Black Seed
FailPrices span $4.02–$16.25, mostly outside the sweet spot, so Black Seed is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £51K/yr107K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 69%top-5 click share · 13 brands · 23 sellers
Flapen Score
Black Seed against its category
The dotted line is the Grocery average. Past it, Black Seed is stronger. Inside it, weaker.
Market
The Black Seed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Seed 107K times last year and spent an estimated £51K. The top 5 brands take 79% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £51Ka year
- Top search term
- black seed40K searches a year
02 · Price
A sale here is worth £8.05.
Listings sell for £8.05 on average, from £4.02 to £16.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.05 that is £2K to £4K a year per listing.
- Average price
- £8.05under the $15 to $100 sweet spot
- Price range
- £4.02–£16.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Dried Fruits, Nuts & Vegetables. It carries 3,553 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #193in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,553per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Black Seed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Berrilys Organic Black Cumin Seeds 284g Nigella Sativa (Kalonji) Non-GMO Vegan Gluten Free Black Seeds for Health Benefits Culinary Use Digestion Flavoring & Aromatic Spice
- Price
- £6.77
- Rating
- 4.7/5
- Reviews
- 1,009
- Age
- 3y ago

Berrilys Organic Black Cumin Seeds 450g Nigella Sativa (Kalonji) Non-GMO Vegan Gluten Free Black Seeds for Health Benefits Culinary Use Digestion Flavoring & Aromatic Spice
- Price
- £9.49
- Rating
- 4.7/5
- Reviews
- 1,009
- Age
- 5y ago

A Kilo of Spices Nigella Sativa Seeds 1kg Kalonji Black Cumin Seeds
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 179
- Age
- 6y ago

Organic Nigella Seeds - 100% Pure and Natural - Nutritious Flavorful and Versatile Ingredient - Resealable Pouch for Freshness - Thames Organic 100g
- Price
- £5.98
- Rating
- 4.7/5
- Reviews
- 505
- Age
- 5y ago

Aksoy Premium Quality Black Cumin Seeds 550g (Nigella Seeds Nigella Sativa Kalonji) Resealable Pouch Raw Non-GMO Vegan and No Preservatives (Packaging may vary)
- Price
- £5.94
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 4y ago
Trending
90-day click momentum
Nigella Seeds 100g by Hatton Hill
- Price
- £4.02
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago

Trend Organic Nigella Seeds 500g - Natures Nutrient Boost with Distinct Savoury Flavour Vegan Certified Organic GMO-Free No Additives No Preservatives
- Price
- £10.60
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 2y ago

Alpi Nature Black Cumin Seeds 500g 1.1 lb Whole Black Cumin Seeds for Cooking and Baking
- Price
- £8.61
- Rating
- 4.6/5
- Reviews
- 1,700
- Age
- 6y ago

MariamPantry Premium Nigella Sativa Seeds Black Seed Black Seeds 250g in Resealable Kraft Bag Pouch
- Price
- £7.57
- Rating
- 4.5/5
- Reviews
- 526
- Age
- 6y ago

Berrilys Organic Black Cumin Seeds 284g Nigella Sativa (Kalonji) Non-GMO Vegan Gluten Free Black Seeds for Health Benefits Culinary Use Digestion Flavoring & Aromatic Spice
- Price
- £6.77
- Rating
- 4.7/5
- Reviews
- 1,009
- Age
- 3y ago
Newest
by launch date
Black Seed Oil Capsules 1000mg | Cold Pressed | Powerful Antioxidant Support | Pure Black Cumin Seed Oil | High in Omega 3 6 9 | Non-GMO and Vegan Black Cumin Oil | 120 Nigella Sativa Softgels
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 51,878
- Age
- 11mo ago

Nigella Seeds 100g by Hatton Hill
- Price
- £4.02
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago

Trend Organic Nigella Seeds 500g - Natures Nutrient Boost with Distinct Savoury Flavour Vegan Certified Organic GMO-Free No Additives No Preservatives
- Price
- £10.60
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 2y ago

Berrilys Organic Black Cumin Seeds 284g Nigella Sativa (Kalonji) Non-GMO Vegan Gluten Free Black Seeds for Health Benefits Culinary Use Digestion Flavoring & Aromatic Spice
- Price
- £6.77
- Rating
- 4.7/5
- Reviews
- 1,009
- Age
- 3y ago

Organic Nigella Seeds 50g by Hatton Hill Organic
- Price
- £4.04
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
23
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
16%
- Berrilys44%
- A Kilo of Spices12%
- Thames Organic11%
- Alpi Nature6%
- Hatton Hill6%
- AKSOY5%
- Open — no brand owns it (7 brands, 16%)
Demand
Black Seed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked
Search terms
Top Black Seed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black seed40K/yr
- black seeds15K/yr
- black cumin seeds18K/yr
- nigella sativa7K/yr
- black cumin12K/yr
- black seeds organic3K/yr
- organic black seed4K/yr
- blackseed3K/yr
- nigella sativa seeds2K/yr
- black cumin seed3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Seed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
These are tasteless
Doesnt taste good
It tastes very bad, bitter and sour taste
However the anticipated delicious rich flavour of Ccon tea failed to emerge
Wheres the flavour gone
Whilst never plesant tasting
For that reason I will not be using as I have an allergy
Personally, I noticed that I had eczema between my fingers, and after consistent use for around 1–2 months, it gradually disappeared
very bitter
It does have a bitter taste
So I fell for the marketing adverts on social media and brought these
Looks like a small bag of cumin in the photograph
Love
Excellent quality capsules
Excellent Product
Good quality
Good value for money
Good price
Value for money
It's clean and and tastes good
The taste is strong. as it should be.
Good taste
I saw this advertised
It is as the photo
As described
Thats all there is to healthy eating
It has proven health promoting properties
Health And Happiness With Product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Seed questions
Answered from the same tracked data.









