Blue Food Colouring
prices mostly outside the sweet spot ($1.25–$10.34) — Blue Food Colouring doesn't clear our bar today.
Flapen Score
Is Blue Food Colouring profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blue Food Colouring is a £51K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Blue Food Colouring: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +19.7% over the last 90 days and 19.6% of searches end in a purchase.
£51K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 18 products
Top Blue Food Colouring products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Colour Splash Food Colouring Gel | Peacock | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Peacock 25g
- Price
- £2.99
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 10y ago
Belissia Liquid Food Colouring Blue 10ml for Cooking and Baking
- Price
- £3.27
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 8y ago
Belissia food colouring light blue - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring tasteless
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 3y ago
PME Paste Colour Ocean Blue 25 g
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 930
- Age
- 13y ago
Sugarflair Spectral Royal Blue Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £4.01
- Rating
- 4.6/5
- Reviews
- 8,714
- Age
- 7y ago
Trending
90-day click momentum
Colour Mill Oil Blend Food Colouring Sky Blue: Next Generation Oil Based Food Colours - 20 ml
- Price
- £5.08
- Rating
- 4.7/5
- Reviews
- 735
- Age
- 2y ago
Food Colouring - 12 Colours Variety Liquid Cake Icing Food Colouring Kit for Baking Fondant Decorating and Cooking - Vibrant Food Colour Dye for Airbrush DIY Slime Making and Crafts - 6ml Each
- Price
- £5.96
- Rating
- 4.4/5
- Reviews
- 2,184
- Age
- 5y ago
Belissia Liquid Food Colouring Blue 10ml for Cooking and Baking
- Price
- £3.27
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 8y ago
Belissia food colouring light blue - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring tasteless
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 3y ago
Sugarflair Essentials Bright Blue Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago
Newest
by launch date
Dekozauber24 Blue food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral
- Price
- £3.48
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 11mo ago
Food Colouring Gel Tube Highly Concentrated Professional-Grade Gel Edible Ingredients Easy to Use Vibrant Colour Food Dye for Cake Decorating Baking Easter Egg Icing Fondant Cookies Slime-Sky Blue 20g
- Price
- £2.75
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 1y ago
Sugarflair Essentials Blue Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.87
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago
Sugarflair Essentials Bright Blue Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago
Sugarflair Essentials Blue Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable
- Price
- £2.63
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
25
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
7%
- Sugarflair Colours27%
- Colour Splash26%
- Belissia24%
- PME8%
- Dekozauber246%
- Treedoa3%
- Open — no brand owns it (4 brands, 7%)
Top Blue Food Colouring search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue food colouring46K/yr
- blue food colouring gel8K/yr
- blue food dye3K/yr
- blue gel food colouring3K/yr
- blue food colouring for buttercream2K/yr
What reviews say buyers love and hate about Blue Food Colouring
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“The colours are extremely vibrant”
“Really high quality”
“easy to use”
“Food colouring”
“Great value”
What buyers complain about
87% of reviews“It's a slightly wishy-washy blue”
“allergens in English which this product does not display anything in English which is illegal”
“Some ingredients may come from animal”
“Not good for busy bakers”
“it's so hard to use with gloves it's small too”
Common Blue Food Colouring questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
