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Boba

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -12.1% this quarter, so Boba is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£354K/yr666K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
47%top-5 click share · 10 brands · 17 sellers

Flapen Score

Boba against its category

The dotted line is the Grocery average. Past it, Boba is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boba market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boba 666K times last year and spent an estimated £354K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 666K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £354K a year.

Searches, last 12 months
666K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
4.4%
Market size, estimated
£354Ka year
Peak month
January1.7× the quietest month
Top search term
bubble tea200K searches a year

02 · Price

A sale here is worth £12.02.

Listings sell for £12.02 on average, from £2.44 to £24.71. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £12.02 that is £12K to £15K a year per listing.

Average price
£12.02under the $15 to $100 sweet spot
Price range
£2.44–£24.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #23 within Bubble Tea. It carries 859 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
73%
Out of stock, average day
6.6%
Average rank
#23in Bubble Tea
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
859per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Boba products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£35K£53K£71K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

9%

  • Bubbleology46%
  • The *TeaShed24%
  • TeaJoy7%
  • The Inspire Food Company6%
  • Boba Bar4%
  • WaNaHong4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Boba search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Boba search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bubble tea200K/yr
  • bubble tea kit156K/yr
  • boba103K/yr
  • boba tea kit65K/yr
  • boba tea33K/yr
  • bubbleology25K/yr
  • bubbleology bubble tea kit21K/yr
  • boba kit14K/yr
  • bubble tea set13K/yr
  • bubble tea bubbles5K/yr

Reviews and returns

What reviews say buyers love and hate about Boba

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%−0.06

Vile tastes like chemicals

Synthetic and ruins the drink

Horrible taste

Value For Money12%−0.20

Pricey

a bit expensive

Complete waste of money

Sweetness5%+0.18

Not so sweet as the stuff youll get in shops

Far too much sugar

Personally I found the actual tea base a bit too sugary

Size-Overall5%

it's huge

small and boba not the best

Cups are quite small though

Flavor5%+0.70

because I dont particularly enjoy the flavour of tea

the flavour is a bit too diluted

Did not like the flavourings of this one

Love

Taste-Overall28%−0.06

The tea is lovely

Delicious taste

Yummy bubble tea

Gifting Purpose11%+1.09

Great present

Great for gifts

its great for sharing or gifting

Flavor10%+0.70

The flavours was surprisingly nice and sweet

The flavour is good

Refreshing flavours

Value For Money9%−0.20

Good value

Good value for price

Worth the money

Quality-Overall8%+0.78

High quality

The cup is fantastic quality, it's huge

Great quality kit

FAQ

Common Boba questions

Answered from the same tracked data.