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Black Seed Oil

soft demand (-20.4% this quarter) — Black Seed Oil doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 64Growth 15Conversion 80Competition 25Returns 100Price range 49Avg price 54Brand share 31Review moat 23Quality gap 43
This niche Category average

Is Black Seed Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Seed Oil is a £603K/yr Amazon United Kingdom market (585K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Apr. Verdict: Skip it — 47/100.

Black Seed Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.4% over the last 90 days and 8.3% of searches end in a purchase.

£603K

revenue / yr

Units sold / yr50K
Search volume / yr-20.4%585K
Conversion rate8.3%
Avg price£12.43

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers12 · 19
Top-5 product click share70%
Open market13%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement100%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews7,978

Top Black Seed Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£60K£121K£181K£241K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

19

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

11%

  • Inspiriko26%
  • Inner Vitality20%
  • Pure World19%
  • ALPHA0115%
  • RAWYA7%
  • Healths Harmony3%
  • Open — no brand owns it (6 brands, 11%)

Black Seed Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume585KCVR8.3%Products17Brands12Top 5 Brands87%OOS Rate1.1%Rating4.5★Reviews7,978Avg BSR#75
18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr · busiest ÷ quietest = 1.6×

Top Black Seed Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black seed oil336K/yr
  • black seed oil organic cold pressed85K/yr
  • organic black seed oil33K/yr
  • black cumin seed oil34K/yr
  • blackseed oil organic15K/yr
  • black cumin oil20K/yr
  • black seed oil organic12K/yr
  • cold pressed black seed oil8K/yr
  • blackseed oil7K/yr
  • organic black seed oil cold pressed9K/yr

What reviews say buyers love and hate about Black Seed Oil

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall34%

Excellent product

Value For Money9%

Not expensive

Taste-Overall7%

Taste ok

Vegan/Organic4%

Organic seed oil gives me more energy

Advertised Vs Actual Product4%

arrived as announced

What buyers complain about

60% of reviews
Taste-Overall19%

Strong taste

Oily/Greasy10%

No control over amount of oil that comes in the spoon

Side Effects7%

Had to stop taking this as it caused bad heartburn which is apparently a side effect

Allergies5%

You may be allergic to this like i was

Advertised Vs Actual Product4%

Made in Arab country as per photo this is false advertising

Black Seed Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
46%
2Quality-Overall
15%
3Product Condition
8%
4Advertised Vs Actual Product
8%
5Value For Money
8%

Common Black Seed Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Seed Oil 47/100 on Amazon United Kingdom — Skip it. The niche generates £603K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -20.4% over the last 90 days.
Search demand for Black Seed Oil on Amazon United Kingdom peaks in Jan–Apr, where the busiest month runs 1.6× the quietest.