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Black Seed

Fail

Prices span $4.02–$16.25, mostly outside the sweet spot, so Black Seed is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£51K/yr107K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
69%top-5 click share · 13 brands · 23 sellers

Flapen Score

Black Seed against its category

The dotted line is the Grocery average. Past it, Black Seed is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Seed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Seed 107K times last year and spent an estimated £51K. The top 5 brands take 79% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
5.9%
Market size, estimated
£51Ka year
Top search term
black seed40K searches a year

02 · Price

A sale here is worth £8.05.

Listings sell for £8.05 on average, from £4.02 to £16.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.05 that is £2K to £4K a year per listing.

Average price
£8.05under the $15 to $100 sweet spot
Price range
£4.02–£16.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Dried Fruits, Nuts & Vegetables. It carries 3,553 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#193in Dried Fruits, Nuts & Vegetables
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,553per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Black Seed products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

23

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

16%

  • Berrilys44%
  • A Kilo of Spices12%
  • Thames Organic11%
  • Alpi Nature6%
  • Hatton Hill6%
  • AKSOY5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Black Seed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Black Seed search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black seed40K/yr
  • black seeds15K/yr
  • black cumin seeds18K/yr
  • nigella sativa7K/yr
  • black cumin12K/yr
  • black seeds organic3K/yr
  • organic black seed4K/yr
  • blackseed3K/yr
  • nigella sativa seeds2K/yr
  • black cumin seed3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Seed

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“These are tasteless”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Seed questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data