bleach
Worth a lookShows searches that convert (20.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£2.0M£2.0M/yr · 2.1M searches
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,572.78avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.59avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.75–£13.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bleach is a £2.0M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bleach market data
- Units sold / yr
- 600K–800K
- avg 30,000–40,000/product
- Revenue / yr
- £2.8M–£3.7M
- units × avg price
- Conversion rate
- 20.9%
- Avg BSR
- #320
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 1.3%
- Avg brand age
- 59 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Domestos83%
- Morrisons11%
- OS4U3%
- Chemical Trade Store3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top bleach search terms
- bleach1.2M/yr
- bleach thick418K/yr
- domestos bleach143K/yr
- domestos126K/yr
- thick bleach45K/yr
- bleach liquid25K/yr
- bleech24K/yr
- domestos thick bleach12K/yr
- amazon bleach11K/yr
- blesch11K/yr
Top bleach products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Domestos White & Sparkle Thick Bleach disinfectant that eliminates 99.99% of bacteria and viruses* unstoppable whitening power 750 ml
Domestos£0.984.8★3,833 rev
Domestos Original Thick Bleach disinfectant that eliminates 99.99% of bacteria and viruses* unstoppable strength 750 ml
Domestos£1.114.7★11,024 rev
Domestos Original Thick Bleach disinfectant that eliminates 99.99% of bacteria and viruses* unstoppable strength 9x 750 ml
Domestos£9.214.8★2,524 rev
Domestos Citrus Fresh Thick Bleach Disinfectant 750ml
Domestos£0.964.8★3,302 rev
Domestos Original Gold Pack Edition Thick Bleach disinfectant that eliminates 99.99% of bacteria and viruses* unstoppable strength 750 ml
Domestos£1.154.8★217 rev
Newest
by launch date
Thick Bleach Easy 24 Hour Protection Thick Toilet Cleaner 750ml Per Bottle - 12 Pack | Thick Bleach for Toilet Cleaner Kills 99.9% Bacteria
OS4U£13.9344 rev
Morrisons Thick Bleach Citrus 2L
Morrisons£1.2991 rev
Domestos Mint Boost Bleach Foam sprays upside down for a sparkling clean even in the hardest-to-reach places 450 ml
Domestos£1.88776 rev
Domestos Original Gold Pack Edition Thick Bleach disinfectant that eliminates 99.99% of bacteria and viruses* unstoppable strength 750 ml
Domestos£1.15217 rev
Chemical Trade Store Thick Toilet Bleach 2.5L Powerful Cleaner for Bathrooms Drains & Floors Industrial Strength Fresh Scent Multi-Surface Cleaning Solution
Chemical Trade Store£4.89289 rev
Trending
90-day click momentumDomestos Original Gold Pack Edition Thick Bleach disinfectant that eliminates 99.99% of bacteria and viruses* unstoppable strength 750 ml
Domestos£1.154.8★
Domestos Thick Bleach Pink Power Multi-Purpose Disinfectant Anti-Bacterial Surface Cleaner Gel Limescale Remover for Toilet Bathroom and Kitchen 750ml Bulk Buy 6 Pack
Domestos£9.564.7★
Thick Bleach Easy 24 Hour Protection Thick Toilet Cleaner 750ml Per Bottle - 12 Pack | Thick Bleach for Toilet Cleaner Kills 99.9% Bacteria
OS4U£13.934.4★
Morrisons Thick Bleach Citrus 2L
Morrisons£1.294.6★
Domestos Toilet Bleach Blue 750ml Pack of 3 - 481001
Domestos£6.244.7★
What buyers say about bleach
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Cleans brilliantly”
“A reliable product that I always buy”
“As advertised”
“Works well and smells clean”
“Nice and thick”
“Easy to use”
“Strong Bleach”
“Works well”
“this makes it sparkle”
What buyers complain about
“Extra thick”
“smells awfully strong”
“Too Expensive”
“Does not remove stains”
“STILL NOT AS STRONG AS THE ORIGINAL DOMESTOS”
“Cheap”
“It is watery”
“Doesn't remove mold”
“Unfortunately does not clean as well as regular bleach”
“I thought the bleach was white”
Top return reasons
Common questions
- Is bleach profitable to sell on Amazon United Kingdom?
- The niche generates £2.0M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the bleach niche?
- 4 brands and 104 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bleach?
- Top complaints mined from reviews: Thickness, Smell, Value For Money. The return rate is 0.0%.
- When does demand for bleach peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the bleach niche?
- Listings span £0.75–£13.93; the average listing price is £4.59 (sweet spot $15–$100). The average incumbent carries 2,573 reviews — the moat a new listing must climb.