Is blue napkins profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Skip it (48/100).

How competitive is the blue napkins niche?

13 brands and 45 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in blue napkins?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 0.5%.

When does demand for blue napkins peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the blue napkins niche?

Listings span £1.97–£9.74; the average listing price is £5.68 (sweet spot $15–$100). The average incumbent carries 1,371 reviews — the moat a new listing must climb.

blue napkins

Skip it

Prices mostly outside the sweet spot ($1.97–$9.74) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,370.52

avg incumbent reviews — the moat a new listing must climb

Growth

Good+20.4%

90-day search growth — must beat 0% to launch

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Avg price

Bad£5.68

avg listing price — sweet spot $15–$100

Market size

Bad£42K

£42K/yr · 74K searches

Price range

Bad£1.97–£9.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, blue napkins is a £42K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

blue napkins market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £45K–£57K; units × avg price
Conversion rate: 10.1%
Avg BSR: #52
Page quality: 0%
Prime: 84%
Sponsored: 72%
Out of stock: 9.2%
Avg brand age: 38 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

12%

Bulky Soft33%
NatNarr32%
CEILIWEN11%
Unique6%
Talking Tables3%
Peachicha3%
Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — +20.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top blue napkins search terms

blue napkins35K/yr +25.7%7.4% conv.
navy napkins10K/yr -12.2%9.9% conv.
blue paper napkins5K/yr +13.5%5.9% conv.
baby blue napkins4K/yr +33.1%7.5% conv.
blue serviettes5K/yr +15.5%8.2% conv.
napkins blue4K/yr +38.8%9.7% conv.
navy blue napkins5K/yr +7.2%9.1% conv.
light blue napkins3K/yr +13.8%6.6% conv.
blue napkins 100 pack3K/yr +54.2%14.7% conv.

All search terms

Top blue napkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paper Serviettes Soft Napkins 33x33cm 2PLY BulkySoft Solid Colours Choose Colours (Dark Blue 100)

Bulky Soft£4.604.5★6,021 rev

60 Pcs Light Blue Napkins 25 x 25 cm 2 Ply Baby Blue Cocktail Napkins

NatNarr£5.154.0★295 rev

40 Pcs Light Blue Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins Disposable Baby Blue Party Napkin for Wedding Birthday Baby Boy Shower Bridal Shower Party

NatNarr£4.774.4★88 rev

BulkySoft Paper Serviettes 2Ply Solid Colour Soft Napkins for Kitchen Parties and Events Rip Proof Disposable Tableware - 33 × 33 cm 100% Cellulose Pack of 100 Kitchen Napkins - Dark Blue

Bulky Soft£4.524.6★1,054 rev

CEILIWEN 60PCS Royal Blue Napkins 33 x 33cm Cocktail Napkins Bright Blue Paper Serviettes for Birthday Graduation Retirement Party Table Decorations (Royal Blue)

CEILIWEN£4.994.4★31 rev

Newest

by launch date

40 Pcs Navy Blue Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins Disposable Dark Blue Party Napkin for Wedding Birthday Baby Shower Bridal Shower

NatNarr£4.8288 rev

6mo ago

NatNarr 40 Pcs Blue Floral Napkins Blue and White Decoupage Napkins

NatNarr£4.71145 rev

8mo ago

40 Pcs Light Blue Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins Disposable Baby Blue Party Napkin for Wedding Birthday Baby Boy Shower Bridal Shower Party

NatNarr£4.7788 rev

8mo ago

ZINNIAUK 100 x Dark Blue Bulkysoft Paper Napkins - 33x33cm | Soft Thick & Premium Quality Disposable Tableware Napkins Party Tissue Serviettes

ZINNIAUK£6.2915 rev

9mo ago

OFFCUP 80 Pcs Light Blue Napkins 25 x 25cm 2 Ply Soft Cocktail Napkins Rip Proof Disposable Party Paper Serviettes for Wedding Birthday Kitchen Baby Shower Bridal Shower

OFFCUP£3.9321 rev

10mo ago

What buyers say about blue napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Good quality, nice colour, arrived quickly”

Color21%

“Good choice of colours”

Value For Money14%

“Worth every penny”

Advertised Vs Actual Product7%

“As advertised”

Soft Feel4%

“soft”

Size-Overall4%

“Good size”

Thickness3%

“Just right for me as not thick and hefty”

Strength2%

“Strong”

Ease Of Cleaning1%

“Careful”

Shape/Style1%

“they have a lovely scalloped edge so they look very pretty”

What buyers complain about

Size-Overall23%

“Too large”

Color10%

“The napkin was only coloured on one side Blue on one white on the other”

Quality-Overall10%

“Bit cheaper quality than expected”

Rusts/Corrodes7%

“as it rustles in my hands it absorbs absolutely zero”

Thickness6%

“I thought at first they were a bit thin”

Value For Money5%

“I wouldnt consider them the best value for money”

Thin3%

“Very thin product j. Very thin”

Strength3%

“flimsy”

Texture/Consistency-Overall3%

“Texture and colour poor”

Hard Feel2%

“not quite as soft as I expected or hoped”

Top return reasons

Color37%

Size-Overall33%

Quality-Overall9%

Material Quality6%

Thin5%

Advertised Vs Actual Product3%

Value For Money2%

Grip1%

Stain Resistance1%