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Bleach Spray

Fail

The top 5 brands take 98% of clicks, so Bleach Spray is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£258K/yr206K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
75%top-5 click share · 5 brands · 116 sellers

Flapen Score

Bleach Spray against its category

The dotted line is the Grocery average. Past it, Bleach Spray is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bleach Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bleach Spray 206K times last year and spent an estimated £258K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 21.7% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
21.7%
Market size, estimated
£258Ka year
Peak month
August1.3× the quietest month
Top search term
bleach spray134K searches a year

02 · Price

A sale here is worth £5.79.

Listings sell for £5.79 on average, from £0.98 to £18.84. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £5.79 that is £23K to £29K a year per listing.

Average price
£5.79under the $15 to $100 sweet spot
Price range
£0.98–£18.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£23K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #318 within Household Cleaners. It carries 990 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#318in Household Cleaners
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
990per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Bleach Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£77K£103K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

116

Est. top-5 brand share

98%

Top 20: 98%

Est. top-5 click share

75%

Top 20: 100%

Open market

0%

  • Domestos76%
  • FLASH15%
  • Astonish3%
  • --2%
  • Zoflora2%
  • SC Johnson Professional1%

Demand

Bleach Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Bleach Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bleach spray134K/yr
  • spray bleach26K/yr
  • domestos bleach spray17K/yr
  • domestos spray8K/yr
  • bleach spray cleaner11K/yr
  • spray bleach cleaner5K/yr
  • domestos spray bleach4K/yr

Reviews and returns

What reviews say buyers love and hate about Bleach Spray

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Cleaning”
21%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“it is just the most horrific smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bleach Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data