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Blue Sweets

Maybe

Returns run at only 0.0% of orders. But prices span $0.75–$11.43, mostly outside the sweet spot, so Blue Sweets is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£68K/yr220K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
47%top-5 click share · 26 brands · 45 sellers

Flapen Score

Blue Sweets against its category

The dotted line is the Grocery average. Past it, Blue Sweets is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Sweets 220K times last year and spent an estimated £68K. The top 5 brands take 52% of clicks. Demand peaks in Feb–Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
4.5%
Market size, estimated
£68Ka year
Peak month
February2.1× the quietest month
Top search term
blue sweets101K searches a year

02 · Price

A sale here is worth £6.83.

Listings sell for £6.83 on average, from £0.75 to £11.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.83 that is £2K to £3K a year per listing.

Average price
£6.83under the $15 to $100 sweet spot
Price range
£0.75–£11.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #17 within Confectionery. It carries 338 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
81%
Out of stock, average day
15.6%
Average rank
#17in Confectionery
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
338per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Blue Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

26 falling

Sellers

45

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

47%

Top 20: 86%

Open market

41%

  • Bargain Gateway12%
  • SoSweet12%
  • Snack Saver10%
  • Sour Patch Kids9%
  • Monmore Confectionery8%
  • Sweetzone6%

Demand

Blue Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Search terms

Top Blue Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue sweets101K/yr
  • blue raspberry sweets41K/yr
  • blue raspberry18K/yr
  • blue sweets for baby shower15K/yr
  • sour patch kids blue raspberry11K/yr
  • blue and white sweets4K/yr
  • blue candy4K/yr
  • blue sour patch kids8K/yr
  • sweets blue4K/yr
  • blue snacks4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sour20%−0.08

Tastes alright only sour for like 10 seconds then it feel stingy

Way to sour

A sour coating that is gone after 10 seconds

Sweetness11%+0.50

way too much sugar

too many of the same sweet

70% of the bag was one sweet

Advertised Vs Actual Product10%−0.15

False advertisement

FALSE ADVERTISING

Not as advertised

Taste-Overall6%+1.87

Taste cheap tho

Taste not desirable for me

taste like perfume

Flavor4%−0.03

I did not like the flavour of these at all

Flavour could have been a bit stronger

They tase Horrendous

Love

Sweetness29%+0.50

Great sweets

Great variety of sweets

Wow lovely pack of sweets

Taste-Overall23%+1.87

Tastes amazing and always addictive

with everything tasting fresh

Absolutely delicious

Value For Money14%+1.69

Excellent value for money

Good value for money

Good value

Sour7%−0.08

Great sour patch

Nice and sour

Love the sour taste

Flavor5%−0.03

Great flavour

have a strong flavour

lovely bubblegum flavour too

Return

0.0% Return rate 75% Fixable by listing

Size-Overall75%█▁▁█▅▁

the bag is huge

Smaller than expected

theres so much u thought it would be small

Value For Money25%▁▁▁▁█▁

Also only a 500g bag so very expensive compared to others

Waste of money

rather expensive

FAQ

Common Blue Sweets questions

Answered from the same tracked data.