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Black Sesame Seeds

Fail

Prices span $1.97–$14.46, mostly outside the sweet spot, so Black Sesame Seeds is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£96K/yr117K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
50%top-5 click share · 13 brands · 29 sellers

Flapen Score

Black Sesame Seeds against its category

The dotted line is the Grocery average. Past it, Black Sesame Seeds is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Sesame Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Sesame Seeds 117K times last year and spent an estimated £96K. The top 5 brands take 67% of clicks. Demand peaks in Feb–Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
12.0%
Market size, estimated
£96Ka year
Peak month
March2.5× the quietest month
Top search term
black sesame seeds96K searches a year

02 · Price

A sale here is worth £6.82.

Listings sell for £6.82 on average, from £1.97 to £14.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.82 that is £3K to £5K a year per listing.

Average price
£6.82under the $15 to $100 sweet spot
Price range
£1.97–£14.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #230 within Biscuits & Crackers. It carries 491 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
81%
Out of stock, average day
7.7%
Average rank
#230in Biscuits & Crackers
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
491per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Black Sesame Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

29

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 99%

Open market

26%

  • Emma Basic19%
  • Wholefood Earth16%
  • Yutaka14%
  • Old India11%
  • Trend Organic7%
  • Veggy Duck7%

Demand

Black Sesame Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.5×

Search terms

Top Black Sesame Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black sesame seeds96K/yr
  • black sesame13K/yr
  • sesame seeds black4K/yr
  • black sesame seed3K/yr
  • roasted black sesame seeds3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Sesame Seeds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money31%+0.54

But expensive

but a bit too pricey

Only negative is the price regardless of brand so now i buy the seeds

Quality-Overall17%−0.02

Low quality

Very low quality

Advertised Vs Actual Product15%−0.08

Lack of transparency and misleading information

A little bit disappointed as its not vacuum sealed as advertised in picture

Smell11%−0.06

Has a burning smell

Bitter8%−0.04

extremely bitter

still taste bitter

Love

Quality-Overall24%−0.02

Good quality seeds and quick delivery

Good quality black sesame

Good Quality

Taste-Overall20%+1.84

Its yummy and tastes fresh

Great taste

Very yummy

Value For Money14%+0.54

Good value for money

Good Value

Its worth it to get

Health Benefits-Overall7%+0.61

Healthy

Excellent source of good health

Love all the goodness it brings to your health

Freshness6%+0.54

Really fresh

You get a generous amount in the tub and they taste fresh and nutty

Good and versatile

FAQ

Common Black Sesame Seeds questions

Answered from the same tracked data.