Bold Washing Liquid
FailThe top 5 brands take 100% of clicks, so Bold Washing Liquid is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £363K/yr274K searches / yr
- 90-day growth
- +11.8%search demand this quarter
- Competition
- 70%top-5 click share · 5 brands · 131 sellers
Flapen Score
Bold Washing Liquid against its category
The dotted line is the Grocery average. Past it, Bold Washing Liquid is stronger. Inside it, weaker.
Market
The Bold Washing Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bold Washing Liquid 274K times last year and spent an estimated £363K. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.
01 · Demand
10.0% of searches ended in a purchase last week.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- +11.8%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £363Ka year
- Peak month
- March2.6× the quietest month
- Top search term
- bold washing liquid127K searches a year
02 · Price
A sale here is worth £13.27.
Listings sell for £13.27 on average, from £4.49 to £35.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £13.27 that is £10K to £13K a year per listing.
- Average price
- £13.27under the $15 to $100 sweet spot
- Price range
- £4.49–£35.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #722 within Laundry. It carries 1,011 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 76%
- Out of stock, average day
- 3.9%
- Average rank
- #722in Laundry
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,011per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Bold Washing Liquid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bold Washing Liquid Laundry Detergent 87 Washes 2.697l Spring Awakening Outdoor Freshness That Lasts And Lasts With Build In Stain Remover And Lenor Freshness
- Price
- £8.95
- Rating
- 4.8/5
- Reviews
- 563
- Age
- 1y ago

Persil Colour Laundry Washing Liquid Detergent keeps colours bright outstanding stain removal in quick & cold washes 35 washes (945 ml)
- Price
- £4.49
- Rating
- 4.8/5
- Reviews
- 355
- Age
- 2y ago

Persil Colour Laundry Washing Liquid Detergent keeps colours bright outstanding stain removal in quick & cold washes 53 washes (1.431 L)
- Price
- £5.52
- Rating
- 4.6/5
- Reviews
- 6,257
- Age
- 5y ago

Bold Washing Liquid Laundry Detergent 87 Washes 2.697l First Day of Spring Outdoor Freshness that Lasts and Lasts with Build in Stain Remover and Lenor Freshness
- Price
- £9.70
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 7mo ago

Bold Lavender and Camomile Liquid Laundry Detergent Gel 40 Washes 1.32L Outdoor Freshness that Lasts and Lasts
- Price
- £5.83
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 2y ago
Trending
90-day click momentum
Persil 3-In-1 Colour Capsules Stain Removal Colour Protection Biodegradable Film Quick-Dissolving Long-Lasting Freshness 3 Pack (48 Washes Each 144 Washes Total)
- Price
- £26.78
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 2y ago

Bold Lavender and Camomile Liquid Laundry Detergent Gel 40 Washes 1.32L Outdoor Freshness that Lasts and Lasts
- Price
- £5.83
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 2y ago

Persil Colour Protect Bio Washing Powder 7.5 kg 150w
- Price
- £19.47
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 4y ago

Bold All-in-1 Laundry Liquid First Day of Spring 63 Washes 1953ml
- Price
- £8.38
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago

Bold 2in1 Laundry Detergent Gel Gold Orchid 40 Washes 1320ml
- Price
- £7.00
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Newest
by launch date
Bold All-in-1 Laundry Liquid First Day of Spring 63 Washes 1953ml
- Price
- £8.38
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago

Bold 2in1 Laundry Detergent Gel Gold Orchid 40 Washes 1320ml
- Price
- £7.00
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

Bold All-in-1 Laundry Liquid Spring Awakening 50 Washes 1550ml
- Price
- £7.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Bold Washing Liquid Laundry Detergent 87 Washes 2.697l First Day of Spring Outdoor Freshness that Lasts and Lasts with Build in Stain Remover and Lenor Freshness
- Price
- £9.70
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 7mo ago

Bold Washing Liquid Laundry Detergent 72 Washes 2.232l First Day of Spring Outdoor Freshness that Lasts and Lasts With Build in Stain Remover and Lenor Freshness
- Price
- £8.87
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
131
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 99%
Open market
0%
- Bold59%
- Persil37%
- slamtech2%
- Geakv1%
- Diversey1%
Demand
Bold Washing Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.6×
Search terms
Top Bold Washing Liquid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bold washing liquid127K/yr
- persil colour60K/yr
- persil colour washing liquid17K/yr
- persil colour protect15K/yr
- bold washing gel14K/yr
- bold gel15K/yr
- bold liquid9K/yr
- colour washing liquid5K/yr
- bold liquid laundry detergent5K/yr
- bold 2 in 1 washing liquid3K/yr
Reviews and returns
What reviews say buyers love and hate about Bold Washing Liquid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells devine
Very cheap and chemical like smell
the smell was disgusting
Bottle leaked
powder was leaking out
Item has leaked
gets stuck on the washed clothes
I wash a lot so I am not a good example of how long it can last
Not wash clothes properly or stain removes
Persil liquid
Seems more watered down than the smaller bottles of detergent
Liquid seems to be less than expected
suggests a serious quality control issue
No wonder its cheap
Rubbish
Love
Excellent value for money
Great deal
Amazing value
Beautiful fragrance
Great smell
Smells fresh
Excellent product
It is one of those products that feels reliable
Good product good results
this cleans the best
Cleans well
it cleans really well
The bottle lasts a good number of washes
it washes them well
Washes beautifully
Return
0.1% Return rate 16% Fixable by listing
Bottle leaked
powder was leaking out
Item has leaked
Smells devine
Very cheap and chemical like smell
the smell was disgusting
This is obviously a 'Marketing' ploy
that does not justify receiving less product than advertised
Very misleading and overpriced
shame its a tad expensive
not so price friendly in this case
Very misleading and overpriced
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bold Washing Liquid questions
Answered from the same tracked data.









