Blue Napkins

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months

74K

Growth, 90 days vs prior 90

+20.4%

Conversion, latest week

10.1%

Market size, estimated

£42Ka year

Peak month

December1.6× the quietest month

Top search term

blue napkins35K searches a year

Listings sell for £5.68 on average, from £1.97 to £9.74. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.68 that is £1K to £3K a year per listing.

Average price

£5.68under the $15 to $100 sweet spot

Price range

£1.97–£9.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£1K–£3K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #52 within Papers, Wraps & Bags. It carries 1,371 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

84%

Out of stock, average day

9.2%

Average rank

#52in Papers, Wraps & Bags

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,371per listing

Listings tracked

25

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months