Skip to content

Bloody Mary

Maybe

Returns run at only 0.1% of orders. But demand is soft, at +0.1% this quarter, so Bloody Mary is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£107K/yr82K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
67%top-5 click share · 9 brands · 30 sellers

Flapen Score

Bloody Mary against its category

The dotted line is the Grocery average. Past it, Bloody Mary is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bloody Mary market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bloody Mary 82K times last year and spent an estimated £107K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
7.7%
Market size, estimated
£107Ka year
Peak month
December3.5× the quietest month
Top search term
bloody mary22K searches a year

02 · Price

A sale here is worth £16.96.

Listings sell for £16.96 on average, from £3.04 to £31.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £16.96 that is £4K to £8K a year per listing.

Average price
£16.96inside the $15 to $100 sweet spot
Price range
£3.04–£31.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #38 within Beer, Wine & Spirits. It carries 404 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#38in Beer, Wine & Spirits
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
404per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Bloody Mary products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

30

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

6%

  • BIG TOM59%
  • BLOODY15%
  • Cox's Original6%
  • Finest Call5%
  • Longbottom & Co5%
  • The Pickle House3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Bloody Mary search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.5×

Search terms

Top Bloody Mary search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bloody mary22K/yr
  • bloody16K/yr
  • big tom spiced tomato juice15K/yr
  • big tom10K/yr
  • bloody mary mix10K/yr
  • bloody mary cans6K/yr
  • bloody mary gift set4K/yr

Reviews and returns

What reviews say buyers love and hate about Bloody Mary

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%−0.13

That's trivial then the taste is like pickled onion juice with hint of Worcester sauce

Simply a horrible taste

only taste of Pepper

Color11%−0.15

It's not red

so it doesnt add any colour if you mix

poor lad was turning red within minutes

Flavor11%+1.11

its not a subtle flavour

Not a nice flavour at all

Value For Money6%+0.28

one star off for high price

Its fairly priced in my opinion

Smell5%−0.10

Very over powering smell of Tabasco

Overpowering Tabasco smell

Smelling a glass of the vodka to me is a bit off putting

Love

Alcohol Flavor26%+1.61

wide range of drink options at £19 it's a good value addition that will lend a unique option among your many bottles of spirits

Wow how nice this drink

I drink this with or without alcohol- delicious

Taste-Overall22%−0.13

Cute cans, tastes great

Aside from the great tasting beverage

Tasty

Flavor21%+1.11

we like the reliability of the flavour

I like the flavour

which makes the flavour more consistent

Quality-Overall7%+1.08

The bottle feels high quality

Excellent product

still a very high quality drink

Value For Money5%+0.28

Ar £23.50, I believe that this drink is good value for money

Not a bad price too

I think they are well priced too

FAQ

Common Bloody Mary questions

Answered from the same tracked data.