Bloody Mary
MaybeReturns run at only 0.1% of orders. But demand is soft, at +0.1% this quarter, so Bloody Mary is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £107K/yr82K searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 30 sellers
Flapen Score
Bloody Mary against its category
The dotted line is the Grocery average. Past it, Bloody Mary is stronger. Inside it, weaker.
Market
The Bloody Mary market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bloody Mary 82K times last year and spent an estimated £107K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £107Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- bloody mary22K searches a year
02 · Price
A sale here is worth £16.96.
Listings sell for £16.96 on average, from £3.04 to £31.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £16.96 that is £4K to £8K a year per listing.
- Average price
- £16.96inside the $15 to $100 sweet spot
- Price range
- £3.04–£31.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #38 within Beer, Wine & Spirits. It carries 404 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #38in Beer, Wine & Spirits
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 404per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Bloody Mary products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Big Tom Spiced Tomato Juice- Bloody Mary Mix (Pack of 6 x 750ML) for The Best Bloody Mary...Every time!
- Price
- £14.18
- Rating
- 4.3/5
- Reviews
- 1,463
- Age
- 11y ago

Big Tom Spiced Tomato Juice for Bloody Mary Mix 250ml Can (Pack of 12)
- Price
- £14.53
- Rating
- 4.3/5
- Reviews
- 1,463
- Age
- 4mo ago

BLOODY | Bloody Mary Cocktail Cans 6x 250ml | Pre-Mixed & Ready to Drink Cocktail | Premium Bloody Mary Mix ABV 6.1% | Quality Ingredients Expertly Blended
- Price
- £18.44
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 2y ago

BIG TOM SPICED TOMATO JUICE75C
- Price
- £3.04
- Rating
- 4.7/5
- Reviews
- 278
- Age
- 10y ago

Big Tom Spiced Tomato Juice- Bloody Mary Mix can (150ml x 24 Cans) for The Best Bloody Mary...Every time!
- Price
- £21.10
- Rating
- 4.3/5
- Reviews
- 1,463
- Age
- 12y ago
Trending
90-day click momentum
Big Tom Spiced Tomato Juice for Bloody Mary Mix 250ml Can (Pack of 12)
- Price
- £14.53
- Rating
- 4.3/5
- Reviews
- 1,463
- Age
- 4mo ago

ABSOLUT TABASCO| Chili Pepper Flavoured Vodka | Vodka for Spicy Bloody Mary or Spicy Lemonade | 38% | 70cl
- Price
- £16.99
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 5mo ago

Westland Big Tom Tomato Food 2 Litre (Big Value)
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 2y ago

BLOODY | Bloody Mary Cocktail Cans 6x 250ml | Pre-Mixed & Ready to Drink Cocktail | Premium Bloody Mary Mix ABV 6.1% | Quality Ingredients Expertly Blended
- Price
- £18.44
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 2y ago

The Pickle House Spiced Tomato Juice - Umami Rich Blend of Tomatoes Pickle Juice & Celery Salt Ready-to-Serve over Ice or as a Bloody Mary Mix Vegan & Gluten Free Cocktail Base x6 750ml Bottles
- Price
- £24.80
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 5y ago
Newest
by launch date
Big Tom Spiced Tomato Juice for Bloody Mary Mix 250ml Can (Pack of 12)
- Price
- £14.53
- Rating
- 4.3/5
- Reviews
- 1,463
- Age
- 4mo ago

ABSOLUT TABASCO| Chili Pepper Flavoured Vodka | Vodka for Spicy Bloody Mary or Spicy Lemonade | 38% | 70cl
- Price
- £16.99
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 5mo ago

The Pickle House Spiced Tomato Juice - Umami Rich Blend of Tomatoes Pickle Juice & Celery Salt Ready-to-Serve over Ice or as a Bloody Mary Mix Vegan & Gluten Free Cocktail Base x12 150ml Cans
- Price
- £12.68
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 11mo ago

Coxs Original Bloody Mary Mix Spicer - Bloody Mary Gift Set with Luxury Snacks - Bloody Mary Kit
- Price
- £22.87
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 1y ago

BLOODY | Premium Bloody Mary Gift Box - ABV 6.1%| Quality ingredients & Expertly Blended | Pre-mixed and Ready to Drink | Cocktail Gift Set (ABV 6.1%)
- Price
- £27.42
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
30
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
6%
- BIG TOM59%
- BLOODY15%
- Cox's Original6%
- Finest Call5%
- Longbottom & Co5%
- The Pickle House3%
- Open — no brand owns it (3 brands, 6%)
Demand
Bloody Mary search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.5×
Search terms
Top Bloody Mary search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bloody mary22K/yr
- bloody16K/yr
- big tom spiced tomato juice15K/yr
- big tom10K/yr
- bloody mary mix10K/yr
- bloody mary cans6K/yr
- bloody mary gift set4K/yr
Reviews and returns
What reviews say buyers love and hate about Bloody Mary
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
That's trivial then the taste is like pickled onion juice with hint of Worcester sauce
Simply a horrible taste
only taste of Pepper
It's not red
so it doesnt add any colour if you mix
poor lad was turning red within minutes
its not a subtle flavour
Not a nice flavour at all
one star off for high price
Its fairly priced in my opinion
Very over powering smell of Tabasco
Overpowering Tabasco smell
Smelling a glass of the vodka to me is a bit off putting
Love
wide range of drink options at £19 it's a good value addition that will lend a unique option among your many bottles of spirits
Wow how nice this drink
I drink this with or without alcohol- delicious
Cute cans, tastes great
Aside from the great tasting beverage
Tasty
we like the reliability of the flavour
I like the flavour
which makes the flavour more consistent
The bottle feels high quality
Excellent product
still a very high quality drink
Ar £23.50, I believe that this drink is good value for money
Not a bad price too
I think they are well priced too
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bloody Mary questions
Answered from the same tracked data.









