Is blue curacao profitable to sell on Amazon United Kingdom?

The niche generates £87K/yr across 9 tracked products. 90-day search growth is +99.1%. Flapen's verdict: Skip it (49/100).

How competitive is the blue curacao niche?

9 brands and 32 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in blue curacao?

Top complaints mined from reviews: Flavor, Quality-Overall, Color. The return rate is 0.2%.

When does demand for blue curacao peak?

Demand peaks in Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the blue curacao niche?

Listings span £4.75–£12.51; the average listing price is £9.02 (sweet spot $15–$100). The average incumbent carries 1,348 reviews — the moat a new listing must climb.

blue curacao

Skip it

Prices mostly outside the sweet spot ($4.75–$12.51) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Great+99.1%

90-day search growth — must beat 0% to launch

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,347.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.02

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£87K

£87K/yr · 97K searches

Competition

Bad78%

top-5 click share — a locked-up shelf

Price range

Bad£4.75–£12.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, blue curacao is a £87K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

blue curacao market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: £90K–£113K; units × avg price
Conversion rate: 10.0%
Avg BSR: #92
Page quality: 0%
Prime: 89%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

De Kuyper27%
Finest Call17%
Monin12%
Master of Mixes11%
Simply10%
Iseo10%
Open — no brand owns it (3 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +99.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 4.0×

Open Trend

Top blue curacao products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

De Kuyper Blue Curacao Liqueur I 50cl I 20% ABV I Crafted from Distilled Sweet and Bitter Orange Peels for a Unique and Refreshing Flavour

De Kuyper£8.814.8★1,158 rev

Finest Call Blue Curacao Syrup | Non-Alcoholic | 1 Litre | Easy Pour

Finest Call£7.554.6★356 rev

MONIN Premium Blue Curacao Syrup 700ml for Cocktails and Mocktails. Vegan-Friendly Allergen-Free 100% Natural Flavours

Monin£9.664.6★2,659 rev

Master of Mixes£4.754.3★21 rev

Simply Blue Curacao Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)

Simply£7.154.5★772 rev

Newest

by launch date

Master of Mixes£4.7521 rev

1y ago

Simply Blue Curacao Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)

Simply£7.15772 rev

5y ago

1883 Maison Routin Premium Blue Curaçao Flavoured Syrup for Home Cocktail Making Mocktails & Desserts Vegan-Friendly Allergen-Free Preservative Free - 1L PET Bottle

1883 MAISON ROUTIN£11.471,296 rev

6y ago

Volare Blue Curacao Liqueur 70 cl

Volare£12.515,092 rev

7y ago

Finest Call Blue Curacao Syrup | Non-Alcoholic | 1 Litre | Easy Pour

Finest Call£7.55356 rev

8y ago

What buyers say about blue curacao

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall38%

“Nice taste”

Alcohol Flavor14%

“Great for cocktails”

Value For Money13%

“good value for money”

Color8%

“Beautiful colour”

Quality-Overall8%

“Good quality”

Advertised Vs Actual Product6%

“This item is exactly what it says on the bottle”

Flavor6%

“Great flavour and everyone loved adding the vibrant blue to their mocktails”

Blend/Ratio3%

“great value and mixes well, provides a strong blue colour”

Ease Of Use3%

“Easy to pour”

Gifting Purpose1%

“great gift idea”

What buyers complain about

Flavor50%

“The flavour not the much perfect”

Quality-Overall25%

“Not the best”

Color25%

“Doesn't hold up the same in cocktails in taste or colour”

Common questions

Is blue curacao profitable to sell on Amazon United Kingdom?: The niche generates £87K/yr across 9 tracked products. 90-day search growth is +99.1%. Flapen's verdict: Skip it (49/100).
How competitive is the blue curacao niche?: 9 brands and 32 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in blue curacao?: Top complaints mined from reviews: Flavor, Quality-Overall, Color. The return rate is 0.2%.
When does demand for blue curacao peak?: Demand peaks in Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the blue curacao niche?: Listings span £4.75–£12.51; the average listing price is £9.02 (sweet spot $15–$100). The average incumbent carries 1,348 reviews — the moat a new listing must climb.