Bleach

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+20.6%

Conversion, latest week

20.9%

Market size, estimated

£2.0Ma year

Peak month

July1.6× the quietest month

Top search term

bleach1.2M searches a year

Listings sell for £4.59 on average, from £0.75 to £13.93. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At £4.59 that is £138K to £184K a year per listing.

Average price

£4.59under the $15 to $100 sweet spot

Price range

£0.75–£13.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

600K–800K

Units per listing a year

30,000–40,000

Revenue per listing a year

£138K–£184K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #320 within Household Cleaners. It carries 2,573 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

94%

Out of stock, average day

1.3%

Average rank

#320in Household Cleaners

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,573per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months