blue raspberry
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great384.22avg incumbent reviews — the moat a new listing must climb
Price range
Great£1.22–£57.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.67avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£34K£34K/yr · 82K searches
According to Flapen's Amazon United Kingdom niche tracking, blue raspberry is a £34K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
blue raspberry market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £29K–£37K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 33%
- Out of stock
- 3.3%
- Avg brand age
- 54 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
46
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
14%
- J.J. Whitley35%
- Au 7927%
- Dopey Heads15%
- BEAMS INTERNATIONAL4%
- Kool-Aid3%
- Sweetzone3%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — +13.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top blue raspberry search terms
- blue raspberry18K/yr
- blue raspberry vodka12K/yr
- au vodka blue raspberry12K/yr
- jolly ranchers blue raspberry13K/yr
- au blue raspberry vodka6K/yr
- blue jolly ranchers6K/yr
- blue vodka4K/yr
- raspberry sweets4K/yr
- blueberry vodka3K/yr
- blue raspberry jolly ranchers3K/yr
Top blue raspberry products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JJ Blue Raspberry|70cl|32%|Vodka Spirit Mix
J.J. Whitley£12.934.6★104 rev
Au Vodka Blue Raspberry 70cl
Au 79£27.264.8★3,185 rev
Dopey Heads | HALAL | Blue Raspberry | Original Hard Candy | Pack of 1 | Weight 198g (7 oz) Each (Blue Raspberry Hard Candy)
Dopey Heads£4.172.6★12 rev
Dopey Heads | HALAL | Blue Raspberry | Original Hard Candy | Pack of 3 | Weight 198g (7 oz) Each - Blue Raspberry Hard Candy
Dopey Heads£8.855.0★2 rev
Au Vodka Blue Raspberry Pre-Mixed Cans (12)
Au 79£26.484.9★37 rev
Newest
by launch date
Echo Falls Fruit Fusion Blue Raspberry 9% 75cl
Echo Falls£5.683 rev
Jolly Ranchers Blue Raspberry Singles to go Drink Mix Zero NO sugar 6 in pack 18.4g box
Generic£5.795 rev
Sour Patch Kids Blue Raspberry Soft Chewy Sour Sweet Candies 130 g
Sour Patch Kids£1.22142 rev
Au Vodka Gift Set Blue Raspberry 5 cl Diamond Cut Gold Glass
BEAMS INTERNATIONAL£12.62200 rev
SoSweet Blue Sweet Mix 1kg Bulk Bag | Fruity Blue-Themed Pick & Mix Sweets | Party Candy Sweet Tables Events | Long Shelf Life
SoSweet£5.28254 rev
Trending
90-day click momentumEcho Falls Fruit Fusion Blue Raspberry 9% 75cl
Echo Falls£5.683.4★
Cactus Jacks Electric Blue Raspberry raspberry flavour sweet and sour schnapps liqueur made for shots mixed alcoholic drinks and cocktails 700ml 15% ABV. PACKAGING MAY VARY.
Cactus Jack's£7.704.5★
Kool Aid Blue Raspberry Lemonade Unsweetened Drink Mix 6.2g Sachet
Kool-Aid£2.734.0★
Smirnoff Blueberry Vodka 70cl
Smirnoff£23.684.4★
Jolly Rancher Rancher Singles To Go Water Drink Mix Blue Raspberry 12 Boxes With 6 Packets Each 72 Total Servings
SINGLES TO GO!£30.634.5★
What buyers say about blue raspberry
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety of sweets”
“Good value”
“with everything tasting fresh”
“Great gift idea”
“Nice and sour”
“Good party drink”
“The **quality** really stands out: everything tastes fresh, well-made, and nicely packaged”
“Great flavour”
“As described”
“Great variety and really fresh”
What buyers complain about
“too many of the same sweet”
“Taste cheap tho”
“quite hard too”
“Poor quality”
“They cant last very long though”
“i do not like them they tast old like they just came out of a cupdart”
“not a great flavour”
“Very sour to start and they make your tongue and teeth blue”
“i don't like vodka”
“not as described”
Common questions
- Is blue raspberry profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the blue raspberry niche?
- 13 brands and 46 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in blue raspberry?
- Top complaints mined from reviews: Sweetness, Taste-Overall, Hard Feel. The return rate is 0.1%.
- When does demand for blue raspberry peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the blue raspberry niche?
- Listings span £1.22–£57.30; the average listing price is £14.67 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.