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Bolognese Sauce

Fail

The top 5 brands take 100% of clicks, so Bolognese Sauce is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£167K/yr238K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
59%top-5 click share · 5 brands · 51 sellers

Flapen Score

Bolognese Sauce against its category

The dotted line is the Grocery average. Past it, Bolognese Sauce is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bolognese Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bolognese Sauce 238K times last year and spent an estimated £167K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 24.3% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
24.3%
Market size, estimated
£167Ka year
Peak month
November3.5× the quietest month
Top search term
bolognese sauce100K searches a year

02 · Price

A sale here is worth £2.88.

Listings sell for £2.88 on average, from £0.91 to £9.43. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £2.88 that is £9K to £12K a year per listing.

Average price
£2.88under the $15 to $100 sweet spot
Price range
£0.91–£9.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Condiments & Sauces. It carries 279 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#130in Condiments & Sauces
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Bolognese Sauce products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

51

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 96%

Open market

0%

  • Dolmio65%
  • Morrisons25%
  • Filippo Berio5%
  • Loyd Grossman3%
  • HEINZ2%

Demand

Bolognese Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 3.5×

Search terms

Top Bolognese Sauce search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bolognese sauce100K/yr
  • dolmio67K/yr
  • bolognese23K/yr
  • dolmio sauce22K/yr
  • spaghetti sauce7K/yr
  • dolmio pasta sauce4K/yr
  • bolognaise sauce6K/yr
  • bolognaise3K/yr
  • dolmio bolognese sauce3K/yr
  • spaghetti bolognese sauce3K/yr

Reviews and returns

What reviews say buyers love and hate about Bolognese Sauce

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Pasta is ok, not mushy”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Bolognese Sauce questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data