Black Seed Oil
FailDemand is soft, at -20.4% this quarter, so Black Seed Oil is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £603K/yr585K searches / yr
- 90-day growth
- -20.4%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 19 sellers
Flapen Score
Black Seed Oil against its category
The dotted line is the Grocery average. Past it, Black Seed Oil is stronger. Inside it, weaker.
Market
The Black Seed Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Seed Oil 585K times last year and spent an estimated £603K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Apr. Flapen scores it 47 out of 100, a Fail.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £603K a year.
- Searches, last 12 months
- 585K
- Growth, 90 days vs prior 90
- -20.4%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £603Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- black seed oil336K searches a year
02 · Price
A sale here is worth £12.43.
Listings sell for £12.43 on average, from £6.17 to £23.32. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £12.43 that is £25K to £31K a year per listing.
- Average price
- £12.43under the $15 to $100 sweet spot
- Price range
- £6.17–£23.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £25K–£31K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #75 within Oils, Vinegars & Salad Dressings. It carries 7,978 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #75in Oils, Vinegars & Salad Dressings
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,978per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Black Seed Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Black Seed Oil Organic Cold Pressed. Up to 5X Strength. Award Winning Organic Black Seed Oil - Known as Cumin Cold Pressed Nigella Sativa and Kalonji 200 ml
- Price
- £16.25
- Rating
- 4.6/5
- Reviews
- 2,278
- Age
- 5y ago
Pure World Black Seed Oil 100ML High Strength Thymoquinone Cold & Freshly Pressed Nigella Sativa. Glass Bottle Kalonji
- Price
- £9.96
- Rating
- 4.5/5
- Reviews
- 5,843
- Age
- 5y ago
Black Seed Oil Organic Cold Pressed Up to 5X Strength Thymoquinone | Gold Standard Pure Virgin Nigella Sativa (Black Cumin Kalonji) | Inner Vitality (100 ml)
- Price
- £7.02
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 3mo ago
Organic Black Seed Oil 100ml Cold & Freshly Pressed Up to 5X% Strength Thymoquinone 100% Pure Extra Virgin Cumin Black Seed Oil - By Alpha01
- Price
- £6.17
- Rating
- 4.5/5
- Reviews
- 504
- Age
- 2y ago
Rawya Black Seed Oil Organic 250 ml Cold Pressed No Additives No preservatives in Glass Bottle Nigella Sativa Black Cumin Seed Oil Kalonji Bio Strong Taste Non-GMO
- Price
- £13.15
- Rating
- 4.6/5
- Reviews
- 1,923
- Age
- 4y ago
Trending
90-day click momentumBlack Seed Oil Organic Cold Pressed Up to 5X Strength Thymoquinone | Gold Standard Pure Virgin Nigella Sativa (Black Cumin Kalonji) | Inner Vitality (100 ml)
- Price
- £7.02
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 3mo ago
Black Seed Oil 250 ml 100% Pure Cold-Pressed Nigella Sativa Oil by BIOHERBA
- Price
- £13.04
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 12mo ago
Organic Black Seed Oil 500ml (Glass) Cold & Freshly Pressed Up to 5X% Strength Thymoquinone 100% Pure Extra Virgin Cumin Black Seed Oil - By Alpha01
- Price
- £18.73
- Rating
- 4.5/5
- Reviews
- 504
- Age
- 2y ago
Fushi Organic Black Seed Oil 250ml | High Strength 100% pure Cold & Fresh-Pressed Seed Oil Food-grade For Dry Itchy & Irritated Hair & Skin | Sustainably Sourced | Manufactured in the UK
- Price
- £18.83
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 4y ago
Black Seed Oil Capsules 1000mg | Cold Pressed | Powerful Antioxidant Support | Pure Black Cumin Seed Oil | High in Omega 3 6 9 | Non-GMO and Vegan Black Cumin Oil | 120 Nigella Sativa Softgels
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 51,878
- Age
- 11mo ago
Newest
by launch dateBlack Seed Oil Organic Cold Pressed Up to 5X Strength Thymoquinone | Gold Standard Pure Virgin Nigella Sativa (Black Cumin Kalonji) | Inner Vitality (100 ml)
- Price
- £7.02
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 3mo ago
Black Seed Oil Capsules 1000mg | Cold Pressed | Powerful Antioxidant Support | Pure Black Cumin Seed Oil | High in Omega 3 6 9 | Non-GMO and Vegan Black Cumin Oil | 120 Nigella Sativa Softgels
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 51,878
- Age
- 11mo ago
Black Seed Oil 250 ml 100% Pure Cold-Pressed Nigella Sativa Oil by BIOHERBA
- Price
- £13.04
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 12mo ago
Black Seed Oil Capsule 1000mg Cold Pressed 20mg Thymoquinone High Strength Black Cumin Seed Oil for Blood Sugar and Cholesterol - Natural Anti-Inflammatory Antioxidant (4 Month Supply)120 Softgels
- Price
- £8.30
- Rating
- 4.4/5
- Reviews
- 128
- Age
- 1y ago
Organic Black Seed Oil 500ml (Glass) Cold & Freshly Pressed Up to 5X% Strength Thymoquinone 100% Pure Extra Virgin Cumin Black Seed Oil - By Alpha01
- Price
- £18.73
- Rating
- 4.5/5
- Reviews
- 504
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
19
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
11%
- Inspiriko26%
- Inner Vitality20%
- Pure World19%
- ALPHA0115%
- RAWYA7%
- Healths Harmony3%
- Open — no brand owns it (6 brands, 11%)
Demand
Black Seed Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr · busiest ÷ quietest = 1.6×
Search terms
Top Black Seed Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black seed oil336K/yr
- black seed oil organic cold pressed85K/yr
- organic black seed oil33K/yr
- black cumin seed oil34K/yr
- blackseed oil organic15K/yr
- black cumin oil20K/yr
- black seed oil organic12K/yr
- cold pressed black seed oil8K/yr
- blackseed oil7K/yr
- organic black seed oil cold pressed9K/yr
Reviews and returns
What reviews say buyers love and hate about Black Seed Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strong taste
Awful taste
Overpowering aftertaste
No control over amount of oil that comes in the spoon
Oil
Seed oil
Had to stop taking this as it caused bad heartburn which is apparently a side effect
it gave you that burning feeling on your throat
Side effects
You may be allergic to this like i was
caused an allergic reaction
I came out in a rash on my neck after 2 weeks I went to the doctors
Made in Arab country as per photo this is false advertising
So I fell for the marketing adverts on social media and brought these
I have to believe what's described on the label
Love
Excellent product
Excellent product as described
Great price for a quality product
Not expensive
Good value for money
great value for money
Taste ok
the taste is quite strong
there's no nasty aftertaste
Organic seed oil gives me more energy
Organic black seed capsules
Organic Black Seed Oil
arrived as announced
is as advertised
As described
Return
0.1% Return rate 8% Fixable by listing
Not as good as others on market
Horrible quality
the overall quality didn't quite match other brands I've purchased
Made in Arab country as per photo this is false advertising
So I fell for the marketing adverts on social media and brought these
I have to believe what's described on the label
Its not cheap
expensive to make an ongoing habit
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Garden Broom
£911K/yr+38.0%
Electrolytes Sachets
£1.6M/yr+45.8%
Spider Repellent Plug in
£109K/yr+71.2%
Ice Cream Tubs
£167K/yr+150.5%
Alcohol Free Beer
£514K/yr+32.4%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Seed Oil questions
Answered from the same tracked data.