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Bold Washing Liquid

brand-locked demand (top 5 brands take 100% of clicks) — Bold Washing Liquid doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 54Growth 40Conversion 87Competition 25Returns 99Price range 66Avg price 61Brand share 0Review moat 62Quality gap 21
This niche Category average

Is Bold Washing Liquid profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bold Washing Liquid is a £363K/yr Amazon United Kingdom market (274K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.

Bold Washing Liquid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.8% over the last 90 days and 10.0% of searches end in a purchase.

£363K

revenue / yr

Units sold / yr30K
Search volume / yr+11.8%274K
Conversion rate10.0%
Avg price£13.27

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 131
Top-5 product click share70%
Open market0%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement38%
New entrants (1y)4· 1 succeeded
Avg rating4.7★
Avg reviews1,011

Top Bold Washing Liquid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£36K£73K£109K£145K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

131

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 99%

Open market

0%

  • Bold59%
  • Persil37%
  • slamtech2%
  • Geakv1%
  • Diversey1%

Bold Washing Liquid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume274KCVR10.0%Products21Brands5Top 5 Brands100%OOS Rate3.9%Rating4.7★Reviews1,011Avg BSR#722
10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.6×

Top Bold Washing Liquid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bold washing liquid127K/yr
  • persil colour60K/yr
  • persil colour washing liquid17K/yr
  • persil colour protect15K/yr
  • bold washing gel14K/yr
  • bold gel15K/yr
  • bold liquid9K/yr
  • colour washing liquid5K/yr
  • bold liquid laundry detergent5K/yr
  • bold 2 in 1 washing liquid3K/yr

What reviews say buyers love and hate about Bold Washing Liquid

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Value For Money28%

Excellent value for money

Smell26%

Beautiful fragrance

Quality-Overall9%

Excellent product

Ease Of Cleaning7%

this cleans the best

Washability5%

The bottle lasts a good number of washes

What buyers complain about

67% of reviews
Smell16%

Smells devine

Leak-Proof14%

Bottle leaked

Washability7%

gets stuck on the washed clothes

Dilute/Watery6%

Persil liquid

Quality-Overall5%

suggests a serious quality control issue

Bold Washing Liquid return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
54%
2Smell
6%
3Size-Overall
6%
4Advertised Vs Actual Product
5%
5Value For Money
4%

Common Bold Washing Liquid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bold Washing Liquid 48/100 on Amazon United Kingdom — Skip it. The niche generates £363K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +11.8% over the last 90 days.
Search demand for Bold Washing Liquid on Amazon United Kingdom peaks in Mar, where the busiest month runs 2.6× the quietest.