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Bleach Spray

Fail

The top 5 brands take 98% of clicks, so Bleach Spray is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£258K/yr206K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
75%top-5 click share · 5 brands · 116 sellers

Flapen Score

Bleach Spray against its category

The dotted line is the Grocery average. Past it, Bleach Spray is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bleach Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bleach Spray 206K times last year and spent an estimated £258K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

21.7% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
21.7%
Market size, estimated
£258Ka year
Peak month
August1.3× the quietest month
Top search term
bleach spray134K searches a year

02 · Price

A sale here is worth £5.79.

Listings sell for £5.79 on average, from £0.98 to £18.84. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £5.79 that is £23K to £29K a year per listing.

Average price
£5.79under the $15 to $100 sweet spot
Price range
£0.98–£18.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£23K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #318 within Household Cleaners. It carries 990 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#318in Household Cleaners
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
990per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Bleach Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£77K£103K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

116

Top-5 brand share

98%

Top 20: 98%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Domestos76%
  • FLASH15%
  • Astonish3%
  • --2%
  • Zoflora2%
  • SC Johnson Professional1%

Demand

Bleach Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Bleach Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bleach spray134K/yr
  • spray bleach26K/yr
  • domestos bleach spray17K/yr
  • domestos spray8K/yr
  • bleach spray cleaner11K/yr
  • spray bleach cleaner5K/yr
  • domestos spray bleach4K/yr

Reviews and returns

What reviews say buyers love and hate about Bleach Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell21%−0.04

it is just the most horrific smell

smells awfully strong

Horrible smell

Value For Money10%

Cheap prices

not worth it

Waste of money

Leak-Proof6%

Bottle leaked

Leaked out all over hand instead of spraying in any direction

Leaked during delivery

Functionality-Overall5%−0.03

Doesn't remove mold

It Doesn't Work

Unfortunately I dont think it worked great for more stubborn marks

Ease Of Cleaning5%+0.90

needed a strong bleach to clean hard to reach areas in my bathroom

It doesnt clean all the dirt away

Doesn't clean surfaces dont

Love

Ease Of Cleaning18%+0.90

It cleans as I want it to so I'm happy

Great clean

Cleans well

Value For Money17%

Best deal

Excellent worth the money

Good value for money

Smell14%−0.04

Fresh smelling

Works well and smells clean

Beautiful smell

Quality-Overall11%+1.33

Overall, this is a reliable, high-quality bleach that does exactly what it promises

Excellent product

First time buying this and its not bad, smells nice, very thick foam and does the job

Advertised Vs Actual Product8%+0.12

As advertised

exactly as described

it does the job

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof61%▅▄█▄██

Bottle leaked

Leaked out all over hand instead of spraying in any direction

Leaked during delivery

Value For Money8%▁▁▁█▁▁

Cheap prices

not worth it

Waste of money

Stain Resistance7%▁█▄▂▁▁

doesnt remove any stains

Ease Of Cleaning4%█▁▁▃▁▁

needed a strong bleach to clean hard to reach areas in my bathroom

It doesnt clean all the dirt away

Doesn't clean surfaces dont

Smell4%▁▁▁▁█▁

it is just the most horrific smell

smells awfully strong

Horrible smell

FAQ

Common Bleach Spray questions

Answered from the same tracked data.