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Blue Spirulina Powder

Fail

The top 5 brands take 100% of clicks, so Blue Spirulina Powder is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£54K/yr51K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
94%top-5 click share · 5 brands · 7 sellers

Flapen Score

Blue Spirulina Powder against its category

The dotted line is the Grocery average. Past it, Blue Spirulina Powder is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Spirulina Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Spirulina Powder 51K times last year and spent an estimated £54K. All 5 brands take every click. Demand peaks in Apr. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
9.4%
Market size, estimated
£54Ka year
Peak month
April2.0× the quietest month
Top search term
blue spirulina powder36K searches a year

02 · Price

A sale here is worth £11.14.

Listings sell for £11.14 on average, from £1.93 to £23.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £11.14 that is £6K to £8K a year per listing.

Average price
£11.14under the $15 to $100 sweet spot
Price range
£1.93–£23.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #155 within Baking Supplies. It carries 235 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#155in Baking Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
235per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Blue Spirulina Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • ALPHA0166%
  • Sevenhills Wholefoods18%
  • Spring Blossom8%
  • Kicofood5%
  • Bulk3%
  • Open — no brand owns it (0%)

Demand

Blue Spirulina Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Blue Spirulina Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall34%−0.23

Horrible taste

mild taste impact

Overpriced tastes bad

Color17%+1.59

Input it in smoothies which can ruin the colour as its such dark green

Its very blue lol

Very dark green

Flavor8%+0.37

No strong flavour great for smoothies

Dosage4%−0.04

Hardly any servings for the price

Nutritional Content4%+0.35

there are cheaper ways to increase protein

Love

Color17%+1.59

Good colour

Vibrant blue

Great natural food colouring which is vibrant

Value For Money13%+0.69

worth for money

Great Value for money

Does what it says great price

Quality-Overall11%+0.55

It feels high quality and natural, and Ive noticed my shrimp are more active during feeding time

Excellent Product

Good quality product

Taste-Overall9%−0.23

Tastes great

Taste and colour

Blend/Ratio8%+0.43

It blends in easily

It blends flawlessly

It was very good and mixed well

FAQ

Common Blue Spirulina Powder questions

Answered from the same tracked data.