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Blueberries

Fail

Prices span $1.38–$4.43, mostly outside the sweet spot, so Blueberries is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£356K/yr331K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
78%top-5 click share · 8 brands · 12 sellers

Flapen Score

Blueberries against its category

The dotted line is the Grocery average. Past it, Blueberries is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blueberries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blueberries 331K times last year and spent an estimated £356K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 40.3% of those searches ended in a purchase.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 40.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
40.3%
Market size, estimated
£356Ka year
Peak month
October5.6× the quietest month
Top search term
blueberries280K searches a year

02 · Price

A sale here is worth £2.67.

Listings sell for £2.67 on average, from £1.38 to £4.43. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £2.67 that is £21K to £27K a year per listing.

Average price
£2.67under the $15 to $100 sweet spot
Price range
£1.38–£4.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
£21K–£27K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 998 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#1in Fresh & Chilled
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
998per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£36K£71K£107K£142K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

12

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

2%

  • Morrisons64%
  • by Amazon25%
  • BerryWorld4%
  • Driscoll's2%
  • Del monte1%
  • Generic1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Blueberries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.6×

Search terms

Top Blueberries search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blueberries280K/yr
  • blueberry27K/yr
  • organic blueberries8K/yr
  • blue berries6K/yr
  • blueberries fresh7K/yr
  • blueberries morrisons3K/yr

Reviews and returns

What reviews say buyers love and hate about Blueberries

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Freshness”
19%of negative reviews mention “Stale/Rotten/Spoiled”
<0.1%of orders come back, a rate Amazon rounds to zero
“Banana was not fresh”
A buyer, on “Stale/Rotten/Spoiled”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Blueberries questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data