How competitive is the Blantons Bourbon Whiskey niche on Amazon United Kingdom?

7 brands and 15 sellers compete in Blantons Bourbon Whiskey on Amazon United Kingdom. The top 5 Blantons Bourbon Whiskey products take 77% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Blantons Bourbon Whiskey?

Blantons Bourbon Whiskey buyers on Amazon United Kingdom complain most about Value For Money, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Blantons Bourbon Whiskey niche?

Blantons Bourbon Whiskey sells for £69.65 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £42.50–£94.78. The average incumbent carries 81 reviews — the moat a new listing must climb.

Blantons Bourbon Whiskey

a small market ($61K/yr) — Blantons Bourbon Whiskey doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Blantons Bourbon Whiskey profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blantons Bourbon Whiskey is a £61K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.

Blantons Bourbon Whiskey: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.1% over the last 90 days and 2.1% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr2K

Search volume / yr-18.1%42K

Conversion rate2.1%

Avg price£69.65

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers7 · 15

Top-5 product click share77%

Open market7%

Avg brand age92 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Top Blantons Bourbon Whiskey products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Blantons Original Single Barrel Bourbon Whiskey 70 cl

Price: £75.90
Rating: 4.7/5
Reviews: 20
Age: 10y ago

Michters Small Batch Kentucky Straight Bourbon Whiskey | 70cl | 45.7% | Worlds Most Admired Whiskey | Rich and Smooth | Gift Box | Perfect for Gifting

Price: £42.50
Rating: 4.8/5
Reviews: 129
Age: 7y ago

Blantons Original 700ml

Price: £76.67
Rating: 5.0/5
Reviews: 4
Age: 7y ago

BlantonGold Edition - Single Barrel Kentucky Straight Bourbon Whiskey - 70cl / 51.5%

Price: £94.05
Rating: 5.0/5
Reviews: 1
Age: 8mo ago

Michters US*1 Kentucky Straight Rye

Price: £44.50
Rating: 4.7/5
Reviews: 136
Age: 11y ago

Newest

by launch date

BlantonGold Edition - Single Barrel Kentucky Straight Bourbon Whiskey - 70cl / 51.5%

Price: £94.05
Rating: 5.0/5
Reviews: 1
Age: 8mo ago

Blanton Gold Edition Single Barrel Bourbon Whiskey | 70cl 51.5% ABV

Price: £91.51
Rating: 4.2/5
Reviews: 5
Age: 11mo ago

Michters Small Batch Kentucky Straight Bourbon Whiskey | 70cl | 45.7% | Worlds Most Admired Whiskey | Rich and Smooth | Gift Box | Perfect for Gifting

Price: £42.50
Rating: 4.8/5
Reviews: 129
Age: 7y ago

Blantons Original 700ml

Price: £76.67
Rating: 5.0/5
Reviews: 4
Age: 7y ago

Blantons Original Single Barrel Bourbon Whiskey 70 cl

Price: £75.90
Rating: 4.7/5
Reviews: 20
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Michter's34%
Blanton29%
Blanton’s Distilling Co15%
Generic10%
Blanton's6%
宝酒造株式会社5%
Open — no brand owns it (1 brand, 2%)

Blantons Bourbon Whiskey demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR2.1%Products11Brands7Top 5 Brands93%OOS Rate9.5%Rating4.7★Reviews81Avg BSR#666

Peak months: Dec · busiest ÷ quietest = 3.2×

Top Blantons Bourbon Whiskey search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

blantons bourbon whiskey18K/yr -20.2%2.2% conv.
michters bourbon7K/yr -16.1%6.2% conv.
blantons7K/yr -16.7%1.1% conv.
blantons bourbon4K/yr -3.7%1.5% conv.
michters4K/yr -22.0%3.9% conv.
mitchers bourbon whiskey3K/yr -29.4%5.4% conv.

What reviews say buyers love and hate about Blantons Bourbon Whiskey

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Alcohol Flavor62%

“He's very happy with this bourbon”

Taste-Overall12%

“.smooth taste enjoyable”

Value For Money12%

“it's value you for money”

Sweetness7%

“With a sweet background”

What buyers complain about

50% of reviews

Value For Money50%

“Bit expensive”

Common Blantons Bourbon Whiskey questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blantons Bourbon Whiskey 37/100 on Amazon United Kingdom — Skip it. The niche generates £61K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -18.1% over the last 90 days.