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Blue Takis

Fail

The top 5 brands take 100% of clicks, so Blue Takis is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£22K/yr49K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
79%top-5 click share · 2 brands · 28 sellers

Flapen Score

Blue Takis against its category

The dotted line is the Grocery average. Past it, Blue Takis is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Takis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Takis 49K times last year and spent an estimated £22K. All 2 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
3.0%
Market size, estimated
£22Ka year
Peak month
December2.2× the quietest month
Top search term
takis blue heat21K searches a year

02 · Price

A sale here is worth £15.57.

Listings sell for £15.57 on average, from £2.78 to £38.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £15.57 that is £2K to £4K a year per listing.

Average price
£15.57inside the $15 to $100 sweet spot
Price range
£2.78–£38.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #878 within Cooking Ingredients. It carries 409 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
60%
Out of stock, average day
6.0%
Average rank
#878in Cooking Ingredients
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
409per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Blue Takis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Takis82%
  • GroceriesRus18%
  • Open — no brand owns it (0%)

Demand

Blue Takis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Blue Takis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • takis blue heat21K/yr
  • blue takis20K/yr
  • takis blue5K/yr
  • blue heat takis3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Takis

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Burnt/Roasted/Overbaked20%+0.78

and burn

Ethically/Sustainably Sourced20%−0.44

It's not from USA

Stale/Rotten/Spoiled10%−0.21

Old recipe / stale taste

Taste stale

Value For Money10%+0.41

way overpriced

I do not think this is a good deal for the price

Taste-Overall10%−0.23

Taste stale

Old recipe / stale taste

Love

Spiciness29%+1.76

Perfect for anyone who likes hot/spicy food

It is great my children love it you like spicy things

If you love hot/spicy food these are definitely for you

Value For Money14%+0.41

Value for money

Artificial Sweeteners14%+0.78

Very good very artificial, love it

Taste-Overall14%−0.23

Delicious

They actually taste really nice

Delicious, love them and I would buy again however only if the price was lower

Advertised Vs Actual Product14%+0.78

Is what was advertised

FAQ

Common Blue Takis questions

Answered from the same tracked data.