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Bleach Pen

Fail

The top 5 brands take 100% of clicks, so Bleach Pen is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£404K/yr446K searches / yr
90-day growth
+18.6%search demand this quarter
Competition
97%top-5 click share · 3 brands · 79 sellers

Flapen Score

Bleach Pen against its category

The dotted line is the Grocery average. Past it, Bleach Pen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bleach Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bleach Pen 446K times last year and spent an estimated £404K. All 3 brands take every click. Demand peaks in Jan–Feb–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £404K a year.

Searches, last 12 months
446K
Growth, 90 days vs prior 90
+18.6%
Conversion, latest week
15.9%
Market size, estimated
£404Ka year
Peak month
August8.9× the quietest month
Top search term
tide pen106K searches a year

02 · Price

A sale here is worth £5.70.

Listings sell for £5.70 on average, from £2.59 to £9.75. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 8,000 to 10,000 of them. At £5.70 that is £46K to £57K a year per listing.

Average price
£5.70under the $15 to $100 sweet spot
Price range
£2.59–£9.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
8,000–10,000
Revenue per listing a year
£46K–£57K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Laundry. It carries 20,646 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Laundry
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
20,646per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bleach Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£61K£121K£182K£242K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Tide82%
  • Dr. Beckmann15%
  • Le tide3%

Demand

Bleach Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Aug, Sep · busiest ÷ quietest = 8.9×

Search terms

Top Bleach Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tide pen106K/yr
  • stain remover pen81K/yr
  • tide to go stain remover pen37K/yr
  • tide38K/yr
  • tallow and ash stain pen39K/yr
  • stain pen26K/yr
  • tide laundry detergent24K/yr
  • tide stain remover pen8K/yr
  • ink remover from clothes10K/yr
  • stain pen for clothes9K/yr

Reviews and returns

What reviews say buyers love and hate about Bleach Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stain Resistance37%−0.16

Got the stain out

I havent found many stains it hasnt removed

Made the stain worse

Functionality-Overall22%−0.31

Not effective

It didnt do its job

Didnt work

Color6%+0.15

there's the faintest pink mark

it took the colour out

Has pulled the colour out of other items

Value For Money6%−0.01

Expensive

Waste of money for me

Waste of money

Leak-Proof4%

Leaking

it was a big leak

Received leaking

Love

Ease Of Use19%+1.24

Easy to use

super handy to have in your bag

HANDY + WORKS WELL

Quality-Overall16%+1.07

Excellent product

Good Quality

Excellence

Advertised Vs Actual Product16%+0.95

Works better than I anticipated

As described

Works exactly how it should

Value For Money12%−0.01

fair price

Great value

Value for money

Ease Of Cleaning5%+0.43

this product has cleaned it all up :

washes out cleanly

This is brilliant for removing general dirt off clothes bedding and coats

Return

0.1% Return rate 10% Fixable by listing

Functionality-Overall35%▆▅▆▅█▅

Not effective

It didnt do its job

Didnt work

Leak-Proof25%▃▇▇▅▃█

Leaking

it was a big leak

Received leaking

Stain Resistance24%█▄▅▇▆▃

Got the stain out

I havent found many stains it hasnt removed

Made the stain worse

Advertised Vs Actual Product5%▁▁▁▄▆█

Doesn't do what it says on the tin

Didnt work on the biro as advertised

Product title is misleading, beware it is not for Carpets, Upholstery & Leather

Product Condition4%▁▁█▆▆▇

FAQ

Common Bleach Pen questions

Answered from the same tracked data.