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Bold Washing Liquid

Fail

The top 5 brands take 100% of clicks, so Bold Washing Liquid is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£363K/yr274K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
70%top-5 click share · 5 brands · 131 sellers

Flapen Score

Bold Washing Liquid against its category

The dotted line is the Grocery average. Past it, Bold Washing Liquid is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bold Washing Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bold Washing Liquid 274K times last year and spent an estimated £363K. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
10.0%
Market size, estimated
£363Ka year
Peak month
March2.6× the quietest month
Top search term
bold washing liquid127K searches a year

02 · Price

A sale here is worth £13.27.

Listings sell for £13.27 on average, from £4.49 to £35.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £13.27 that is £10K to £13K a year per listing.

Average price
£13.27under the $15 to $100 sweet spot
Price range
£4.49–£35.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #722 within Laundry. It carries 1,011 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
76%
Out of stock, average day
3.9%
Average rank
#722in Laundry
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,011per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Bold Washing Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£36K£73K£109K£145K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

131

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 99%

Open market

0%

  • Bold59%
  • Persil37%
  • slamtech2%
  • Geakv1%
  • Diversey1%

Demand

Bold Washing Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.6×

Search terms

Top Bold Washing Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bold washing liquid127K/yr
  • persil colour60K/yr
  • persil colour washing liquid17K/yr
  • persil colour protect15K/yr
  • bold washing gel14K/yr
  • bold gel15K/yr
  • bold liquid9K/yr
  • colour washing liquid5K/yr
  • bold liquid laundry detergent5K/yr
  • bold 2 in 1 washing liquid3K/yr

Reviews and returns

What reviews say buyers love and hate about Bold Washing Liquid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell16%+0.87

Smells devine

Very cheap and chemical like smell

the smell was disgusting

Leak-Proof14%

Bottle leaked

powder was leaking out

Item has leaked

Washability7%−0.01

gets stuck on the washed clothes

I wash a lot so I am not a good example of how long it can last

Not wash clothes properly or stain removes

Dilute/Watery6%−0.04

Persil liquid

Seems more watered down than the smaller bottles of detergent

Liquid seems to be less than expected

Quality-Overall5%+0.05

suggests a serious quality control issue

No wonder its cheap

Rubbish

Love

Value For Money28%+2.86

Excellent value for money

Great deal

Amazing value

Smell26%+0.87

Beautiful fragrance

Great smell

Smells fresh

Quality-Overall9%+0.05

Excellent product

It is one of those products that feels reliable

Good product good results

Ease Of Cleaning7%

this cleans the best

Cleans well

it cleans really well

Washability5%−0.01

The bottle lasts a good number of washes

it washes them well

Washes beautifully

Return

0.1% Return rate 16% Fixable by listing

Leak-Proof54%██▇▇▆▆

Bottle leaked

powder was leaking out

Item has leaked

Smell6%▂▁▂█▁▆

Smells devine

Very cheap and chemical like smell

the smell was disgusting

Size-Overall6%▁▁▃▃█▂
Advertised Vs Actual Product5%▇▁▄▅▇█

This is obviously a 'Marketing' ploy

that does not justify receiving less product than advertised

Very misleading and overpriced

Value For Money4%▃█▁▄▁▂

shame its a tad expensive

not so price friendly in this case

Very misleading and overpriced

FAQ

Common Bold Washing Liquid questions

Answered from the same tracked data.