Blueberries
FailPrices span $1.38–$4.43, mostly outside the sweet spot, so Blueberries is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £356K/yr331K searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 78%top-5 click share · 8 brands · 12 sellers
Flapen Score
Blueberries against its category
The dotted line is the Grocery average. Past it, Blueberries is stronger. Inside it, weaker.
Market
The Blueberries market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blueberries 331K times last year and spent an estimated £356K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
40.3% of searches ended in a purchase last week.
Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 40.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.
- Searches, last 12 months
- 331K
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 40.3%
- Market size, estimated
- £356Ka year
- Peak month
- October5.6× the quietest month
- Top search term
- blueberries280K searches a year
02 · Price
A sale here is worth £2.67.
Listings sell for £2.67 on average, from £1.38 to £4.43. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £2.67 that is £21K to £27K a year per listing.
- Average price
- £2.67under the $15 to $100 sweet spot
- Price range
- £1.38–£4.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £21K–£27K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 998 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #1in Fresh & Chilled
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 998per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Blueberries products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Blueberries 150g
- Price
- £2.13
- Rating
- 4.6/5
- Reviews
- 4,803
- Age
- 9y ago

Morrisons Blueberries 300g
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 1,026
- Age
- 7y ago

Amazon Blueberries 250g
- Price
- £2.47
- Rating
- 4.6/5
- Reviews
- 1,067
- Age
- 4y ago

Morrisons Blueberries 450g
- Price
- £4.43
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago

by Amazon Blueberries 150g
- Price
- £1.80
- Rating
- 4.6/5
- Reviews
- 1,316
- Age
- 4y ago
Trending
90-day click momentum
Iceland Blueberries 125g
- Price
- £2.39
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 1y ago

Morrisons Blueberries 450g
- Price
- £4.43
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago

DriscollS Blueberry 250g
- Price
- £3.22
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 2y ago

Driscolls Mixed Berry 200g
- Price
- £3.19
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 1y ago

Raspberries 150g
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 3,124
- Age
- 9y ago
Newest
by launch date
Fyffes Organic Fairtrade Bananas 6pk
- Price
- £1.95
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 9mo ago

Morrisons Savers Blueberries 125g
- Price
- £1.38
- Rating
- 4.4/5
- Reviews
- 493
- Age
- 1y ago

Morrisons Blueberries 450g
- Price
- £4.43
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 1y ago

Iceland Blueberries 125g
- Price
- £2.39
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 1y ago

Driscolls Mixed Berry 200g
- Price
- £3.19
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
12
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
2%
- Morrisons64%
- by Amazon25%
- BerryWorld4%
- Driscoll's2%
- Del monte1%
- Generic1%
- Open — no brand owns it (2 brands, 2%)
Demand
Blueberries search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.6×
Search terms
Top Blueberries search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blueberries280K/yr
- blueberry27K/yr
- organic blueberries8K/yr
- blue berries6K/yr
- blueberries fresh7K/yr
- blueberries morrisons3K/yr
Reviews and returns
What reviews say buyers love and hate about Blueberries
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Banana was not fresh
Stale and sloppy
Not fresh
Waste of money
Overpriced
the price either stays the same or rises
Taste like grass
a little tasteless
They tasted like theyd been frozen for about 50 years
They tasted like theyd been frozen for about 50 years
Frozen
Underripe
Poor quality
I thought theyd be a bit mushy and low quality
Love
Great fresh taste
Nice and fresh
Delivered fresh from Morrisons
with pirridge very tasty
Excellent berries
Great taste
Good value for the price
Value for money
worth the price
Decent Enough
Very good quality
Best quality
Lovely flavour
Very berry able
Love this pack lovely flavours ideal for a couple or on own just need a triple pack add strawberries great with crème freche or ice cream on hot day
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blueberries questions
Answered from the same tracked data.









