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Blueberries

prices mostly outside the sweet spot ($1.38–$4.43) — Blueberries doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 54Growth 23Conversion 100Competition 18Returns 100Price range 0Avg price 7Brand share 9Review moat 63Quality gap 37
This niche Category average

Is Blueberries profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blueberries is a £356K/yr Amazon United Kingdom market (331K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.

Blueberries: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.1% over the last 90 days and 40.3% of searches end in a purchase.

£356K

revenue / yr

Units sold / yr200K
Search volume / yr-3.1%331K
Conversion rate40.3%
Avg price£2.67

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers8 · 12
Top-5 product click share78%
Open market3%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement0%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews998

Top Blueberries products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£36K£71K£107K£142K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Morrisons64%
  • by Amazon25%
  • BerryWorld4%
  • Driscoll's2%
  • Del monte1%
  • Generic1%
  • Open — no brand owns it (2 brands, 2%)

Blueberries demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume331KCVR40.3%Products16Brands8Top 5 Brands97%OOS Rate0.4%Rating4.5★Reviews998Avg BSR#1
35K25KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.6×

Top Blueberries search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blueberries280K/yr
  • blueberry27K/yr
  • organic blueberries8K/yr
  • blue berries6K/yr
  • blueberries fresh7K/yr
  • blueberries morrisons3K/yr

What reviews say buyers love and hate about Blueberries

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Freshness30%

Great fresh taste

Taste-Overall22%

with pirridge very tasty

Value For Money9%

Good value for the price

Quality-Overall8%

Decent Enough

Flavor8%

Lovely flavour

What buyers complain about

87% of reviews
Stale/Rotten/Spoiled19%

Banana was not fresh

Value For Money17%

Waste of money

Taste-Overall13%

Taste like grass

Storage Temperature9%

They tasted like theyd been frozen for about 50 years

Quality-Overall7%

Poor quality

Common Blueberries questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blueberries 42/100 on Amazon United Kingdom — Skip it. The niche generates £356K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -3.1% over the last 90 days.
Search demand for Blueberries on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 5.6× the quietest.