bold washing liquid
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Good£4.49–£35.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,010.62avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.27avg listing price — sweet spot $15–$100
Market size
Good£363K£363K/yr · 274K searches
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bold washing liquid is a £363K/yr Amazon United Kingdom market (274K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bold washing liquid market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £332K–£398K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #722
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 38%
- Out of stock
- 3.9%
- Avg brand age
- 51 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
131
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 99%
Open market
0%
- Bold59%
- Persil37%
- slamtech2%
- Geakv1%
- Diversey1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.6×
Top bold washing liquid search terms
- bold washing liquid127K/yr
- persil colour60K/yr
- persil colour washing liquid17K/yr
- persil colour protect15K/yr
- bold washing gel14K/yr
- bold gel15K/yr
- bold liquid9K/yr
- colour washing liquid5K/yr
- bold liquid laundry detergent5K/yr
- bold 2 in 1 washing liquid3K/yr
Top bold washing liquid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bold Washing Liquid Laundry Detergent 87 Washes 2.697l Spring Awakening Outdoor Freshness That Lasts And Lasts With Build In Stain Remover And Lenor Freshness
Bold£8.954.8★563 rev
Persil Colour Laundry Washing Liquid Detergent keeps colours bright outstanding stain removal in quick & cold washes 35 washes (945 ml)
Persil£4.494.8★355 rev
Persil Colour Laundry Washing Liquid Detergent keeps colours bright outstanding stain removal in quick & cold washes 53 washes (1.431 L)
Persil£5.524.6★6,257 rev
Bold Washing Liquid Laundry Detergent 87 Washes 2.697l First Day of Spring Outdoor Freshness that Lasts and Lasts with Build in Stain Remover and Lenor Freshness
Bold£9.704.6★79 rev
Bold Lavender and Camomile Liquid Laundry Detergent Gel 40 Washes 1.32L Outdoor Freshness that Lasts and Lasts
Bold£5.834.7★56 rev
Newest
by launch date
Bold All-in-1 Laundry Liquid First Day of Spring 63 Washes 1953ml
Bold£8.382 rev
Bold 2in1 Laundry Detergent Gel Gold Orchid 40 Washes 1320ml
Bold£7.003 rev
Bold All-in-1 Laundry Liquid Spring Awakening 50 Washes 1550ml
Bold£7.701 rev
Bold Washing Liquid Laundry Detergent 87 Washes 2.697l First Day of Spring Outdoor Freshness that Lasts and Lasts with Build in Stain Remover and Lenor Freshness
Bold£9.7079 rev
Bold Washing Liquid Laundry Detergent 72 Washes 2.232l First Day of Spring Outdoor Freshness that Lasts and Lasts With Build in Stain Remover and Lenor Freshness
Bold£8.8735 rev
Trending
90-day click momentum
Persil 3-In-1 Colour Capsules Stain Removal Colour Protection Biodegradable Film Quick-Dissolving Long-Lasting Freshness 3 Pack (48 Washes Each 144 Washes Total)
Persil£26.784.7★
Bold Lavender and Camomile Liquid Laundry Detergent Gel 40 Washes 1.32L Outdoor Freshness that Lasts and Lasts
Bold£5.834.7★
Persil Colour Protect Bio Washing Powder 7.5 kg 150w
Diversey£19.474.4★
Bold All-in-1 Laundry Liquid First Day of Spring 63 Washes 1953ml
Bold£8.384.0★
Bold 2in1 Laundry Detergent Gel Gold Orchid 40 Washes 1320ml
Bold£7.005.0★
What buyers say about bold washing liquid
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Beautiful fragrance”
“Excellent product”
“this cleans the best”
“The bottle lasts a good number of washes”
“Great size”
“Does the job”
“Great product even on 30 degrees for colours”
“Cleans well and helps keep colours looking fresh”
“easy to use”
What buyers complain about
“Smells devine”
“Bottle leaked”
“gets stuck on the washed clothes”
“Persil liquid”
“suggests a serious quality control issue”
“shame its a tad expensive”
“The bottle can also be a little awkward to handle when it's full”
“No stars this washing capsule dose”
“This is obviously a 'Marketing' ploy”
“Lack of detergent”
Top return reasons
Common questions
- Is bold washing liquid profitable to sell on Amazon United Kingdom?
- The niche generates £363K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the bold washing liquid niche?
- 5 brands and 131 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bold washing liquid?
- Top complaints mined from reviews: Smell, Leak-Proof, Washability. The return rate is 0.1%.
- When does demand for bold washing liquid peak?
- Demand peaks in Mar; the busiest month runs 2.6× the quietest.
- What does it cost to enter the bold washing liquid niche?
- Listings span £4.49–£35.73; the average listing price is £13.27 (sweet spot $15–$100). The average incumbent carries 1,011 reviews — the moat a new listing must climb.