Skip to content

Blue Curacao

Fail

Prices span $4.75–$12.51, mostly outside the sweet spot, so Blue Curacao is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£87K/yr97K searches / yr
90-day growth
+99.1%search demand this quarter
Competition
78%top-5 click share · 9 brands · 32 sellers

Flapen Score

Blue Curacao against its category

The dotted line is the Grocery average. Past it, Blue Curacao is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Curacao market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Curacao 97K times last year and spent an estimated £87K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +99.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+99.1%
Conversion, latest week
10.0%
Market size, estimated
£87Ka year
Peak month
December4.0× the quietest month
Top search term
blue curacao90K searches a year

02 · Price

A sale here is worth £9.02.

Listings sell for £9.02 on average, from £4.75 to £12.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £9.02 that is £7K to £9K a year per listing.

Average price
£9.02under the $15 to $100 sweet spot
Price range
£4.75–£12.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Beer, Wine & Spirits. It carries 1,348 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#92in Beer, Wine & Spirits
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,348per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Blue Curacao products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

32

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

  • De Kuyper27%
  • Finest Call17%
  • Monin12%
  • Master of Mixes11%
  • Simply10%
  • Iseo10%
  • Open — no brand owns it (3 brands, 12%)

Demand

Blue Curacao search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.0×

Reviews and returns

What reviews say buyers love and hate about Blue Curacao

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor50%−0.10

The flavour not the much perfect

Quality-Overall25%−0.10

Not the best

Spend a bit more on the better known brands

Color25%−0.19

Doesn't hold up the same in cocktails in taste or colour

Love

Taste-Overall38%+2.18

Nice taste

it's a lovely syrup that tastes good

tastes is strong

Alcohol Flavor14%+0.97

Great for cocktails

Perfect for blue lagoons and purple rain cocktails

Perfect for cocktails

Value For Money13%+0.86

good value for money

Great value for money

Great price for this

Color8%−0.19

Beautiful colour

Colour is a beautiful deep blue

great value and mixes well, provides a strong blue colour

Quality-Overall8%−0.10

Good quality

It is good product

FAQ

Common Blue Curacao questions

Answered from the same tracked data.