Is blue sweets profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 37 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the blue sweets niche?

26 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in blue sweets?

Top complaints mined from reviews: Sour, Sweetness, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for blue sweets peak?

Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.

What does it cost to enter the blue sweets niche?

Listings span £0.75–£11.43; the average listing price is £6.83 (sweet spot $15–$100). The average incumbent carries 338 reviews — the moat a new listing must climb.

blue sweets

Worth a look

Shows low returns (0.0%), but prices mostly outside the sweet spot ($0.75–$11.43) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Review moat

Great337.92

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.83

avg listing price — sweet spot $15–$100

Market size

Bad£68K

£68K/yr · 220K searches

Price range

Bad£0.75–£11.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, blue sweets is a £68K/yr Amazon United Kingdom market (220K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

blue sweets market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £68K–£85K; units × avg price
Conversion rate: 4.5%
Avg BSR: #17
Page quality: 0%
Prime: 81%
Sponsored: 41%
Out of stock: 15.6%
Avg brand age: 42 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

47%

Top 20: 86%

Open market

41%

Bargain Gateway12%
SoSweet12%
Snack Saver10%
Sour Patch Kids9%
Monmore Confectionery8%
Sweetzone6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Open Trend

Top blue sweets search terms

blue sweets101K/yr -0.6%3.6% conv.
blue raspberry sweets41K/yr -18.2%2.7% conv.
blue raspberry18K/yr +24.9%0.7% conv.
blue sweets for baby shower15K/yr -7.2%1.9% conv.
sour patch kids blue raspberry11K/yr +7.5%1.8% conv.
blue and white sweets4K/yr +40.2%2.9% conv.
blue candy4K/yr +31.2%0.6% conv.
blue sour patch kids8K/yr -22.0%2.9% conv.
sweets blue4K/yr -10.3%2.9% conv.
blue snacks4K/yr +0.3%1.9% conv.

All search terms

Top blue sweets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BG Quality Pick & Mix Sweets - Large Retro Candy Sweeties 800g Baby Shower Gender Reveal Colourful Blue Mix

Bargain Gateway£8.414.3★46 rev

SoSweet Blue Sweet Mix 1kg Bulk Bag | Fruity Blue-Themed Pick & Mix Sweets | Party Candy Sweet Tables Events | Long Shelf Life

SoSweet£5.284.2★254 rev

1kg BLUE Pick & Mix Sweets Selection | Perfect for Baby Showers Gender Reveal Birthdays Weddings Events & Sweet Gift Hampers | Delicious Treats by Snack Saver

Snack Saver£5.874.5★84 rev

2kg Blue Mix Bundle Assorted Sweets | 2kg Bulk Bag | Blue Pick & Mix Candy Selection for Parties & Events

Monmore Confectionery£10.164.7★12 rev

Sour Patch Kids Blue Raspberry Soft Chewy Sour Sweet Candies 130 g

Sour Patch Kids£1.224.7★142 rev

Newest

by launch date

Sour Patch Kids Blue Raspberry Chewy Sour Then Sweet Candies 120 g

Sour Patch Kids£1.260 rev

4mo ago

Sour Patch Kids Blue Raspberry Soft & Chewy Sweets 105 g (1-Pack)

Sour Patch Kids£1.680 rev

4mo ago

Yummy Gummy Fizzy Blue Raspberry Bottles Sour Blue Raspberry Jelly Sweets Sugar Coated Candy Bottles 900g Bulk Sharing Tub

Yummy Gummy£8.024 rev

5mo ago

ihoot 20 Heart-Shaped Blue Raspberry Lollipops Individually Wrapped Sweet Lollies | Bulk Party Bag Filler Valentines Day Weddings Birthday Treats | Gluten-Free Vegan & Vegetarian Snacks

ihoot£4.293 rev

6mo ago

Yummy Gummy Blue Raspberry Sour Belts 1200g Soft & Chewy Sour Candy Strips Sweet & Sour Blue Raspberry Flavour Sugar-Coated Belts in Resealable Tub Vegetarian & Halal Perfect for Parties.

Yummy Gummy£7.9515 rev

7mo ago

What buyers say about blue sweets

What buyers praise and complain about, mined from review topics.

What buyers love

Sweetness29%

“Great sweets”

Taste-Overall23%

“Tastes amazing and always addictive”

Value For Money14%

“Excellent value for money”

Sour7%

“Great sour patch”

Flavor5%

“Great flavour”

Quality-Overall4%

“The **quality** really stands out: everything tastes fresh, well-made, and nicely packaged”

Advertised Vs Actual Product2%

“As described”

Gifting Purpose2%

“Fun added extra for kids presents”

Size-Overall2%

“they are a great size”

Freshness1%

“fresh”

What buyers complain about

Sour20%

“Tastes alright only sour for like 10 seconds then it feel stingy”

Sweetness11%

“way too much sugar”

Advertised Vs Actual Product10%

“False advertisement”

Taste-Overall6%

“Taste cheap tho”

Flavor4%

“I did not like the flavour of these at all”

Hard Feel4%

“quite hard too”

Size-Overall3%

“the bag is huge”

Value For Money3%

“Also only a 500g bag so very expensive compared to others”

Stale/Rotten/Spoiled3%

“they were both stale”

Durability2%

“They break easy”

Top return reasons

Size-Overall75%

Value For Money25%

Common questions

Is blue sweets profitable to sell on Amazon United Kingdom?: The niche generates £68K/yr across 37 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the blue sweets niche?: 26 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in blue sweets?: Top complaints mined from reviews: Sour, Sweetness, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for blue sweets peak?: Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.
What does it cost to enter the blue sweets niche?: Listings span £0.75–£11.43; the average listing price is £6.83 (sweet spot $15–$100). The average incumbent carries 338 reviews — the moat a new listing must climb.