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Bluey Cake Topper

Fail

Shoppers spend only $51K a year here, so Bluey Cake Topper is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£51K/yr159K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
48%top-5 click share · 19 brands · 58 sellers

Flapen Score

Bluey Cake Topper against its category

The dotted line is the Grocery average. Past it, Bluey Cake Topper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Cake Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluey Cake Topper 159K times last year and spent an estimated £51K. The top 5 brands take 52% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
3.9%
Market size, estimated
£51Ka year
Peak month
January1.9× the quietest month
Top search term
bluey cake topper70K searches a year

02 · Price

A sale here is worth £8.12.

Listings sell for £8.12 on average, from £3.34 to £16.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.12 that is £812 to £2K a year per listing.

Average price
£8.12under the $15 to $100 sweet spot
Price range
£3.34–£16.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£812–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #745 within Baking Supplies. It carries 998 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
14.9%
Average rank
#745in Baking Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
998per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Bluey Cake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

58

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

42%

  • Bluey14%
  • CloverCy13%
  • yumcute12%
  • Srumvoat6%
  • Heartsking6%
  • Qublex6%

Demand

Bluey Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Bluey Cake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey cake topper70K/yr
  • bluey cake decorations42K/yr
  • bluey cake toppers13K/yr
  • bluey cupcake toppers9K/yr
  • bluey cake7K/yr
  • bluey and bingo cake toppers birthday11K/yr
  • bluey cake toppers edible4K/yr
  • bluey birthday cake topper3K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Cake Topper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color15%−0.03

bright colours not pastels

some were patchy in colour

Not blue all over

Value For Money13%+0.65

expensive

Not worth the money

A tad pricey

Quality-Overall11%+1.44

Very upset with the quality of both balloon

Not the best quaility

Durability10%−0.02

unfortunately it's come broken

Broken

though expectations around durability should remain moderate

Smell8%−0.03

issue with smell

has made the cake smell

Love

Quality-Overall24%+1.44

Great quality

The backdrop feels of good quality

The quality is as you would expect for cake decorations – very good

Value For Money15%+0.65

Great value for money

Good value

Value for money is reasonable

Color13%−0.03

Beautiful quality excellent colour

Fantastic colours

Bluey

Size-Overall7%+1.06

It was a nice size

aren't too small so they are a good size

and a good size for playing with the matching house

Advertised Vs Actual Product7%+0.20

As described

Just what I needed

Exactly as expected love them

Return

0.7% Return rate 54% Fixable by listing

Size-Overall21%▃▅▅█▆▃

size is smaller than photo

Color13%▁▁▁▁▁█

bright colours not pastels

some were patchy in colour

Not blue all over

Value For Money13%▅▁██▁▄

expensive

Not worth the money

A tad pricey

Advertised Vs Actual Product10%▁▁▁█▁▇

Not as pictured

they were not quite the same as pictured

Quality-Overall8%█▁▁▁▁▄

Very upset with the quality of both balloon

Not the best quaility

FAQ

Common Bluey Cake Topper questions

Answered from the same tracked data.