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Blue Food Colouring

Fail

Prices span $1.25–$10.34, mostly outside the sweet spot, so Blue Food Colouring is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£51K/yr63K searches / yr
90-day growth
+19.7%search demand this quarter
Competition
58%top-5 click share · 10 brands · 25 sellers

Flapen Score

Blue Food Colouring against its category

The dotted line is the Grocery average. Past it, Blue Food Colouring is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Food Colouring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Food Colouring 63K times last year and spent an estimated £51K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

19.6% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+19.7%
Conversion, latest week
19.6%
Market size, estimated
£51Ka year
Top search term
blue food colouring46K searches a year

02 · Price

A sale here is worth £4.08.

Listings sell for £4.08 on average, from £1.25 to £10.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.08 that is £2K to £3K a year per listing.

Average price
£4.08under the $15 to $100 sweet spot
Price range
£1.25–£10.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #76 within Baking Supplies. It carries 3,705 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#76in Baking Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,705per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Blue Food Colouring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

25

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

7%

  • Sugarflair Colours27%
  • Colour Splash26%
  • Belissia24%
  • PME8%
  • Dekozauber246%
  • Treedoa3%
  • Open — no brand owns it (4 brands, 7%)

Search terms

Top Blue Food Colouring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue food colouring46K/yr
  • blue food colouring gel8K/yr
  • blue food dye3K/yr
  • blue gel food colouring3K/yr
  • blue food colouring for buttercream2K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Food Colouring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color39%+1.43

It's a slightly wishy-washy blue

even then another review said it wasnt vibrant on there icing i made a fluffy slime

I would say the colours not that light

Allergies11%−0.13

allergens in English which this product does not display anything in English which is illegal

Ingredients-Overall11%−0.13

Some ingredients may come from animal

Cooking Instructions11%−0.13

Not good for busy bakers

Ease Of Use6%+0.08

it's so hard to use with gloves it's small too

Love

Color37%+1.43

The colours are extremely vibrant

Beautiful colour

the colours are beautiful

Quality-Overall19%+1.35

Really high quality

Good product

Does the job and great quality

Ease Of Use12%+0.08

easy to use

Its very easy to use in the tubes

Easy to work with

Artificial Colors11%+0.87

Food colouring

colour mill food colouring is good can recommend very pigmented

Value For Money10%+0.62

Great value

Cost effecient

Good value for money as you only need a small amount

FAQ

Common Blue Food Colouring questions

Answered from the same tracked data.