Blue Food Colouring
FailPrices span $1.25–$10.34, mostly outside the sweet spot, so Blue Food Colouring is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £51K/yr63K searches / yr
- 90-day growth
- +19.7%search demand this quarter
- Competition
- 58%top-5 click share · 10 brands · 25 sellers
Flapen Score
Blue Food Colouring against its category
The dotted line is the Grocery average. Past it, Blue Food Colouring is stronger. Inside it, weaker.
Market
The Blue Food Colouring market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blue Food Colouring 63K times last year and spent an estimated £51K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 19.6% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +19.7%
- Conversion, latest week
- 19.6%
- Market size, estimated
- £51Ka year
- Top search term
- blue food colouring46K searches a year
02 · Price
A sale here is worth £4.08.
Listings sell for £4.08 on average, from £1.25 to £10.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.08 that is £2K to £3K a year per listing.
- Average price
- £4.08under the $15 to $100 sweet spot
- Price range
- £1.25–£10.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #76 within Baking Supplies. It carries 3,705 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #76in Baking Supplies
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,705per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Blue Food Colouring products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Colour Splash Food Colouring Gel | Peacock | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Peacock 25g
- Price
- £2.99
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 10y ago

Belissia Liquid Food Colouring Blue 10ml for Cooking and Baking
- Price
- £3.27
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 8y ago

Belissia food colouring light blue - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring tasteless
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 3y ago

PME Paste Colour Ocean Blue 25 g
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 930
- Age
- 13y ago

Sugarflair Spectral Royal Blue Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £4.01
- Rating
- 4.6/5
- Reviews
- 8,714
- Age
- 7y ago
Trending
estimated 90-day click momentum
Colour Mill Oil Blend Food Colouring Sky Blue: Next Generation Oil Based Food Colours - 20 ml
- Price
- £5.08
- Rating
- 4.7/5
- Reviews
- 735
- Age
- 2y ago

Food Colouring - 12 Colours Variety Liquid Cake Icing Food Colouring Kit for Baking Fondant Decorating and Cooking - Vibrant Food Colour Dye for Airbrush DIY Slime Making and Crafts - 6ml Each
- Price
- £5.96
- Rating
- 4.4/5
- Reviews
- 2,184
- Age
- 5y ago

Belissia Liquid Food Colouring Blue 10ml for Cooking and Baking
- Price
- £3.27
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 8y ago

Belissia food colouring light blue - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring tasteless
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 3y ago

Sugarflair Essentials Bright Blue Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago
Newest
by launch date
Dekozauber24 Blue food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral
- Price
- £3.48
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 11mo ago

Food Colouring Gel Tube Highly Concentrated Professional-Grade Gel Edible Ingredients Easy to Use Vibrant Colour Food Dye for Cake Decorating Baking Easter Egg Icing Fondant Cookies Slime-Sky Blue 20g
- Price
- £2.75
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 1y ago

Sugarflair Essentials Blue Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.87
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago

Sugarflair Essentials Bright Blue Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago

Sugarflair Essentials Blue Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable
- Price
- £2.63
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
25
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
7%
- Sugarflair Colours27%
- Colour Splash26%
- Belissia24%
- PME8%
- Dekozauber246%
- Treedoa3%
- Open — no brand owns it (4 brands, 7%)
Search terms
Top Blue Food Colouring search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue food colouring46K/yr
- blue food colouring gel8K/yr
- blue food dye3K/yr
- blue gel food colouring3K/yr
- blue food colouring for buttercream2K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Food Colouring
We read the reviews and the return reasons for every product selling here.
“It's a slightly wishy-washy blue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Food Colouring questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









