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Bold Washing Liquid

Fail

The top 5 brands take 100% of clicks, so Bold Washing Liquid is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£363K/yr274K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
70%top-5 click share · 5 brands · 131 sellers

Flapen Score

Bold Washing Liquid against its category

The dotted line is the Grocery average. Past it, Bold Washing Liquid is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bold Washing Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bold Washing Liquid 274K times last year and spent an estimated £363K. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
10.0%
Market size, estimated
£363Ka year
Peak month
March2.6× the quietest month
Top search term
bold washing liquid127K searches a year

02 · Price

A sale here is worth £13.27.

Listings sell for £13.27 on average, from £4.49 to £35.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £13.27 that is £10K to £13K a year per listing.

Average price
£13.27under the $15 to $100 sweet spot
Price range
£4.49–£35.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #722 within Laundry. It carries 1,011 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
76%
Out of stock, average day
3.9%
Average rank
#722in Laundry
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,011per listing
Listings tracked
21

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Bold Washing Liquid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£36K£73K£109K£145K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

131

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 99%

Open market

0%

  • Bold59%
  • Persil37%
  • slamtech2%
  • Geakv1%
  • Diversey1%

Demand

Bold Washing Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.6×

Search terms

Top Bold Washing Liquid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bold washing liquid127K/yr
  • persil colour60K/yr
  • persil colour washing liquid17K/yr
  • persil colour protect15K/yr
  • bold washing gel14K/yr
  • bold gel15K/yr
  • bold liquid9K/yr
  • colour washing liquid5K/yr
  • bold liquid laundry detergent5K/yr
  • bold 2 in 1 washing liquid3K/yr

Reviews and returns

What reviews say buyers love and hate about Bold Washing Liquid

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
16%of negative reviews mention “Smell”
0.1%of orders come back
“Smells devine”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bold Washing Liquid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data