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Blue Sweets

Maybe

An estimated 0.0% of orders come back. But prices span $0.75–$11.43, mostly outside the sweet spot, so Blue Sweets is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£68K/yr220K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
47%top-5 click share · 26 brands · 45 sellers

Flapen Score

Blue Sweets against its category

The dotted line is the Grocery average. Past it, Blue Sweets is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Sweets 220K times last year and spent an estimated £68K. The top 5 brands take 52% of clicks. Demand peaks in Feb–Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
4.5%
Market size, estimated
£68Ka year
Peak month
February2.1× the quietest month
Top search term
blue sweets101K searches a year

02 · Price

A sale here is worth £6.83.

Listings sell for £6.83 on average, from £0.75 to £11.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.83 that is £2K to £3K a year per listing.

Average price
£6.83under the $15 to $100 sweet spot
Price range
£0.75–£11.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #17 within Confectionery. It carries 338 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
81%
Out of stock, average day
15.6%
Average rank
#17in Confectionery
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
338per listing
Listings tracked
37

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Blue Sweets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

26 falling

Sellers

45

Est. top-5 brand share

52%

Top 20: 96%

Est. top-5 click share

47%

Top 20: 86%

Open market

41%

  • Bargain Gateway12%
  • SoSweet12%
  • Snack Saver10%
  • Sour Patch Kids9%
  • Monmore Confectionery8%
  • Sweetzone6%

Demand

Blue Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Search terms

Top Blue Sweets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue sweets101K/yr
  • blue raspberry sweets41K/yr
  • blue raspberry18K/yr
  • blue sweets for baby shower15K/yr
  • sour patch kids blue raspberry11K/yr
  • blue and white sweets4K/yr
  • blue candy4K/yr
  • blue sour patch kids8K/yr
  • sweets blue4K/yr
  • blue snacks4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Sweets

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Sweetness”
20%of negative reviews mention “Sour”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes alright only sour for like 10 seconds then it feel stingy”
A buyer, on “Sour”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Blue Sweets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data