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blueberries

Skip it

Prices mostly outside the sweet spot ($1.38–$4.43) — this niche doesn't clear our bar today.

Market size 54Growth 23Conversion 100Competition 18Returns 100Price range 0Avg price 7Brand share 9Review moat 63Quality gap 37

Conversion

Incredible40.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good997.94

avg incumbent reviews — the moat a new listing must climb

Market size

Good£356K

£356K/yr · 331K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Avg price

Bad£2.67

avg listing price — sweet spot $15–$100

Price range

Bad£1.38–£4.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, blueberries is a £356K/yr Amazon United Kingdom market (331K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

blueberries market data

Units sold / yr
150K–200K
avg 8,000–10,000/product
Revenue / yr
£401K–£534K
units × avg price
Conversion rate
40.3%
Avg BSR
#1
Page quality
0%
Prime
100%
Sponsored
0%
Out of stock
0.4%
Avg brand age
67 months
Avg seller age
182 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Morrisons64%
  • by Amazon25%
  • BerryWorld4%
  • Driscoll's2%
  • Del monte1%
  • Generic1%
  • Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
35K25KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.6×

Top blueberries search terms

  • blueberries280K/yr
  • blueberry27K/yr
  • organic blueberries8K/yr
  • blue berries6K/yr
  • blueberries fresh7K/yr
  • blueberries morrisons3K/yr
All search terms

Top blueberries products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£36K20%£71K30%£107K40%£142K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about blueberries

What buyers praise and complain about, mined from review topics.

What buyers love

Freshness30%

“Great fresh taste”

Taste-Overall22%

“with pirridge very tasty”

Value For Money9%

“Good value for the price”

Quality-Overall8%

“Decent Enough”

Flavor8%

“Lovely flavour”

Sweetness5%

“Sweet, crisp and aromatic”

Advertised Vs Actual Product3%

“Good item, as described”

Size-Overall2%

“a decent size”

Soft Feel2%

“Always soft and some fur”

Vegan/Organic2%

“I popped them into my organic yogurt”

What buyers complain about

Stale/Rotten/Spoiled19%

“Banana was not fresh”

Value For Money17%

“Waste of money”

Taste-Overall13%

“Taste like grass”

Storage Temperature9%

“They tasted like theyd been frozen for about 50 years”

Quality-Overall7%

“Poor quality”

Ease Of Chewing/Swallowing5%

“Not good to eat”

Moist/Dry5%

“Squashed quite wet”

Sweetness5%

“Not as sweet as they can be”

Sour4%

“Very sour, not sure if it was a bad batch”

Size-Overall3%

“the products get smaller”

Common questions

Is blueberries profitable to sell on Amazon United Kingdom?
The niche generates £356K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (42/100).
How competitive is the blueberries niche?
8 brands and 12 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in blueberries?
Top complaints mined from reviews: Stale/Rotten/Spoiled, Value For Money, Taste-Overall. The return rate is 0.0%.
When does demand for blueberries peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 5.6× the quietest.
What does it cost to enter the blueberries niche?
Listings span £1.38–£4.43; the average listing price is £2.67 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.