blue food colouring
Skip itPrices mostly outside the sweet spot ($1.25–$10.34) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,704.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£51K£51K/yr · 63K searches
Avg price
Bad£4.08avg listing price — sweet spot $15–$100
Price range
Bad£1.25–£10.34cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue food colouring is a £51K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
blue food colouring market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £41K–£51K
- units × avg price
- Conversion rate
- 19.6%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 1.1%
- Avg brand age
- 59 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
25
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
7%
- Sugarflair Colours27%
- Colour Splash26%
- Belissia24%
- PME8%
- Dekozauber246%
- Treedoa3%
- Open — no brand owns it (4 brands, 7%)
Top blue food colouring search terms
- blue food colouring46K/yr
- blue food colouring gel8K/yr
- blue food dye3K/yr
- blue gel food colouring3K/yr
- blue food colouring for buttercream2K/yr
Top blue food colouring products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colour Splash Food Colouring Gel | Peacock | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Peacock 25g
Colour Splash£2.994.6★5,199 rev
Belissia Liquid Food Colouring Blue 10ml for Cooking and Baking
Belissia£3.274.4★16,518 rev
Belissia food colouring light blue - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring tasteless
Belissia£3.254.4★16,518 rev
PME Paste Colour Ocean Blue 25 g
PME£1.554.6★930 rev
Sugarflair Spectral Royal Blue Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
Sugarflair Colours£4.014.6★8,714 rev
Newest
by launch date
Dekozauber24 Blue food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan sugar free and taste neutral
Dekozauber24£3.48103 rev
Food Colouring Gel Tube Highly Concentrated Professional-Grade Gel Edible Ingredients Easy to Use Vibrant Colour Food Dye for Cake Decorating Baking Easter Egg Icing Fondant Cookies Slime-Sky Blue 20g
Treedoa£2.7591 rev
Sugarflair Essentials Blue Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
Sugarflair Colours£2.87379 rev
Sugarflair Essentials Bright Blue Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
Sugarflair Colours£2.88379 rev
Sugarflair Essentials Blue Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable
Sugarflair Colours£2.63133 rev
Trending
90-day click momentum
Colour Mill Oil Blend Food Colouring Sky Blue: Next Generation Oil Based Food Colours - 20 ml
Colour Mill£5.084.7★
Food Colouring - 12 Colours Variety Liquid Cake Icing Food Colouring Kit for Baking Fondant Decorating and Cooking - Vibrant Food Colour Dye for Airbrush DIY Slime Making and Crafts - 6ml Each
Limino£5.964.4★
Belissia Liquid Food Colouring Blue 10ml for Cooking and Baking
Belissia£3.274.4★
Belissia food colouring light blue - 10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring tasteless
Belissia£3.254.4★
Sugarflair Essentials Bright Blue Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
Sugarflair Colours£2.884.4★
What buyers say about blue food colouring
What buyers praise and complain about, mined from review topics.What buyers love
“The colours are extremely vibrant”
“Really high quality”
“easy to use”
“Food colouring”
“Great value”
“Items as described”
“although I did notice some are stronger than others”
What buyers complain about
“It's a slightly wishy-washy blue”
“allergens in English which this product does not display anything in English which is illegal”
“Some ingredients may come from animal”
“Not good for busy bakers”
“it's so hard to use with gloves it's small too”
“Colour mill leaves up to the hype”
“I've not been able to taste it in the buttercream”
Common questions
- Is blue food colouring profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the blue food colouring niche?
- 10 brands and 25 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in blue food colouring?
- Top complaints mined from reviews: Color, Allergies, Ingredients-Overall. The return rate is 0.1%.
- What does it cost to enter the blue food colouring niche?
- Listings span £1.25–£10.34; the average listing price is £4.08 (sweet spot $15–$100). The average incumbent carries 3,705 reviews — the moat a new listing must climb.