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Bleach Pen

Fail

The top 5 brands take 100% of clicks, so Bleach Pen is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£404K/yr446K searches / yr
90-day growth
+18.6%search demand this quarter
Competition
97%top-5 click share · 3 brands · 79 sellers

Flapen Score

Bleach Pen against its category

The dotted line is the Grocery average. Past it, Bleach Pen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bleach Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bleach Pen 446K times last year and spent an estimated £404K. All 3 brands take every click. Demand peaks in Jan–Feb–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £404K a year.

Searches, last 12 months
446K
Growth, 90 days vs prior 90
+18.6%
Conversion, latest week
15.9%
Market size, estimated
£404Ka year
Peak month
August8.9× the quietest month
Top search term
tide pen106K searches a year

02 · Price

A sale here is worth £5.70.

Listings sell for £5.70 on average, from £2.59 to £9.75. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 8,000 to 10,000 of them. At £5.70 that is £46K to £57K a year per listing.

Average price
£5.70under the $15 to $100 sweet spot
Price range
£2.59–£9.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
8,000–10,000
Revenue per listing a year
£46K–£57K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Laundry. It carries 20,646 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Laundry
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
20,646per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bleach Pen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

£0£61K£121K£182K£242K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

79

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • Tide82%
  • Dr. Beckmann15%
  • Le tide3%

Demand

Bleach Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Aug, Sep · busiest ÷ quietest = 8.9×

Search terms

Top Bleach Pen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tide pen106K/yr
  • stain remover pen81K/yr
  • tide to go stain remover pen37K/yr
  • tide38K/yr
  • tallow and ash stain pen39K/yr
  • stain pen26K/yr
  • tide laundry detergent24K/yr
  • tide stain remover pen8K/yr
  • ink remover from clothes10K/yr
  • stain pen for clothes9K/yr

Reviews and returns

What reviews say buyers love and hate about Bleach Pen

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
37%of negative reviews mention “Stain Resistance”
0.1%of orders come back
“Got the stain out”
A buyer, on “Stain Resistance”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bleach Pen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data