How competitive is the Black Sesame Seeds niche on Amazon United Kingdom?

13 brands and 29 sellers compete in Black Sesame Seeds on Amazon United Kingdom. The top 5 Black Sesame Seeds products take 50% of clicks and its top 5 brands hold 67% of demand.

What do buyers complain about in Black Sesame Seeds?

Black Sesame Seeds buyers on Amazon United Kingdom complain most about Value For Money, Quality-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Black Sesame Seeds niche?

Black Sesame Seeds sells for £6.82 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.97–£14.46. The average incumbent carries 491 reviews — the moat a new listing must climb.

Black Sesame Seeds

prices mostly outside the sweet spot ($1.97–$14.46) — Black Sesame Seeds doesn't clear our bar today.

Signals No Dominant Brand

Flapen Score

Skip it

This niche Category average

Is Black Sesame Seeds profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Sesame Seeds is a £96K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 48/100.

Black Sesame Seeds: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.3% over the last 90 days and 12.0% of searches end in a purchase.

£96K

revenue / yr

Units sold / yr15K

Search volume / yr-15.3%117K

Conversion rate12.0%

Avg price£6.82

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers13 · 29

Top-5 product click share50%

Open market33%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Top Black Sesame Seeds products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Emma Basic - Roasted Black Sesame Seeds 1kg | High Fibre | Source of Protein | Vegan | Rich Aroma | Antioxidants

Price: £7.42
Rating: 4.7/5
Reviews: 456
Age: 5y ago

Yutaka Roasted Black Sesame Seeds 100g | Vegan-Friendly Japanese Black Sesame | Bold Nutty Garnish for Sushi Salads Stir-Fries & Baking

Price: £1.97
Rating: 4.7/5
Reviews: 2,405
Age: 11y ago

Wholefood Earth Organic Sesame Seeds Black 250g Raw | GMO Free | Vegan | Certified Organic

Price: £5.64
Rating: 4.7/5
Reviews: 608
Age: 7y ago

Trend Organic Black Sesame Seeds 500gGood Source of Protein Dietary Fiber Healthy Fats and Essential Minerals Certified Organic Vegan GMO-Free No Additives No Preservatives Raw

Price: £9.35
Rating: 4.7/5
Reviews: 73
Age: 2y ago

Veggy Duck - Natural Black Sesame Seeds (500g) | Hulled | GMO Free

Price: £6.86
Rating: 4.6/5
Reviews: 258
Age: 3y ago

Newest

by launch date

Black Sesame Seeds Premium Quality By Masasla Cottage 50g-1.9kg (50g)

Price: £3.24
Rating: 4.7/5
Reviews: 52
Age: 1y ago

Munchy Seeds Lightly Toasted Black Sesame Seeds 150g

Price: £3.10
Rating: 4.4/5
Reviews: 229
Age: 2y ago

Trend Organic Black Sesame Seeds 500gGood Source of Protein Dietary Fiber Healthy Fats and Essential Minerals Certified Organic Vegan GMO-Free No Additives No Preservatives Raw

Price: £9.35
Rating: 4.7/5
Reviews: 73
Age: 2y ago

Yutaka Roasted White Sesame Seeds Black Sesame Seeds 100 g Pack of 2

Price: £7.99
Rating: 4.8/5
Reviews: 32
Age: 2y ago

Munchy Seeds Lightly Toasted Black Sesame Seeds 1kg

Price: £8.61
Rating: 4.4/5
Reviews: 229
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 99%

Open market

26%

Emma Basic19%
Wholefood Earth16%
Yutaka14%
Old India11%
Trend Organic7%
Veggy Duck7%

Black Sesame Seeds demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume117KCVR12.0%Products21Brands13Top 5 Brands67%OOS Rate7.7%Rating4.6★Reviews491Avg BSR#230

Peak months: Feb, Mar · busiest ÷ quietest = 2.5×

Top Black Sesame Seeds search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

black sesame seeds96K/yr -14.2%10.4% conv.
black sesame13K/yr -31.2%6.0% conv.
sesame seeds black4K/yr -18.8%10.1% conv.
black sesame seed3K/yr +19.1%8.3% conv.
roasted black sesame seeds3K/yr -0.5%9.7% conv.

What reviews say buyers love and hate about Black Sesame Seeds

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Quality-Overall24%

“Good quality seeds and quick delivery”

Taste-Overall20%

“Its yummy and tastes fresh”

Value For Money14%

“Good value for money”

Health Benefits-Overall7%

“Healthy”

Freshness6%

“Really fresh”

What buyers complain about

84% of reviews

Value For Money31%

“But expensive”

Quality-Overall17%

“Low quality”

Advertised Vs Actual Product15%

“Lack of transparency and misleading information”

Smell11%

“Has a burning smell”

Bitter8%

“extremely bitter”

Common Black Sesame Seeds questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Sesame Seeds 48/100 on Amazon United Kingdom — Skip it. The niche generates £96K/yr across 21 tracked products. Search demand moved -15.3% over the last 90 days.