blue spirulina powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great235.14avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.14avg listing price — sweet spot $15–$100
Price range
Okay£1.93–£23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 51K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, blue spirulina powder is a £54K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
blue spirulina powder market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- £45K–£56K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #155
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.7%
- Avg brand age
- 66 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- ALPHA0166%
- Sevenhills Wholefoods18%
- Spring Blossom8%
- Kicofood5%
- Bulk3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -6.5% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.0×
Top blue spirulina powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Organic Blue Spirulina Powder 50g 100% Natural Phycocyanin for Smoothies Vibrant Blue Food Colouring & Ingredient Rich in Protein Resealable and Recyclable Pouch by Alpha01
ALPHA01£9.324.6★377 rev
Premium Royal Blue Spirulina Powder Phycocyanin Natural Food Colouring E18 Food Grade 50g
Sevenhills Wholefoods£13.304.4★232 rev
Organic Blue Spirulina Powder 100g 100% Natural Phycocyanin for Smoothies Vibrant Blue Food Colouring & Ingredient Rich in Protein Resealable and Recyclable Pouch by Alpha01
ALPHA01£15.824.6★377 rev
75G Blue Spirulina Powder 100% Natural Phycocyanin Vibrant Blue Colour Premium Quality Vegan Superfood Packed with Antioxidants Protein Vitamins & Amino Acids Nutrient-Dense Immune System Booster
Spring Blossom£23.364.6★255 rev
Blue Spirulina Powder 60g - No Additives Natural Food Colouring for Smoothies Yoghurt Drinks Baking Vibrant Blue Colour - Easy to Colour Non GMO Gluten-Free
Kicofood£10.474.2★20 rev
Newest
by launch dateBlue Spirulina Powder 60g - No Additives Natural Food Colouring for Smoothies Yoghurt Drinks Baking Vibrant Blue Colour - Easy to Colour Non GMO Gluten-Free
Kicofood£10.4720 rev
Premium Royal Blue Spirulina Powder Phycocyanin Natural Food Colouring E18 Food Grade 50g
Sevenhills Wholefoods£13.30232 rev
75G Blue Spirulina Powder 100% Natural Phycocyanin Vibrant Blue Colour Premium Quality Vegan Superfood Packed with Antioxidants Protein Vitamins & Amino Acids Nutrient-Dense Immune System Booster
Spring Blossom£23.36255 rev
Organic Blue Spirulina Powder 50g 100% Natural Phycocyanin for Smoothies Vibrant Blue Food Colouring & Ingredient Rich in Protein Resealable and Recyclable Pouch by Alpha01
ALPHA01£9.32377 rev
Organic Blue Spirulina Powder 100g 100% Natural Phycocyanin for Smoothies Vibrant Blue Food Colouring & Ingredient Rich in Protein Resealable and Recyclable Pouch by Alpha01
ALPHA01£15.82377 rev
Trending
90-day click momentumOrganic Blue Spirulina Powder 100g 100% Natural Phycocyanin for Smoothies Vibrant Blue Food Colouring & Ingredient Rich in Protein Resealable and Recyclable Pouch by Alpha01
ALPHA01£15.824.6★
Organic Blue Spirulina Powder 50g 100% Natural Phycocyanin for Smoothies Vibrant Blue Food Colouring & Ingredient Rich in Protein Resealable and Recyclable Pouch by Alpha01
ALPHA01£9.324.6★
Organic Spirulina Powder 100g 100% Cold Pressed Resealable and Recyclable Pouch By Alpha01
ALPHA01£3.754.5★
Blue Spirulina Powder 60g - No Additives Natural Food Colouring for Smoothies Yoghurt Drinks Baking Vibrant Blue Colour - Easy to Colour Non GMO Gluten-Free
Kicofood£10.474.2★
Premium Royal Blue Spirulina Powder Phycocyanin Natural Food Colouring E18 Food Grade 50g
Sevenhills Wholefoods£13.304.4★
What buyers say about blue spirulina powder
What buyers praise and complain about, mined from review topics.What buyers love
“Good colour”
“worth for money”
“It feels high quality and natural, and Ive noticed my shrimp are more active during feeding time”
“Tastes great”
“It blends in easily”
“natural”
“I like spirulina a lot due to its benefits”
“It a good additive to encourage kids to eat especially for smoothies”
“Easy to use”
“Highly recommend if you want to level up your food presentation without changing the flavor”
What buyers complain about
“Horrible taste”
“Input it in smoothies which can ruin the colour as its such dark green”
“No strong flavour great for smoothies”
“Hardly any servings for the price”
“there are cheaper ways to increase protein”
“Smells a little bit”
“then its lumpy so doesnt really work when trying to swallow”
“No instructions on how to use it”
“then its lumpy so doesnt really work when trying to swallow”
Common questions
- Is blue spirulina powder profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 7 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the blue spirulina powder niche?
- 5 brands and 7 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in blue spirulina powder?
- Top complaints mined from reviews: Taste-Overall, Color, Flavor. The return rate is 0.1%.
- When does demand for blue spirulina powder peak?
- Demand peaks in Apr; the busiest month runs 2.0× the quietest.
- What does it cost to enter the blue spirulina powder niche?
- Listings span £1.93–£23.36; the average listing price is £11.14 (sweet spot $15–$100). The average incumbent carries 235 reviews — the moat a new listing must climb.