Bleach
Bleach shows searches that convert (20.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Is Bleach profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bleach is a £2.0M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Bleach: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +20.6% over the last 90 days and 20.9% of searches end in a purchase.
£2.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 18 products
Top Bleach products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Domestos White & Sparkle Thick Bleach disinfectant that eliminates 99.99% of bacteria and viruses* unstoppable whitening power 750 ml
- Price
- £0.98
- Rating
- 4.8/5
- Reviews
- 3,833
- Age
- 10y ago
Domestos Original Thick Bleach disinfectant that eliminates 99.99% of bacteria and viruses* unstoppable strength 750 ml
- Price
- £1.11
- Rating
- 4.7/5
- Reviews
- 11,024
- Age
- 19y ago
Domestos Original Thick Bleach disinfectant that eliminates 99.99% of bacteria and viruses* unstoppable strength 9x 750 ml
- Price
- £9.21
- Rating
- 4.8/5
- Reviews
- 2,524
- Age
- 17y ago
Domestos Citrus Fresh Thick Bleach Disinfectant 750ml
- Price
- £0.96
- Rating
- 4.8/5
- Reviews
- 3,302
- Age
- 10y ago
Domestos Original Gold Pack Edition Thick Bleach disinfectant that eliminates 99.99% of bacteria and viruses* unstoppable strength 750 ml
- Price
- £1.15
- Rating
- 4.8/5
- Reviews
- 217
- Age
- 1y ago
Trending
90-day click momentumDomestos Original Gold Pack Edition Thick Bleach disinfectant that eliminates 99.99% of bacteria and viruses* unstoppable strength 750 ml
- Price
- £1.15
- Rating
- 4.8/5
- Reviews
- 217
- Age
- 1y ago
Domestos Thick Bleach Pink Power Multi-Purpose Disinfectant Anti-Bacterial Surface Cleaner Gel Limescale Remover for Toilet Bathroom and Kitchen 750ml Bulk Buy 6 Pack
- Price
- £9.56
- Rating
- 4.7/5
- Reviews
- 1,483
- Age
- 11y ago
Thick Bleach Easy 24 Hour Protection Thick Toilet Cleaner 750ml Per Bottle - 12 Pack | Thick Bleach for Toilet Cleaner Kills 99.9% Bacteria
- Price
- £13.93
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 5mo ago
Morrisons Thick Bleach Citrus 2L
- Price
- £1.29
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 1y ago
Domestos Toilet Bleach Blue 750ml Pack of 3 - 481001
- Price
- £6.24
- Rating
- 4.7/5
- Reviews
- 1,483
- Age
- 12y ago
Newest
by launch dateThick Bleach Easy 24 Hour Protection Thick Toilet Cleaner 750ml Per Bottle - 12 Pack | Thick Bleach for Toilet Cleaner Kills 99.9% Bacteria
- Price
- £13.93
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 5mo ago
Morrisons Thick Bleach Citrus 2L
- Price
- £1.29
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 1y ago
Domestos Mint Boost Bleach Foam sprays upside down for a sparkling clean even in the hardest-to-reach places 450 ml
- Price
- £1.88
- Rating
- 4.6/5
- Reviews
- 776
- Age
- 1y ago
Domestos Original Gold Pack Edition Thick Bleach disinfectant that eliminates 99.99% of bacteria and viruses* unstoppable strength 750 ml
- Price
- £1.15
- Rating
- 4.8/5
- Reviews
- 217
- Age
- 1y ago
Chemical Trade Store Thick Toilet Bleach 2.5L Powerful Cleaner for Bathrooms Drains & Floors Industrial Strength Fresh Scent Multi-Surface Cleaning Solution
- Price
- £4.89
- Rating
- 4.4/5
- Reviews
- 289
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Domestos83%
- Morrisons11%
- OS4U3%
- Chemical Trade Store3%
- Open — no brand owns it (0%)
Bleach demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.6×
Top Bleach search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bleach1.2M/yr
- bleach thick418K/yr
- domestos bleach143K/yr
- domestos126K/yr
- thick bleach45K/yr
- bleach liquid25K/yr
- bleech24K/yr
- domestos thick bleach12K/yr
- amazon bleach11K/yr
- blesch11K/yr
What reviews say buyers love and hate about Bleach
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Great deal”
“Cleans brilliantly”
“A reliable product that I always buy”
“As advertised”
“Works well and smells clean”
What buyers complain about
69% of reviews“Extra thick”
“smells awfully strong”
“Too Expensive”
“Does not remove stains”
“STILL NOT AS STRONG AS THE ORIGINAL DOMESTOS”
Bleach return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bleach questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
