Bold Washing Liquid
FailThe top 5 brands take 100% of clicks, so Bold Washing Liquid is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £363K/yr274K searches / yr
- 90-day growth
- +11.8%search demand this quarter
- Competition
- 70%top-5 click share · 5 brands · 131 sellers
Flapen Score
Bold Washing Liquid against its category
The dotted line is the Grocery average. Past it, Bold Washing Liquid is stronger. Inside it, weaker.
Market
The Bold Washing Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bold Washing Liquid 274K times last year and spent an estimated £363K. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- +11.8%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £363Ka year
- Peak month
- March2.6× the quietest month
- Top search term
- bold washing liquid127K searches a year
02 · Price
A sale here is worth £13.27.
Listings sell for £13.27 on average, from £4.49 to £35.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £13.27 that is £10K to £13K a year per listing.
- Average price
- £13.27under the $15 to $100 sweet spot
- Price range
- £4.49–£35.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #722 within Laundry. It carries 1,011 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 76%
- Out of stock, average day
- 3.9%
- Average rank
- #722in Laundry
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,011per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Bold Washing Liquid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bold Washing Liquid Laundry Detergent 87 Washes 2.697l Spring Awakening Outdoor Freshness That Lasts And Lasts With Build In Stain Remover And Lenor Freshness
- Price
- £8.95
- Rating
- 4.8/5
- Reviews
- 563
- Age
- 1y ago

Persil Colour Laundry Washing Liquid Detergent keeps colours bright outstanding stain removal in quick & cold washes 35 washes (945 ml)
- Price
- £4.49
- Rating
- 4.8/5
- Reviews
- 355
- Age
- 2y ago

Persil Colour Laundry Washing Liquid Detergent keeps colours bright outstanding stain removal in quick & cold washes 53 washes (1.431 L)
- Price
- £5.52
- Rating
- 4.6/5
- Reviews
- 6,257
- Age
- 5y ago

Bold Washing Liquid Laundry Detergent 87 Washes 2.697l First Day of Spring Outdoor Freshness that Lasts and Lasts with Build in Stain Remover and Lenor Freshness
- Price
- £9.70
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 7mo ago

Bold Lavender and Camomile Liquid Laundry Detergent Gel 40 Washes 1.32L Outdoor Freshness that Lasts and Lasts
- Price
- £5.83
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 2y ago
Trending
estimated 90-day click momentum
Persil 3-In-1 Colour Capsules Stain Removal Colour Protection Biodegradable Film Quick-Dissolving Long-Lasting Freshness 3 Pack (48 Washes Each 144 Washes Total)
- Price
- £26.78
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 2y ago

Bold Lavender and Camomile Liquid Laundry Detergent Gel 40 Washes 1.32L Outdoor Freshness that Lasts and Lasts
- Price
- £5.83
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 2y ago

Persil Colour Protect Bio Washing Powder 7.5 kg 150w
- Price
- £19.47
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 4y ago

Bold All-in-1 Laundry Liquid First Day of Spring 63 Washes 1953ml
- Price
- £8.38
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago

Bold 2in1 Laundry Detergent Gel Gold Orchid 40 Washes 1320ml
- Price
- £7.00
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Newest
by launch date
Bold All-in-1 Laundry Liquid First Day of Spring 63 Washes 1953ml
- Price
- £8.38
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago

Bold 2in1 Laundry Detergent Gel Gold Orchid 40 Washes 1320ml
- Price
- £7.00
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

Bold All-in-1 Laundry Liquid Spring Awakening 50 Washes 1550ml
- Price
- £7.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Bold Washing Liquid Laundry Detergent 87 Washes 2.697l First Day of Spring Outdoor Freshness that Lasts and Lasts with Build in Stain Remover and Lenor Freshness
- Price
- £9.70
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 7mo ago

Bold Washing Liquid Laundry Detergent 72 Washes 2.232l First Day of Spring Outdoor Freshness that Lasts and Lasts With Build in Stain Remover and Lenor Freshness
- Price
- £8.87
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
131
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 99%
Open market
0%
- Bold59%
- Persil37%
- slamtech2%
- Geakv1%
- Diversey1%
Demand
Bold Washing Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.6×
Search terms
Top Bold Washing Liquid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bold washing liquid127K/yr
- persil colour60K/yr
- persil colour washing liquid17K/yr
- persil colour protect15K/yr
- bold washing gel14K/yr
- bold gel15K/yr
- bold liquid9K/yr
- colour washing liquid5K/yr
- bold liquid laundry detergent5K/yr
- bold 2 in 1 washing liquid3K/yr
Reviews and returns
What reviews say buyers love and hate about Bold Washing Liquid
We read the reviews and the return reasons for every product selling here.
“Smells devine”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bold Washing Liquid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









