blancmange
Skip itPrices mostly outside the sweet spot ($0.72–$12.24) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great112.05avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 72K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£0.72–£12.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blancmange is a £59K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
blancmange market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £53K–£70K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #805
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 79%
- Out of stock
- 9.3%
- Avg brand age
- 43 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
15
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
3%
- Intrinsic Treats43%
- Pearce Duffs24%
- Generic22%
- Credo Gifts3%
- Pearce3%
- Pearce Duff's2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 4.1×
Top blancmange search terms
- blancmange powder40K/yr
- blancmange24K/yr
- blamonge packet mixed5K/yr
- strawberry blancmange3K/yr
Top blancmange products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dessert Bundle with Pearce Duffs Blancmange Strawberry Vanilla and Chocolate Blancmange with Intrinsic Treats Shopping List Card (4 of Each Flavour - Total of 12 Sachets)
Intrinsic Treats£10.224.7★91 rev
Pearce Duffs Blancmange Choose Your Own Flavours Custom 12 Pack Pick Any 4 Flavours and Receive 3 of Each Classic British Dessert Mix
Pearce Duffs£8.494.8★57 rev
Dessert Bundle with Raspberry Blancmange 35g x6 and Intrinsic Treats Shopping List Card
Intrinsic Treats£7.124.8★33 rev
Blancmange Bundle With Pearce Duffs Strawberry Blancmange 35g (6 Pack)
Generic£10.164.7★86 rev
Pearce Duffs Strawberry Blancmange 35g (Pack of 18)
Pearce Duffs£9.304.8★167 rev
Newest
by launch date
Blancmange Bundle With Pearce Duff Blancmange Strawberry Flavour 35g (8 pack)
Generic£10.2041 rev
Pearce Duffs Blancmange Choose Your Own Flavours Custom 12 Pack Pick Any 4 Flavours and Receive 3 of Each Classic British Dessert Mix
Pearce Duffs£8.4957 rev
Classic Blancmange Dessert Gift Set Hamper with 3 Packs of Each Flavour 9 Packs Total | Strawberry 35g | Chocolate 41g | Butterscotch 35g | British Pudding Mix Selection | Traditional British Desserts
Credo Gifts£12.2416 rev
Blancmange Bundle With Pearce Duff Raspberry Blancmange 35g (4 Pack)
Generic£7.3623 rev
Blancmange Bundle With Pearce Duff Raspberry Blancmange 35g (8 Pack)
Generic£9.7337 rev
Trending
90-day click momentumDessert Bundle with Raspberry Blancmange 35g x6 and Intrinsic Treats Shopping List Card
Intrinsic Treats£7.124.8★
Dessert Bundle with Pearce Duffs Strawberry Blancmange 35g x9 and Intrinsic Treats Shopping List Card
Intrinsic Treats£8.274.6★
Dessert Bundle with Pearce Duffs Blancmange Strawberry Vanilla and Chocolate Blancmange with Intrinsic Treats Shopping List Card (4 of Each Flavour - Total of 12 Sachets)
Intrinsic Treats£10.224.7★
Blancmange Bundle With Pearce Duffs Strawberry Blancmange 35g (6 Pack)
Generic£10.164.7★
Pearce Duffs Blancmange Choose Your Own Flavours Custom 12 Pack Pick Any 4 Flavours and Receive 3 of Each Classic British Dessert Mix
Pearce Duffs£8.494.8★
What buyers say about blancmange
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely taste and easy to prepare”
“Flavours were excellent”
“Value for money”
“Excellent quality”
“Just what I wanted”
“Great to make pink custard to go with chocolate sponge pudding”
“Blamonge mix”
“Follow the instructions carefully”
“Easy to make”
What buyers complain about
“I didn't leave to boil for a full minute so I think it was my fault”
“Lots of little lumps of insufficiently-mixed powder”
Common questions
- Is blancmange profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the blancmange niche?
- 8 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in blancmange?
- Top complaints mined from reviews: Cooking Instructions, Chunk/Clump/Collection. The return rate is 0.0%.
- When does demand for blancmange peak?
- Demand peaks in Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the blancmange niche?
- Listings span £0.72–£12.24; the average listing price is £8.78 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.