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Bluey Cake Topper

a small market ($51K/yr) — Bluey Cake Topper doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 13Growth 18Conversion 49Competition 61Returns 96Price range 14Avg price 23Brand share 83Review moat 63Quality gap 53
This niche Category average

Is Bluey Cake Topper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bluey Cake Topper is a £51K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 47/100.

Bluey Cake Topper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.9% over the last 90 days and 3.9% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr6K
Search volume / yr-13.9%159K
Conversion rate3.9%
Avg price£8.12

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers19 · 58
Top-5 product click share48%
Open market48%
Avg brand age21 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement75%
New entrants (1y)12· 1 succeeded
Avg rating4.4★
Avg reviews998

Top Bluey Cake Topper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

58

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

42%

  • Bluey14%
  • CloverCy13%
  • yumcute12%
  • Srumvoat6%
  • Heartsking6%
  • Qublex6%

Bluey Cake Topper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume159KCVR3.9%Products28Brands19Top 5 Brands52%OOS Rate14.9%Rating4.4★Reviews998Avg BSR#745
4K3KSpike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Bluey Cake Topper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bluey cake topper70K/yr
  • bluey cake decorations42K/yr
  • bluey cake toppers13K/yr
  • bluey cupcake toppers9K/yr
  • bluey cake7K/yr
  • bluey and bingo cake toppers birthday11K/yr
  • bluey cake toppers edible4K/yr
  • bluey birthday cake topper3K/yr

What reviews say buyers love and hate about Bluey Cake Topper

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall24%

Great quality

Value For Money15%

Great value for money

Color13%

Beautiful quality excellent colour

Size-Overall7%

It was a nice size

Advertised Vs Actual Product7%

As described

What buyers complain about

74% of reviews
Color15%

bright colours not pastels

Value For Money13%

expensive

Quality-Overall11%

Very upset with the quality of both balloon

Durability10%

unfortunately it's come broken

Smell8%

issue with smell

Bluey Cake Topper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
21%
2Color
13%
3Value For Money
13%
4Advertised Vs Actual Product
10%
5Quality-Overall
8%

Common Bluey Cake Topper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bluey Cake Topper 47/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 28 tracked products. 1 of 12 products launched in the last 360 days are still selling. Search demand moved -13.9% over the last 90 days.
Search demand for Bluey Cake Topper on Amazon United Kingdom is steady year-round — the busiest month runs 1.9× the quietest.