How competitive is the Blue Raspberry niche on Amazon United Kingdom?

13 brands and 46 sellers compete in Blue Raspberry on Amazon United Kingdom. The top 5 Blue Raspberry products take 69% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Blue Raspberry?

Blue Raspberry buyers on Amazon United Kingdom complain most about Sweetness, Taste-Overall, Hard Feel, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Blue Raspberry niche?

Blue Raspberry sells for £14.67 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.22–£57.30. The average incumbent carries 384 reviews — the moat a new listing must climb.

Blue Raspberry

a small market ($34K/yr) — Blue Raspberry doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Blue Raspberry profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blue Raspberry is a £34K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Blue Raspberry: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.4% over the last 90 days and 2.8% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr3K

Search volume / yr+13.4%82K

Conversion rate2.8%

Avg price£14.67

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers13 · 46

Top-5 product click share69%

Open market17%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Top Blue Raspberry products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

JJ Blue Raspberry|70cl|32%|Vodka Spirit Mix

Price: £12.93
Rating: 4.6/5
Reviews: 104
Age: 1y ago

Au Vodka Blue Raspberry 70cl

Price: £27.26
Rating: 4.8/5
Reviews: 3,185
Age: 5y ago

Dopey Heads | HALAL | Blue Raspberry | Original Hard Candy | Pack of 1 | Weight 198g (7 oz) Each (Blue Raspberry Hard Candy)

Price: £4.17
Rating: 2.6/5
Reviews: 12
Age: 1y ago

Dopey Heads | HALAL | Blue Raspberry | Original Hard Candy | Pack of 3 | Weight 198g (7 oz) Each - Blue Raspberry Hard Candy

Price: £8.85
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Au Vodka Blue Raspberry Pre-Mixed Cans (12)

Price: £26.48
Rating: 4.9/5
Reviews: 37
Age: 3y ago

Newest

by launch date

Echo Falls Fruit Fusion Blue Raspberry 9% 75cl

Price: £5.68
Rating: 3.4/5
Reviews: 3
Age: 4mo ago

Jolly Ranchers Blue Raspberry Singles to go Drink Mix Zero NO sugar 6 in pack 18.4g box

Price: £5.79
Rating: 4.5/5
Reviews: 5
Age: 6mo ago

Sour Patch Kids Blue Raspberry Soft Chewy Sour Sweet Candies 130 g

Price: £1.22
Rating: 4.7/5
Reviews: 142
Age: 1y ago

Au Vodka Gift Set Blue Raspberry 5 cl Diamond Cut Gold Glass

Price: £12.62
Rating: 4.7/5
Reviews: 200
Age: 1y ago

SoSweet Blue Sweet Mix 1kg Bulk Bag | Fruity Blue-Themed Pick & Mix Sweets | Party Candy Sweet Tables Events | Long Shelf Life

Price: £5.28
Rating: 4.2/5
Reviews: 254
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

14%

J.J. Whitley35%
Au 7927%
Dopey Heads15%
BEAMS INTERNATIONAL4%
Kool-Aid3%
Sweetzone3%
Open — no brand owns it (7 brands, 14%)

Blue Raspberry demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR2.8%Products18Brands13Top 5 Brands83%OOS Rate3.3%Rating4.3★Reviews384Avg BSR#77

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Blue Raspberry search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

blue raspberry18K/yr +24.9%0.5% conv.
blue raspberry vodka12K/yr +51.1%4.0% conv.
au vodka blue raspberry12K/yr +30.5%1.8% conv.
jolly ranchers blue raspberry13K/yr -14.0%1.1% conv.
au blue raspberry vodka6K/yr +38.9%2.8% conv.
blue jolly ranchers6K/yr -20.4%0.8% conv.
blue vodka4K/yr +24.1%3.6% conv.
raspberry sweets4K/yr -24.9%0.6% conv.
blueberry vodka3K/yr +29.1%1.9% conv.
blue raspberry jolly ranchers3K/yr -29.9%0.7% conv.

What reviews say buyers love and hate about Blue Raspberry

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Sweetness21%

“Great variety of sweets”

Value For Money16%

“Good value”

Taste-Overall16%

“with everything tasting fresh”

Gifting Purpose9%

“Great gift idea”

Sour8%

“Nice and sour”

What buyers complain about

58% of reviews

Sweetness16%

“too many of the same sweet”

Taste-Overall10%

“Taste cheap tho”

Hard Feel7%

“quite hard too”

Quality-Overall5%

“Poor quality”

Durability4%

“They cant last very long though”

Common Blue Raspberry questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blue Raspberry 47/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +13.4% over the last 90 days.