolognese sauce3K/yr
  • spaghetti bolognese sauce3K/yr

Reviews and returns

What reviews say buyers love and hate about Bolognese Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+3.17

Pasta is ok, not mushy

Not my taste

Value For Money17%−0.11

Expensive for what it is

Ingredients-Overall8%−0.05

I don't know what they put in these sauces, but, they are horrible

Size-Overall8%+0.13

But this may be because it is slightly smaller in size

Stale/Rotten/Spoiled8%−0.07

Dodgy batch

Love

Taste-Overall45%+3.17

So tasty

Taste good, easy to make

Good sauce

Flavor15%−0.04

good flavour

Excellent sauce

Flavour wise, the tomato base is the main element, with a noticeable garlic note running through it

Value For Money13%−0.11

actually cheaper than I've found in any shops near me

Good price

Its good so a good idea to watch the price

Advertised Vs Actual Product6%−0.11

As described

Exactly like photo

JUST WHAT I NEEDED

Texture/Consistency-Overall4%+0.33

The buttery pasta was very well complimented by the velvety smooth texture of the bolognese smooth sauce

The texture is smooth and fairly pourable, with a consistency that coats pasta evenly without needing much reduction

FAQ

Common Bolognese Sauce questions

Answered from the same tracked data.