Is blantons bourbon whiskey profitable to sell on Amazon United Kingdom?

The niche generates £61K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (37/100).

How competitive is the blantons bourbon whiskey niche?

7 brands and 15 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in blantons bourbon whiskey?

Top complaints mined from reviews: Value For Money. The return rate is 0.6%.

When does demand for blantons bourbon whiskey peak?

Demand peaks in Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the blantons bourbon whiskey niche?

Listings span £42.50–£94.78; the average listing price is £69.65 (sweet spot $15–$100). The average incumbent carries 81 reviews — the moat a new listing must climb.

blantons bourbon whiskey

Skip it

A small market ($61K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Incredible81.18

avg incumbent reviews — the moat a new listing must climb

Price range

Incredible£42.50–£94.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£69.65

avg listing price — sweet spot $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

Market size

Bad£61K

£61K/yr · 42K searches

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, blantons bourbon whiskey is a £61K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

blantons bourbon whiskey market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £87K–£104K; units × avg price
Conversion rate: 2.1%
Avg BSR: #666
Page quality: 0%
Prime: 73%
Sponsored: 55%
Out of stock: 9.5%
Avg brand age: 92 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Michter's34%
Blanton29%
Blanton’s Distilling Co15%
Generic10%
Blanton's6%
宝酒造株式会社5%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -18.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.2×

Open Trend

Top blantons bourbon whiskey search terms

blantons bourbon whiskey18K/yr -20.2%2.2% conv.
michters bourbon7K/yr -16.1%6.2% conv.
blantons7K/yr -16.7%1.1% conv.
blantons bourbon4K/yr -3.7%1.5% conv.
michters4K/yr -22.0%3.9% conv.
mitchers bourbon whiskey3K/yr -29.4%5.4% conv.

All search terms

Top blantons bourbon whiskey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blantons Original Single Barrel Bourbon Whiskey 70 cl

Blanton£75.904.7★20 rev

Michter's£42.504.8★129 rev

Blantons Original 700ml

Blanton’s Distilling Co£76.675.0★4 rev

BlantonGold Edition - Single Barrel Kentucky Straight Bourbon Whiskey - 70cl / 51.5%

Generic£94.055.0★1 rev

Michters US*1 Kentucky Straight Rye

Michter's£44.504.7★136 rev

Newest

by launch date

BlantonGold Edition - Single Barrel Kentucky Straight Bourbon Whiskey - 70cl / 51.5%

Generic£94.051 rev

8mo ago

Blanton Gold Edition Single Barrel Bourbon Whiskey | 70cl 51.5% ABV

Generic£91.515 rev

11mo ago

Michter's£42.50129 rev

7y ago

Blantons Original 700ml

Blanton’s Distilling Co£76.674 rev

7y ago

Blantons Original Single Barrel Bourbon Whiskey 70 cl

Blanton£75.9020 rev

10y ago

What buyers say about blantons bourbon whiskey

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor62%

“He's very happy with this bourbon”

Taste-Overall12%

“.smooth taste enjoyable”

Value For Money12%

“it's value you for money”

Sweetness7%

“With a sweet background”

What buyers complain about

Value For Money50%

“Bit expensive”

Common questions

Is blantons bourbon whiskey profitable to sell on Amazon United Kingdom?: The niche generates £61K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (37/100).
How competitive is the blantons bourbon whiskey niche?: 7 brands and 15 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in blantons bourbon whiskey?: Top complaints mined from reviews: Value For Money. The return rate is 0.6%.
When does demand for blantons bourbon whiskey peak?: Demand peaks in Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the blantons bourbon whiskey niche?: Listings span £42.50–£94.78; the average listing price is £69.65 (sweet spot $15–$100). The average incumbent carries 81 reviews — the moat a new listing must climb.