How competitive is the Blancmange niche on Amazon United Kingdom?

8 brands and 15 sellers compete in Blancmange on Amazon United Kingdom. The top 5 Blancmange products take 61% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Blancmange?

Blancmange buyers on Amazon United Kingdom complain most about Cooking Instructions, Chunk/Clump/Collection, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Blancmange niche?

Blancmange sells for £8.78 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.72–£12.24. The average incumbent carries 112 reviews — the moat a new listing must climb.

Blancmange

prices mostly outside the sweet spot ($0.72–$12.24) — Blancmange doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Blancmange profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blancmange is a £59K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Blancmange: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.3% over the last 90 days and 9.3% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr8K

Search volume / yr-15.3%72K

Conversion rate9.3%

Avg price£8.78

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers8 · 15

Top-5 product click share61%

Open market5%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Top Blancmange products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dessert Bundle with Pearce Duffs Blancmange Strawberry Vanilla and Chocolate Blancmange with Intrinsic Treats Shopping List Card (4 of Each Flavour - Total of 12 Sachets)

Price: £10.22
Rating: 4.7/5
Reviews: 91
Age: 2y ago

Pearce Duffs Blancmange Choose Your Own Flavours Custom 12 Pack Pick Any 4 Flavours and Receive 3 of Each Classic British Dessert Mix

Price: £8.49
Rating: 4.8/5
Reviews: 57
Age: 7mo ago

Dessert Bundle with Raspberry Blancmange 35g x6 and Intrinsic Treats Shopping List Card

Price: £7.12
Rating: 4.8/5
Reviews: 33
Age: 1y ago

Blancmange Bundle With Pearce Duffs Strawberry Blancmange 35g (6 Pack)

Price: £10.16
Rating: 4.7/5
Reviews: 86
Age: 3y ago

Pearce Duffs Strawberry Blancmange 35g (Pack of 18)

Price: £9.30
Rating: 4.8/5
Reviews: 167
Age: 3y ago

Newest

by launch date

Blancmange Bundle With Pearce Duff Blancmange Strawberry Flavour 35g (8 pack)

Price: £10.20
Rating: 4.8/5
Reviews: 41
Age: 5mo ago

Pearce Duffs Blancmange Choose Your Own Flavours Custom 12 Pack Pick Any 4 Flavours and Receive 3 of Each Classic British Dessert Mix

Price: £8.49
Rating: 4.8/5
Reviews: 57
Age: 7mo ago

Classic Blancmange Dessert Gift Set Hamper with 3 Packs of Each Flavour 9 Packs Total | Strawberry 35g | Chocolate 41g | Butterscotch 35g | British Pudding Mix Selection | Traditional British Desserts

Price: £12.24
Rating: 4.7/5
Reviews: 16
Age: 1y ago

Blancmange Bundle With Pearce Duff Raspberry Blancmange 35g (4 Pack)

Price: £7.36
Rating: 4.2/5
Reviews: 23
Age: 1y ago

Blancmange Bundle With Pearce Duff Raspberry Blancmange 35g (8 Pack)

Price: £9.73
Rating: 4.6/5
Reviews: 37
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Intrinsic Treats43%
Pearce Duffs24%
Generic22%
Credo Gifts3%
Pearce3%
Pearce Duff's2%
Open — no brand owns it (2 brands, 3%)

Blancmange demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume72KCVR9.3%Products19Brands8Top 5 Brands95%OOS Rate9.3%Rating4.6★Reviews112Avg BSR#805

Peak months: Dec · busiest ÷ quietest = 4.1×

Top Blancmange search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

blancmange powder40K/yr -22.2%10.3% conv.
blancmange24K/yr -4.5%6.2% conv.
blamonge packet mixed5K/yr +25.1%11.3% conv.
strawberry blancmange3K/yr -47.4%10.8% conv.

What reviews say buyers love and hate about Blancmange

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Taste-Overall36%

“Lovely taste and easy to prepare”

Flavor27%

“Flavours were excellent”

Value For Money11%

“Value for money”

Quality-Overall6%

“Excellent quality”

Advertised Vs Actual Product6%

“Just what I wanted”

What buyers complain about

38% of reviews

Cooking Instructions25%

“I didn't leave to boil for a full minute so I think it was my fault”

Chunk/Clump/Collection13%

“Lots of little lumps of insufficiently-mixed powder”

Common Blancmange questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blancmange 39/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -15.3% over the last 90 days.