Blue Napkins
prices mostly outside the sweet spot ($1.97–$9.74) — Blue Napkins doesn't clear our bar today.
Flapen Score
Is Blue Napkins profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blue Napkins is a £42K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Blue Napkins: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +20.4% over the last 90 days and 10.1% of searches end in a purchase.
£42K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 25 products
Top Blue Napkins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Paper Serviettes Soft Napkins 33x33cm 2PLY BulkySoft Solid Colours Choose Colours (Dark Blue 100)
- Price
- £4.60
- Rating
- 4.5/5
- Reviews
- 6,021
- Age
- 8y ago
60 Pcs Light Blue Napkins 25 x 25 cm 2 Ply Baby Blue Cocktail Napkins
- Price
- £5.15
- Rating
- 4.0/5
- Reviews
- 295
- Age
- 1y ago
40 Pcs Light Blue Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins Disposable Baby Blue Party Napkin for Wedding Birthday Baby Boy Shower Bridal Shower Party
- Price
- £4.77
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 8mo ago
BulkySoft Paper Serviettes 2Ply Solid Colour Soft Napkins for Kitchen Parties and Events Rip Proof Disposable Tableware - 33 × 33 cm 100% Cellulose Pack of 100 Kitchen Napkins - Dark Blue
- Price
- £4.52
- Rating
- 4.6/5
- Reviews
- 1,054
- Age
- 5y ago
CEILIWEN 60PCS Royal Blue Napkins 33 x 33cm Cocktail Napkins Bright Blue Paper Serviettes for Birthday Graduation Retirement Party Table Decorations (Royal Blue)
- Price
- £4.99
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 3y ago
Trending
90-day click momentum
OFFCUP 80 Pcs Light Blue Napkins 25 x 25cm 2 Ply Soft Cocktail Napkins Rip Proof Disposable Party Paper Serviettes for Wedding Birthday Kitchen Baby Shower Bridal Shower
- Price
- £3.93
- Rating
- 3.0/5
- Reviews
- 21
- Age
- 10mo ago
Unique 80611 Paper Napkins-13 cm-Royal Blue Colour-20 Count (Pack of 1) Pack of 20
- Price
- £2.24
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 2y ago
NatNarr 40 Pcs Blue Floral Napkins Blue and White Decoupage Napkins
- Price
- £4.71
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 8mo ago
40 Pcs Navy Blue Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins Disposable Dark Blue Party Napkin for Wedding Birthday Baby Shower Bridal Shower
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 6mo ago
ZINNIAUK 100 x Dark Blue Bulkysoft Paper Napkins - 33x33cm | Soft Thick & Premium Quality Disposable Tableware Napkins Party Tissue Serviettes
- Price
- £6.29
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 9mo ago
Newest
by launch date40 Pcs Navy Blue Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins Disposable Dark Blue Party Napkin for Wedding Birthday Baby Shower Bridal Shower
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 6mo ago
NatNarr 40 Pcs Blue Floral Napkins Blue and White Decoupage Napkins
- Price
- £4.71
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 8mo ago
40 Pcs Light Blue Napkins 33 x 33cm 2 Ply Scalloped Paper Napkins Disposable Baby Blue Party Napkin for Wedding Birthday Baby Boy Shower Bridal Shower Party
- Price
- £4.77
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 8mo ago
ZINNIAUK 100 x Dark Blue Bulkysoft Paper Napkins - 33x33cm | Soft Thick & Premium Quality Disposable Tableware Napkins Party Tissue Serviettes
- Price
- £6.29
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 9mo ago
OFFCUP 80 Pcs Light Blue Napkins 25 x 25cm 2 Ply Soft Cocktail Napkins Rip Proof Disposable Party Paper Serviettes for Wedding Birthday Kitchen Baby Shower Bridal Shower
- Price
- £3.93
- Rating
- 3.0/5
- Reviews
- 21
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
45
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
12%
- Bulky Soft33%
- NatNarr32%
- CEILIWEN11%
- Unique6%
- Talking Tables3%
- Peachicha3%
- Open — no brand owns it (7 brands, 12%)
Blue Napkins demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Blue Napkins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue napkins35K/yr
- navy napkins10K/yr
- blue paper napkins5K/yr
- baby blue napkins4K/yr
- blue serviettes5K/yr
- napkins blue4K/yr
- navy blue napkins5K/yr
- light blue napkins3K/yr
- blue napkins 100 pack3K/yr
What reviews say buyers love and hate about Blue Napkins
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Good quality, nice colour, arrived quickly”
“Good choice of colours”
“Worth every penny”
“As advertised”
“soft”
What buyers complain about
72% of reviews“Too large”
“The napkin was only coloured on one side Blue on one white on the other”
“Bit cheaper quality than expected”
“as it rustles in my hands it absorbs absolutely zero”
“I thought at first they were a bit thin”
Blue Napkins return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
77%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Napkins questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
