Is bluey cake topper profitable to sell on Amazon United Kingdom?

The niche generates £51K/yr across 28 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (47/100).

How competitive is the bluey cake topper niche?

19 brands and 58 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in bluey cake topper?

Top complaints mined from reviews: Color, Value For Money, Quality-Overall. The return rate is 0.7%.

When does demand for bluey cake topper peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the bluey cake topper niche?

Listings span £3.34–£16.85; the average listing price is £8.12 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.

bluey cake topper

Skip it

A small market ($51K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Review moat

Good997.61

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.12

avg listing price — sweet spot $15–$100

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

Price range

Bad£3.34–£16.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£51K

£51K/yr · 159K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, bluey cake topper is a £51K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bluey cake topper market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £41K–£49K; units × avg price
Conversion rate: 3.9%
Avg BSR: #745
Page quality: 0%
Prime: 96%
Sponsored: 75%
Out of stock: 14.9%
Avg brand age: 21 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

42%

Bluey14%
CloverCy13%
yumcute12%
Srumvoat6%
Heartsking6%
Qublex6%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -13.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top bluey cake topper search terms

bluey cake topper70K/yr -13.6%2.9% conv.
bluey cake decorations42K/yr -17.3%3.2% conv.
bluey cake toppers13K/yr -15.3%3.6% conv.
bluey cupcake toppers9K/yr +5.6%3.6% conv.
bluey cake7K/yr -20.0%1.3% conv.
bluey and bingo cake toppers birthday11K/yr -25.1%1.7% conv.
bluey cake toppers edible4K/yr +5.2%1.0% conv.
bluey birthday cake topper3K/yr -2.8%2.0% conv.

All search terms

Top bluey cake topper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured

Bluey£8.934.8★22,612 rev

Cake Decorations Cake Toppers for Boys Girls Cupcake Toppers Birthday Party Supplies

CloverCy£5.104.9★17 rev

yumcute 25 Pcs Party Cake Toppers Cartoon Birthday Cake Toppers for Boys Girls Party Supplies Decorations Cupcake Toppers for Kids Birthday Baby Shower

yumcute£5.844.8★14 rev

Heartsking 25 Pcs Blue Dog Cake Toppers 1 Big + 24 Small Birthday & Baby Shower Non-Toxic Reusable

Heartsking£5.064.6★18 rev

30 Pcs Blue Dog Cake Toppers for Boys Girls Cake Decorations Cupcake Toppers Birthday Party Supplies

Pyeunglloon£5.844.4★44 rev

Newest

by launch date

For Bluey Party Supplies 50 PCS Birthday Decorations Set Include Banner Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Hunters Theme Party

Qublex£16.855 rev

1mo ago

Bluey 13009 and Family: Bingo Bandit and Chilli 4 Figure pack Articulated Character Action Figures 2.5 inches Official Collectable Toy Multicoloured

Bluey£8.9322,612 rev

1mo ago

dekora Bluey Edible Mini Wafer Cupcake Toppers Edible Cake Decorations for Cookies & Muffins Official Bluey & Bingo Design Gluten-Free Easy to Use Party Supplies Pack of 20 3.4 CM

dekora£5.013 rev

2mo ago

47 piece cartoon Bruy birthday decoration set Bruy balloon party supplies include birthday banners cake ornaments cake decorations latex balloons.

Qublex£11.661 rev

2mo ago

Bly Birthday Banner Happy Birthday Decoration 14PCS Bunting Garland and Hanging Decoration Birthday Banner Theme Kids Banner Party Deco ration for Girls Boys Birth day Party

yumcute£8.2326 rev

5mo ago

What buyers say about bluey cake topper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Great quality”

Value For Money15%

“Great value for money”

Color13%

“Beautiful quality excellent colour”

Size-Overall7%

“It was a nice size”

Advertised Vs Actual Product7%

“As described”

Durability5%

“good durability”

Inflation/Deflation5%

“Still inflated over 2 weeks later”

Gifting Purpose4%

“makes a thoughtful gift that can be enjoyed for years”

Fun/Entertainment Experience4%

“the kids all seemed to love it”

Ease Of Use3%

“Easy to use”

What buyers complain about

Color15%

“bright colours not pastels”

Value For Money13%

“expensive”

Quality-Overall11%

“Very upset with the quality of both balloon”

Durability10%

“unfortunately it's come broken”

Smell8%

“issue with smell”

Advertised Vs Actual Product7%

“Not as pictured”

Material Quality4%

“This item is not worth the money the materials used are not of good quality”

Size-Overall4%

“size is smaller than photo”

Weight Light2%

“some decorations feel fairly lightweight”

Top return reasons

Size-Overall21%

Color13%

Value For Money13%

Advertised Vs Actual Product10%

Quality-Overall8%

Defective Material/Parts5%