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Blantons Bourbon Whiskey

Fail

Shoppers spend only $61K a year here, so Blantons Bourbon Whiskey is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£61K/yr42K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
77%top-5 click share · 7 brands · 15 sellers

Flapen Score

Blantons Bourbon Whiskey against its category

The dotted line is the Grocery average. Past it, Blantons Bourbon Whiskey is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blantons Bourbon Whiskey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blantons Bourbon Whiskey 42K times last year and spent an estimated £61K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
2.1%
Market size, estimated
£61Ka year
Peak month
December3.2× the quietest month
Top search term
blantons bourbon whiskey18K searches a year

02 · Price

A sale here is worth £69.65.

Listings sell for £69.65 on average, from £42.50 to £94.78. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £69.65 that is £0 to £7K a year per listing.

Average price
£69.65inside the $15 to $100 sweet spot
Price range
£42.50–£94.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #666 within Beer, Wine & Spirits. It carries 81 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
73%
Out of stock, average day
9.5%
Average rank
#666in Beer, Wine & Spirits
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
81per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Blantons Bourbon Whiskey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

15

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Michter's34%
  • Blanton29%
  • Blanton’s Distilling Co15%
  • Generic10%
  • Blanton's6%
  • 宝酒造株式会社5%
  • Open — no brand owns it (1 brand, 2%)

Demand

Blantons Bourbon Whiskey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 3.2×

Search terms

Top Blantons Bourbon Whiskey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blantons bourbon whiskey18K/yr
  • michters bourbon7K/yr
  • blantons7K/yr
  • blantons bourbon4K/yr
  • michters4K/yr
  • mitchers bourbon whiskey3K/yr

Reviews and returns

What reviews say buyers love and hate about Blantons Bourbon Whiskey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.19

Bit expensive

Love

Alcohol Flavor62%+2.92

He's very happy with this bourbon

great tasting bourbon

Lovley quality whisky

Taste-Overall12%+1.26

.smooth taste enjoyable

a lovely after taste

Value For Money12%−0.19

it's value you for money

An excellent price

well worth money

Sweetness7%+0.72

With a sweet background

FAQ

Common Blantons Bourbon Whiskey questions

Answered from the same tracked data.