Blancmange
FailPrices span $0.72–$12.24, mostly outside the sweet spot, so Blancmange is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £59K/yr72K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 61%top-5 click share · 8 brands · 15 sellers
Flapen Score
Blancmange against its category
The dotted line is the Grocery average. Past it, Blancmange is stronger. Inside it, weaker.
Market
The Blancmange market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blancmange 72K times last year and spent an estimated £59K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £59Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- blancmange powder40K searches a year
02 · Price
A sale here is worth £8.78.
Listings sell for £8.78 on average, from £0.72 to £12.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.78 that is £2K to £4K a year per listing.
- Average price
- £8.78under the $15 to $100 sweet spot
- Price range
- £0.72–£12.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #805 within Baking Supplies. It carries 112 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 68%
- Out of stock, average day
- 9.3%
- Average rank
- #805in Baking Supplies
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 112per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Blancmange products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dessert Bundle with Pearce Duffs Blancmange Strawberry Vanilla and Chocolate Blancmange with Intrinsic Treats Shopping List Card (4 of Each Flavour - Total of 12 Sachets)
- Price
- £10.22
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 2y ago

Pearce Duffs Blancmange Choose Your Own Flavours Custom 12 Pack Pick Any 4 Flavours and Receive 3 of Each Classic British Dessert Mix
- Price
- £8.49
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 7mo ago

Dessert Bundle with Raspberry Blancmange 35g x6 and Intrinsic Treats Shopping List Card
- Price
- £7.12
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago

Blancmange Bundle With Pearce Duffs Strawberry Blancmange 35g (6 Pack)
- Price
- £10.16
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 3y ago

Pearce Duffs Strawberry Blancmange 35g (Pack of 18)
- Price
- £9.30
- Rating
- 4.8/5
- Reviews
- 167
- Age
- 3y ago
Trending
90-day click momentum
Dessert Bundle with Raspberry Blancmange 35g x6 and Intrinsic Treats Shopping List Card
- Price
- £7.12
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago

Dessert Bundle with Pearce Duffs Strawberry Blancmange 35g x9 and Intrinsic Treats Shopping List Card
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago

Dessert Bundle with Pearce Duffs Blancmange Strawberry Vanilla and Chocolate Blancmange with Intrinsic Treats Shopping List Card (4 of Each Flavour - Total of 12 Sachets)
- Price
- £10.22
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 2y ago

Blancmange Bundle With Pearce Duffs Strawberry Blancmange 35g (6 Pack)
- Price
- £10.16
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 3y ago

Pearce Duffs Blancmange Choose Your Own Flavours Custom 12 Pack Pick Any 4 Flavours and Receive 3 of Each Classic British Dessert Mix
- Price
- £8.49
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 7mo ago
Newest
by launch date
Blancmange Bundle With Pearce Duff Blancmange Strawberry Flavour 35g (8 pack)
- Price
- £10.20
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 5mo ago

Pearce Duffs Blancmange Choose Your Own Flavours Custom 12 Pack Pick Any 4 Flavours and Receive 3 of Each Classic British Dessert Mix
- Price
- £8.49
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 7mo ago

Classic Blancmange Dessert Gift Set Hamper with 3 Packs of Each Flavour 9 Packs Total | Strawberry 35g | Chocolate 41g | Butterscotch 35g | British Pudding Mix Selection | Traditional British Desserts
- Price
- £12.24
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago

Blancmange Bundle With Pearce Duff Raspberry Blancmange 35g (4 Pack)
- Price
- £7.36
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 1y ago

Blancmange Bundle With Pearce Duff Raspberry Blancmange 35g (8 Pack)
- Price
- £9.73
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
15
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
3%
- Intrinsic Treats43%
- Pearce Duffs24%
- Generic22%
- Credo Gifts3%
- Pearce3%
- Pearce Duff's2%
- Open — no brand owns it (2 brands, 3%)
Demand
Blancmange search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.1×
Search terms
Top Blancmange search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blancmange powder40K/yr
- blancmange24K/yr
- blamonge packet mixed5K/yr
- strawberry blancmange3K/yr
Reviews and returns
What reviews say buyers love and hate about Blancmange
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I didn't leave to boil for a full minute so I think it was my fault
Lots of little lumps of insufficiently-mixed powder
Love
Lovely taste and easy to prepare
Lovely taste
Great product, tastes just as I remembered
Flavours were excellent
Great tast, all flavours
Nice raspberry flavour
Value for money
Good value for money
Good value
Excellent quality
The quality was very good
Good product
Just what I wanted
Just as expected
Does what is says
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blancmange questions
Answered from the same tracked data.









