Is bloody mary profitable to sell on Amazon United Kingdom?

The niche generates £107K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the bloody mary niche?

9 brands and 30 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in bloody mary?

Top complaints mined from reviews: Taste-Overall, Color, Flavor. The return rate is 0.1%.

When does demand for bloody mary peak?

Demand peaks in Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the bloody mary niche?

Listings span £3.04–£31.92; the average listing price is £16.96 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.

bloody mary

Worth a look

Shows low returns (0.1%), but soft demand (+0.1% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great404.12

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£16.96

avg listing price — sweet spot $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£3.04–£31.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£107K

£107K/yr · 82K searches

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Brand share

Bad90%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, bloody mary is a £107K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

bloody mary market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £102K–£136K; units × avg price
Conversion rate: 7.7%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 53%
Out of stock: 4.5%
Avg brand age: 70 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

BIG TOM59%
BLOODY15%
Cox's Original6%
Finest Call5%
Longbottom & Co5%
The Pickle House3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.5×

Open Trend

Top bloody mary search terms

bloody mary22K/yr -8.2%3.7% conv.
bloody16K/yr -27.8%0.4% conv.
big tom spiced tomato juice15K/yr +9.8%16.2% conv.
big tom10K/yr +22.5%14.2% conv.
bloody mary mix10K/yr -2.8%6.1% conv.
bloody mary cans6K/yr +98.6%5.4% conv.
bloody mary gift set4K/yr +14.6%2.4% conv.

All search terms

Top bloody mary products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Big Tom Spiced Tomato Juice- Bloody Mary Mix (Pack of 6 x 750ML) for The Best Bloody Mary...Every time!

BIG TOM£14.184.3★1,463 rev

Big Tom Spiced Tomato Juice for Bloody Mary Mix 250ml Can (Pack of 12)

BIG TOM£14.534.3★1,463 rev

BLOODY | Bloody Mary Cocktail Cans 6x 250ml | Pre-Mixed & Ready to Drink Cocktail | Premium Bloody Mary Mix ABV 6.1% | Quality Ingredients Expertly Blended

BLOODY£18.444.4★91 rev

BIG TOM SPICED TOMATO JUICE75C

BIG TOM£3.044.7★278 rev

Big Tom Spiced Tomato Juice- Bloody Mary Mix can (150ml x 24 Cans) for The Best Bloody Mary...Every time!

BIG TOM£21.104.3★1,463 rev

Newest

by launch date

Big Tom Spiced Tomato Juice for Bloody Mary Mix 250ml Can (Pack of 12)

BIG TOM£14.531,463 rev

4mo ago

ABSOLUT TABASCO| Chili Pepper Flavoured Vodka | Vodka for Spicy Bloody Mary or Spicy Lemonade | 38% | 70cl

Absolut£16.9972 rev

5mo ago

The Pickle House Spiced Tomato Juice - Umami Rich Blend of Tomatoes Pickle Juice & Celery Salt Ready-to-Serve over Ice or as a Bloody Mary Mix Vegan & Gluten Free Cocktail Base x12 150ml Cans

The Pickle House£12.6818 rev

11mo ago

Coxs Original Bloody Mary Mix Spicer - Bloody Mary Gift Set with Luxury Snacks - Bloody Mary Kit

Cox's Original£22.8773 rev

1y ago

BLOODY | Premium Bloody Mary Gift Box - ABV 6.1%| Quality ingredients & Expertly Blended | Pre-mixed and Ready to Drink | Cocktail Gift Set (ABV 6.1%)

BLOODY£27.4291 rev

2y ago

What buyers say about bloody mary

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor26%

“wide range of drink options at £19 it's a good value addition that will lend a unique option among your many bottles of spirits”

Taste-Overall22%

“Cute cans, tastes great”

Flavor21%

“we like the reliability of the flavour”

Quality-Overall7%

“The bottle feels high quality”

Value For Money5%

“Ar £23.50, I believe that this drink is good value for money”

Spiciness4%

“Its also easy to tweak if you like it spicier or want to add extras like celery or lemon”

Gifting Purpose2%

“as a gift for others”

Blend/Ratio2%

“making it surprisingly easy to sip straight or mix into a Bloody Mary”

Size-Overall1%

“perfect size for Bloddy Marys”

Sweetness1%

“The lemonade cocktail, with about a 4:1 ratio of mixer to vodka, struck a good balance of sweetness and peppery warmth”

What buyers complain about

Taste-Overall17%

“That's trivial then the taste is like pickled onion juice with hint of Worcester sauce”

Color11%

“It's not red”

Flavor11%

“its not a subtle flavour”

Value For Money6%

“one star off for high price”

Smell5%

“Very over powering smell of Tabasco”

Spiciness4%

“Too spice for me”

Size-Overall4%

“Individual cans are a bit small”

Sour2%

“All of the sour”

Bitter2%

“bitter ingredients are so overpowering”