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Blue Raspberry

Fail

Shoppers spend only $34K a year here, so Blue Raspberry is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£34K/yr82K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
69%top-5 click share · 13 brands · 46 sellers

Flapen Score

Blue Raspberry against its category

The dotted line is the Grocery average. Past it, Blue Raspberry is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Raspberry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Raspberry 82K times last year and spent an estimated £34K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
2.8%
Market size, estimated
£34Ka year
Peak month
December2.9× the quietest month
Top search term
blue raspberry18K searches a year

02 · Price

A sale here is worth £14.67.

Listings sell for £14.67 on average, from £1.22 to £57.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.67 that is £0 to £1K a year per listing.

Average price
£14.67under the $15 to $100 sweet spot
Price range
£1.22–£57.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #77 within Beer, Wine & Spirits. It carries 384 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
3.3%
Average rank
#77in Beer, Wine & Spirits
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
384per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Blue Raspberry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

46

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

14%

  • J.J. Whitley35%
  • Au 7927%
  • Dopey Heads15%
  • BEAMS INTERNATIONAL4%
  • Kool-Aid3%
  • Sweetzone3%
  • Open — no brand owns it (7 brands, 14%)

Demand

Blue Raspberry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Blue Raspberry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue raspberry18K/yr
  • blue raspberry vodka12K/yr
  • au vodka blue raspberry12K/yr
  • jolly ranchers blue raspberry13K/yr
  • au blue raspberry vodka6K/yr
  • blue jolly ranchers6K/yr
  • blue vodka4K/yr
  • raspberry sweets4K/yr
  • blueberry vodka3K/yr
  • blue raspberry jolly ranchers3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Raspberry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness16%−0.07

too many of the same sweet

70% of the bag was one sweet

No Variety in Sweets

Taste-Overall10%+0.69

Taste cheap tho

taste is different

Taste - not very nice at all

Hard Feel7%−0.03

quite hard too

Terrible harder than Blackpool kampost

Rock hard

Quality-Overall5%−0.01

Poor quality

very poor quality would not buy again

Durability4%+0.11

They cant last very long though

They dont last long in our house

they did not last long

Love

Sweetness21%−0.07

Great variety of sweets

Wow lovely pack of sweets

Soo nice and sweet

Value For Money16%+1.40

Good value

Good value for money

Excellent value for money

Taste-Overall16%+0.69

with everything tasting fresh

Yummy also great for adults

Absolutely delicious

Gifting Purpose9%+0.82

Great gift idea

Great gift

Fantastic bought for a gift

Sour8%+0.94

Nice and sour

Great sour patch

Love the sour taste

FAQ

Common Blue Raspberry questions

Answered from the same tracked data.