Is blackcurrant squash profitable to sell on Amazon United Kingdom?

The niche generates £505K/yr across 36 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the blackcurrant squash niche?

4 brands and 51 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in blackcurrant squash?

Top complaints mined from reviews: Taste-Overall, Artificial Sweeteners, Sweetness. The return rate is 0.1%.

When does demand for blackcurrant squash peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.7× the quietest.

What does it cost to enter the blackcurrant squash niche?

Listings span £0.88–£2.29; the average listing price is £1.54 (sweet spot $15–$100). The average incumbent carries 1,528 reviews — the moat a new listing must climb.

blackcurrant squash

Worth a look

Shows searches that convert (23.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible23.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Market size

Good£505K

£505K/yr · 1.4M searches

Review moat

Okay1,528.14

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+19.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£1.54

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£0.88–£2.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, blackcurrant squash is a £505K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

blackcurrant squash market data

Units sold / yr: 400K–500K; avg 8,000–10,000/product
Revenue / yr: £616K–£770K; units × avg price
Conversion rate: 23.8%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 3.3%
Avg brand age: 69 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 83%

Open market

Robinsons69%
Morrisons20%
Vimto9%
Ribena2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.2% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×

Open Trend

Top blackcurrant squash search terms

squash583K/yr +23.2%22.3% conv.
robinsons squash195K/yr +2.5%18.5% conv.
cordial159K/yr +32.4%11.9% conv.
robinsons91K/yr +30.8%14.7% conv.
diluting juice65K/yr +20.1%19.9% conv.
blackcurrant squash54K/yr +8.4%25.4% conv.
cordial squash30K/yr +18.0%14.7% conv.
dilute juice26K/yr -11.5%17.8% conv.
apple and blackcurrant squash27K/yr -4.7%28.3% conv.
sugar free squash21K/yr +17.3%9.3% conv.

All search terms

Top blackcurrant squash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Robinsons Double Strength Apple & Blackcurrant No Added Sugar Squash 1.75L

Robinsons£2.014.8★5,809 rev

Robinsons Fruit Squash - Low Calorie - Double Strength - Orange 1.75 Litre

Robinsons£1.944.7★5,982 rev

Robinsons Fruit Creations Real Fruit Squash 1L Peach and Raspberry

Robinsons£1.344.7★839 rev

Robinsons Apple and Blackcurrant Squash No Added Sugar 1L

Robinsons£0.884.7★1,340 rev

Robinsons Fruit Squash - Low Calorie - Double Strength - Summer Fruits 1.75 Litre

Robinsons£1.924.7★3,039 rev

Newest

by launch date

Morrisons Orange & Pineapple Quad Concentrate Squash 1.5l

Morrisons£1.9340 rev

3mo ago

Morrisons Apple Quad Concentrate Squash 1.5l

Morrisons£1.937 rev

3mo ago

Morrisons Cherries & Berries Quad Concentrate Squash 1.5L

Morrisons£1.9758 rev

8mo ago

Morrisons Apple & Blackcurrant Quadruple Strength Squash 1.5l

Morrisons£1.99127 rev

1y ago

Morrisons Summer Fruits Quadruple Strength Squash 1.5L

Morrisons£2.00144 rev

1y ago

What buyers say about blackcurrant squash

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Fantastic taste”

Value For Money20%

“Amazing value”

Flavor16%

“Refreshing flavour”

Quality-Overall8%

“Good quality”

Freshness7%

“Very refreshing”

Alcohol Flavor5%

“drink was lovely taste”

Sweetness3%

“Especially pleased that its sugar-free”

Advertised Vs Actual Product2%

“As advertised”

Size-Overall2%

“a good size”

Moist/Dry1%

“Double strength juice delicious hydrating also great price”

What buyers complain about

Taste-Overall28%

“A bit tasteless”

Artificial Sweeteners11%

“Contains Sweeteners”

Sweetness9%

“Too sweet”

Dilute/Watery6%

“It doesnt matter how much this is diluted it makes you crave more liquid/water”

Size-Overall5%

“Bigger than i thought”

Value For Money5%

“Waste of money”

Flavor4%

“Not very flavoursome”

Ease Of Use3%

“As somebody else said it is hard to get now”

Strength2%

“Not strong”