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Blueberries

Fail

Prices span $1.38–$4.43, mostly outside the sweet spot, so Blueberries is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£356K/yr331K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
78%top-5 click share · 8 brands · 12 sellers

Flapen Score

Blueberries against its category

The dotted line is the Grocery average. Past it, Blueberries is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blueberries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blueberries 331K times last year and spent an estimated £356K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

40.3% of searches ended in a purchase last week.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 40.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
40.3%
Market size, estimated
£356Ka year
Peak month
October5.6× the quietest month
Top search term
blueberries280K searches a year

02 · Price

A sale here is worth £2.67.

Listings sell for £2.67 on average, from £1.38 to £4.43. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £2.67 that is £21K to £27K a year per listing.

Average price
£2.67under the $15 to $100 sweet spot
Price range
£1.38–£4.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
£21K–£27K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 998 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#1in Fresh & Chilled
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
998per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£36K£71K£107K£142K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Morrisons64%
  • by Amazon25%
  • BerryWorld4%
  • Driscoll's2%
  • Del monte1%
  • Generic1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Blueberries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.6×

Search terms

Top Blueberries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blueberries280K/yr
  • blueberry27K/yr
  • organic blueberries8K/yr
  • blue berries6K/yr
  • blueberries fresh7K/yr
  • blueberries morrisons3K/yr

Reviews and returns

What reviews say buyers love and hate about Blueberries

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled19%−0.09

Banana was not fresh

Stale and sloppy

Not fresh

Value For Money17%−0.04

Waste of money

Overpriced

the price either stays the same or rises

Taste-Overall13%+0.82

Taste like grass

a little tasteless

They tasted like theyd been frozen for about 50 years

Storage Temperature9%−0.05

They tasted like theyd been frozen for about 50 years

Frozen

Underripe

Quality-Overall7%−0.03

Poor quality

I thought theyd be a bit mushy and low quality

Love

Freshness30%+2.42

Great fresh taste

Nice and fresh

Delivered fresh from Morrisons

Taste-Overall22%+0.82

with pirridge very tasty

Excellent berries

Great taste

Value For Money9%−0.04

Good value for the price

Value for money

worth the price

Quality-Overall8%−0.03

Decent Enough

Very good quality

Best quality

Flavor8%+0.59

Lovely flavour

Very berry able

Love this pack lovely flavours ideal for a couple or on own just need a triple pack add strawberries great with crème freche or ice cream on hot day

FAQ

Common Blueberries questions

Answered from the same tracked data.